{"id":8469,"date":"2025-09-24T15:22:00","date_gmt":"2025-09-24T15:22:00","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/?post_type=channel-clusters&#038;p=8469"},"modified":"2025-12-02T15:00:21","modified_gmt":"2025-12-02T15:00:21","slug":"why-direct-mail-remains-effective-in-a-digital-focused-world","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/en\/direct-mail\/why-direct-mail-remains-effective-in-a-digital-focused-world\/","title":{"rendered":"Is direct mail still effective?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every day, your customers are bombarded with messages\u2014from billboards to TV ads, radio jingles to Instagram posts. Then came the digital age with emails, social media, websites, search ads, and videos, all vying for attention.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With so many advertising options at your disposal, you might wonder: does direct mail still work? More importantly, how can it drive success for your business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The direct mail advertising market is steadily growing. It was $67.7 billion in 2024 and is expected to reach <a href=\"https:\/\/www.thebusinessresearchcompany.com\/report\/direct-mail-advertising-global-market-report\">$69.37 billion<\/a> in 2025, growing at a rate of 2.5% each year. Simply put, direct mail hasn\u2019t just survived the onslaught of digital marketing\u2014it\u2019s thriving.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With so many screens everywhere, a physical flyer stands out. It\u2019s personal, hands-on, and grabs attention in a way digital can\u2019t. And with modern tools, you can closely track progress and measure the <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/roi-flyer-distribution\/\">ROI of your flyer distribution<\/a>. So, let\u2019s dive deeper into why it works and how you can make the most of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why direct mail still works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">Direct mail<\/a> gets results. People today still respond to physical mail in ways that <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/how-offline-marketing-can-fill-gaps-left-by-digital\/\">digital marketing can\u2019t match<\/a>. Sending something tangible feels personal and builds trust. Every detail can play its part, from the messaging and type of mail to the <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-envelopes\/\">envelope design<\/a>. Here\u2019s why it works:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. The personal touch matters.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">About <a href=\"https:\/\/smallbiztrends.com\/direct-mail-marketing-statistics\/\">70%<\/a> of people say direct mail feels more personal than online ads. A postcard, <a href=\"https:\/\/oppizi.com\/us\/en\/flyer\/what-is-the-purpose-of-a-flyer\/\">flyer<\/a>, or brochure creates a connection because it\u2019s real\u2014you can hold it. That kind of effort stands out in a world filled with digital clutter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/direct-10-1024x784.webp\" alt=\"direct mail personal statistic\" class=\"wp-image-12762 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/direct-10-1024x784.webp\" alt=\"direct mail personal statistic\" class=\"wp-image-12762 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. It\u2019s the most trusted type of marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With so many online scams out there, trust matters more than ever. That\u2019s where direct mail shines. More than half of consumers <a href=\"https:\/\/dma.org.uk\/article\/why-56-of-people-find-printed-marketing-the-most-trustworthy-of-all-the-marketing-channels\">(56%)<\/a> believe physical mail, like postcards and flyers, is the most trustworthy form of marketing. It feels real\u2014delivered by a person straight to your door.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. It outperforms email<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Emails get ignored, sent to spam, or deleted without a second thought. A physical flyer is different. People go through their mail every day and enjoy it. Boomers value mail more than any other generation, with <a href=\"https:\/\/www.uspsdelivers.com\/2020-2021-generational-research-report\/pdf\/USPS_2020_2021_Generational_Research_Report.pdf\">57%<\/a> saying they would be very disappointed if it stopped. Likewise, 45% of Gen X, 41% of millennials, and 37% of Gen Z feel the same way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.blueprintdirectmail.co.uk\/direct-mail-facts-and-statistics\">Insights<\/a> show that direct mail is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>49% more memorable<\/strong> compared to email.<\/li>\n\n\n\n<li><strong>33% more engaging<\/strong> than email.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/dm-3-1024x784.webp\" alt=\"direct mail memorability statistic\" class=\"wp-image-12763 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/dm-3-1024x784.webp\" alt=\"direct mail memorability statistic\" class=\"wp-image-12763 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. It\u2019s guaranteed to grab attention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution-revised-edition\">89%<\/a> of consumers recall receiving a door drop mailing\u2014making it the most memorable marketing channel. Even more impressive, it holds a meaningful spot in people\u2019s daily lives, with 45% keeping leaflets on a pinboard or tucked away in a kitchen drawer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This gives you a chance to grab their attention. Include things like discount codes, coupons, or sale announcements. Even people who don\u2019t usually notice ads might take a second look. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/hvac-direct-mail-marketing\/\">HVAC mailers<\/a> can remind homeowners about seasonal maintenance, offer special discounts, and encourage bookings, turning prospects into loyal customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. High response rates, ROI, and conversion rates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-vs-email\/\">Direct mail gets better results than email<\/a> marketing and most other forms of digital marketing. It has an average response rate of <a href=\"https:\/\/www.thebusinessresearchcompany.com\/report\/direct-mail-advertising-global-market-report\">2.7% to 4.4%<\/a>, while email sits at just 0.6%. That\u2019s a big difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exact <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/measure-direct-mail-roi\/\">return on investment (ROI)<\/a> for direct mail can vary depending on factors such as campaign type, business, and location. However, <a href=\"https:\/\/marketing.org.nz\/hubfs\/2024-Lob-State-of-Direct-Mail-Marketing.pdf\">84%<\/a> of marketers agree that direct mail delivers the highest ROI compared to any other channel they use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And here\u2019s the exciting part: 85% say direct mail achieves the best conversion rates, while 84% rank it highest for <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-response-rates\/\">response rates<\/a> among all channels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/dm-4-1024x784.webp\" alt=\"direct mail ROI, conversion rate, response rate, statistics\" class=\"wp-image-12764 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/dm-4-1024x784.webp\" alt=\"direct mail ROI, conversion rate, response rate, statistics\" class=\"wp-image-12764 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Still wondering why direct mail works?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It creates more of a personal bond, inspires trust, and leaves a lasting impression. People don\u2019t just see it\u2014they engage with it. And with an impressive return on investment, it\u2019s no wonder businesses rely on it. It works!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 things direct mail can do that digital can\u2019t<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Make your brand feel real<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail is something people can touch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use nice paper or add a textured finish to stand out.<\/li>\n\n\n\n<li>Try fun designs like foldouts or pop-ups to grab attention.<\/li>\n\n\n\n<li>Create items people want to keep, like coupons or small calendars.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Reach people who aren\u2019t online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not everyone spends their time online, and that\u2019s where mail shines.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great for older audiences or those who prefer traditional communication.<\/li>\n\n\n\n<li>Ideal for reaching areas where internet access is spotty or limited.<\/li>\n\n\n\n<li>Perfect for connecting with people who ignore or dislike online ads.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Skip ad blockers and spam filters<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mail goes straight into someone\u2019s hands, no filters in the way.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s not blocked, hidden, or deleted before it\u2019s seen.<\/li>\n\n\n\n<li>Even a quick glance gives your message a better chance to be noticed.<\/li>\n\n\n\n<li>A physical mailpiece feels more intentional and personal.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Break through the digital clutter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mail feels different in a world packed with digital ads.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s unexpected and often gets more attention.<\/li>\n\n\n\n<li>A creative mailer stands out and leaves a stronger impression.<\/li>\n\n\n\n<li>People are more likely to remember something they can hold.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Make it personal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail lets you <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/personalized-direct-mail-marketing\/\">add thoughtful details<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use designs tailored to the person, like their name or location.<\/li>\n\n\n\n<li>Add little extras like stickers, QR codes, or a small gift.<\/li>\n\n\n\n<li>Include a map of the local area highlighting your store or event location.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/02\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-12759 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/02\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-12759 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Hold attention longer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mail doesn\u2019t disappear with a scroll\u2014it sticks around.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People take time to read postcards or browse through brochures.<\/li>\n\n\n\n<li>A well-made piece holds their attention better than a quick online ad.<\/li>\n\n\n\n<li>Mail often stays visible at home or on a desk, keeping your brand top of mind.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Engage more senses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mail can be seen, touched, and even smelled.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use textured paper, embossing, or metallic finishes for a premium feel.<\/li>\n\n\n\n<li>Add scented inks to make it memorable.<\/li>\n\n\n\n<li>Try interactive elements like pull tabs or 3D features to surprise and delight.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Send samples or gifts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Get your product into people\u2019s hands\u2014literally.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Let them try a sample to see the value for themselves.<\/li>\n\n\n\n<li>Include useful branded items like pens or magnets they\u2019ll keep.<\/li>\n\n\n\n<li>Use creative packaging to make the experience even more exciting.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. Create emotional moments<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mail feels thoughtful in a way digital ads don\u2019t.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A card or a well-designed package can make someone feel valued.<\/li>\n\n\n\n<li>Personal touches can create excitement, nostalgia, or trust.<\/li>\n\n\n\n<li>These connections strengthen your relationship with your audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">10. Get more attention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mail gets noticed because it\u2019s hard to ignore.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most people look at what comes in the mail, even if it\u2019s just for a second.<\/li>\n\n\n\n<li>Unlike emails or digital ads, physical pieces often stick around as reminders.<\/li>\n\n\n\n<li>Opening an envelope or handling a postcard creates instant engagement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail is more than marketing. It makes your brand feel personal and real, creating connections people actually remember, which is why it\u2019s not just for businesses. Many non-governmental organisations use <a href=\"https:\/\/oppizi.com\/nz\/en\/direct-mail\/direct-mail-fundraising\/\">direct mail for fundraising<\/a> because they know how effective it can be.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/02\/4272x1084-DM-CTA-copia-1024x260.webp\" alt=\"targeted direct mail\" class=\"wp-image-12758 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/02\/4272x1084-DM-CTA-copia-1024x260.webp\" alt=\"targeted direct mail\" class=\"wp-image-12758 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Advanced marketing tips to make direct mail even more effective<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Build purchase intent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail is great at creating a desire to buy. When you send physical materials right to people\u2019s homes, you can influence their choices where it matters most\u2014at home. Here are some important points about how direct mail affects shopping behavior:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>88% of purchase decisions are made or talked about at home, making it a perfect place for direct mail to connect.<\/li>\n\n\n\n<li>83% of shoppers say that relevant direct mail affects their buying choices.<\/li>\n\n\n\n<li>31% of consumers used direct mail in their latest shopping journey.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Turn one-time buyers into repeat customers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail isn\u2019t just for <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/growing-your-business\/comprehensive-how-to-business-expansion-strategy\/\">getting new customers<\/a>. It\u2019s also great for bringing back old ones. By sending targeted messages to past buyers, you can share special promotions, highlight related products, or invite them to exclusive events.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of sending generic mail to strangers, direct mail helps you strengthen connections with customers who already trust you. In fact, it is widely considered one of the most effective <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/lifecycle-marketing\/customer-retention-for-growth\/\">customer retention<\/a> channels in business and marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Run cost-effective campaigns that deliver results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail is a cost-effective way to market your business. It\u2019s cheaper to produce and send than many other methods. This makes it a good choice for businesses of any size. You can create effective campaigns without spending a lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also choose to send mail to a large group or focus on specific customers who are more likely to respond. Targeting the right audience and including gift cards or coupons boosts direct mail response rates to as high as <a href=\"https:\/\/focus-digital.co\/direct-mail-response-rates-by-industry\/\">13.81%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This, in turn, boosts your return on investment and helps you get the most out of your marketing budget.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-EDDM-CTA-copia-3-6-1024x260.webp\" alt=\"EDDM every door direct mail\" class=\"wp-image-12665 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/4272x1084-EDDM-CTA-copia-3-6-1024x260.webp\" alt=\"EDDM every door direct mail\" class=\"wp-image-12665 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Measure success with trackable CTAs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/how-to-track-and-measure-direct-mail-success\/\">Direct mail can be easier to track<\/a> than many think. You can use special calls-to-action (CTAs) to see how well your campaigns are doing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some examples of trackable CTAs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unique discount codes for specific mailers<\/li>\n\n\n\n<li>Special phone numbers for questions<\/li>\n\n\n\n<li>QR codes that lead to landing pages<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These tools show you what works best for your audience. With this information, you can adjust your future campaigns. <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/oppizi-direct-mail-analytics\/\">Using data<\/a> like this helps you get better results each time you send out direct mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Let Oppizi take the guesswork out of direct mail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At Oppizi, we don\u2019t just reach your audience\u2014we do it with precision. <a href=\"https:\/\/app.oppizi.com\/sign-up\">Our simple tools<\/a> let you create professional mailers in minutes. From printing to delivery to tracking, we handle it all. You\u2019ll get measurable results while staying free to focus on what you do best: growing your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start your direct mail journey today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Direct mail remains a uniquely powerful marketing tool. Its personal and tangible nature builds trust, drives buying decisions, and strengthens customer relationships. It\u2019s a proven way to boost engagement and deliver real results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you want to generate leads, reconnect with customers, or launch a strong marketing campaign, direct mail has what you need. Plus, with services like Oppizi, it\u2019s easy to manage and improve your campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take advantage of the power of direct mail and watch the results speak for themselves. With precise targeting and proven ROI, you can build your brand and connect with your audience on a personal level. <a href=\"https:\/\/app.oppizi.com\/sign-up\">Let Oppizi streamline your campaigns<\/a> and turn your direct mail into a success story.<\/p>\n","protected":false},"author":22,"featured_media":12597,"template":"","channel":[106],"class_list":["post-8469","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-direct-mail"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/01\/Direct-6-1.webp","channels":["direct-mail"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters\/8469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/users\/22"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media\/12597"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=8469"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel?post=8469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}