{"id":15780,"date":"2025-06-18T07:25:49","date_gmt":"2025-06-18T07:25:49","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/channel-clusters\/postcards-for-local-businesses\/"},"modified":"2025-11-28T14:36:12","modified_gmt":"2025-11-28T14:36:12","slug":"postcards-for-local-businesses","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/direct-mail\/postcards-for-local-businesses\/","title":{"rendered":"Postcard marketing for local businesses: A guide to getting noticed offline"},"content":{"rendered":"\n

Postcard marketing is quietly making a powerful comeback. And for local businesses<\/a> who want to stand out in their community, postcards offer something digital can\u2019t: a tangible, personal, and targeted way to grab attention.<\/p>\n\n\n\n

In this guide, we\u2019ll break down what postcard marketing is, why it works, how local businesses can use it, and how to get started. Whether you\u2019re a caf\u00e9 owner, a gym manager, or a service-based business trying to reach more locals, this article will tell you all you need to know about harnessing the power of postcards. <\/p>\n\n\n\n

What is postcard marketing?<\/h2>\n\n\n\n

Postcard marketing is a form of direct mail<\/a> advertising where businesses send printed postcards through the postal service to promote offers, events, or brand messaging directly to customers\u2019 mailboxes. These cards don\u2019t require envelopes, making them easy to skim and visually impactful. Whether delivered to specific addresses or via Every Door Direct Mail<\/a> (EDDM), or use direct mail for fundraising<\/a>, postcards are a simple yet powerful way to engage local audiences.<\/p>\n\n\n\n

\"Postcards<\/figure>\n\n\n\n

Why postcards are perfect for local businesses<\/h2>\n\n\n\n

1. Tangible & memorable<\/h3>\n\n\n\n
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    Direct mail boasts high engagement – about 42% of recipients<\/a> read or scan it daily, giving postcards a strong chance to connect. Many households keep these postcards visible (such as on the fridge or a side table), meaning your message sticks around long after it arrives.<\/p>\n\n\n\n

    2. Higher response rates<\/h3>\n\n\n\n
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      Postcards outperform digital marketing methods. While direct mail achieves around a 4.4% response rate<\/a>, email only receives about 0.12%. <\/p>\n\n\n\n

      3. Stand out from digital<\/h3>\n\n\n\n
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        With overflowing email inboxes and endless digital ads, postcards stand out. As the most popular direct mail format, postcards are a proven marketing tool, with 66% of US marketers<\/a> choosing them.<\/p>\n\n\n\n

        4. Cost-efficient production & delivery<\/h3>\n\n\n\n

        Postcard printing offers a cost-effective alternative to large letters, due to them being smaller and more simple. The lack of envelope also makes postcards a more environmentally friendly choice by reducing paper consumption. Utilizing bulk mailing options, especially via EDDM<\/a>, can also decrease overall costs.<\/p>\n\n\n\n

        \"Benefits<\/figure>\n\n\n\n

        How local businesses can use postcards<\/h2>\n\n\n\n

        Promotions & coupons<\/h3>\n\n\n\n
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          Businesses can send seasonal offers, discounts, or loyalty bonuses. For example, a restaurant<\/a> could send a 20% off coupon for their new summer menu.<\/p>\n\n\n\n

          Event announcements<\/h3>\n\n\n\n
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            With their compact size, postcards are apt for promoting grand openings, seasonal events, and classes. A new local fitness centre<\/a> could announce their grand opening using a postcard, and could also include a QR code with a 25% discount when a customer signs up to their first class.<\/p>\n\n\n\n

            New product or service launches<\/h3>\n\n\n\n
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              Let locals know you’re expanding your offerings or services with a simple and effective postcard. For example, a specialty coffee shop could announce that they\u2019ve now introduced a new matcha range.<\/p>\n\n\n\n

              Reminders & customer retention<\/h3>\n\n\n\n
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                Postcards are ideal for appointment reminders (e.g., salons or vets) and re-engagement (“we miss you”) campaigns. A dog groomers could target their current customers with reminders to have their dog groomed before summer.<\/p>\n\n\n\n

                Store reopenings & announcements<\/h3>\n\n\n\n
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                  Post-renovation reopenings or new ownership deserve something tangible to gain attention. A hair salon<\/a> could send out a postcard showcasing their new look and inviting clients to their grand reopening. <\/p>\n\n\n\n

                  Cross-promotions\/collabs<\/h3>\n\n\n\n
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                    Partner with neighboring businesses and send co-branded postcards for mutual exposure. For example, a gym could collaborate with a smoothie bar, or a bookshop with a cafe.<\/p>\n\n\n\n

                    Branding & community presence<\/h3>\n\n\n\n
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                      Struggling to find ways to get your name out in your community? Postcards are a memorable and tangible option. Target homes within your service area or leave them in areas where your target audience are most likely to see them.<\/p>\n\n\n\n

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