{"id":13336,"date":"2025-01-22T09:36:51","date_gmt":"2025-01-22T09:36:51","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/channel-clusters\/direct-mail-postcards\/"},"modified":"2025-10-28T12:53:12","modified_gmt":"2025-10-28T12:53:12","slug":"direct-mail-postcards","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/direct-mail\/direct-mail-postcards\/","title":{"rendered":"Direct mail postcards: Your ultimate guide to success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Did you know a simple postcard could be your most powerful sales tool? These small, striking cards are a great way to let people know about new products, sales, or special events. Whether you\u2019re running a local shop or a global enterprise, sending direct mail postcards to your customer base can help <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/growing-your-business\/the-most-cost-effective-marketing-strategies-for-startups\/\">grow your business<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide reveals everything you need to know about direct mail postcards\u2014what they are, why they work, how to create and send them, common mistakes to avoid, and proven tips for maximum impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are direct mail postcards?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail postcards are printed cards you send straight to customers through the mail. They\u2019re different from bigger mailers like catalogs or brochures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s why postcards work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They grab attention.<\/strong> Their small size makes them easy to see and read.<\/li>\n\n\n\n<li><strong>They\u2019re budget-friendly.<\/strong> Postcards cost less to make and mail than larger items.<\/li>\n\n\n\n<li><strong>They\u2019re flexible.<\/strong> Use them for promotions, announcements, events, and more.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Postcards go right to your customers\u2019 mailboxes. They\u2019re a sure way to get noticed, spread your message, engage new leads, and increase sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use direct mail postcards?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postcards come with plenty of benefits, such as the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They get noticed.<\/strong> No envelopes mean your message is seen right away.<\/li>\n\n\n\n<li><strong>They\u2019re affordable.<\/strong> Printing and mailing postcards doesn\u2019t cost much, giving you great value.<\/li>\n\n\n\n<li><strong>They feel personal.<\/strong> Unlike emails or online ads, postcards are physical and stick with people.<\/li>\n\n\n\n<li><strong>You can track results.<\/strong> Tools like Oppizi\u2019s let you see how well your campaign is doing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Simple, effective, and impactful\u2014that\u2019s what postcards bring to the table.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/benefits-of-direct-mail-postcards-1024x784.png\" alt=\"\" class=\"wp-image-12686 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/benefits-of-direct-mail-postcards-1024x784.png\" alt=\"\" class=\"wp-image-12686 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to make great direct mail postcards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, how can you get started with direct mail marketing if you\u2019re new to the game? Here\u2019s how to create postcards that get noticed and drive results:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Know your goal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Decide what you want your postcard to do. Do you want <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/how-to-boost-your-web-traffic-with-offline-marketing-strategies\/\">more website visits<\/a>? Promote a sale? Announce something new? Be clear about your purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Write a simple message<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Keep it short and clear. Focus on the main point\u2014a sale, offer, event, etc\u2014 and tell people what to do next with a call to action (CTA).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-DM-CTA-copia-3-1024x260.webp\" alt=\"\" class=\"wp-image-12690 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-DM-CTA-copia-3-1024x260.webp\" alt=\"\" class=\"wp-image-12690 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Make it look great<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use sharp images or graphics.<\/li>\n\n\n\n<li>Stick to your brand colors and fonts.<\/li>\n\n\n\n<li>Keep the text easy to read and well-organized.<\/li>\n\n\n\n<li>Add your logo, website, and contact details.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Add a strong CTA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tell people exactly what to do, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cVisit our website to get your discount.\u201d<\/li>\n\n\n\n<li>\u201cScan the QR code to RSVP.\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Print professionally<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-printing\/\">Quality mail printing<\/a> makes your postcards look polished and professional. It\u2019s worth the investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s it. With these steps, your postcards will stand out and get results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Channels for sending direct mail postcards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once your postcards are ready, it\u2019s time to send them out. Here are two ways to do it:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Every Door Direct Mail (EDDM)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">EDDM is a USPS service that allows you to send your postcards to every address in a chosen area. Providers like Oppizi partner with the USPS to provide this service, and it\u2019s great for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reaching lots of people without needing a mailing list.<\/li>\n\n\n\n<li>Keeping costs low with bulk pricing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Targeted direct mail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\" data-type=\"link\" data-id=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">Standard direct mail<\/a> relies on mailing lists to send addressed mail to your target audience. This method can be great for companies who have mailing addresses for customers or leads, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oppizi.com\/blog\/offline-marketing\/five-best-offline-real-estate-marketing-tips-that-will-help-you-to-sell-more\/\">Real estate agents<\/a> looking for buyers or sellers.<\/li>\n\n\n\n<li>Businesses with niche products or services.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to send your postcards<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Pick your method<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Decide between EDDM or <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">targeted mail<\/a> based on your goals. Not sure? Tools like <a href=\"https:\/\/app.oppizi.com\/sign-up\/\">Oppizi<\/a> can help you choose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Define your audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For EDDM, select your target neighborhoods or ZIP codes. For targeted mail, use details like age, income, or interests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Prepare your postcards<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Design an eye-catching card with a clear message. <a href=\"https:\/\/app.oppizi.com\/sign-up\/\">Oppizi<\/a> offers templates and customization to make it easy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Print your postcards<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">High-quality printing makes your postcards look professional. Oppizi can handle this step for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Schedule your mailings<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For EDDM: Choose distribution areas and dates.<\/li>\n\n\n\n<li>For targeted mail: Upload your list and set a schedule.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Track your results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check how your campaign is performing, from deliveries to customer responses. Oppizi simplifies the whole process, from planning to tracking. It\u2019s a seamless way to get your postcards into the right hands and grow your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-DM-CTA-copia-3-1024x260.webp\" alt=\"\" class=\"wp-image-12690 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-DM-CTA-copia-3-1024x260.webp\" alt=\"\" class=\"wp-image-12690 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why direct mail postcards get great response rates<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-direct-mail-campaigns\">DMA research<\/a> suggests that the average <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-response-rates\/\">response rate for direct mail<\/a> campaigns is 9%. However, this number can vary based on several factors. Still, <a href=\"https:\/\/marketing.org.nz\/hubfs\/2024-Lob-State-of-Direct-Mail-Marketing.pdf\">84% of marketers also agree<\/a> that direct mail achieves the best response rate among all the channels they use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s why postcards work so well:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instant visibility:<\/strong> People notice postcards as soon as they check the mail.<\/li>\n\n\n\n<li><strong>Tangible connection:<\/strong> A physical postcard feels more personal than a digital ad.<\/li>\n\n\n\n<li><strong>Trust factor:<\/strong> A well-designed postcard builds credibility for your brand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/app.oppizi.com\/sign-up\/\">Oppizi<\/a>, you can take these results even further. Our tools help you target the right audience, create professional designs, and send postcards at the perfect time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/DM-1-1-1024x784.webp\" alt=\"\" class=\"wp-image-12689 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/DM-1-1-1024x784.webp\" alt=\"\" class=\"wp-image-12689 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How direct mail postcards deliver ROI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail delivers an excellent <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/measure-direct-mail-roi\/\">return on investment<\/a>, proving it works well compared to other marketing methods. Marketers should make it a priority in their plans and focus on creative, targeted campaigns that connect with their audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what boosts ROI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeted campaigns:<\/strong> Sending postcards to the right people increases engagement.<\/li>\n\n\n\n<li><strong>Clear calls to action:<\/strong> A strong CTA prompts quick responses.<\/li>\n\n\n\n<li><strong>Mixing with digital:<\/strong> Combining mail with online efforts amplifies success.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Determining the exact ROI of direct mail is difficult because it depends on business type, campaign style, and target area. However, the average ROI is believed to be around 30%, with many estimates far higher. What\u2019s more, <a href=\"https:\/\/marketing.org.nz\/hubfs\/2024-Lob-State-of-Direct-Mail-Marketing.pdf\">84% of marketers believe direct mail provides the highest ROI <\/a>of all marketing channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common mistakes to avoid<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When sending postcards, watch out for these mistakes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Too much text:<\/strong> Keep it short and clear. A cluttered postcard loses attention fast.<\/li>\n\n\n\n<li><strong>Ignoring your audience:<\/strong> Design and write for the people you want to reach. Generic messages don\u2019t connect.<\/li>\n\n\n\n<li><strong>Skipping proofreading:<\/strong> Typos make you look careless. Double-check everything.<\/li>\n\n\n\n<li><strong>No tracking:<\/strong> Always track your results. It shows what works and helps you improve next time.<\/li>\n\n\n\n<li><strong>Low-quality printing:<\/strong> Cheap-looking postcards can hurt your reputation. Invest in good printing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep these tips in mind, and your postcards will leave a better impression.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for better postcard campaigns<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make it personal:<\/strong> Add the <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/personalized-direct-mail-marketing\/\">recipient\u2019s name or a custom message<\/a>. It grabs attention and feels more meaningful.<\/li>\n\n\n\n<li><strong>Send at the right time:<\/strong> Plan your mailings around holidays, seasonal sales, or local events. Timing can make a big difference.<\/li>\n\n\n\n<li><strong>Test before going big:<\/strong> Try out different designs, messages, or offers on a smaller scale first. See what works, then go all in.<\/li>\n\n\n\n<li><strong>Use smart tools:<\/strong> Platforms like <a href=\"https:\/\/app.oppizi.com\/sign-up\/\">Oppizi<\/a> simplify everything, from designing your postcard to tracking results.<\/li>\n\n\n\n<li><strong>Mix it with digital:<\/strong> Pair your <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-vs-email\/\">postcards with email<\/a>, social media, or QR codes. A mix of channels gets more eyes on your message.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These simple steps can make your postcards more effective.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-QR-CTA-copia-3-1024x260.webp\" alt=\"\" class=\"wp-image-12691 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-QR-CTA-copia-3-1024x260.webp\" alt=\"\" class=\"wp-image-12691 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs about direct mail postcards<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the difference between a postcard and a postal card?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A postcard is a printed card you use for messages or marketing. A postal card is provided by the postal service and comes with prepaid postage. Postcards can be customized and are popular for business promotions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is direct mail the same as email?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No, direct mail is about sending physical items like postcards. Email is digital and sent electronically. Both are effective but serve different purposes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the downsides of postcards?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Postcards have limited space for messages, and there are costs for printing and mailing. They can also be ignored if not designed well. However, their physical presence and visibility usually make them worth it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I track the success of my postcard campaign?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can use tools like QR codes or unique discount codes to see how many people engage with your postcards. <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/oppizi-direct-mail-analytics\/\">Oppizi\u2019s platform offers great tracking features<\/a> for analyzing your campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I target a specific audience with direct mail postcards?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, you can target a specific audience using their demographics, interests, or behaviors. <a href=\"https:\/\/app.oppizi.com\/sign-up\/\">Oppizi<\/a> has tools to help you narrow down your target audience for better results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail postcards are a great way to reach your audience in a meaningful way. Whether you&#8217;re a real estate agent showing off properties or a business owner sharing a sale, postcards help you connect directly and see results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make your campaign successful, avoid common mistakes, follow helpful tips, and consider using a trusted service like Oppizi. Our platform makes everything easier\u2014from design and printing to distribution and tracking. It\u2019s simple enough for anyone to use.<br><br>Want to see the results? <a href=\"https:\/\/app.oppizi.com\/sign-up\/\">Sign up with Oppizi today<\/a> and start your direct mail postcard campaign easily!<\/p>\n","protected":false},"author":22,"featured_media":12568,"template":"","channel":[106],"class_list":["post-13336","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-direct-mail"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/Direct-Mail-12.png","channels":["direct-mail"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters\/13336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/users\/22"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media\/12568"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=13336"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel?post=13336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}