{"id":15746,"date":"2025-06-17T09:31:21","date_gmt":"2025-06-17T09:31:21","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/channel-clusters\/postcard-marketing\/"},"modified":"2025-11-04T22:37:49","modified_gmt":"2025-11-04T22:37:49","slug":"postcard-marketing","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/direct-mail\/postcard-marketing\/","title":{"rendered":"Postcard marketing: A powerful offline strategy that drives results"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-postcards\/\">Postcards<\/a> aren\u2019t just vacation souvenirs anymore. These compact, eye-catching mailers have become a powerful marketing tool for businesses looking to make an impact on their audience offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the overwhelming number of <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/email-marketing-guide\/\">emails<\/a> in our inboxes and ads on our social feeds, postcard marketing offers a refreshing, tangible way to reach your audience. It\u2019s cost-effective, attention-grabbing, and surprisingly impactful when done right.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re promoting a sale, launching a new product, or simply building <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/branding\/3-local-marketing-strategies-to-increase-brand-awareness\/\">brand awareness<\/a> in your local area, postcard marketing can help you get noticed. In this guide, we\u2019ll cover everything you need to know: what postcard marketing is, how to use it, what to include, and creative ways to make it work for your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/Postcard-marketing-1-scaled.webp\" alt=\"Postcards are one of the most popular forms of direct mail marketing, with 76% of businesses using them for house lists.\nSource: Association of National Advertisers\n\" class=\"wp-image-15457 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-postcard-marketing\">What is postcard marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postcard marketing is a form of <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">direct mail advertising<\/a> that involves sending printed postcards to a targeted list of recipients. These postcards typically include a promotional message, special offer, or announcement, and are designed to grab attention and drive action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike brochures or multi-page mailers, postcards are concise, cost-effective, and don\u2019t require recipients to open anything. Your message is front and center the moment it lands in their hands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no surprise, then, that postcards are one of the most popular formats in direct mail marketing, with <a href=\"https:\/\/theworldsgreatestmarketing.com\/wp-content\/uploads\/2025\/04\/rr-2024-02-ana-response-rate-report-2023.pdf\">76% of businesses<\/a> using them for house lists and 62% using them for prospect lists. Their low cost and high visibility make them a go-to choice for marketers across industries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-effective-is-postcard-marketing\">How effective is postcard marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It might surprise you, but postcard marketing is not only still effective, it\u2019s thriving. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High visibility<\/strong>: According to the Data &amp; Marketing Association, <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/the-continuous-rise-of-direct-mail-marketing\/\">90% of direct mail<\/a> gets opened, compared to only 20\u201330% of emails.<\/li>\n\n\n\n<li><strong>Stronger recall<\/strong>: People who receive physical mail are <a href=\"https:\/\/www.canadapost-postescanada.ca\/cpc\/en\/our-company\/news-and-media\/corporate-news\/news-release\/2015-08-27-direct-mail-beats-digital-advertising-in-driving-consumers-to-act-neuromarketing-study\">70% more likely<\/a> to remember your brand than those who saw a digital ad.<\/li>\n\n\n\n<li><strong>Great ROI<\/strong>: Direct mail yields an impressive <a href=\"https:\/\/www.ana.net\/content\/show\/id\/71311\">92% ROI<\/a> for house lists, surpassing both paid search and online display advertising in effectiveness.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/4272x1084-DM-CTA-copia-scaled.webp\" alt=\"\" class=\"wp-image-15462 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/4272x1084-DM-CTA-copia-scaled.webp\" alt=\"\" class=\"wp-image-15462 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-can-postcard-marketing-be-used-for\">What can postcard marketing be used for?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postcards are incredibly versatile. You can use them to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote a sale or discount<\/li>\n\n\n\n<li>Announce a new product, location, or service<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/guide-to-event-marketing\/\">Event<\/a> invitations<\/li>\n\n\n\n<li>Send appointment reminders or thank-you notes<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/how-to-boost-your-web-traffic-with-offline-marketing-strategies\/\">Drive traffic to a website<\/a> or physical store<\/li>\n\n\n\n<li>Re-engage inactive customers<\/li>\n\n\n\n<li>Offer referral incentives<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can even use postcards for seasonal greetings or local awareness campaigns. If it can be said quickly and powerfully, it can be put on a postcard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/Postcard-marketing-2-scaled.webp\" alt=\"Uses for postcard marketing\nSale promotion\nNew product announcement\nEvent invitations\nAppointment reminders\nTo drive traffic to a website or store\nRe-engaging customers\nReferral incentive offer\nThank-you notes\" class=\"wp-image-15458 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-include-in-a-marketing-postcard\">What to include in a marketing postcard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since space is limited in a postcard, your design needs to be both eye-catching and clear. Here\u2019s what to include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A captivating headline<\/strong>: You should grab attention instantly.<\/li>\n\n\n\n<li><strong>Your offer or message<\/strong>: What\u2019s in it for them? Be specific.<\/li>\n\n\n\n<li><strong>A clear call-to-action (CTA)<\/strong>: Tell people clearly what to do next, whether that\u2019s visit your website, scan a QR code, visit your store, etc.&nbsp;<\/li>\n\n\n\n<li><strong>Contact info<\/strong>: Include your website, phone number, address, or social handles.<\/li>\n\n\n\n<li><strong>Consistent <\/strong><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/branding\/branding-ideas\/\"><strong>branding<\/strong><\/a>: Use your logo, brand colors, and consistent tone of voice to boost brand recognition.<\/li>\n\n\n\n<li><strong>High-quality visuals<\/strong>: Include professional images or graphics to catch the eye.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bonus tip<\/strong>: Include a trackable element like a unique promo code or QR code so you can measure the effectiveness of your campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-industries-that-can-benefit-from-postcard-marketing\">Industries that can benefit from postcard marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postcard marketing works across industries, especially when targeting local or niche audiences. Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail stores<\/strong>: Promote in-store events or seasonal sales.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/industry-insights\/restaurant-marketing\/\"><strong>Restaurants<\/strong><\/a><strong> &amp; cafes<\/strong>: Share grand opening announcements or coupons.<\/li>\n\n\n\n<li><strong>Gyms &amp; fitness studios<\/strong>: Offer trial memberships or free trials.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/industry-insights\/salon-marketing\/\"><strong>Salons<\/strong><\/a><strong> &amp; spas<\/strong>: Send appointment reminders, offers, or birthday greetings.<\/li>\n\n\n\n<li><strong>Home services<\/strong>: For seasonal offers or building brand awareness.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your business serves a specific geographic area, postcard marketing can make an impressive impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/Postcard-marketing-3-scaled.webp\" alt=\"What to include in a postcard\nA captivating headline\nYour offer or message\nA clear call-to-action (CTA)\nContact information\nConsistent branding\nHigh-quality visuals\n\" class=\"wp-image-15459 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creative-postcard-marketing-ideas\">Creative postcard marketing ideas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to make sure your postcard stands out? Here are some creative strategies to try:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/personalized-marketing\/\"><strong>Personalization<\/strong><\/a> \u2013 Use variable printing to add recipients\u2019 names or tailored offers based on past behavior.<\/li>\n\n\n\n<li><strong>Augmented reality<\/strong> \u2013 Add a <a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\">QR code<\/a> that links to an interactive video, AR experience, or digital coupon.<\/li>\n\n\n\n<li><strong>Testimonials<\/strong> \u2013 Highlight real customer reviews or success stories.<\/li>\n\n\n\n<li><strong>Mini calendar or checklist<\/strong> \u2013 Give recipients something functional they might keep on the fridge.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/gamification-marketing\/\"><strong>Gamified mail<\/strong><\/a> \u2013 Include a scratch-off section or unique code to drive engagement.<\/li>\n\n\n\n<li><strong>Postcard series<\/strong> \u2013 Send a short sequence of 2-3 cards that build curiosity or tell a story over time.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-distribute-postcards\">How to distribute postcards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are several ways to get your postcards into the right hands:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-direct-mail\">1. Direct Mail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Send your postcards directly to a targeted mailing list. This gives you control over who receives them, which is ideal for reaching loyal customers or high-value prospects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-eddm-every-door-direct-mail\">2. EDDM (Every Door Direct Mail)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">EDDM<\/a> is a USPS service that lets you target a specific geographic area without needing a mailing list. Perfect for promoting to entire neighborhoods or ZIP codes within your service area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-in-store-handouts\">3. In-store handouts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Display postcards at your checkout counter or include them in bags with purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-event-distribution\">4. Event distribution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hand out postcards at trade shows, pop-ups, or networking events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not sure where to start, a platform like <a href=\"https:\/\/oppizi.com\/us\/en\/\">Oppizi<\/a> can manage your postcard campaign with precision, whether that\u2019s through direct mail or EDDM.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/4272x1084-Oppizi-CTA-copia-9-scaled.webp\" alt=\"\" class=\"wp-image-15461 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/4272x1084-Oppizi-CTA-copia-9-scaled.webp\" alt=\"\" class=\"wp-image-15461 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-much-does-postcard-marketing-cost\">How much does postcard marketing cost?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postcard marketing is one of the most budget-friendly offline strategies, but costs can vary depending on a few key factors. Here&#8217;s an overview of the typical costs involved:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Design: <\/strong>DIY with <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-templates\/\">templates<\/a> (which are usually free or low-cost), or hire a freelance graphic designer (who could charge somewhere between $30\u2013$150 per hour, depending on location and experience).<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-printing\/\"><strong>Printing<\/strong><\/a><strong>: <\/strong>Bulk printing typically ranges from $0.05 to $0.50 per postcard, depending on size, paper quality, and finish.<\/li>\n\n\n\n<li><strong>Postage: <\/strong>Standard postcard postage in the U.S. starts at $0.51 per card, but discounted rates are available for bulk or EDDM campaigns.<\/li>\n\n\n\n<li><strong>Distribution: <\/strong>If using a direct mail platform or service, expect to pay for list rental, targeting, and fulfillment, which is typically $0.10\u2013$0.30 per piece.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, most businesses spend between $0.30 and $1.00 per postcard.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want a platform that takes care of your campaign for you, Oppizi can help you with everything from printing and distribution to tracking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mistakes-to-avoid-with-postcard-marketing\">Mistakes to avoid with postcard marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even a small postcard can fall flat if you miss the mark. Here are some common mistakes to avoid:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Too much text<\/strong>: Keep the postcard simple and skimmable. The more text you have, the more your message gets diluted.<\/li>\n\n\n\n<li><strong>Unclear CTA<\/strong>: Don\u2019t leave people guessing what they need to do next.<\/li>\n\n\n\n<li><strong>Low-quality visuals<\/strong>: Blurry images will make your brand seem unprofessional.<\/li>\n\n\n\n<li><strong>Poor targeting<\/strong>: Sending to the wrong audience means your message is likely to fall flat, wasting money and resources.<\/li>\n\n\n\n<li><strong>Missing brand elements<\/strong>: Always include your logo and use a consistent tone with your other marketing efforts.<\/li>\n\n\n\n<li><strong>Not including ways to <\/strong><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/how-to-track-and-measure-direct-mail-success\/\"><strong>track performance<\/strong><\/a>: Use codes, landing pages, or QR links to measure ROI.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Always test and refine your postcards before launching a full campaign. Ask someone else to have a look at the postcard. If they know what it\u2019s about and what they need to do next, your campaign is good to go.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/Postcard-marketing-4-scaled.webp\" alt=\"Direct mail generates a 92% ROI, making it more effective than paid search and online display advertising.\nSource: Association of National Advertisers\n\" class=\"wp-image-15460 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-many-postcards-should-i-send\">How many postcards should I send?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on your campaign goals and target audience. For local marketing, a good starting point is 500\u20131,000 postcards as a test run. This allows you to measure engagement and adjust your messaging or targeting before scaling up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also good to note that many printers and distributors offer bulk discounts, so sending a larger batch can reduce your cost per piece and increase your reach more efficiently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-size-should-my-postcard-be\">What size should my postcard be?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Standard postcard sizes are 4\u201d x 6\u201d, but larger formats (5\u201d x 7\u201d or 6\u201d x 9\u201d) can stand out more in the mail pile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-i-track-if-my-postcard-campaign-worked\">How do I track if my postcard campaign worked?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use promo codes, QR codes, custom landing pages, or dedicated phone numbers to track response rates.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-can-i-use-postcards-for-b2b-marketing\">Can I use postcards for B2B marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutely. Postcard <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/what-is-b2b-marketing\/\">marketing for B2B<\/a> is an impactful way of targeting local businesses with personalized offers, invitations, or case studies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-nbsp\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Postcard marketing proves that old-school methods can still work, especially when they&#8217;re well-executed. With eye-catching design, a strong offer, and the right distribution strategy, a simple postcard can bring in real results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to try it out? Whether you\u2019re targeting new customers or re-engaging existing ones, Oppizi can help you plan and launch an effective postcard campaign through <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/why-direct-mail-remains-effective-in-a-digital-focused-world\/\">direct mail<\/a> or <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">EDDM<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/app.oppizi.com\/sign-up\/\"><strong>Start your postcard campaign with Oppizi today<\/strong><\/a><strong> and put your message straight into the hands of your ideal customers.<\/strong><\/p>\n","protected":false},"author":23,"featured_media":15745,"template":"","channel":[106],"class_list":["post-15746","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-direct-mail"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/Postcards.webp","channels":["direct-mail"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters\/15746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/users\/23"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media\/15745"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=15746"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel?post=15746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}