{"id":17773,"date":"2025-09-29T10:49:00","date_gmt":"2025-09-29T10:49:00","guid":{"rendered":"https:\/\/oppizi.com\/ca\/blog\/release-notes\/new-feature-release-segmented-audiences-for-targeted-direct-mail\/"},"modified":"2025-11-27T14:29:26","modified_gmt":"2025-11-27T14:29:26","slug":"new-feature-release-segmented-audiences-for-targeted-direct-mail","status":"publish","type":"post","link":"https:\/\/oppizi.com\/ca\/en\/blog\/release-notes\/new-feature-release-segmented-audiences-for-targeted-direct-mail\/","title":{"rendered":"New feature release: Segmented audiences for targeted direct mail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Create highly targeted recipient lists for your direct mail campaigns with our new Segmented Audiences capability. This new feature enhances targeting precision by enabling filters on your CSV uploads, ensuring your campaigns reach the customers who matter most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmented Audiences make your campaigns smarter and more efficient. By targeting the right customers at the right time, you can increase engagement and response rates, reduce costs by avoiding irrelevant recipients, and build stronger, data-driven relationships with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-better-audiences-directly-in-oppizi-nbsp\">Build better audiences directly in Oppizi&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, creating segmented lists from multiple data sources required manual work and risked errors. With Segmented Audiences, you can now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combine multiple CSV files to define custom audiences.<\/li>\n\n\n\n<li>Apply filters based on dates, numbers, and text fields.<\/li>\n\n\n\n<li>Build complex \u201cAND\u201d and \u201cOR\u201d conditions for precise targeting.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This increased precision can help improve ROI and support stronger, more data-driven relationships with your audience. Here\u2019s what\u2019s new:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-multi-source-segmentation\">1. Multi-source segmentation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can now combine several existing audiences or new CSV files to create a single audience list that meets your filtering criteria. This makes it easier to target the exact customers you want to reach, all in one streamlined list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/11\/1.-multi-source-seg-scaled.png\" alt=\"\" class=\"wp-image-17344 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/11\/1.-multi-source-seg-scaled.png\" alt=\"\" class=\"wp-image-17344 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-smart-field-recognition\">2. Smart field recognition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">All fields in your CSV are now automatically recognized, allowing you to apply filters quickly and accurately. This ensures you can create precise audience segments without having to manually map or adjust your data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/11\/2.-smart-field-recognition-scaled.png\" alt=\"\" class=\"wp-image-17345 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/11\/2.-smart-field-recognition-scaled.png\" alt=\"\" class=\"wp-image-17345 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-advanced-filtering-logic\">3. Advanced filtering logic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can now build multiple \u201cAND\u201d and \u201cOR\u201d conditions to create complex, custom segments tailored to your specific campaign goals, giving you greater flexibility to include specific recipients who meet your chosen criteria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmented audiences can be used immediately to launch direct mail campaigns without additional setup. You can start combining CSV files, applying filters, and building custom segments today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/11\/3.-advanced-filtering.png\" alt=\"\" class=\"wp-image-17347 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/11\/3.-advanced-filtering.png\" alt=\"\" class=\"wp-image-17347 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-try-segmented-audiences-in-action\">Try Segmented Audiences in action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to get started:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign in to your Oppizi Ads account and select \u201cAudiences\u201d from the left sidebar<\/li>\n\n\n\n<li>Upload one or multiple CSV files containing your recipient data, or select existing audience(s) you\u2019ve already uploaded<\/li>\n\n\n\n<li>Apply filters to select the criteria for your target audience<\/li>\n\n\n\n<li>Combine multiple files if needed to create complex segments<\/li>\n\n\n\n<li>Launch your direct mail campaign directly from your newly created audience<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to try it out? <a href=\"https:\/\/app.oppizi.com\">Log in to your Oppizi account<\/a> to explore the new features and start sending targeted direct mail campaigns today!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>* Product releases and availability may vary by market and are subject to regional differences in the countries where we operate.<\/em><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(0deg,rgb(163,178,220) 0%,rgb(226,224,255) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-a29226491ebc9de8c3b842f77ec21b36\" id=\"h-turn-customer-data-into-high-impact-direct-mail-audiences-today\" style=\"color:#273754\">Turn customer data into high-impact direct mail audiences today!<br><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/oppizi.com\/us\/en\/get-started\/\">Get started<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Oppizi has launched Segmented Audiences, a new feature that lets marketers build highly targeted recipient lists for direct mail campaigns. Users can now combine multiple CSV files, apply smart filters, and create complex AND\/OR conditions to reach the customers who matter most. The tool automatically recognizes all data fields, reducing manual work and ensuring precise, error-free segmentation. With this upgrade, brands can improve engagement, reduce wasted spend, and launch data-driven direct mail campaigns directly from Oppizi&#8217;s platform.<\/p>\n","protected":false},"author":16,"featured_media":17766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"meta_title":"Oppizi Launches New Audience Segmentation Feature","meta_description":"Oppizi\u2019s new Audience Segmentation feature lets you filter & target customers by activity, location, and more. Try it now!","schema_type":"","footnotes":""},"categories":[128],"tags":[132],"channel":[106],"class_list":["post-17773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-notes","tag-audience-segmentation","channel-direct-mail"],"acf":[],"author_meta":{"display_name":"Natalie Krafft","avatar":"https:\/\/secure.gravatar.com\/avatar\/c81d5c70c3828500547f6bb498b57b176ab395a08ef6b0c1c65611573507943e?s=96&d=mm&r=g"},"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/11\/Segmented-audiences-DM-scaled.png","tags_meta":["Audience segmentation"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/17773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/comments?post=17773"}],"version-history":[{"count":3,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/17773\/revisions"}],"predecessor-version":[{"id":17777,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/17773\/revisions\/17777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media\/17766"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=17773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/categories?post=17773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/tags?post=17773"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/en\/wp-json\/wp\/v2\/channel?post=17773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}