Oppizi’s guide to variable data printing

Personalization is the key to capturing your audience’s attention and driving results. With Oppizi’s direct mail solutions, you can harness the power of variable data to create highly tailored campaigns that speak directly to each recipient’s interests and needs. 

Our seamless approach to integrating variable data ensures your messages not only stand out but also drive higher engagement, conversions, and ROI. Here’s what to know:

What is variable data?

Variable data makes it possible for you to customize your direct mail for each recipient using information from your database. These variables can include names, addresses, purchase history, and preferences. Instead of generic postcards, we make it possible for you to send tailored messages or offers, building stronger, more personal connections.

• First name, last name, and address: Add a personal touch by addressing recipients by name and tailoring content to their location.
• Coupon codes: Offer unique, trackable codes to incentivize purchases and measure campaign success.
• QR codes: Embed a QR code to direct users to specific landing pages, apps, or resources, making engagement seamless and measurable.

How Oppizi helps you customize variables

Oppizi’s direct mail platform allows you to take full control of these variables and create personalized mailers effortlessly.

Here’s how it works:

Tailor your design

Our design tool allows you to adjust specific design elements, such as fonts, sizes, and colors, to complement your brand identity. You have the flexibility to align your mailers with your vision using our custom features and designate locations for custom variables to be updated.

Generate personalized QR codes

Our platform lets you embed unique QR codes into each mailer. These codes can link recipients to personalized landing pages, exclusive offers, or other digital experiences, bridging the gap between offline and online marketing. They also allow you to measure scan analytics and customer engagement.

Upload your data with ease

Simply upload your segmented data in a CSV file, and our system will handle the rest. Our advanced categorization tools allow you to map variables like names, addresses, coupon codes, and QR codes to the appropriate sections of your design. You can then use our platform to create triggers and workflows based on your campaign specifications to update these variables as needed.

Personalized mailers are triggered to print

Once your database is integrated, we use our advanced variable data printing (VDP) technology to accurately integrate personalized variables into each mailer based on your workflows and send the mailers to print. This ensures every mailer is tailored to its recipient with precision and delivered on time.

Why this is important

Incorporating variables into your direct mail campaigns offers several benefits:

• Enhanced engagement: Personalized content captures attention and encourages recipients to take action.
• Higher conversion rates: Tailored offers and messages resonate more effectively, driving better direct mail results.
• Improved campaign tracking: Unique coupon codes and QR codes allow you to track individual responses and response rate, providing valuable insights for future campaigns.

Why choose Oppizi for direct mail?

Oppizi’s direct mail solutions are designed to make personalization simple and impactful. Our user-friendly platform makes it easy to manage your variable data and ensures that your campaign is optimized for success from design to delivery.

By leveraging variables with Oppizi, you can create meaningful connections with your audience and achieve your campaign goals.

Ready to see the difference personalized direct mail can make? Get started with Oppizi today!