{"id":1111,"date":"2023-03-23T11:25:45","date_gmt":"2023-03-23T11:25:45","guid":{"rendered":"https:\/\/oppizi.com\/post\/how-to-adapt-your-marketing-strategy-for-the-new-normal\/"},"modified":"2025-09-29T13:26:56","modified_gmt":"2025-09-29T13:26:56","slug":"how-to-adapt-your-marketing-strategy-for-the-new-normal","status":"publish","type":"post","link":"https:\/\/oppizi.com\/au\/en\/blog\/marketing-trends\/how-to-adapt-your-marketing-strategy-for-the-new-normal\/","title":{"rendered":"How To Adapt Your Marketing Strategy for the New Normal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When the pandemic hit just over a year ago, businesses quickly adapted to their surroundings. Restaurants suddenly transformed their sit down dining into takeaway food, and many retailers switched to home delivery or curbside pick-up \u2014 we realised how agile business could really be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So as vaccines are rolled out, and the economy restarts, how can your business adapt to marketing for a new normal?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-just-sell-listen-too\">Don\u2019t just sell; listen too<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer behaviour changes, particularly once we all return to our daily routines. That\u2019s why it\u2019s essential to understand what your customers are thinking and feeling so you can proactively edit your marketing strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using social listening tools such as Hootsuite, Brandwatch or Buffer, can help you understand what your audience wants. Set up keyword-specific streams and monitor brand mentions so you can reactively respond to any comment about your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social listening tools should be used in conjunction with your offline marketing campaigns. For example, if you have a <a href=\"https:\/\/oppizi.com\/us\/en\/flyering-australia\/\">flyer distribution campaign<\/a>, you\u2019ll want to monitor brand mentions across social media. Social media can help you understand the impact your offline marketing campaigns have on your audience \u2014 if you don\u2019t measure audience engagement across all channels, you won\u2019t know what to change for next time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/us\/en\/get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"click to book a demo version\" class=\"wp-image-4634 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"click to book a demo version\" class=\"wp-image-4634 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-400x102.png 400w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-768x197.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><figcaption class=\"wp-element-caption\">Click to book a demo version<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-focus-on-value\">Focus on value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a id=\"\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19\">McKinsey<\/a>, there\u2019s been a shift to value and essentials over lockdown; McKinsey stated, \u201cgiven consumers\u2019 price sensitivity, value remains the primary reason for consumers to try new brands as well as new places to shop.\u201d Consumers are still focused on value for money, so don\u2019t forget that when you\u2019re crafting a marketing campaign for maximum impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the moment, consumers aren\u2019t focused on frivolous purchases; show them how your business can add real value to their lives in this new normal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it\u2019s not just about the value your product brings; think about the value you can add to your audiences\u2019 lives. According to <a id=\"\" href=\"https:\/\/fashionandtextiles.springeropen.com\/articles\/10.1186\/s40691-018-0164-y\">Digital Pulse<\/a>, \u201coverall, emotionally connected consumers are 52% more valuable to a brand than those who are just satisfied.\u201d So you need to connect with your consumers on a personal level; you can do this by initiating conversations around mutual passions and values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-discount-the-power-of-offline-marketing\">Don\u2019t discount the power of offline marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone switched to digital marketing when the pandemic hit, which makes sense; everyone was inside and online. But now we\u2019re coming back out into the open, some of us will return to city-centre office blocks, the world will start shopping on the high street once again, and you can be there to welcome them with an impactful street <a href=\"https:\/\/oppizi.com\/us\/en\/flyering-australia\/\">flyer distribution<\/a> campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offline marketing can be incredibly powerful, even in a post-pandemic world. Eataly, an Italian food marketplace, wanted a campaign that generated in-store custom in December 2020 to capitalise on the Christmas trade at their Paris location. Their <a href=\"https:\/\/oppizi.com\/us\/en\/case-studies\/eataly\/\">leaflet distribution campaign achieved a conversion rate of 30%<\/a> \u2014 their campaign had to be reactively amended because they converted too much passing trade; that\u2019s a pretty good problem to have!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what the Operational Marketing Manager at Eataly Paris had to say about the campaign:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong id=\"\">\u201cOppizi\u2019s technology offers a new dimension to offline marketing as everything is managed online via an application and a platform. Flyering can therefore be up to date in a world where digital is taking more and more space.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong id=\"\">Would you like more marketing insights like these? <\/strong><a id=\"\" href=\"https:\/\/www.linkedin.com\/company\/oppizi\/\"><strong id=\"\">Follow our LinkedIn page<\/strong><\/a><strong id=\"\"> to keep up-to-date with the content we share. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong id=\"\"><em id=\"\">Read next:<\/em><\/strong> <a href=\"https:\/\/oppizi.com\/blog\/offline-marketing\/make-sure-you-take-note-of-these-3-offline-marketing-trends-for-2021\/\"><em id=\"\">3 offline marketing trends for 2021<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the pandemic hit just over a year ago, businesses quickly adapted to their surroundings. Restaurants suddenly transformed their sit down dining into takeaway food, and many retailers switched to home delivery or curbside pick-up \u2014 we realised how agile business could really be. So as vaccines are rolled out, and the economy restarts, how&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"meta_title":"How To Adapt Your Marketing Strategy for the New Normal","meta_description":"The pandemic has turned the global economy on its head, that much we can all agree on. And resuming marketing tactics as you did before is pointless.","schema_type":"","footnotes":""},"categories":[5],"tags":[],"channel":[],"class_list":["post-1111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends"],"acf":[],"author_meta":{"display_name":"Arthur Favier","avatar":"https:\/\/secure.gravatar.com\/avatar\/2baaf3fd14810a787536be5cdd3a6d921beb6e780cb9d6caebc73ebd6ed154e3?s=96&d=mm&r=g"},"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6182330eb2b97f0129d7fb0e_6082df241bf1.jpeg","tags_meta":[],"_links":{"self":[{"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/posts\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/comments?post=1111"}],"version-history":[{"count":3,"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/posts\/1111\/revisions"}],"predecessor-version":[{"id":17619,"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/posts\/1111\/revisions\/17619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/media\/1112"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/media?parent=1111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/categories?post=1111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/tags?post=1111"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/au\/en\/wp-json\/wp\/v2\/channel?post=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}