{"id":1055,"date":"2023-03-23T11:24:03","date_gmt":"2023-03-23T11:24:03","guid":{"rendered":"https:\/\/oppizi.com\/post\/goodbye-2020-hello-2021-our-vision-for-the-new-year\/"},"modified":"2025-04-02T06:50:36","modified_gmt":"2025-04-02T06:50:36","slug":"goodbye-2020-hello-2021-our-vision-for-the-new-year","status":"publish","type":"post","link":"https:\/\/oppizi.com\/ca\/en\/blog\/marketing-trends\/goodbye-2020-hello-2021-our-vision-for-the-new-year\/","title":{"rendered":"Goodbye 2020, Hello 2021: Our Vision for the New Year"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>We extended our <a href=\"https:\/\/oppizi.com\/us\/en\/flyer-distribution-cost-calculator\/\">global footing<\/a> by <strong id=\"\">settling in North America<\/strong> \u2013 if you\u2019re around NYC come and say hello!<\/li>\n\n\n\n<li>We scaled the Oppizi team by <strong id=\"\">welcoming new recruits<\/strong> in the Tech and Marketing teams \u200d \u200d \u200d<\/li>\n\n\n\n<li>And most of all, <strong id=\"\">we helped our clients adapt<\/strong> to the new normal. With letterbox drop and direct mail, we further refined our abilities to target new potential users in their homes<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2020 in numbers<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><strong id=\"\">32M flyers distributed<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong id=\"\">100+ campaigns launched<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong id=\"\">in 70 cities<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">But let\u2019s not dwell on the past, and rather take the past year as a source of inspiration. How can we better help brands smash their 2021 customer acquisition targets?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first weeks of 2021 are revealing that the homely habits of 2020 are here to stay \u2013 at least for a while. That\u2019s where our heads will be turned in the upcoming months: building on last year\u2019s learnings to <strong id=\"\">help businesses scale<\/strong>. We want to achieve this by leveraging the power of our <a href=\"https:\/\/oppizi.com\/us\/en\/footfall-analysis-tool\/\">flyer technology<\/a> to reach the right audiences at home in several ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empowering brands from A to Z<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As you know, the mission which is closest to our hearts is to disrupt the flyering industry to make it <strong id=\"\">fairer and more transparent<\/strong>. Reaching this objective means sliding the focus towards the turnkey aspect of our solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words: we want to give more power to businesses of all sizes by giving them (you!) <strong id=\"\">100% control and vision<\/strong>. In 2021, we will put in front of you our new <strong id=\"\">self-serve one-stop shop<\/strong> to seamlessly launch trackable offline marketing campaigns. From creating the artwork yourself on the platform to setting the demographic parameters for your campaign, we will have it covered, from flyer design to distribution.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/us\/en\/get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"click to book a demo version\" class=\"wp-image-4634 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"click to book a demo version\" class=\"wp-image-4634 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-400x102.png 400w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-768x197.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><figcaption class=\"wp-element-caption\">Click to book a demo version<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nail targeting even better<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During Covid times, more than ever, we are very much aware that brands are mindful about their marketing spend. That\u2019s why we won\u2019t be straying away from what we know best: delivering <strong id=\"\">offline marketing campaigns that convert<\/strong> at best value for money. We are very excited to be introducing <strong id=\"\">demographic variables<\/strong> that will allow you to target new prospects even better, whether in the streets or in their homes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&amp; always: capitalise on our expertise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As you\u2019ve seen above with the 2020 figures, we have a few (!) <a href=\"https:\/\/oppizi.com\/case-studies\/\">leafleting and flyering campaigns<\/a> under our belts. They allowed us to crack the code to <strong id=\"\">ROI-positive offline campaigns<\/strong> along the way. Curious how you could benefit from it too? <a href=\"https:\/\/oppizi.com\/us\/en\/get-started\/\">Get in touch<\/a> to discuss how we could help you reach your <strong id=\"\">acquisition and brand awareness targets<\/strong>, and make sure to follow us on <a href=\"https:\/\/www.linkedin.com\/company\/oppizi\/\">Linkedin<\/a> if you don\u2019t want to miss out on any news &amp; insights on offline marketing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong id=\"\">We wish you all the best and a lot of success for 2021 <\/strong>\u200d<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>2020 in numbers 32M flyers distributed 100+ campaigns launched in 70 cities But let\u2019s not dwell on the past, and rather take the past year as a source of inspiration. How can we better help brands smash their 2021 customer acquisition targets? The first weeks of 2021 are revealing that the homely habits of 2020&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"meta_title":"Goodbye 2020, Hello 2021: Our Vision for the New Year","meta_description":"2020 happened to hold its fair share of hardships. But it doesn\u2019t mean exciting things didn\u2019t happen for us at Oppizi.","schema_type":"","footnotes":""},"categories":[5],"tags":[],"channel":[],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends"],"acf":[],"author_meta":{"display_name":"Arthur Favier","avatar":"https:\/\/secure.gravatar.com\/avatar\/2baaf3fd14810a787536be5cdd3a6d921beb6e780cb9d6caebc73ebd6ed154e3?s=96&d=mm&r=g"},"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6058d8b0e38edf49c100b110_Screenshot-2021-01-08-at-10.37.13-1024x393-1.jpg","tags_meta":[],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/1055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/comments?post=1055"}],"version-history":[{"count":2,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/1055\/revisions"}],"predecessor-version":[{"id":14630,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/1055\/revisions\/14630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media\/1056"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=1055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/categories?post=1055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/tags?post=1055"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel?post=1055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}