What is our estimated conversion rate (CVR)?

At Oppizi, we offer transparent and comprehensive service with access to metrics such as engagement rates, conversion rates, GPS tracking, and more. Our operations team focuses on optimizing your campaigns to increase your ROI. Our Brand Ambassador app is highly effective for recruiting, vetting, tracking, and rating ambassadors. The Oppizi portal provides real-time monitoring for complete transparency. Such services cannot be found elsewhere - to discover more about pricing at Oppizi, check out our blog here.

How much does a flyering campaign cost in Argentina?

When it comes to organizing a flyering campaign in Argentina, it's crucial to be aware that costs can significantly differ. These expenses are impacted by various factors like volume, format, print quality, and distribution zones. For a detailed cost breakdown, get in touch with our sales team.

We already have a low CPA for digital ads. Why invest in offline marketing?

Offline marketing offers something digital channels can’t: real-world interactions that build trust faster. Face-to-face engagement, personal conversations, and tangible touchpoints create stronger brand connections. With Oppizi’s optimized model, campaigns are designed to generate multiple high-quality interactions. This often leads to a lower overall CPA and stronger customer retention.

How much should direct mail cost in Argentina?

Since all our campaigns are fully customized, there’s no fixed price. Several factors can affect the final cost, including data management fees and printing. For a more detailed cost breakdown, get in touch with our sales team.

Why is printing flyers so expensive?

To manage flyer printing costs, consider a few key factors: printing equipment quality, paper, ink, color choices, and quantity. Finishing options and customization can also increase prices. Choosing carefully helps avoid surprises. Learn more about your options on our blog: Why is printing expensive?

Why does Oppizi offer brand ambassador bonuses?

Our brand ambassadors are motivated to deliver excellent results through our performance-based bonus system. They can select the campaigns they like and earn rewards for each successful sign-up. This ensures they’re knowledgeable about your products and can offer exceptional support to potential customers.

Brand ambassador Design and printing Mystery shoppers

Will Oppizi create uniforms for my brand ambassadors?

Oppizi can design custom uniforms tailored to your marketing campaign. We’ll also recommend the quantity based on the number of planned hand-to-hand missions. We just need the following from you:

Preferred base color (HEX, CMYK, or RGB)
Logo placement (e.g., on the sleeve)
Any taglines and their placement
Logo and tagline colors

Who does Oppizi employ to distribute flyers?

Our recruitment process is open to everyone, regardless of age, gender, education, or nationality. However, many applicants are students and young professionals due to the job’s flexibility. Brand ambassadors complete a thorough onboarding process, including training and an online test, ensuring they distribute your flyers with great professionalism.

Is Oppizi an equal opportunity employer?

Oppizi is dedicated to fostering a positive and welcoming work environment. As a multinational company, we actively support equality, diversity, and inclusion, working to eliminate discrimination across all locations. Our goal is to build a workforce that reflects all parts of society—a place where everyone feels valued and respected.

How are brand ambassadors trained?

We prioritize having highly motivated, skilled, and knowledgeable brand ambassadors, which is why we offer a thorough training and evaluation program to ensure they deliver results. Training: Our Operations team provides ongoing training covering all aspects of your brand, including its value proposition, sales pitch, target audience, sign-up process, and promotions. Ambassadors also receive a PDF with all the necessary information about your brand and campaign. Evaluation: Ambassadors are regularly evaluated to track performance and identify areas for improvement. Before booking missions, they must answer questions through our app, ensuring they are fully prepared to represent your brand effectively.

Can I select the brand ambassadors for my campaign?

While you can’t choose exact brand ambassadors, you can share your preferences with our team, and we’ll do our best to meet them during selection. For example, if you prefer female ambassadors fluent in English, we’ll check availability and assign suitable individuals to your campaign when possible. Keep in mind that ambassadors will only participate if the missions fit their schedules and the bonus is appealing.

How do you ensure brand ambassadors correctly represent my products/ services?

Brand ambassadors are responsible for distributing flyers and promoting products and services. We use several methods to ensure they pitch effectively:

Training: Our Operations team trains ambassadors to maintain their skills and knowledge. They learn about your brand, value proposition, sales pitch, target audience, promotions, and more. Each ambassador also receives a PDF with this information
Evaluation: Ambassadors are regularly assessed to measure performance and identify areas for improvement. They must answer a set of questions correctly before booking missions and representing your business.
On-Site Monitoring (TLAs): Each mission has a Team Leader Assistant (TLA) who supervises ambassadors on-site and provides feedback through our app. Ambassadors with negative feedback won’t be retained for future missions.
Performance Monitoring Through Technology: We track metrics such as conversion rates and sign-ups per ambassador. Those with poor results are not kept for future missions.
Monetary Incentive: You can motivate ambassadors with our bonus system. Offering a bonus per sign-up encourages ambassadors to fully understand your pitch and assist interested individuals effectively.

Can I work with brand ambassadors that speak a specific language?

Absolutely. We embrace diversity—our team includes over 20 nationalities and languages, and the same goes for our brand ambassadors! Many ambassadors are multilingual, from local students who studied abroad to individuals from diverse backgrounds living in Argentina. If the language you need isn’t currently available, we can recruit new talent with the required skills. The Oppizi community is always growing, and we’re confident we can find the right person to deliver your message. For rare languages, we can also reach your audience at home through door-to-door or direct mail services, which don’t require face-to-face interaction.

Can I select brand ambassadors with specific characteristics?

Yes! As long as the requirements aren’t discriminatory. For example, if you need flyer distributors who speak English, we’ll do our best to accommodate.

Can I bring brand ambassadors to our offices and do in-house product training?

While this type of training could benefit distributors, many of our managers work remotely and don’t have an office. Additionally, implementing it would slow down the onboarding process for brand ambassadors, so it doesn’t guarantee quality.

How do I make sure that the brand ambassadors wear the uniform?

Brand ambassadors are informed in advance that failing to follow Oppizi’s processes will result in a penalty.

How does Oppizi guarantee that brand ambassadors understand my business?

We make sure ambassadors are well-prepared before, during, and after their missions through several steps:

We vet ambassadors to ensure they’re a good fit for the role.
Once in our community, they can choose which brands to represent.
To book a mission, they must correctly answer three random questions about your business or products.
After booking, they explain your pitch to the city manager.
An hour before the mission, they complete an in-app quiz on your brand.
During the mission, Mystery Shoppers observe ambassadors to check their proactiveness and knowledge.

After the mission, we assess their performance using collected data. Optionally, you can offer ambassadors a financial incentive for achieving conversions.

Do I need to hire and train brand ambassadors?

No! We take care of everything for you. From hiring to training and distribution, we’ve got you covered.

Does Oppizi take care of printing?

Yes! At Oppizi, we offer a full offline marketing solution covering every step to ensure top quality, including printing flyers and other promotional materials. We work with a select group of printers who meet our strict standards, using advanced equipment, eco-friendly inks, carbon-neutral paper, and shrink-wrapping with coded variability for accurate tracking.

Can I use my own printers?

While we provide printing as part of our end-to-end service, we understand some clients prefer their own printers. You’re welcome to use your chosen printer, but we recommend our service for transparency. Using our printing and coding systems lets us track key metrics, including optimal printing solutions, the best distribution days, and where your flyers will perform best.

What’s the best format for my flyers?

It ultimately depends on your campaign, as each brand has unique goals, ideas, and audiences. If we were to suggest a format, tear-away flyers are great—they feature a central branding area and a smaller section, about the size of a credit card, for QR or redemption codes. The small section can be torn off and kept for later use.

Can I create my own flyers and brand ambassador uniforms?

While we provide these services for our clients, you also have the option to create and produce your own flyers and brand ambassador uniforms.

Do our brand ambassadors have experience in sales?

Our brand ambassadors come from diverse backgrounds—many are students. While they may not have formal sales experience, Oppizi provides training to ensure they deliver your message effectively:

Recruitment channels are selected for the quality of candidates.
Our stage-gate recruitment process ensures only the most motivated individuals join.
In-house ad-hoc training prepares them to pitch on the streets.
Knowledge is checked before missions via an in-app MCQ.
Mystery shoppers monitor delivery quality and flag ambassadors needing a refresher.
Our algorithm prioritizes top-performing ambassadors for mission notifications.

How long does the printing process take?

On average, printing takes between 5–10 business days, depending on flyer volume and format. For example, tear-away flyers take longer than a standard A6 flyer due to the special cutting process. Choosing a simpler format can help reduce printing time.

Can I use my own mystery shoppers?

Yes—we actually find this very useful, as it gives us third-party insights into how our team is performing on-site!

Campaign delivery Campaign quality Campaign results

When can my campaign start?

We require at least 10 days’ notice before launching a campaign. For cities without active campaigns, we’ll need 3-4 weeks to recruit and prepare city managers and brand ambassadors.

How do I cancel/pause my campaign?

Please check the cancellation clause in your signed Statement of Work (SOW). Your options may vary depending on the channel, such as door-to-door or direct mail.

How many flyers can Oppizi distribute per day/week/month?

There’s no fixed number, as flyer distribution depends on factors like city size and ambassador availability. However, in 2022, we distributed 13 million flyers across 20+ French cities and over 52 million leaflets worldwide!

Does Oppizi manage everything surrounding my campaign from organization and planning to execution?

Yes—we handle most aspects of your campaign! With Oppizi, we manage organization, planning, and execution, including printing, hiring brand ambassadors, and giving you access to our campaign management platform to track progress in real time.

Can Oppizi complete a campaign in a week?

We can, but it’s not recommended. A key part of Oppizi’s process is optimizing your campaign based on results, which takes time to become meaningful. We generally suggest campaigns run for at least two to three weeks. Of course, the final decision is yours!

How does Oppizi ensure brand ambassadors don’t throw away flyers?

At Oppizi, we ensure flyers are delivered correctly and that brand ambassadors follow campaign objectives and guidelines. To provide full transparency and accountability, we use a robust tracking and monitoring system. Monitoring Methods:

Before each campaign, brand ambassadors are trained and tested on the client’s pitch. They must answer a set of questions correctly before booking missions.
Ambassadors use the Oppizi app to check in and out on time, track their location via geo-location, and stay within designated areas.
Each mission has an on-site manager who monitors performance, provides feedback through the spy app, and captures photos, videos, and general location data.
Ambassadors earn a bonus for each new sign-up, motivating them to perform well. Those performing below average are no longer assigned missions.

How does Oppizi ensure quality distribution?

We prioritize quality and transparency in all our operations. With GPS tracking, you can monitor your campaign from start to finish, including the locations of brand ambassadors. All key metrics are available on the Oppizi campaign dashboard. During the campaign, we provide support with expert advice and data. Using location and population insights, we estimate mission duration and expected results. We also track engagement and conversion rates to ensure the work meets your expectations.

What happens to leftover flyers?

The city manager collects any leftover flyers. At the end of your campaign, you can choose to distribute them for just the distribution cost. To minimize leftover flyers, we use several strategies:

Before the campaign, we analyze data to determine the ideal number of flyers and missions.
During the campaign, our operations team selects locations that ensure at least 95% of flyers are distributed.
We train brand ambassadors continuously, helping them improve distribution volumes through sustained skill development.

How do you supervise the flyer distribution?

Our team stays in constant contact with city managers and mystery shoppers. During missions, mystery shoppers provide updates on ambassador performance through the app, including photos and videos. We also track how many flyers are distributed, and any extras are returned to a supervisor.

How does Oppizi ensure that brand ambassadors don’t cheat?

We closely monitor our brand ambassadors to prevent and address any fraudulent behavior. At the same time, we offer benefits like flexibility and financial rewards to motivate them to perform at their best.

When will I start seeing results?

Immediately! You can track and manage your campaign in real time via the Oppizi Platform. From viewing upcoming missions and live results (including 14 key metrics) to monitoring brand ambassador locations, everything is at your fingertips.

How does Oppizi guarantee results?

We understand that ROI is a key concern, but several external factors—such as weather, promotions, product or service quality, and brand recognition—can impact a campaign’s success. Despite this, Oppizi guarantees operational excellence, a targeted and strategic approach, and highly trained brand ambassadors who deliver the right message to the right people at the right time and place. This drives strong ROI for our clients and explains why we’ve maintained long-term relationships with major brands like Uber for over six years. We’re confident in our ability to run high-quality campaigns and invite you to contact our sales team for a bespoke quote. We look forward to supporting your business and helping you succeed!

Campaign tracking

How does Oppizi track flyer scans and orders?

At Oppizi, our unique coding system tracks how many people scan the QR codes on your flyers. Each batch has its own code, letting us see exactly when and where scans occur. We provide this data so you can monitor your campaign’s performance. This system helps identify when and where your campaign gets the most engagement, allowing us to optimize your marketing efforts for maximum ROI. To boost orders, we recommend adding unique promo codes to your flyers. We can track how many people use them to make purchases. Simply provide a landing page link and a promo code for each mission, and we’ll handle the rest.

How can I track the efficiency of my campaign?

We monitor each flyer code through scans and sign-ups. Scans are tracked immediately, while sign-ups take longer as they depend on client action. Using this data, we optimize locations and distribution teams. Low-performing teams are retrained, and team leaders receive on-site training. If results still don’t improve, further steps are taken to ensure your campaign succeeds.

How can I track return on investment (ROI)?

We’ll calculate ROI for you, either as an estimate or a precise figure, depending on the data you provide. If you share the amount spent by new customers at acquisition and for subsequent orders during and after the campaign, we can provide an exact ROI. Alternatively, we can estimate ROI using a general order value, average repeat orders, and churn rate—typically based on your industry averages or publicly available data—multiplied by the number of customers acquired through Oppizi.

Will I be able to track the performance of my campaign in real time?

Oppizi features innovative technology that tracks over 14 KPIs in real time. This allows us to provide detailed data by city, day of the week, and distribution location, among other metrics. Our operations team also delivers regular performance reports.

What checks and tracking parameters does Oppizi have in place to ensure the success of the distribution?

Oppizi uses multiple strategies to ensure your campaign’s success. Our optimized processes leverage industry data for strong results, let you monitor your campaign in real time (including 14 KPIs!), and include several methods to track brand ambassadors during your campaign.

Why can’t I use one promo code across my campaign?

You can! We recommend using multiple promo codes, as a single code limits optimization opportunities. Our recomended system is one code per flyer pack. This lets us track which days, times, and locations generate the most traffic, allowing us to scale campaigns in high-performing areas and adjust in lower-performing ones. If you prefer a single promo code, we can track engagement using QR codes instead. Each flyer pack can have a QR code linking Oppizi to your chosen landing page.

What’s a deep link? How do I get it?

Deep links let mobile users go directly to specific pages within your app instead of your website. By clicking ads, potential customers can access app pages immediately. We recommend using deep links to create QR codes that either redirect users to app pages or prompt app downloads if it’s not installed. This approach can also be used to create custom landing pages on your website.

Why do I need to have codes on each flyer? How are those codes tracked and the distribution optimized?

Adding unique QR or promo codes to flyers is highly recommended, as it benefits your audience and lets us track and optimize your campaign. These codes connect customers to your brand instantly, providing product details, service info, or discounts, while enabling quick conversions. For your business, they drive more traffic, give valuable customer data, and boost sales and conversions. We monitor this data throughout the campaign to analyze and optimize performance. Our system shows which times, days, and locations perform best, allowing adjustments when needed. You’ll also receive detailed performance reports with key metrics.

Can I put several QR codes on the same flyer?

We suggest using one QR code per flyer, as it’s easier for clients to scan and simpler for us to track.

How long is a QR code valid for?

The redemption period is up to you, but we recommend setting an expiry date to encourage timely use.

Optimization Reports KPIs

What promotion should I offer and what results should I expect?

Based on our experience, exclusive offers tend to drive excellent results — whether it’s a discount, free shipping, or another high-value incentive. When deciding on the right promotion, consider your industry, target audience, and marketing objectives.The success of your offer will depend on how relevant it is to your audience, and potential benefits include increased website traffic, higher conversion rates, reduced acquisition costs, and stronger customer loyalty.

How are campaigns optimized?

We optimize campaigns through a variety of performance indicators — including brand ambassador effectiveness, location, time and day of distribution, number of flyers distributed, missions completed, CVR and CPA. With our intuitive campaign management platform, you can monitor 14 real-time KPIs and adjust campaigns as much or as little as you wish. And of course, our expert team is always available to offer guidance and strategic recommendations to help you get the best possible results.

How do I know I'm targeting the right customers?

Our campaigns combine data-driven insights with your input to reach the right audience effectively. For hand-to-hand distribution, our brand ambassadors are thoroughly briefed on your brand and target demographics. So, if your goal is to reach women, for instance, they’ll focus exclusively on distributing to that audience. Door-to-door campaigns rely on geographic targeting. We recommend defining a clear catchment area — for example, targeting every household within 500 meters of a shop or focusing on specific ZIP codes. For direct mail campaigns, we achieve precision by cross-referencing multiple criteria within existing databases, ensuring your message lands exactly where it should.

I want to target a low foot traffic area. Why don’t you recommend this?

Low foot traffic areas naturally lead to lower distribution rates. In other words, targeting these zones often results in more leftover flyers and reduced overall performance. However, if these areas are strategically important to you, a door-to-door campaign would be a better fit. This approach ensures full coverage of the designated area, reaching every household and minimizing flyer waste.

Why am I not seeing results right away?

Clients typically hold onto flyers for up to two weeks, allowing time to consider the advertised product or service.

How can I calculate the number of missions for my campaign?

The ideal number of missions depends on how many flyers you want to distribute and over how many weeks. For instance, to distribute 10,000 flyers in one week with 500 flyers per pack, your campaign would need 20 missions. Pack size varies by channel (door to door or hand to hand) and typically ranges from 400 to 800 flyers.

How do I evaluate campaign results?

Your campaign’s success depends on your objectives. Using your data, we’ll set key KPIs to measure results. These are updated daily on our platform, and our team will optimize based on performance to ensure your goals are met. We also aim to deliver the lowest possible cost per acquisition while boosting brand awareness.

Do you provide campaign results/ access to the Oppizi platform months after a campaign ends?

Yes! You will have permanent access to the Oppizi campaign dashboard.

What conversion rate (CVR) can I achieve?

CVR is the percentage of people who take a desired action after seeing your flyer and helps measure campaign success. Actual results may vary based on brand recognition, campaign size, promotion, channel, and other factors. Based on previous campaigns, typical estimates by channel in Argentina may be:

Hand-to-hand flyering: CVR 1.36%
Door-to-door campaigns: CVR 0.24%
Direct mail campaigns: CVR 0.99%

How do I find out the conversion rate of my industry?

Oppizi uses data from past campaigns to provide industry-specific estimates for CVR (conversion rate). Here are typical ranges by sector:

Car Rental: CVR 0.2%
Entertainment: CVR 1.19%
Fashion Retail: CVR 0.84%
Fintech: CVR 0.4%
Food Delivery: CVR 2.5%
FoodTech Subscriptions: CVR 0.41%
Mobility: CVR 3%

These are estimates. Your results may differ depending on brand recognition, campaign size, promotion, channel, and other factors. For a more accurate projection for your campaign in Argentina, contact our sales team for tailored guidance.

What are the conversion rates of flyering?

Conversion rates vary depending on the channel used (door to door or hand to hand) and your industry. At Oppizi, they typically range between 0.3% and 7%.

What is our estimated conversion rate (CVR)?

With data from over 300,000 missions across thousands of international campaigns, Oppizi can provide an accurate CVR estimate before your campaign launches. Your estimated CVR will be based on factors such as:

Campaign type
Your industry
Promotion selected
Flyer design
Public awareness of your brand
Audience broadness
Seasonality
Subscription vs. one-off

What’s the average acceptance rate of flyers at Oppizi?

We typically see acceptance rates above the industry average of 5%. Many campaigns reach 10% or more, depending on factors like flyer quality, target audience, and time of distribution.

Flyering Door-to-door Direct mail Other channels Competitors Distribution rules Sustainability

How can I be sure my flyer design will work? How can I improve it?

With years of experience in offline marketing, we have the knowledge to help you achieve the best results. We provide recommendations and feedback on designs and best practices based on the artwork you submit.

Can you distribute samples and merchandise alongside flyers?

Yes, we can, but there are logistical limits. All samples or merchandise must be carried by one person, so size and weight are restricted. If you’re considering this, please contact our operations team with your specifications to discuss feasibility.

Do people actually accept flyers?

Yes! Flyer distribution still has a role in the 21st century. Studies show people respond better to offline marketing than online—75% of consumers remember a brand after receiving direct mail, compared to 44% for email campaigns.

How does flyering work in smaller cities with minimal public transportation?

We target high-traffic areas like main streets, tourist spots, and historic centers, as well as residential zones and university campuses. The goal is to choose locations where at least 600 flyers can be distributed in three hours.

How can a flyer insert help my acquisition goals?

Flyer inserts are advertising materials—like a flyer or sample—placed inside a package from a non-competing company. The main benefits are:

Lower mailing costs: Inserts are cheaper than direct mail or door-to-door campaigns.
Targeted audience: You reach customers who share interests or values with the brand they ordered from, which is increasingly effective as e-commerce grows.
Positive reception: Customers often see package delivery as a special moment, increasing the chance your ad gets noticed.

What’s the difference between door-to-door and direct mail?

The difference is simple: in door-to-door missions, brand ambassadors deliver flyers directly to homes—e.g., leaving door hangers on handles. Mystery shoppers monitor these campaigns, and you can track ambassador locations. Direct mail campaigns, however, are sent through the postal service like letters and don’t require brand ambassadors.

How many doors can Oppizi reach during a door-to-door mission?

It depends on your campaign. Location plays a big role—whether targeting condos, flats, or widely spaced homes. As a result, the number of doors reached can range from 300 to 800.

What are the dos and don’ts of direct mail in Argentina?

Direct mail is a powerful way to reach your target audience, generate leads, boost brand awareness, and increase sales. To use it effectively in Argentina, know your audience, personalize your message, provide value, test and optimize campaigns, and comply with regulations. Avoid using outdated data, neglecting design, underpaying postage, overusing direct mail, or skipping follow-ups.

How does direct mail have a complementary role in customer acquisition?

Flyering involves handing out flyers, leaflets, goodies, or samples in high-footfall or targeted areas, for example, reaching dog owners in a park for a pet tech company. Direct mail is sending mail directly to customers by post. It can be addressed (using your database or one sourced from brokers) or unaddressed, typically as a flyer or letter. Both methods complement each other, reaching customers at different times and locations—flyering on the go, direct mail at home. Using both channels together, combined with location data, allows more precise targeting of your audience.

Outside of flyering, what channels are available?

Direct mail is one of our most popular channels, and for good reason! We manage campaigns from start to finish and can target both potential and existing customers. With Oppizi, you can deliver personalized messages that truly resonate with your audience.

How well does flyering work with out-of-home (OOH) activations?

Adding flyering to your OOH strategy can boost visibility. Placing distributors at locations like subway stations near your billboards allows potential customers to engage with a brand ambassador immediately after seeing the ad, enhancing its impact.

Who are Argentina's main players in flyering? What are their pros and cons?

When distributing flyers in Argentina, you have several options. National services offer wide reach but higher costs, while local agencies provide cost-effective distribution in specific areas.

What are the rules specific to flyering in Argentina?

Most cities allow flyering in public areas, but it must not block sidewalks or pedestrian traffic, and it’s prohibited on street furniture. Flyering is also banned within 50 feet of building entrances or exits and cannot block access. Private property requires the owner’s consent, and parks need a permit. City or federal property, including street signs and traffic signals, is off-limits. Our local city managers and brand ambassadors ensure all campaigns follow these regulations.

We promote our brand to be green. Doesn't flyering go against this?

No—we’re committed to being as green as possible. All our flyers are printed using carbon-neutral methods, with recycled materials wherever possible. Our printers use eco-friendly inks, FSC-certified products, and sustainable processes. We also minimize leftover flyers by calculating the ideal number for each mission before printing.

Does Oppizi offer carbon offsetting?

Yes! We offer carbon-neutral flyers in Argentina. At Oppizi, we prioritize sustainability, ensuring all our processes are as eco-friendly as possible.

How does Oppizi respect the planet/reduce its carbon footprint?

Oppizi runs a successful tree-planting initiative, with over 9,400 trees planted and 648 tons of carbon removed from the atmosphere. We also use FSC-certified products and prioritize recycled materials, like paper, whenever possible.

Who are the most eco-friendly companies in flyering?

Flyering is widely used by major brands but does have an environmental impact. Fortunately, many companies are adopting sustainable practices, such as using recycled or biodegradable paper, eco-friendly inks, low-emission delivery methods, and carbon-neutral options to reduce their footprint. Oppizi also prioritizes sustainability, with a climate-positive workforce and eco-friendly production methods. You can learn more about our initiatives in our sustainability blog.

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