{"id":16888,"date":"2023-04-20T10:16:42","date_gmt":"2023-04-20T10:16:42","guid":{"rendered":"https:\/\/oppizi.com\/be\/case-studies\/eataly\/"},"modified":"2026-01-20T15:45:05","modified_gmt":"2026-01-20T15:45:05","slug":"eataly","status":"publish","type":"case_study","link":"https:\/\/oppizi.com\/be\/nl\/case-studies\/eataly\/","title":{"rendered":"Eataly"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16888\" class=\"elementor elementor-16888\" data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c94c67 e-flex e-con-boxed e-con e-parent\" data-id=\"0c94c67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-592e800 e-con-full e-flex e-con e-child\" data-id=\"592e800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b814a5d elementor-widget elementor-widget-heading\" data-id=\"b814a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Eataly drives 1,700+ offer redemptions via offline campaigns to support Paris market opening\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a9cd0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"64a9cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3caecbc e-con-full e-flex e-con e-child\" data-id=\"3caecbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ecc8976 e-con-full e-flex e-con e-child\" data-id=\"ecc8976\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cfbed elementor-widget elementor-widget-heading\" data-id=\"b8cfbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">57,596<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-331526c elementor-widget elementor-widget-heading\" data-id=\"331526c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Flyers distributed<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-560729b e-con-full e-flex e-con e-child\" data-id=\"560729b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a524f38 elementor-widget elementor-widget-heading\" data-id=\"a524f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2.97%<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7556270 elementor-widget elementor-widget-heading\" data-id=\"7556270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Conversion rate<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9637d88 e-con-full e-flex e-con e-child\" data-id=\"9637d88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-918a10e elementor-widget elementor-widget-image\" data-id=\"918a10e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"655\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/eataly.png\" class=\"attachment-large size-large wp-image-16332 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"800\" height=\"655\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/eataly.png\" class=\"attachment-large size-large wp-image-16332 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d12717a e-con-full e-flex e-con e-child\" data-id=\"d12717a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-473afdb e-con-full e-flex e-con e-child\" data-id=\"473afdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d32785 elementor-widget elementor-widget-image\" data-id=\"2d32785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"16\" height=\"14\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/08\/building.svg\" class=\"attachment-large size-large wp-image-15964 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"14\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/08\/building.svg\" class=\"attachment-large size-large wp-image-15964 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f1bdf elementor-widget elementor-widget-heading\" data-id=\"96f1bdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Industry:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519619d elementor-widget elementor-widget-heading\" data-id=\"519619d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Restaurant<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9417aaa e-con-full e-flex e-con e-child\" data-id=\"9417aaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-181bedb elementor-widget elementor-widget-image\" data-id=\"181bedb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/08\/megaphone.svg\" class=\"attachment-large size-large wp-image-15962 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/08\/megaphone.svg\" class=\"attachment-large size-large wp-image-15962 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35a6ad elementor-widget elementor-widget-heading\" data-id=\"e35a6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Campaign type:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ed9f2 elementor-widget elementor-widget-heading\" data-id=\"69ed9f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Hand to hand<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d096a1b e-flex e-con-boxed e-con e-parent\" data-id=\"d096a1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a462de2 e-con-full e-flex e-con e-child\" data-id=\"a462de2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba80719 e-con-full e-flex e-con e-child\" data-id=\"ba80719\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eafa40 elementor-widget elementor-widget-heading\" data-id=\"1eafa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd660b elementor-widget elementor-widget-text-editor\" data-id=\"fcd660b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"362\" data-end=\"675\">Eataly, the global destination for authentic Italian food, opened its new Parisian street market, <em data-start=\"481\" data-end=\"495\">La Piazzetta<\/em>, in December 2020. The launch was meant to benefit from a new metro station directly at its entrance, but COVID-related delays left the market without its expected foot traffic.<\/p><p data-start=\"677\" data-end=\"825\">Eataly needed a new way to draw people in\u2014boosting awareness, attracting first-time shoppers, and ensuring ROI during a challenging launch period.<\/p><p data-start=\"827\" data-end=\"854\">They had the following objectives:<\/p><ul><li data-start=\"857\" data-end=\"908\">Drive foot traffic to the new Paris street market<\/li><li data-start=\"911\" data-end=\"973\">Convert local residents and passers-by into paying customers<\/li><li data-start=\"976\" data-end=\"1020\">Test flyering as a new acquisition channel<\/li><li data-start=\"1023\" data-end=\"1078\">Ensure campaigns remained ROI-positive and measurable<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d376d e-con-full e-flex e-con e-child\" data-id=\"89d376d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd197d elementor-widget elementor-widget-heading\" data-id=\"9fd197d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdc929b e-con-full e-flex e-con e-child\" data-id=\"cdc929b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87031da elementor-widget elementor-widget-heading\" data-id=\"87031da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">H2H campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3af2dd e-con-full e-flex e-con e-child\" data-id=\"a3af2dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-043eb04 e-con-full e-flex e-con e-child\" data-id=\"043eb04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a83be01 elementor-widget elementor-widget-heading\" data-id=\"a83be01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Channel: <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4821dbc elementor-widget elementor-widget-heading\" data-id=\"4821dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Hand to hand (H2H)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-437b314 e-con-full e-flex e-con e-child\" data-id=\"437b314\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac762e elementor-widget elementor-widget-heading\" data-id=\"7ac762e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Strategy: <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7bd4d3 elementor-widget elementor-widget-heading\" data-id=\"a7bd4d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Oppizi ran targeted two-week flyer sprints (2020\u20132022), distributing within 500m of the market to reach nearby shoppers and commuters. Each flyer carried a discount offer, directly incentivizing visits to Eataly.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1126759 e-con-full e-flex e-con e-child\" data-id=\"1126759\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e0a08 elementor-widget elementor-widget-heading\" data-id=\"f4e0a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Reasoning:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9562b4e elementor-widget elementor-widget-heading\" data-id=\"9562b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Hyper-local distribution allowed Eataly to reach locals and convert them with a relevant, time-sensitive promotion. Short bursts ensured spend was controlled while maximizing urgency.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a9422 e-con-full e-flex e-con e-child\" data-id=\"74a9422\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6006970 elementor-widget elementor-widget-heading\" data-id=\"6006970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3f239 elementor-widget elementor-widget-text-editor\" data-id=\"de3f239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1795\" data-end=\"1901\">The campaigns proved flyer distribution could drive measurable, ROI-positive outcomes:<\/p><ul><li data-start=\"1905\" data-end=\"1976\">57,596 flyers distributed across multiple activations (2020\u20132022)<\/li><li data-start=\"1979\" data-end=\"2034\"><strong>1,711 offers<\/strong> redeemed, contributing to a\u00a0<strong>2.97% average conversion rate<\/strong> across all campaigns<\/li><li data-start=\"2037\" data-end=\"2078\">\u20ac8.58 average cost per new customer acquired<\/li><li data-start=\"2081\" data-end=\"2173\">Consistent foot traffic and new customer acquisition despite challenging launch conditions<\/li><\/ul><p data-start=\"2175\" data-end=\"2317\">For Eataly&#8217;s grand opening, offline marketing provided both immediate results and a scalable acquisition channel, perfectly complementing digital campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d67b315 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"d67b315\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-46a5356 e-con-full e-flex e-con e-child\" data-id=\"46a5356\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2895d elementor-widget elementor-widget-heading\" data-id=\"7c2895d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Eataly's campaign results with Oppizi <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95f12b5 e-con-full e-flex e-con e-child\" data-id=\"95f12b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f94f3a e-con-full e-flex e-con e-child\" data-id=\"3f94f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34524f3 elementor-widget elementor-widget-heading\" data-id=\"34524f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">57,596<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1879942 elementor-widget elementor-widget-heading\" data-id=\"1879942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Flyers distributed<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2279121 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2279121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c58e47f e-con-full e-flex e-con e-child\" data-id=\"c58e47f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499e675 elementor-widget elementor-widget-heading\" data-id=\"499e675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1,700<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa8998 elementor-widget elementor-widget-heading\" data-id=\"4aa8998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">New customers<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bc443 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"19bc443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a889f5f elementor-widget elementor-widget-heading\" data-id=\"a889f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Want to see these results for yourself?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f18b1d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f18b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/oppizi.com\/us\/en\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c295ff7 e-con-full e-flex e-con e-parent\" data-id=\"c295ff7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1c6b1 elementor-widget elementor-widget-heading\" data-id=\"6e1c6b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why it worked<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b26c143 e-flex e-con-boxed e-con e-child\" data-id=\"b26c143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5500e11 e-con-full e-flex e-con e-child\" data-id=\"5500e11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25e7df8 elementor-widget elementor-widget-image\" data-id=\"25e7df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/End-to-end-execution.png\" class=\"attachment-large size-large wp-image-16305 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/End-to-end-execution.png\" class=\"attachment-large size-large wp-image-16305 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbd0ef7 e-con-full e-flex e-con e-child\" data-id=\"cbd0ef7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8bedc2 elementor-widget elementor-widget-heading\" data-id=\"f8bedc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Precision targeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e674b7a elementor-widget elementor-widget-heading\" data-id=\"e674b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Campaigns focused within 500m of the market, reaching residents and passers-by most likely to convert.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f23424 e-con-full e-flex e-con e-child\" data-id=\"3f23424\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ef199 elementor-widget elementor-widget-image\" data-id=\"17ef199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"557\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Live-tracking-3.png\" class=\"attachment-large size-large wp-image-16344 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"557\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Live-tracking-3.png\" class=\"attachment-large size-large wp-image-16344 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e42ae59 e-con-full e-flex e-con e-child\" data-id=\"e42ae59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d173044 elementor-widget elementor-widget-heading\" data-id=\"d173044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Real-time optimization\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7ca17 elementor-widget elementor-widget-heading\" data-id=\"8c7ca17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Oppizi\u2019s tracking allowed Eataly to monitor redemptions and adjust campaigns quickly for maximum ROI.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a5620e e-con-full e-flex e-con e-child\" data-id=\"2a5620e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c64c71 elementor-widget elementor-widget-image\" data-id=\"2c64c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Data-driven-tracking.png\" class=\"attachment-full size-full wp-image-16306 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Data-driven-tracking.png\" class=\"attachment-full size-full wp-image-16306 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eb5b8f e-con-full e-flex e-con e-child\" data-id=\"7eb5b8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01748ca elementor-widget elementor-widget-heading\" data-id=\"01748ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Time-bound activations\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0f31a elementor-widget elementor-widget-heading\" data-id=\"ab0f31a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Two-week sprints built urgency while keeping campaigns efficient and cost-effective.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Op zoek naar heerlijk Italiaans eten? Dan ben je bij Eataly aan het juiste adres. Eataly streeft ernaar een plek te bieden waar je kunt eten, winkelen en leren over de authentieke Italiaanse keuken. Goed eten brengt mensen immers samen!<\/p>\n<p>Eataly werkte samen met Oppizi om een klantenwervings- en merkbekendheidscampagne te lanceren binnen 500 meter van hun nieuwe Parijse straatmarkt. <\/p>","protected":false},"featured_media":3847,"template":"","country":[39],"distribution_type":[33],"industry":[38],"class_list":["post-16888","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","country-france","distribution_type-hand-to-hand","industry-restaurant"],"acf":[],"_links":{"self":[{"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/case-studies\/16888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":10,"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/case-studies\/16888\/revisions"}],"predecessor-version":[{"id":17679,"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/case-studies\/16888\/revisions\/17679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/media\/3847"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/media?parent=16888"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/country?post=16888"},{"taxonomy":"distribution_type","embeddable":true,"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/distribution_type?post=16888"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/oppizi.com\/be\/nl\/wp-json\/wp\/v2\/industry?post=16888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}