{"id":17145,"date":"2025-04-24T10:31:04","date_gmt":"2025-04-24T10:31:04","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/channel-clusters\/roi-flyer-distribution\/"},"modified":"2025-04-24T10:31:04","modified_gmt":"2025-04-24T10:31:04","slug":"roi-flyer-distribution","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/flyer\/roi-flyer-distribution\/","title":{"rendered":"ROI of flyer distribution: how to measure and improve results"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Flyers might seem old-school, but they still work. Really well, actually. If you want to reach people in a specific area, without spending a fortune, flyers are a smart move.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, <a href=\"https:\/\/www.winsavvy.com\/flyer-marketing-key-statistics-and-effectiveness\/\">54% of consumers are more likely to buy after receiving a flyer<\/a>. Why? Because they combine visuals with key details, like special offers, new products, or announcements. Simply put, flyers drive purchase decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide walks you through how to tell if your flyer campaign is paying off. You\u2019ll learn what ROI means, what affects it, and how to get better results without overcomplicating things.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/roiflyers1-1024x784.webp\" alt=\"flyer marketing stat\" class=\"wp-image-14741 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/roiflyers1-1024x784.webp\" alt=\"flyer marketing stat\" class=\"wp-image-14741 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What does ROI mean in flyer distribution?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROI stands for \u201creturn on investment.\u201d It\u2019s how you measure what you get back from what you spend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to <a href=\"https:\/\/oppizi.com\/us\/en\/flyering-canada\/\">flyer campaigns<\/a>, ROI helps you answer this:<br><strong>\u201cDid the flyers bring in enough leads, customers, or sales to make it worth it?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a simple formula:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI = (Money earned from the campaign \u2013 Cost of the campaign) \u00f7 Cost \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you spend $1,000 on <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/what-is-the-purpose-of-a-flyer\/\">flyers<\/a> and bring in $3,000 in sales:<br>($3,000 \u2013 $1,000) \u00f7 $1,000 \u00d7 100 = <strong>200% ROI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means you made back triple what you spent. Not bad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why flyer distribution still works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re all overloaded with ads online. <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/10-killer-features-that-make-flyer-distribution-more-effective-with-flyer-examples\/\">Flyers stand out<\/a> because they\u2019re real. You can hold them, read them, even put them on the fridge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s one reason flyer campaigns get solid results. Here are a few more:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>People notice them<\/strong>. A flyer in your hand is hard to ignore.<\/li>\n\n\n\n<li><strong>You can target the right areas<\/strong>. Distribute in the neighborhoods or <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/guide-to-event-marketing\/\">events<\/a> that matter to your business.<\/li>\n\n\n\n<li><strong>It\u2019s cost-effective<\/strong>. Flyers often cost less than <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/what-is-online-marketing\/\">online ads<\/a>, especially when you&#8217;re focused on local customers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What affects the ROI of a flyer campaign?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not every flyer campaign gives the same results. It depends on how you plan and run it. Here are the main things that can change your return:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Targeting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most important part is making sure your flyers reach the right people. For example, a vegan caf\u00e9 handing out flyers near a steakhouse probably won\u2019t see much response.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some ways to target better:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>By location<\/strong>: Focus on certain postcodes or streets.<\/li>\n\n\n\n<li><strong>By audience<\/strong>: Reach people who match your offer, like students, parents, or gym-goers.<\/li>\n\n\n\n<li><strong>By event<\/strong>: Distribute near places your audience already goes, like festivals or trade shows.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi uses data to help you choose the best spots, so you&#8217;re not guessing <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/the-best-places-to-distribute-flyers-for-a-new-business\/\">where to hand out flyers<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Design and message<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your flyer should catch attention fast. Keep it simple and clear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A short, bold headline<\/li>\n\n\n\n<li>Bright, eye-catching colors<\/li>\n\n\n\n<li>One clear action, like \u201cGet 20% off today\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.winsavvy.com\/flyer-marketing-key-statistics-and-effectiveness\/\">70% of consumers say flyers impact their buying decisions<\/a>, and the first thing they notice is the design. The good news? You don\u2019t need to be a design expert. <a href=\"https:\/\/app.oppizi.com\/sign-up\">Oppizi\u2019s flyer builder<\/a> lets you create stunning flyers with ease.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/roiflyers2-1024x784.webp\" alt=\"flyer distribution stat\" class=\"wp-image-14742 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/roiflyers2-1024x784.webp\" alt=\"flyer distribution stat\" class=\"wp-image-14742 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Distribution method<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How you hand out flyers matters too. Each method works best for different goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hand-to-hand<\/strong>: Good for events, busy streets, or direct contact<\/li>\n\n\n\n<li><strong>Door-to-door<\/strong>: Ideal for reaching people in a specific area<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\"><strong>Direct mail<\/strong><\/a>: Great when you want to hit exact addresses<\/li>\n\n\n\n<li><strong>In-store drops<\/strong>: Handy if you\u2019ve partnered with other local businesses<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each one has its own cost and impact. Oppizi can help you choose the right option based on what you want to achieve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Timing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Timing makes a big difference. Here\u2019s what to keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Day of the week<\/strong>: Thursdays to Saturdays work well for stores and restaurants. Mondays can be better for business services.<\/li>\n\n\n\n<li><strong>Season<\/strong>: Plan ahead for big dates like holidays or school terms.<\/li>\n\n\n\n<li><strong>Time of day<\/strong>: If you\u2019re handing out flyers, do it when your audience is around\u2014like lunchtime or the morning commute.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi shows you when your flyers perform best so you can adjust your timing as you go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Tracking what works<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To get better results, you need to know what\u2019s working. Good <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/how-to-measure-offline-marketing-campaign-success\/\">tracking<\/a> helps you see what\u2019s bringing in results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few easy ways to track flyer campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promo codes<\/strong>: Add a code like \u201cFLYER10\u201d so people can redeem it in-store or online.<\/li>\n\n\n\n<li><strong>QR codes<\/strong>: Let people <a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/how-to-scan-a-qr-code-from-a-picture\/\">scan to visit a page or offer<\/a>.<\/li>\n\n\n\n<li><strong>Short URLs<\/strong>: Use a custom web address just for your flyer.<\/li>\n\n\n\n<li><strong>Separate phone lines<\/strong>: Use a different number just for flyer calls.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t track properly, it\u2019s hard to know what\u2019s actually working. Oppizi makes this part easy. Your campaign dashboard shows you what\u2019s happening in real time. You can see deliveries, clicks, and results without digging through spreadsheets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/roiflyers3-1024x784.webp\" alt=\"how to track flyers\" class=\"wp-image-14743 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/roiflyers3-1024x784.webp\" alt=\"how to track flyers\" class=\"wp-image-14743 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to calculate ROI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to figure out the return on a flyer campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design and printing<\/strong>: $400<\/li>\n\n\n\n<li><strong>Handing out 5,000 flyers<\/strong>: $600<\/li>\n\n\n\n<li><strong>Total spent<\/strong>: $1,000<\/li>\n\n\n\n<li><strong>Sales from flyer promo code<\/strong>: $2,800<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now the math:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI = ($2,800 &#8211; $1,000) \u00f7 $1,000 \u00d7 100 = 180%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s a solid return. You made almost three times what you spent. And that\u2019s just the start. Those new customers might come back or tell others about your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to get better results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re new to flyer campaigns, here are a few ways to make them work better:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make your offer clear<\/strong><strong><br><\/strong>Say exactly what people get. Something like \u201cFree coffee with this flyer\u201d works better than \u201cLearn more.\u201d<\/li>\n\n\n\n<li><strong>Keep the design simple<\/strong><strong><br><\/strong>Focus on one main goal. No tiny text, no clutter.<\/li>\n\n\n\n<li><strong>Try different versions<\/strong><strong><br><\/strong>Make two flyers with different styles: One with a big discount and simple design One with a strong message and more images. See which one gets more scans, calls, or visits.<\/li>\n\n\n\n<li><strong>Add a follow-up<\/strong><strong><br><\/strong>Use a <a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/qr-code-google-form\/\">QR code that links to a sign-up form<\/a>, chatbot, or loyalty program.<\/li>\n\n\n\n<li><strong>Start small<\/strong><strong><br><\/strong>Test a few areas first. See what works. Then grow from there.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi gives you tools to track, test, and improve every campaign. So each round gets easier\u2014and more effective.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/4272x1084-Flyering-CTA-2-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14625 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/4272x1084-Flyering-CTA-2-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14625 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The long-term value of flyers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers do more than drive quick sales. They build trust and visibility over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what they can do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build your brand<\/strong><strong><br><\/strong>Even if someone doesn\u2019t act right away, they remember your name.<\/li>\n\n\n\n<li><strong>Spread through word-of-mouth<\/strong><strong><br><\/strong>Someone might hand your flyer to a friend or co-worker.<\/li>\n\n\n\n<li><strong>Get more efficient over time<\/strong><strong><br><\/strong>The better you know your audience and message, the less you\u2019ll spend to get results.<\/li>\n\n\n\n<li><strong>Work with your digital marketing<\/strong><strong><br><\/strong>A flyer might prompt someone to Google your business or sign up for your emails. That extra push can help them become a customer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers stick around. People pin them to the fridge or leave them on a desk. That\u2019s hard to beat compared to digital ads that vanish in seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One study even found that <a href=\"https:\/\/dma.org.uk\/article\/direct-mail-by-numbers-key-statistics-about-the-world-s-favourite-marketing\">79% of people act on direct mail right away<\/a>. That\u2019s a big edge over emails or social media ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use Oppizi for your flyer campaigns?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyer campaigns can feel like a lot. That\u2019s where Oppizi helps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We take care of everything:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design<\/strong> \u2013 Use our flyer builder to create clean, simple designs. No experience needed.<\/li>\n\n\n\n<li><strong>Printing<\/strong> \u2013 High-quality printing, no matter the size of your campaign.<\/li>\n\n\n\n<li><strong>Distribution<\/strong> \u2013 Trusted brand ambassadors hand out your flyers in the right places.<\/li>\n\n\n\n<li><strong>Tracking<\/strong> \u2013 Real-time data shows what\u2019s working and what\u2019s not.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re reaching one neighborhood or planning a national launch, we make it simple. You focus on your business. We handle the rest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Flyering-CTA-copia-5-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14674 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Flyering-CTA-copia-5-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14674 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Common mistakes in flyer campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re new to flyer marketing, avoiding a few mistakes can make a big difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what to watch out for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trying to fit in too much<\/strong><strong><br><\/strong>Keep it simple. One message. One offer. One action. Flyers aren\u2019t meant to explain everything.<\/li>\n\n\n\n<li><strong>Targeting the wrong crowd<\/strong><strong><br><\/strong>Be smart about who sees your flyer. A gym promo won\u2019t do well in a retirement village. <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/data-driven-decision-making\/\">Use data<\/a> to guide your reach. We can help with that.<\/li>\n\n\n\n<li><strong>No clear call to action<\/strong><strong><br><\/strong>\u201cVisit our website\u201d isn\u2019t enough. Try something stronger like \u201cScan for 20% off\u201d or \u201cBring this for a free sample.\u201d<\/li>\n\n\n\n<li><strong>No way to track results<\/strong><strong><br><\/strong>If you don\u2019t track it, you can\u2019t improve it. Use QR codes, short links, or promo codes. With <a href=\"https:\/\/app.oppizi.com\/sign-up\">Oppizi<\/a>, you can see results in real time.<\/li>\n\n\n\n<li><strong>Using the wrong method<\/strong><strong><br><\/strong>Not every flyer works the same way. Door drops don\u2019t work well for events. Handouts aren\u2019t ideal for covering large areas. We help you choose what works best.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid these and you\u2019re already ahead of most first-timers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to mix offline and online marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers work even better when you connect them with your digital marketing. Here\u2019s how to get more out of both:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retarget people who engage with your flyer<\/strong><strong><br><\/strong>Add a QR code or link to a special page. Then, <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/dynamic-remarketing\/\">retarget visitors with ads on Google<\/a> or Facebook.<\/li>\n\n\n\n<li><strong>Run social ads near flyer drop zones<\/strong><strong><br><\/strong>If you&#8217;re handing out flyers in a certain area, run local ads too. Seeing your brand twice builds trust.<\/li>\n\n\n\n<li><strong>Use flyers to grow your email list<\/strong><strong><br><\/strong>Offer something in exchange, like a discount or freebie. It\u2019s a great way to turn offline interest into long-term contacts.<\/li>\n\n\n\n<li><strong>Promote your digital events<\/strong><strong><br><\/strong>Flyers are great for spreading the word about webinars, workshops, or online launches, especially for niche or local markets.<\/li>\n\n\n\n<li><strong>Invite people to follow your socials<\/strong><strong><br><\/strong>Add your Instagram or TikTok to the <a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/types-of-qr-codes\/\">flyer with a QR code<\/a>. Keep it simple: \u201cFollow us for deals and updates.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/how-to-integrate-offline-and-online-marketing-for-better-brand-building\/\">Connecting online and offline<\/a> makes every campaign stronger. More touchpoints mean more chances to turn people into customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14682 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14682 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about flyer distribution<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How much does it cost to distribute flyers?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on a few things\u2014how many flyers you want, where you&#8217;re sending them, and how targeted your campaign is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want a quick estimate? Use Oppizi\u2019s <a href=\"https:\/\/oppizi.com\/us\/en\/flyer-distribution-cost-calculator\/\">flyer cost calculator<\/a>. It shows you what to budget based on your needs. No guessing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the success rate of flyers?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It can vary. But with the right targeting and a strong offer, response rates are often between 1% and 5%. That might sound low, but if you&#8217;re reaching thousands of people, it adds up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design, timing, and location all matter. That\u2019s why it\u2019s key to track what works. With Oppizi, you can see your results live in your dashboard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is flyer distribution?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a way to get your message into people\u2019s hands, literally. Flyers are handed out, dropped at doors, or sent in the mail. It\u2019s simple and effective. You reach people where they live, work, or shop. Done right, it can lead to more foot traffic, more web visits, and more customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the best way to distribute flyers?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">That depends on your goal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Want more people at an event? Try hand-to-hand in busy spots.<\/li>\n\n\n\n<li>Launching something new? Go door-to-door or use direct mail.<\/li>\n\n\n\n<li>Need to get noticed fast? Mix methods and focus on high-traffic areas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi helps you choose the right spots and takes care of the campaign for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How many flyers should I send out?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on who you\u2019re trying to reach. For a small local campaign, a few thousand is plenty. For a whole city, you\u2019ll need more. What matters most is targeting the right people, not just sending out a lot. Use our calculator to plan your budget, then track results in your dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Oppizi-CTA-copia-8-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14673 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Oppizi-CTA-copia-8-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14673 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thought<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyer marketing is far from outdated. In fact, it\u2019s one of the smartest ways to cut through the digital clutter and grab attention. With a strong ROI, precise local targeting, and genuine customer engagement, it offers real value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to make it work for you? We\u2019re here to help you every step of the way. <a href=\"https:\/\/app.oppizi.com\/sign-up\">Join Oppizi for free today<\/a> and watch your business grow.&nbsp;<\/p>\n","protected":false},"author":22,"featured_media":15003,"template":"","channel":[124],"class_list":["post-17145","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-flyer"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/Flyer-12.webp","channels":["flyer"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters\/17145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/users\/22"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media\/15003"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=17145"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel?post=17145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}