{"id":11989,"date":"2024-12-11T17:28:50","date_gmt":"2024-12-11T17:28:50","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/?post_type=channel-clusters&p=11989"},"modified":"2025-12-01T16:28:33","modified_gmt":"2025-12-01T16:28:33","slug":"direct-mail-retargeting","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/direct-mail\/direct-mail-retargeting\/","title":{"rendered":"Direct mail retargeting: How it works and why it’s effective"},"content":{"rendered":"\n

Have you ever had someone browse your website, maybe even add items to their cart, but then they just… leave? Direct mail retargeting<\/a> is a clever way to turn those missed opportunities into conversions.<\/p>\n\n\n\n

Here\u2019s how it works: using online user behavior data, you can identify individuals who have interacted with your website, purchased from you, or taken a particular action and send them personalized, physical mail with discounts, incentives, or reminders. <\/p>\n\n\n\n

This approach cuts through the digital clutter and helps create a more well-rounded experience for your customers\u2014instead of another email or ad they might ignore, you send them something personal.  It\u2019s not just about grabbing their attention; it\u2019s about building a connection that boosts engagement and gets results.<\/p>\n\n\n\n

How direct mail retargeting works<\/h2>\n\n\n\n

Direct mail retargeting<\/a> is a marketing strategy that combines behavioral data from online activities\u2014like website visits or cart abandonment\u2014with the tangible impact of physical mail.  Here\u2019s how it works, step by step:<\/p>\n\n\n\n

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