{
    "id": 12739,
    "date": "2025-02-03T13:39:38",
    "date_gmt": "2025-02-03T13:39:38",
    "guid": {
        "rendered": "https:\/\/www.oppizi.com\/be\/blog\/flyer\/4-ways-flyer-marketing-can-compete-with-online-marketing\/"
    },
    "modified": "2025-10-28T13:25:04",
    "modified_gmt": "2025-10-28T13:25:04",
    "slug": "4-ways-flyer-marketing-can-compete-with-online-marketing",
    "status": "publish",
    "type": "channel-clusters",
    "link": "https:\/\/oppizi.com\/be\/en\/flyer\/4-ways-flyer-marketing-can-compete-with-online-marketing\/",
    "title": {
        "rendered": "4 Ways Flyer Marketing Can Compete With Online Marketing"
    },
    "content": {
        "rendered": "<p class=\"wp-block-paragraph\">Online marketing strategies like <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/blog\/online-marketing\/guide-to-social-media-marketing\/\">social media ads<\/a>, SEO, and email marketing have undoubtedly taken the spotlight in recent years. But does that mean traditional marketing methods like flyer distribution are obsolete? Far from it!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flyer marketing can still be an incredibly effective way to engage with your audience, especially when used in the right context. In fact, it can even compete with\u2014and sometimes outperform\u2014certain <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/blog\/online-marketing\/what-is-online-marketing\/\">online marketing tactics<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s dive into four compelling ways flyer marketing can stand toe-to-toe with digital advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Higher Engagement Rates<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When was the last time you scrolled past a Facebook ad without even glancing at it? It happens more often than most marketers would like to admit. On the other hand, a <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/flyer\/ultimate-guide-to-flyer-size-dimensions-and-designs\/\">well-designed, tangible flyer<\/a> is difficult to ignore, especially when it\u2019s put directly into the hands of your target audience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-01-1004x1024.png\" alt=\"\" class=\"wp-image-10303 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1004\" height=\"1024\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-01-1004x1024.png\" alt=\"\" class=\"wp-image-10303 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-01-1004x1024.png 1004w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-01-753x768.png 753w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-01-768x784.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-01-1505x1536.png 1505w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-01-12x12.png 12w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-01.png 1961w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, research from the DMA has shown that as many as <a href=\"https:\/\/dma.org.uk\/\">79% of consumers keep hold of flyers<\/a> they receive, and 48% of consumers respond to these advertisements. Why? People tend to interact more deeply with physical media, giving your message a better chance to stick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re still not convinced, just take a look at these <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/flyer\/13-stats-that-show-the-effectiveness-of-flyer-marketing\/\">flyer marketing statistics<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaway<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/flyer\/is-flyer-advertising-effective\/\">Flyers can create a memorable<\/a> experience, often leading to better brand recall. Unlike digital ads that can be easily skipped, a flyer forces a moment of consideration, increasing the likelihood of engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Local Targeting Precision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Online marketing <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/blog\/online-marketing\/cost-of-google-ads\/\">platforms like Google Ads<\/a> and Facebook Ads allow you to target users based on location, but flyer marketing offers an even more precise way to connect with your local audience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-02-1004x1024.png\" alt=\"\" class=\"wp-image-10304 lazyload\"\/><noscript><img decoding=\"async\" width=\"1004\" height=\"1024\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-02-1004x1024.png\" alt=\"\" class=\"wp-image-10304 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-02-1004x1024.png 1004w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-02-753x768.png 753w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-02-768x784.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-02-1505x1536.png 1505w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-02-12x12.png 12w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-02.png 1961w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/direct-mail\/\">Every Door Direct Mail (EDDM)<\/a> or strategic street distribution, you can ensure your message reaches potential customers in specific neighborhoods, streets, or even individual buildings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaway<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your business <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/blog\/branding\/3-local-marketing-strategies-to-increase-brand-awareness\/\">thrives on local traffic<\/a>, flyer marketing can be more impactful than digital campaigns. For instance, a local restaurant can potentially generate more foot traffic through a neighborhood-wide flyer distribution than with a generic online ad campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/oppizi-cta-6-1024x260.png\" alt=\"\" class=\"wp-image-10418 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/oppizi-cta-6-1024x260.png\" alt=\"\" class=\"wp-image-10418 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/oppizi-cta-6-1024x260.png 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/oppizi-cta-6-768x195.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/oppizi-cta-6-1536x390.png 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/oppizi-cta-6.png 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/oppizi-cta-6-18x5.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Cost-Effective for Small Budgets<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the major drawbacks of online marketing is the ongoing cost. <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/blog\/online-marketing\/paid-media\/\">Pay-per-click (PPC) campaigns<\/a>, social media boosts, and <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/blog\/online-marketing\/seo-vs-sem\/\">SEO<\/a> can quickly add up. Flyer marketing, however, can be a cost-effective alternative for small businesses.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-03-1-1004x1024.png\" alt=\"\" class=\"wp-image-10307 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1024\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-03-1-1004x1024.png\" alt=\"\" class=\"wp-image-10307 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-03-1-1004x1024.png 1004w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-03-1-753x768.png 753w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-03-1-768x784.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-03-1-1505x1536.png 1505w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-03-1-12x12.png 12w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-03-1.png 1961w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Designing and printing flyers has become relatively affordable, and with the right distribution strategy, you can achieve a significant return on investment (ROI).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaway<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For budget-conscious businesses, flyer marketing provides an affordable option to get your message out without breaking the bank. By targeting local audiences efficiently, you can stretch your marketing budget further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Personal Touch and Brand Authenticity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers today crave authentic interactions. While online marketing can be highly effective, it often lacks the personal touch that comes with face-to-face engagement. A <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/flyer\/the-best-places-to-distribute-flyers-for-a-new-business\/\">well-executed flyer campaign<\/a>\u2014especially one involving in-person distribution by brand ambassadors\u2014can add a human element to your marketing efforts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/What-is-Mobile-SEO-04-1004x1024.png\" alt=\"\" class=\"wp-image-10306 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1024\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/What-is-Mobile-SEO-04-1004x1024.png\" alt=\"\" class=\"wp-image-10306 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/What-is-Mobile-SEO-04-1004x1024.png 1004w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/What-is-Mobile-SEO-04-753x768.png 753w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/What-is-Mobile-SEO-04-768x784.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/What-is-Mobile-SEO-04-1505x1536.png 1505w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/What-is-Mobile-SEO-04-12x12.png 12w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/What-is-Mobile-SEO-04.png 1961w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mc-2.com\/knowledge\/value-face-face-marketing-digital-age\/\">According to a report<\/a> by MPI, 40% of prospects converted to new customers via face-to-face meetings. This face-to-face interaction builds trust and fosters a sense of community.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaway<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People appreciate brands that go the extra mile to connect with them personally. Flyer marketing allows you to <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/blog\/branding\/10-strategies-to-boost-your-companys-brand-awareness\/\">deliver your brand message<\/a> in a genuine and impactful way, creating positive associations and long-lasting impressions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While online marketing will always have its place in the modern marketer&#8217;s toolkit, flyer marketing shouldn\u2019t be underestimated. It offers unique advantages, such as high engagement, precise local targeting, cost-effectiveness, and a personal touch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By incorporating flyers into your marketing strategy, you can achieve a well-rounded approach that caters to both digital and traditional audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to see how flyer marketing can work for your business? Learn more about our <a href=\"https:\/\/oppizi.com\/be\/en\/us\/en\/hand-to-hand-flyer-distribution\/\">flyer distribution solutions<\/a> and how they can complement your existing marketing efforts!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>",
        "protected": false
    },
    "author": 6,
    "featured_media": 10299,
    "template": "",
    "channel": [
        124
    ],
    "class_list": [
        "post-12739",
        "channel-clusters",
        "type-channel-clusters",
        "status-publish",
        "has-post-thumbnail",
        "hentry",
        "channel-flyer"
    ],
    "acf": [],
    "featured_image": "https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/Flyering-oline-marketing-hero-Thumbnail.png",
    "channels": [
        "flyer"
    ],
    "_links": {
        "self": [
            {
                "href": "https:\/\/oppizi.com\/be\/en\/wp-json\/wp\/v2\/channel-clusters\/12739",
                "targetHints": {
                    "allow": [
                        "GET"
                    ]
                }
            }
        ],
        "collection": [
            {
                "href": "https:\/\/oppizi.com\/be\/en\/wp-json\/wp\/v2\/channel-clusters"
            }
        ],
        "about": [
            {
                "href": "https:\/\/oppizi.com\/be\/en\/wp-json\/wp\/v2\/types\/channel-clusters"
            }
        ],
        "author": [
            {
                "embeddable": true,
                "href": "https:\/\/oppizi.com\/be\/en\/wp-json\/wp\/v2\/users\/6"
            }
        ],
        "wp:featuredmedia": [
            {
                "embeddable": true,
                "href": "https:\/\/oppizi.com\/be\/en\/wp-json\/wp\/v2\/media\/10299"
            }
        ],
        "wp:attachment": [
            {
                "href": "https:\/\/oppizi.com\/be\/en\/wp-json\/wp\/v2\/media?parent=12739"
            }
        ],
        "wp:term": [
            {
                "taxonomy": "channel",
                "embeddable": true,
                "href": "https:\/\/oppizi.com\/be\/en\/wp-json\/wp\/v2\/channel?post=12739"
            }
        ],
        "curies": [
            {
                "name": "wp",
                "href": "https:\/\/api.w.org\/{rel}",
                "templated": true
            }
        ]
    }
}