{"id":17739,"date":"2025-02-04T08:21:31","date_gmt":"2025-02-04T08:21:31","guid":{"rendered":"https:\/\/oppizi.com\/ca\/channel-clusters\/direct-mail-fundraising\/"},"modified":"2025-11-28T14:01:09","modified_gmt":"2025-11-28T14:01:09","slug":"direct-mail-fundraising","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/direct-mail\/direct-mail-fundraising\/","title":{"rendered":"Fundraising with direct mail: A guide for nonprofits"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fundraising is the lifeblood of your nonprofit. Whether you\u2019re changing lives in your community or across the world, you need donors to make it happen. Digital marketing is overcrowded. Inbox clutter is endless. But direct mail? It guarantees exposure and gets results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wondering how effective it is? In a survey of over a thousand nonprofit organizations, <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-data-backed-guide-to-nonprofit-marketing\/\">51% said it delivers the best return on investment<\/a>\u2014more than any other marketing channel. This shows just how powerful it can be in getting donations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Never tried <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">direct mail<\/a> for fundraising? No problem. This guide covers the basics, so you can run a campaign that connects with people and brings in donations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-use-direct-mail-for-nonprofit-fundraising\">Why use direct mail for nonprofit fundraising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing gets a lot of attention, but direct mail still works. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It feels personal.<\/strong> A letter or <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-postcards\/\">postcard<\/a> is something people can hold. It builds trust and makes a real connection.<\/li>\n\n\n\n<li><strong>It gets better results.<\/strong> Direct mail beats email when it comes to <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-response-rates\/\">response rates<\/a>, especially for fundraising.<\/li>\n\n\n\n<li><strong>There\u2019s less competition.<\/strong> Inboxes are packed with ads. Mailboxes? Not so much. Your message stands out.<\/li>\n\n\n\n<li><strong>It reaches the right people.<\/strong> If you focus on a local cause, you can target donors in your area who care about your mission.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/nonprofits-1024x784.webp\" alt=\"\" class=\"wp-image-13134 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/nonprofits-1024x784.webp\" alt=\"\" class=\"wp-image-13134 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pros-and-cons-of-direct-mail-fundraising\">Pros and cons of direct mail fundraising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start a campaign, it helps to know the ups and downs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pros\">Pros:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>People pay attention.<\/strong> Mail feels personal and is more likely to be read than an email.<\/li>\n\n\n\n<li><strong>It sticks around.<\/strong> A good mailer can sit on someone\u2019s desk for days, unlike emails that get deleted in seconds.<\/li>\n\n\n\n<li><strong>It builds trust.<\/strong> People see direct mail as more legitimate than online asks.<\/li>\n\n\n\n<li><strong>Less digital clutter.<\/strong> Inboxes are flooded with ads. A letter in the mail stands out.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cons\">Cons:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It costs more.<\/strong> Printing and postage add up, making it pricier than digital outreach.<\/li>\n\n\n\n<li><strong>It takes time.<\/strong> Unlike instant emails, mail needs to be printed and sent.<\/li>\n\n\n\n<li><strong>Harder to track.<\/strong> <a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\">QR codes<\/a> and custom links help, but it\u2019s still trickier to measure results.<\/li>\n\n\n\n<li><strong>Paper waste.<\/strong> Some people see mail as wasteful, but using recycled materials can help.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail is one of the best tools for retaining donors. In fact, <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-data-backed-guide-to-nonprofit-marketing\/\">54.9% of nonprofits say it\u2019s their most effective method<\/a> for donor retention. Securing donations isn\u2019t just about attracting new donors; it\u2019s also about building and maintaining relationships with your existing supporters. In fact, it is widely considered one of the most powerful forms of <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/lifecycle-marketing\/customer-retention-for-growth\/\">customer retention<\/a> across various industries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/dm-1024x784.webp\" alt=\"\" class=\"wp-image-13135 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/dm-1024x784.webp\" alt=\"\" class=\"wp-image-13135 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-run-a-successful-direct-mail-fundraising-campaign\">How to run a successful direct mail fundraising campaign<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-set-a-clear-goal\">Set a clear goal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Decide what you need. Are you raising money for a project? Looking for one-time gifts or monthly donations? A clear goal shapes your message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-a-solid-mailing-list\">Build a solid mailing list<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The right list makes all the difference. Start with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Past donors.<\/strong> People who gave before are more likely to give again.<\/li>\n\n\n\n<li><strong>Local supporters.<\/strong> If you help a community, reach out to people in that area.<\/li>\n\n\n\n<li><strong>Event attendees.<\/strong> Collect addresses at fundraisers or volunteer sign-ups.<\/li>\n\n\n\n<li><strong>Purchased lists.<\/strong> New nonprofits can buy lists of donors who support similar causes.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-DM-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-13136 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-DM-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-13136 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-write-a-strong-appeal\">Write a strong appeal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your mailer needs to grab attention and get people to give. Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A real story.<\/strong> Show how donations make a difference. People give when they feel connected.<\/li>\n\n\n\n<li><strong>A clear ask.<\/strong> Be direct. \u201c$50 feeds a family for a week.\u201d<\/li>\n\n\n\n<li><strong>An easy way to donate.<\/strong> Include a QR code or a prepaid return envelope.<\/li>\n\n\n\n<li><strong>Personalization.<\/strong> Use the recipient\u2019s name and reference past support if possible.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pick-the-right-mailer-type\">Pick the right mailer type<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Different formats work for different goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Letters.<\/strong> Great for personal appeals and detailed stories.<\/li>\n\n\n\n<li><strong>Postcards.<\/strong> Short, eye-catching, and <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/growing-your-business\/the-most-cost-effective-marketing-strategies-for-startups\/\">cost-effective<\/a>.<\/li>\n\n\n\n<li><strong>Brochures.<\/strong> Good for explaining your mission.<\/li>\n\n\n\n<li><strong>Self-mailers.<\/strong> Folded <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/what-is-the-purpose-of-a-flyer\/\">flyers<\/a> that don\u2019t need an envelope.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-it-look-good\">Make it look good<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A well-designed mailer gets better results. Keep it simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use real photos<\/strong> that show your impact.<\/li>\n\n\n\n<li><strong>Make it easy to read<\/strong> with clear headings and bullet points.<\/li>\n\n\n\n<li><strong>Stick to your colors and branding<\/strong> for a professional look.<\/li>\n\n\n\n<li><strong>Highlight how to donate<\/strong> so it stands out.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-print-and-mail-with-ease\">Print and mail with ease<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Handling printing and mailing can be a lot. A <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">direct mail service like Oppizi<\/a> makes it simple. We take care of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/oppizi-direct-mail-printing\/\">Printing<\/a> and mailing<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/how-to-track-and-measure-direct-mail-success\/\">Tracking<\/a> results<\/li>\n\n\n\n<li>Helping you focus on your mission<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-track-what-works\">Track what works<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your mail is out, see how it performs. Look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Response rate.<\/strong> How many people took action?<\/li>\n\n\n\n<li><strong>Average donation.<\/strong> How much did each mailer bring in?<\/li>\n\n\n\n<li><strong>ROI.<\/strong> Did you raise more than you spent?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If something works well, do more of it next time. If not, tweak and improve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-effective-direct-mail-fundraising-campaigns\">Examples of effective direct mail fundraising campaigns<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-local-animal-shelter-sponsor-a-rescue-pet\">1. Local Animal Shelter: \u201cSponsor a Rescue Pet\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A postcard featuring a rescued pet with a <a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/qr-code-for-website\/\">QR code leading to a donation page<\/a> where donors can \u201csponsor\u201d food and medical care for a specific animal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-13137 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-13137 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-children-s-hospital-your-impact-their-future\">2. Children\u2019s hospital: \u201cYour impact, their future\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A heartfelt letter from a child\u2019s parents, sharing how donations helped cover critical treatment. Includes a reply envelope for easy giving.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-food-bank-fill-a-plate-today\">3. Food bank: \u201cFill a plate today\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A mailer with a paper plate attached, symbolizing an empty plate that donors can &#8220;fill&#8221; with a $10 donation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-disaster-relief-fund-emergency-response-needed\">4. Disaster relief fund: \u201cEmergency response needed\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A tear-open envelope revealing an urgent message with real-time needs, asking donors to send immediate aid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-wildlife-conservation-adopt-an-endangered-animal\">5. Wildlife conservation: \u201cAdopt an endangered animal\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A brochure showing different endangered animals donors can symbolically adopt, complete with a certificate and plush toy offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-community-theater-save-the-stage\">6. Community theater: \u201cSave the stage\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A creative mailer shaped like a ticket, asking supporters to \u201creserve a seat\u201d by donating to keep local performances going.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-homeless-shelter-a-warm-bed-for-winter\">7. Homeless shelter: \u201cA warm bed for winter\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A letter highlighting a specific individual\u2019s story of going from the streets to shelter, with an ask to fund a night\u2019s stay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-veterans-assistance-thank-a-hero\">8. Veterans assistance: \u201cThank a hero\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A patriotic-themed mailer that allows donors to write a personal note of appreciation to a veteran with their donation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-education-nonprofit-sponsor-a-student\">9. Education nonprofit: \u201cSponsor a student\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A personalized letter showing how a small monthly donation can provide school supplies, meals, or scholarships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-environmental-charity-plant-a-tree-in-your-name\">10. Environmental Charity: \u201cPlant a Tree in Your Name\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A postcard with embedded seeds, inviting donors to contribute to reforestation efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-medical-research-be-a-part-of-the-cure\">11. Medical research: \u201cBe a part of the cure\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A compelling envelope with \u201cYou can help end [disease]\u201d on the front, leading to a donation form explaining research progress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-senior-support-services-help-a-senior-stay-independent\">12. Senior support services: \u201cHelp a senior stay independent\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A checklist-style letter showing how donations provide meals, transportation, and companionship for elderly individuals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-animal-rescue-transport-fly-them-to-safety\">13. Animal rescue transport: \u201cFly them to safety\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A mailer designed like a boarding pass, showing how donations help transport animals from overcrowded shelters to new homes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-14-arts-amp-culture-preservation-protect-our-history\">14. Arts &amp; culture preservation: \u201cProtect our history\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A vintage-style letter with an old photograph inside, asking donors to help preserve historical landmarks or archives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each campaign uses storytelling, urgency, and tangible impact to motivate donors to give.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-15-mental-health-support-be-the-lifeline\">15. Mental health support: \u201cBe the lifeline\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A mailer shaped like a lifeline rope, symbolizing how donations provide crisis counseling and mental health services to those in need.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-DM-CTA-1024x260.webp\" alt=\"\" class=\"wp-image-13138 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/02\/4272x1084-DM-CTA-1024x260.webp\" alt=\"\" class=\"wp-image-13138 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mistakes-to-avoid\">Mistakes to avoid<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Unclear ask:<\/strong> If people don\u2019t know what to do, they won\u2019t donate. Be direct. \u201cGive $25 today to feed a child for a week.\u201d<\/li>\n\n\n\n<li><strong>Generic message:<\/strong> No one likes a one-size-fits-all letter. Use names. Mention past support or interests. Make it <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/personalized-direct-mail-marketing\/\">personal<\/a>.<\/li>\n\n\n\n<li><strong>Too much text:<\/strong> Long letters lose people. Skip the extra details. Keep it short, emotional, and easy to scan.<\/li>\n\n\n\n<li><strong>Bad design: <\/strong>Tiny fonts, cluttered layouts, and blurry images turn people off. Use clear text, bold key points, and good visuals.<\/li>\n\n\n\n<li><strong>No follow-up: <\/strong>If you don\u2019t check in, you\u2019re leaving money on the table. Send a thank-you or a reminder. It makes a difference.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Fix these, and you&#8217;ll get more donations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq-direct-mail-fundraising\">FAQ: Direct mail fundraising<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-direct-mail-still-effective-for-fundraising\">Is direct mail still effective for fundraising?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes! Even with digital giving on the rise, <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/the-continuous-rise-of-direct-mail-marketing\/\">direct mail works<\/a>. Many donors, especially older ones, prefer something they can hold. A well-done mailer builds trust, creates a personal connection, and often brings in more donations than <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/email-marketing-guide\/\">email<\/a> alone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-good-roi-for-fundraising-direct-mail\">What is a good ROI for fundraising direct mail?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It varies, but a common goal is $3 to $5 raised for every $1 spent. Strong donor relationships, clear messaging, and smart targeting can boost results even higher.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-write-a-direct-mail-fundraising-letter\">How to write a direct mail fundraising letter?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with a story that grabs attention.<\/li>\n\n\n\n<li>Explain your cause and why it matters.<\/li>\n\n\n\n<li>Make a clear ask: \u201cYour $50 donation feeds a family for a week.\u201d<\/li>\n\n\n\n<li>Keep the language simple and direct.<\/li>\n\n\n\n<li>Offer easy ways to give\u2014reply envelope, QR code, online link.<\/li>\n\n\n\n<li>End with a thank-you and a sense of urgency.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-politely-ask-for-contributions\">How do you politely ask for contributions?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Be warm, clear, and show impact. Instead of \u201cWe need money,\u201d say:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cYour support gives a family a safe place to stay.\u201d<\/li>\n\n\n\n<li>\u201cWith $25, you can help a child get life-saving care.\u201d<\/li>\n\n\n\n<li>\u201cYour generosity makes a difference\u2014please consider donating today.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Always thank them. Make it about their impact, not just your need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-good-message-for-fundraising\">What is a good message for fundraising?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s simple, emotional, and action-driven. Example: <em>&#8220;Right now, thousands of families are struggling to put food on the table. With just $30, you can provide a week\u2019s worth of meals to someone in need. Please donate today\u2014your kindness changes lives.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-best-direct-mail-service-for-fundraising\">What is the best direct mail service for fundraising?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi makes direct mail easy. We help nonprofits reach the right people with data-driven targeting, making sure your message lands in the right hands. Our expertise takes the guesswork out of offline marketing, so you can focus on raising funds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail isn\u2019t just another fundraising tool\u2014it\u2019s one of the most powerful ways to reach donors. It feels personal. It commands attention. And it outperforms email time and time again. Get it right, and you\u2019ll build a loyal base of supporters who believe in your cause.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to make your next campaign seamless and effective? <a href=\"https:\/\/app.oppizi.com\/sign-up\/\">Sign up with Oppizi<\/a>. 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