{"id":12531,"date":"2025-01-16T10:33:17","date_gmt":"2025-01-16T10:33:17","guid":{"rendered":"https:\/\/www.oppizi.com\/wp-content\/uploads\/2025\/01\/Variable-data-printing-1-1.webp"},"modified":"2025-06-27T09:44:18","modified_gmt":"2025-06-27T09:44:18","slug":"oppizi-direct-mail-analytics","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/direct-mail\/oppizi-direct-mail-analytics\/","title":{"rendered":"How to use Oppizi&#8217;s dashboard to monitor direct mail analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Direct mail<\/a>&nbsp;has been a go-to marketing channel for ages\u2014and for good reason! It\u2019s personal, tangible, and creates a unique connection with your audience. But let\u2019s be real: just sending mail isn\u2019t enough. The real magic happens when you dive into the data, figure out what\u2019s working (and what\u2019s not), and use those insights to level up your campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Oppizi, we believe that direct mail campaign performance shouldn\u2019t remain a mystery. That\u2019s why our platform offers robust analytics tracking tools and a complete dashboard, allowing you to monitor&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/how-to-track-and-measure-direct-mail-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">campaign performance<\/a>, understand your audience, and make data-backed decisions with confidence.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how Oppizi\u2019s analytics dashboard helps you stay on top of your addressed mail campaign:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring direct mail performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi\u2019s direct mail software makes it possible to view detailed tracking information for individual mail pieces. In addition to this, when you create and launch a direct mail campaign via Oppizi, all mailers will also include a&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">unique QR code<\/a>&nbsp;for tracking engagement and driving digital interactions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/Oppizi-direct-mail-analytics-1-1024x784.webp\" alt=\"\" class=\"wp-image-12534 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/Oppizi-direct-mail-analytics-1-1024x784.webp\" alt=\"\" class=\"wp-image-12534 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you launch a campaign, you\u2019ll be able to access the following metrics in your campaign dashboard:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Number of flyers distributed<\/li>\n\n\n\n<li>Unique QR code scans<\/li>\n\n\n\n<li>Cost per unique scan<\/li>\n\n\n\n<li>Total revenue (with API integration)<\/li>\n\n\n\n<li>ROI (with API integration)<\/li>\n\n\n\n<li>Number of orders<\/li>\n\n\n\n<li>Total cost<\/li>\n\n\n\n<li>Total cost per unit<\/li>\n\n\n\n<li>Promo cost (with API integration)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-DM-CTA-1024x260.webp\" alt=\"\" class=\"wp-image-12537 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-DM-CTA-1024x260.webp\" alt=\"\" class=\"wp-image-12537 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How our tracking works with USPS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how our&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/how-to-track-and-measure-direct-mail-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">direct mail tracking system<\/a>&nbsp;is made possible: using USPS\u2019s Intelligent Mail Barcode (IMB) system, Oppizi can track each addressed mail piece we send through the entire logistics chain. This means each and every one of your mail pieces is logged from production at the printing facility to delivery at the recipient\u2019s address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The IMB system is USPS\u2019s way of tracking the location and status of each addressed mail piece. We\u2019ve integrated this USPS data into our dashboard, making it possible for you to view metrics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>USPS scan times<\/li>\n\n\n\n<li>Scan facility (location)<\/li>\n\n\n\n<li>Expected delivery date<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it like UPS or DHL tracking for your mailers: you know exactly where your mail is and when it\u2019s delivered. Apart from the IMB system, every addressed mail piece sent with Oppizi will include a unique QR code, which is what allows us to track recipient engagement at an unprecedented level.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">QR codes<\/a>&nbsp;allow anyone receiving your mail to scan and access additional information, special offers, or directly connect with your business online, and help bridge the gap between offline and online marketing.<br><br>You\u2019ll not only know where your mailer is, but you can also now view whether it was scanned by the recipient, signaling engagement and interest. Learn more about&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/how-to-track-and-measure-direct-mail-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">tracking direct mail campaign success<\/a>&nbsp;here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What can you do with Oppizi\u2019s analytics dashboard?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our dashboard is designed to provide in-depth insights to help you&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/9-tips-to-optimize-a-direct-mail-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize your offline marketing campaigns<\/a>. Here\u2019s what you can do:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/screencapture-1024x682.webp\" alt=\"\" class=\"wp-image-12535 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/screencapture-1024x682.webp\" alt=\"\" class=\"wp-image-12535 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. ROI analysis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluate the success of your campaigns with detailed return-on-investment metrics when you connect your backend to Oppizi via API. This feature helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze the performance of each campaign at a granular level.<\/li>\n\n\n\n<li>Understand&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/measure-direct-mail-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">which campaigns yield the highest ROI<\/a>&nbsp;and why.<\/li>\n\n\n\n<li>Adjust strategies to maximize your profitability in future campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Real-time performance monitoring<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Track your campaign\u2019s progress as it happens. The dashboard provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key metrics like unique scans, time to scan, total orders, and cost per order.<\/li>\n\n\n\n<li>Insights into overall revenue generated and ROI of your campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Customizable reporting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create tailored reports with up to 14 campaign metrics to share with anyone who needs to see them. With this feature, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate detailed campaign performance summaries.<\/li>\n\n\n\n<li>Visualize data through graphs and charts for easy interpretation.<\/li>\n\n\n\n<li>Export reports in multiple formats for seamless collaboration.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-DM-CTA-1024x260.webp\" alt=\"\" class=\"wp-image-12537 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-DM-CTA-1024x260.webp\" alt=\"\" class=\"wp-image-12537 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Optimize campaigns with dynamic mailing list updates&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our analytics and use of QR codes also make it possible to&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize your mailing list<\/a>&nbsp;to avoid sending repeated mailers to customers who have already engaged with your flyers. To do this, our platform connects seamlessly with your existing customer data through API integrations to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically exclude recipients who have already scanned QR codes or converted.<\/li>\n\n\n\n<li>Refine mailing lists in real time, ensuring you\u2019re not wasting resources on those who have already taken action.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automate recurring waves of direct mail<\/a>&nbsp;with updated lists every time.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why choose Oppizi for direct mail?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/Benefits-of-sending-direct-mail-with-Oppizi-1024x784.webp\" alt=\"\" class=\"wp-image-12536 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/Benefits-of-sending-direct-mail-with-Oppizi-1024x784.webp\" alt=\"\" class=\"wp-image-12536 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Unmatched visibility:&nbsp;<\/strong>From logistics tracking to recipient engagement, Oppizi gives you full transparency over your direct mail campaigns. You can track millions of mailers in real-time, ensuring every piece delivers value.<\/li>\n\n\n\n<li><strong>Personalized campaigns:&nbsp;<\/strong>With unique QR codes and dynamic mailing list updates, Oppizi ensures your&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/personalized-direct-mail-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campaigns are highly personalized<\/a>&nbsp;and targeted. No more redundant mailers\u2014just precision marketing that drives results.<\/li>\n\n\n\n<li><strong>Seamless integration:&nbsp;<\/strong>Our platform integrates effortlessly with USPS data and your internal systems, making it easy to manage campaigns and track performance without adding complexity.<\/li>\n\n\n\n<li><strong>High-level insights for unaddressed mail:&nbsp;<\/strong>For campaigns that don\u2019t require personalization, Oppizi offers high-level tracking at the zip code level. Gain insights into performance metrics like revenue and order volume, even for broad campaigns.<\/li>\n\n\n\n<li><strong>Automated optimization:&nbsp;<\/strong>By connecting directly with your customer data, Oppizi&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/programmatic-direct-mail-for-personalized-outreach\/\" target=\"_blank\" rel=\"noreferrer noopener\">automates programmatic mail waves<\/a>&nbsp;while excluding converted customers. This saves time, reduces costs, and maximizes impact.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Addressed vs. Unaddressed Mail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi supports both addressed and unaddressed mail, tailored to your campaign needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Addressed Mail<\/strong>: Tracks each individual mail piece from production to delivery, including recipient engagement. Advanced tracking features allow you to monitor recipient engagement, such as opens and responses, making it an ideal choice for personalized, data-driven campaigns aiming to&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/measure-direct-mail-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">maximize ROI<\/a>.<\/li>\n\n\n\n<li><strong>Unaddressed Mail (EDDM)<\/strong>: Unlike addressed mail,\u00a0EDDM\u00a0does not track individual mail pieces. Instead, we provide high-level insights, such as performance metrics at the route or zip code level. This makes it a cost-effective solution for businesses aiming to increase local visibility or reach a wide audience without needing personalized delivery.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tracking your direct mail campaign with Oppizi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oppizi\u2019s direct mail<\/a>&nbsp;platform isn\u2019t just a tool; it\u2019s a revolution in how businesses approach direct mail. By combining&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/how-to-track-and-measure-direct-mail-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">advanced direct mail tracking<\/a>, personalized engagement, and actionable insights, we\u2019ve transformed a traditional marketing channel into a data-driven powerhouse.<br><br>If you\u2019re ready to take your&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/why-use-direct-mail-marketing-in-overall-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">direct mail campaigns<\/a>&nbsp;to the next level, Oppizi is your partner for success. Let us show you how direct mail can be measurable, impactful, and ROI-focused.<br><br><a href=\"https:\/\/app.oppizi.com\/sign-up\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Create your first direct mail campaign<\/strong><\/a><strong>&nbsp;today\u2014 with Oppizi, you don\u2019t just send mail. You send results.<\/strong><\/p>\n","protected":false},"author":16,"featured_media":12485,"template":"","channel":[106],"class_list":["post-12531","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-direct-mail"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/Direct-Mail-6-1.png","channels":["direct-mail"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters\/12531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/users\/16"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media\/12485"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=12531"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel?post=12531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}