{"id":15941,"date":"2025-07-02T07:50:47","date_gmt":"2025-07-02T07:50:47","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/blog\/uncategorized\/how-to-increase-word-of-mouth-marketing\/"},"modified":"2025-10-28T13:37:25","modified_gmt":"2025-10-28T13:37:25","slug":"how-to-increase-word-of-mouth-marketing","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/flyer\/how-to-increase-word-of-mouth-marketing\/","title":{"rendered":"How to use flyers to drive word of mouth\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Want marketing that people actually trust? <a href=\"https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/2\/2021\/11\/2021-Nielsen-Trust-In-Advertising-Sell-Sheet.pdf\">88% believe their friends<\/a> over any ad. But if you want people to talk about your brand, you need to give them something to talk about. Something they can hold. Something that stands out. That\u2019s where flyers come in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM1-1-scaled.webp\" alt=\"trust WOM marketing stat\" class=\"wp-image-15740 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM1-1-scaled.webp\" alt=\"trust WOM marketing stat\" class=\"wp-image-15740 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Digital ads have their place, but flyers do something different. They\u2019re local. They\u2019re personal. And when they\u2019re done right, they get people talking. That\u2019s word of mouth, the kind of marketing that spreads from one person to the next, naturally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide will show you how to do it. Even if you\u2019ve never made a flyer or thought about word of mouth before, don\u2019t worry. You\u2019ll learn why this works, how to make a flyer that grabs attention, and how to use it to grow your business in the real world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-word-of-mouth-marketing\">What is word-of-mouth marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Word of mouth happens when someone tells a friend about your business. Maybe they liked what you offered. Maybe something surprised them. Whatever the reason, they talk, and that\u2019s marketing you didn\u2019t have to pay for. There are two ways this can happen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organic word of mouth<\/strong>: A customer talks about you without being asked.<\/li>\n\n\n\n<li><strong>Amplified word of mouth<\/strong>: You do something to start the conversation, like <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/pro-tips-for-selecting-your-campaigns-location\/\">handing out flyers<\/a> or giving a discount for referrals.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Why does this matter? Because most people trust a friend more than an ad. If someone they know recommends you, they listen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM2-scaled.webp\" alt=\"what is word of mouth marketing\" class=\"wp-image-15741 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM2-scaled.webp\" alt=\"what is word of mouth marketing\" class=\"wp-image-15741 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-use-flyers-to-get-people-talking\">Why use flyers to get people talking?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers might be old-school, but they work. They don\u2019t vanish like <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/breakdown-of-online-paid-advertising-and-how-to-increase-revenue\/\">digital ads<\/a>. People notice them. Some even keep them. Here\u2019s why flyers help spread the word:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They\u2019re physical<\/strong>: People remember what they can touch.<\/li>\n\n\n\n<li><strong>They stand out<\/strong>: A bold design or clever message catches the eye.<\/li>\n\n\n\n<li><strong>They\u2019re easy to share<\/strong>: Someone might hand it to a friend or snap a photo to send later.<\/li>\n\n\n\n<li><strong>They reach the right crowd<\/strong>: You can choose where to hand them out\u2014by street, neighborhood, or event.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to turn strangers into customers, and customers into fans, a flyer is a great place to start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-by-step-how-to-increase-word-of-mouth-marketing-with-flyers\">Step-by-Step: How to Increase Word of Mouth Marketing with Flyers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to be a designer or a marketing expert. Just follow these steps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM3-scaled.webp\" alt=\"WOM marketing flyers how to\" class=\"wp-image-15743 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM3-scaled.webp\" alt=\"WOM marketing flyers how to\" class=\"wp-image-15743 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-know-who-you-want-talking\">1. Know who you want talking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before making a flyer, think about who you&#8217;re trying to reach. Are you talking to parents? Students? Young professionals? Retirees? The more specific you are, the better your flyer will work. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do they care about?<\/li>\n\n\n\n<li>Where do they spend time?<\/li>\n\n\n\n<li>What problems are they trying to solve?<\/li>\n\n\n\n<li>What would make them smile, stop, or say something?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When you understand your audience, you can <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/personalized-marketing\/\">create something that feels personal<\/a>. That\u2019s what gets people talking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-make-a-flyer-that-stands-out\">2. Make a flyer that stands out<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where it starts. Your flyer should do more than give information. It should spark interest. Here\u2019s how to do that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lead with a strong headline<\/strong>: Keep it short and clear. \u201cFree Coffee Today\u201d is better than \u201cNow Open.\u201d<\/li>\n\n\n\n<li><strong>Use bold visuals<\/strong>: Pick one strong image or a color that catches the eye.<\/li>\n\n\n\n<li><strong>Keep text short<\/strong>: Focus on one message. Don\u2019t overload it.<\/li>\n\n\n\n<li><strong>Add something fun<\/strong>: Try a <a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\">QR code<\/a> with a surprise, a good offer, or a line people will want to repeat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your flyer makes someone smile or feel something, they\u2019re more likely to share it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-add-a-clear-call-to-action\">3. Add a clear call to action<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tell people what to do next with a <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/flyer-cta-examples\/\">CTA<\/a>. Make it simple. Some good examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cShow this flyer for 25% off. Bring a friend.\u201d<\/li>\n\n\n\n<li>\u201cScan to enter a giveaway.\u201d<\/li>\n\n\n\n<li>\u201cCome Saturday. First guest free.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If the offer is easy to use and fun to share, it spreads faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-make-it-social\">4. Make it social<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers don\u2019t just work <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/what-is-offline-marketing\/\">offline<\/a>. You can use them to start conversations online too. Try adding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your Instagram or TikTok handle.<\/li>\n\n\n\n<li>A branded hashtag.<\/li>\n\n\n\n<li>A QR code that leads to a referral link, video, or contest.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to make it easy for someone to post or share your flyer with their friends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-pick-the-right-places-to-hand-out-flyers\">5. Pick the right places to hand out flyers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even the best flyer won\u2019t work if it ends up in the wrong place. <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/pro-tips-for-selecting-your-campaigns-location\/\">Choose locations<\/a> where your audience already spends time. Here are some good options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hand-to-hand<\/strong>: Great for busy streets, events, or campuses.<\/li>\n\n\n\n<li><strong>Door-to-door<\/strong>: Helps you reach certain homes or neighborhoods.<\/li>\n\n\n\n<li><strong>Retail drops<\/strong>: Ask to leave flyers at coffee shops, gyms, or local stores.<\/li>\n\n\n\n<li><strong>Event targeting<\/strong>: Try fairs, markets, or local meetups.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With Oppizi, you can choose exact streets, postcodes, or audience types, so your flyers always go where they matter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14897 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14897 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-give-people-a-reason-to-share\">6. Give people a reason to share<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you want word of mouth to spread faster, add a little incentive. You could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start a referral offer: \u201cBring a friend, you both save 10%.\u201d<\/li>\n\n\n\n<li>Make it limited: \u201cOnly 100 flyers. Show yours to claim a freebie.\u201d<\/li>\n\n\n\n<li>Set a deadline: \u201cOffer ends Friday. Don\u2019t miss it.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">People like to feel like they\u2019re in on something special. That\u2019s what makes them share it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-track-what-works\">7. Track what works<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even printed <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/how-to-measure-offline-marketing-campaign-success\/\">flyers can be tracked<\/a>. Add QR codes, discount codes, or short links to see who responds. Check which designs and areas get the most attention. Use what you learn to improve next time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, you\u2019ll figure out what gets people talking and how to do more of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-flyer-word-of-mouth-examples\">Flyer word of mouth examples<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how some <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/growing-your-business\/small-business-challenges\/\">small businesses<\/a> can use flyers to get people talking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM4-scaled.png\" alt=\"WOM marketing flyer examples\" class=\"wp-image-15744 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM4-scaled.png\" alt=\"WOM marketing flyer examples\" class=\"wp-image-15744 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-local-gym\">1. Local gym<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A new <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/industry-insights\/fitness-marketing\/\">gym<\/a> prints flyers that say: \u201cFirst class free. Bring a friend, and you both get a gift.\u201d They hand them out near office buildings and leave stacks in smoothie bars. People grab one, bring a friend, and share the experience online. The gym gets attention fast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-pet-groomer\">2. Pet groomer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A grooming service prints flyers with a QR code and a message: \u201cShare with another pet parent. You both get 20% off.\u201d They hand them out at dog parks and pet stores. Dog owners pass them around. New customers show up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-cafe-opening\">3. Caf\u00e9 opening<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A new caf\u00e9 gives out flyers that say: \u201cFree coffee for the first 100 customers. Plus a surprise.\u201d Locals drop by, take photos, and tag the caf\u00e9 online. One flyer leads to dozens of posts and more foot traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These flyers do more than promote a business. They start conversations, bring people together, and keep customers coming back. That\u2019s the power of word of mouth: <a href=\"https:\/\/www.invespcro.com\/blog\/word-of-mouth-marketing\/\">36% of Americans say it\u2019s how they discover new brands<\/a>, beating <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/how-social-media-can-ramp-up-sales-for-your-business\/\">social media<\/a> and mobile ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM5-scaled.webp\" alt=\"how consumers discover new brands\" class=\"wp-image-15745 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/WOM5-scaled.webp\" alt=\"how consumers discover new brands\" class=\"wp-image-15745 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-flyers-spark-word-of-mouth\">Why Flyers Spark Word of Mouth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers give people something real to hold. They stand out in a world full of digital ads. When you pair a strong message with the right location, flyers do more than share info. They get people talking. Here\u2019s why they work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People trust something they get locally<\/li>\n\n\n\n<li>Good flyers make people want to act<\/li>\n\n\n\n<li>Great offers make them want to share<\/li>\n\n\n\n<li>QR codes and social handles connect the flyer to the web<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers are simple, low-cost, and easy to test. And with tools like Oppizi, you can get them into the right hands fast.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/4272x1084-QR-CTA-copia-8-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14110 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/4272x1084-QR-CTA-copia-8-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14110 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-people-share-flyers-the-psychology-behind-it\">Why People Share Flyers: The Psychology Behind It<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers are more than just paper. They carry a message. And when that message connects with people, they want to share it. If you know why people talk about things, you can make flyers that naturally get shared. Here are the main reasons people pass flyers along:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-social-proof\">1. Social Proof<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People trust other people. When they see others talking about a <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/flyer-marketing-brand-awareness\/\">brand<\/a> or product, they want to join in. You can use this by adding a quick review or a local shout-out on your flyer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example: \u201cVoted #1 lunch spot in the neighborhood. See why locals love us.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shows people your business is already popular.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-the-want-to-help\">2. The Want to Help<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most people like sharing something useful. If your flyer has a great deal, an exclusive code, or something that solves a problem, people will think, \u201cI should tell someone about this.\u201d That\u2019s how you turn a flyer into a conversation starter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-emotion\">3. Emotion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers that make people feel something get shared more. Whether it\u2019s surprise, happiness, urgency, or nostalgia, emotion sticks with us. You don\u2019t need a big budget for this. A smart headline, a cool image, or a bold promise can work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example: \u201cWe\u2019re not the biggest gym. Just the friendliest.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s simple, real, and easy to pass on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-scarcity-and-urgency\">4. Scarcity and Urgency<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Limited-time offers create a fear of missing out. People share these so others don\u2019t miss out too. Try phrases like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cOnly this week\u201d<\/li>\n\n\n\n<li>\u201cFirst 50 people only\u201d<\/li>\n\n\n\n<li>\u201cBring a friend and get in free\u2014today only\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The more exclusive it feels, the more people want to share it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-identity-and-belonging\">5. Identity and Belonging<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People share things that reflect who they are or make them feel part of a group. Flyers that speak to a lifestyle, interest, or local pride connect on a deeper level.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example: \u201cMade for San Francisco dog owners\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dog owner in San Francisco won\u2019t just read it. They might show it to another dog owner at the park.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Oppizi-CTA-copia-8-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14673 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Oppizi-CTA-copia-8-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14673 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-word-of-mouth-in-marketing\">What is word-of-mouth in marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Word-of-mouth marketing happens when people talk about your brand, product, or service to others. It can happen face-to-face, online, or on social media. These talks are powerful because people trust friends, family, and peers more than regular ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-5-t-s-of-word-of-mouth-marketing\">What are the 5 T&#8217;s of word-of-mouth marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The 5 T\u2019s help you understand how to get word-of-mouth going:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Talkers<\/strong> \u2013 The people who share your message.<\/li>\n\n\n\n<li><strong>Topics<\/strong> \u2013 What they talk about.<\/li>\n\n\n\n<li><strong>Tools<\/strong> \u2013 Things like flyers that make sharing easy.<\/li>\n\n\n\n<li><strong>Taking part<\/strong> \u2013 Getting involved in the conversation.<\/li>\n\n\n\n<li><strong>Tracking<\/strong> \u2013 Watching what people say and how it spreads.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-an-example-of-word-of-mouth\">What is an example of word-of-mouth?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Say someone tries a new bakery and tells a coworker. That coworker then tells their neighbor. That\u2019s word-of-mouth. It\u2019s free, natural promotion that spreads fast, especially if the experience or offer is great.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-word-of-mouth-marketing\">What are the benefits of word-of-mouth marketing?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Builds trust fast<\/li>\n\n\n\n<li>Brings in warm, targeted leads<\/li>\n\n\n\n<li>Helps your brand grow without big ad budgets<\/li>\n\n\n\n<li>Creates loyal customers<\/li>\n\n\n\n<li>Spreads your message far beyond your reach<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-can-flyers-help-increase-word-of-mouth-marketing\">How can flyers help increase word-of-mouth marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers give people a reason to talk. A good flyer with a strong offer, useful info, or a memorable message sparks curiosity and sharing. Whether it\u2019s passed around, stuck on a fridge, or shared in a group chat, flyers are a simple way to start conversations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14941 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14941 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to grow your brand and get people talking, flyers are one of the easiest, most effective tools. They help you reach people in the real world, start real conversations, and build trust that lasts. Here\u2019s how to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know your audience<\/li>\n\n\n\n<li>Design with purpose<\/li>\n\n\n\n<li>Distribute in the right places<\/li>\n\n\n\n<li>Encourage sharing<\/li>\n\n\n\n<li>Track what works<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to be a marketing expert. Just start small, keep going, and notice what gets people talking. Ready to spread the word? <a href=\"https:\/\/app.oppizi.com\/sign-up\">Try Oppizi\u2019s easy platform<\/a> and launch a flyer campaign that really gets people talking about your brand.<\/p>\n","protected":false},"author":22,"featured_media":15934,"template":"","channel":[124],"class_list":["post-15941","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-flyer"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/07\/Flyer-22.webp","channels":["flyer"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters\/15941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/users\/22"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media\/15934"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=15941"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel?post=15941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}