{"id":12959,"date":"2025-02-05T14:34:08","date_gmt":"2025-02-05T14:34:08","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/channel-clusters\/direct-mail-vs-eddm\/"},"modified":"2025-12-09T12:57:00","modified_gmt":"2025-12-09T12:57:00","slug":"direct-mail-vs-eddm","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/direct-mail\/direct-mail-vs-eddm\/","title":{"rendered":"Direct mail vs. EDDM: Which is right for your business?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Want to get your message in front of the right people? If you\u2019re looking into print marketing, you\u2019ve probably heard of direct mail and EDDM. But which one is right for you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a simple breakdown of both. Whether you&#8217;re <a href=\"https:\/\/oppizi.com\/us\/en\/eddm-every-door-direct-mail\/promoting-events-with-eddm\/\">promoting an event<\/a>, launching a product, or trying to get more customers, knowing how these options work will help you pick the best one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is EDDM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EDDM (Every Door Direct Mail) is a service that lets businesses send mail to entire neighborhoods\u2014no address list needed. The meaning of EDDM is that instead of picking specific people, you choose postal routes, and your mail goes to every home or business in that area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why use EDDM?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No mailing list needed<\/strong> \u2013 You don\u2019t need customer addresses.<\/li>\n\n\n\n<li><strong>More affordable<\/strong> \u2013 Postage costs less than traditional direct mail.<\/li>\n\n\n\n<li><strong>Great for local businesses<\/strong> \u2013 Perfect for restaurants, stores, real estate agents, and service providers.<\/li>\n\n\n\n<li><strong>Target by area<\/strong> \u2013 Choose mailing routes based on age, income, or household size.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/Reasons-1-1024x784.webp\" alt=\"\" class=\"wp-image-13201 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/Reasons-1-1024x784.webp\" alt=\"\" class=\"wp-image-13201 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Advantages and disadvantages of EDDM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the <a href=\"https:\/\/oppizi.com\/us\/en\/eddm-every-door-direct-mail\/benefits-of-eddm\/\">benefits of Every Door Direct Mail<\/a> and drawbacks that you should consider.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach a lot of people<\/strong> \u2013 Your mail goes to entire mail routes.<\/li>\n\n\n\n<li><strong>Lower costs<\/strong> \u2013 Cheaper than regular direct mail.<\/li>\n\n\n\n<li><strong>Easy to set up<\/strong> \u2013 No mailing list or complex planning.<\/li>\n\n\n\n<li><strong>Boosts brand awareness<\/strong> \u2013 More people see your business.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No personalization<\/strong> \u2013 You can\u2019t address people by name.<\/li>\n\n\n\n<li><strong>Not everyone will be interested<\/strong> \u2013 Some recipients may ignore it.<\/li>\n\n\n\n<li><strong>Less precise<\/strong> \u2013 It covers broad areas, not specific groups.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">EDDM works well when you want to reach as many people as possible in a certain area. It\u2019s a simple, <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/growing-your-business\/3-effective-low-budget-marketing-ideas-for-your-small-business\/\">budget-friendly<\/a> way to spread the word.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-EDDM-CTA-copia-3-1024x260.webp\" alt=\"\" class=\"wp-image-13205 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-EDDM-CTA-copia-3-1024x260.webp\" alt=\"\" class=\"wp-image-13205 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Who should use EDDM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EDDM is great for businesses that want to reach a lot of people in one area. Here are some ways it\u2019s used:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/eddm-every-door-direct-mail\/eddm-for-restaurants\/\"><strong>New restaurants<\/strong><\/a> \u2013 Send menus and special offers to the whole neighborhood.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/eddm-every-door-direct-mail\/real-estate-marketing-eddm\/\"><strong>Real estate agents<\/strong><\/a> \u2013 Show off listings and invite homeowners to open houses.<\/li>\n\n\n\n<li><strong>Home services<\/strong> \u2013 Advertise deals on lawn care, roofing, or pest control.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/eddm-every-door-direct-mail\/eddm-for-retail\/\"><strong>Retail stores<\/strong><\/a> \u2013 Announce grand openings, sales, or special events.<\/li>\n\n\n\n<li><strong>Gyms and fitness centers<\/strong> \u2013 Offer free trials or membership discounts to locals.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a simple, affordable way to get noticed in your community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is direct mail?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">Direct mail<\/a> is a targeted way to reach customers. Instead of sending mail to everyone in a neighborhood, you send it to specific people on a mailing list. This could be a list of past customers or one you buy. Businesses use it to send <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-postcards\/\">postcards<\/a>, brochures, or catalogs directly to the right audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why use direct mail?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the key reasons why you\u2019d consider <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/why-use-direct-mail-marketing-in-overall-marketing-strategy\/\">running a direct mail campaign<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Highly targeted<\/strong> \u2013 Reach specific people based on interests, shopping habits, or demographics.<\/li>\n\n\n\n<li><strong>Personalized<\/strong> \u2013 Use names, special offers, or custom messages to make it feel personal.<\/li>\n\n\n\n<li><strong>Higher engagement<\/strong> \u2013 A well-targeted message gets more responses.<\/li>\n\n\n\n<li><strong>Great for niche marketing<\/strong> \u2013 Works well for <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/what-is-b2b-marketing\/\">B2B services<\/a>, luxury brands, and businesses with a specific audience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/Reasons-1024x784.webp\" alt=\"\" class=\"wp-image-13202 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/Reasons-1024x784.webp\" alt=\"\" class=\"wp-image-13202 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Advantages and disadvantages of direct mail<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It\u2019s personal<\/strong> \u2013 Messages can be tailored to individuals.<\/li>\n\n\n\n<li><strong>It gets better response rates<\/strong> \u2013 People engage more with relevant offers.<\/li>\n\n\n\n<li><strong>It builds loyalty<\/strong> \u2013 Helps strengthen customer relationships.<\/li>\n\n\n\n<li><strong>It\u2019s precise<\/strong> \u2013 Ideal for targeting high-value customers.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It costs more<\/strong> \u2013 Postage and mailing lists can add up.<\/li>\n\n\n\n<li><strong>It takes more effort<\/strong> \u2013 You need to collect and manage customer data.<\/li>\n\n\n\n<li><strong>It requires planning<\/strong> \u2013 Finding the right audience takes time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail may take more work than EDDM, but it also gives you more control over who sees your message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Examples of direct mail campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail works best when you want to reach a specific group of people with a personal touch. Here are some <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-examples\/\">common ways businesses use it<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Luxury brands<\/strong> \u2013 Sending catalogs to high-end shoppers.<\/li>\n\n\n\n<li><strong>Nonprofits<\/strong> \u2013 Asking past donors for support.<\/li>\n\n\n\n<li><strong>Dental offices<\/strong> \u2013 Reminding patients about appointments or offering discounts.<\/li>\n\n\n\n<li><strong>E-commerce stores<\/strong> \u2013 Rewarding loyal customers with special offers.<\/li>\n\n\n\n<li><strong>Financial advisors<\/strong> \u2013 Reaching high-income households with investment services.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail lets you send the right message to the right people. It helps increase responses and build customer loyalty. For instance, <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/attorney-direct-mail\/\">attorneys can use direct mail<\/a> to send postcards to local residents that highlight their services or recent successes, building credibility and attracting new clients<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-DM-CTA-2-1024x260.webp\" alt=\"\" class=\"wp-image-13206 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-DM-CTA-2-1024x260.webp\" alt=\"\" class=\"wp-image-13206 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">EDDM vs. direct mail: Key differences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at unaddressed EDDM and addressed direct mail side by side. Each has its strengths, but they work differently. Here are the key differences to consider before choosing the right option for your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/eddm-6-1024x784.webp\" alt=\"\" class=\"wp-image-13203 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/eddm-6-1024x784.webp\" alt=\"\" class=\"wp-image-13203 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Which one should you choose?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure which one to use? It depends on your business, budget, and overall objective.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>EDDM:<\/strong> Go with EDDM if you want to reach a lot of people in a specific area without a mailing list. It\u2019s great for <a href=\"https:\/\/oppizi.com\/us\/en\/eddm-every-door-direct-mail\/eddm-for-restaurants\/\">restaurants<\/a>, <a href=\"https:\/\/oppizi.com\/us\/en\/eddm-every-door-direct-mail\/real-estate-marketing-eddm\/\">real estate<\/a> agents, and service businesses looking to get noticed locally.<\/li>\n\n\n\n<li><strong>Direct mail:<\/strong> Pick direct mail if you need to target specific customers. It works well for luxury brands, <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/what-is-b2b-marketing\/\">B2B services<\/a>, and businesses that send personalized offers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use both. Start with EDDM to introduce your business, then follow up with direct mail to turn interest into sales. Choosing between EDDM and direct mail ultimately comes down to your goal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still not sure which one to choose? Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who are you trying to reach?<\/strong> EDDM works best if you want to reach everyone in a neighborhood. Direct mail is better if you have a specific type of customer in mind.<\/li>\n\n\n\n<li><strong>What\u2019s your budget?<\/strong> EDDM is cheaper for reaching a lot of people. Direct mail can be worth the cost if you\u2019re targeting the right audience.<\/li>\n\n\n\n<li><strong>Do you need personalization?<\/strong> Direct mail lets you add names, custom offers, and personal touches. EDDM is more about getting your name out there.<\/li>\n\n\n\n<li><strong>What\u2019s your goal?<\/strong> Use EDDM for brand awareness and foot traffic. Use direct mail if you want to build relationships and get repeat customers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your answers will help you pick the right approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use digital marketing to boost your mail campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you go with EDDM or direct mail, adding <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/what-is-online-marketing\/\">digital marketing<\/a> can help you get better results. When people see your message in more than one place, they\u2019re more likely to remember it and take action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-Oppizi-CTA-copia-1-1024x260.webp\" alt=\"\" class=\"wp-image-13207 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-Oppizi-CTA-copia-1-1024x260.webp\" alt=\"\" class=\"wp-image-13207 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to combine mail and digital marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>QR codes for quick action<\/strong> \u2013 Add a <a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\">QR code<\/a> to your mailer so people can visit your website, sign up for an offer, or follow you on social media with one scan.<\/li>\n\n\n\n<li><strong>Retargeting ads<\/strong> \u2013 If someone visits your website after getting your mailer, show them digital ads to keep your business top of mind.<\/li>\n\n\n\n<li><strong>Email follow-ups<\/strong> \u2013 Get people to join your email list so you can send them future offers and updates.<\/li>\n\n\n\n<li><strong>Social media connections<\/strong> \u2013 Use mail to send people to your social pages, where they can engage with your brand.<\/li>\n\n\n\n<li><strong>Custom landing pages<\/strong> \u2013 Create a special webpage for each mail campaign to track responses and give more details.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Using both print and digital marketing helps you stay in front of your audience and makes your campaigns more effective. In fact, doing so has been proven to <a href=\"https:\/\/www.uspsdelivers.com\/wp-content\/uploads\/The_Future_of_Direct_Mail_White_Paper.pdf\">increase website visits by 68%<\/a>, ROI by 60%, leads by 52%, and in-store visits by 39%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: Direct Mail vs. EDDM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between direct mail and EDDM?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail targets specific people using a mailing list. It allows for personalization and precise targeting. EDDM (Every Door Direct Mail) sends mail to every address along a postal route without a list. It\u2019s a cost-effective way to reach a local audience but lacks the precision of direct mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the success rate of EDDM?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">EDDM\u2019s success depends on design, messaging, offers, and location. On average, direct mail campaigns, including EDDM, see response rates between 2% and 5%, although adding a special offer can increase this figure to 13%. EDDM works well for businesses that need local brand awareness, like restaurants, real estate agents, and service providers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is EDDM worth it?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, EDDM is an affordable way to reach a lot of people in a specific area. It\u2019s great for small businesses promoting grand openings, special deals, or community events. But if you need precise targeting or personalization, direct mail is the better choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is direct mail still effective in 2025?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Direct mail stands out because inboxes are overcrowded. When designed well, it grabs attention and drives results. Businesses that personalize their mail and track responses get even better outcomes, especially when combining it with digital marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a major disadvantage of direct mail?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cost. Direct mail is more expensive than EDDM because it involves buying a mailing list, printing personalized materials, and paying for postage. Managing customer data also takes time. But for businesses that need precise targeting, the results often make up for the cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the future of direct mail?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail is getting smarter. QR codes, personalized URLs, and even augmented reality (AR) are making it more interactive. Better data analytics are also helping businesses target the right people. When combined with digital marketing, direct mail will stay a strong marketing tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Direct mail and EDDM made simple with Oppizi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Print marketing doesn\u2019t have to be complicated. At Oppizi, we handle everything\u2014design tools, printing, tracking, and delivery. Whether you\u2019re using EDDM or direct mail, our tools make it easy to launch a campaign in just a few clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/app.oppizi.com\/sign-up\">Sign up today<\/a> and let Oppizi take care of the details. We\u2019ll get your message into the right hands\u2014without the hassle.<\/p>\n","protected":false},"author":22,"featured_media":12952,"template":"","channel":[106],"class_list":["post-12959","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-direct-mail"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/Direct-Mail-23.png","channels":["direct-mail"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters\/12959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/users\/22"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media\/12952"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=12959"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel?post=12959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}