{"id":1437,"date":"2025-08-06T11:01:12","date_gmt":"2025-08-06T11:01:12","guid":{"rendered":"https:\/\/oppizi.com\/post\/ultimate-guide-to-flyer-size-dimensions-and-designs\/"},"modified":"2025-11-03T20:08:27","modified_gmt":"2025-11-03T20:08:27","slug":"ultimate-guide-to-flyer-size-dimensions-and-designs","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/fr\/flyer\/ultimate-guide-to-flyer-size-dimensions-and-designs\/","title":{"rendered":"Guide des tailles et dimensions des prospectus pour votre prochaine campagne"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un flyer bien con\u00e7u ne finit pas \u00e0 la poubelle. Il est remarqu\u00e9, m\u00e9moris\u00e9 et utilis\u00e9. Quand il est bien fait, <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/13-stats-that-show-the-effectiveness-of-flyer-marketing\/\">marketing de flyers<\/a> est un outil puissant, mais le succ\u00e8s commence par une planification intelligente. Cela signifie qu'il faut choisir la taille, la mise en page et la conception qui correspondent \u00e0 votre message et \u00e0 vos objectifs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu'il s'agisse de promouvoir un \u00e9v\u00e9nement, de lancer un nouveau produit ou simplement de faire conna\u00eetre une marque, votre d\u00e9pliant doit avoir fi\u00e8re allure <em>et<\/em> se sentent bien. Ce guide pr\u00e9sente les formats de prospectus les plus courants, leur utilisation et la mani\u00e8re de choisir celui qui convient le mieux \u00e0 votre campagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tailles courantes des d\u00e9pliants pour le marketing imprim\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La taille de votre d\u00e9pliant a une incidence sur tout, de la quantit\u00e9 de contenu que vous pouvez y inclure \u00e0 la fa\u00e7on dont il est distribu\u00e9, affich\u00e9 et per\u00e7u par votre public. Voici les formats de prospectus les plus couramment utilis\u00e9s dans le marketing imprim\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A6<\/strong>: 4.1 \u00d7 5.8 pouces<\/li>\n\n\n\n<li><strong>A5 \/ Demi-feuille : <\/strong>5,8 \u00d7 8,3 pouces ou 5,5 \u00d7 8,5 pouces<\/li>\n\n\n\n<li><strong>A4 \/ Lettre :<\/strong> 8,3 \u00d7 11,7 pouces ou 8,5 \u00d7 11 pouces<\/li>\n\n\n\n<li><strong>Carte de rangement :<\/strong> 4 \u00d7 9 pouces<\/li>\n\n\n\n<li><strong>Petits formats :<\/strong> 4 x 6 pouces, 5 x 7 pouces<\/li>\n\n\n\n<li><strong>Format plus grand : <\/strong>11 x 17 pouces<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/flyer-size1.webp\" alt=\"formats des d\u00e9pliants\" class=\"wp-image-15861 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/flyer-size1.webp\" alt=\"formats des d\u00e9pliants\" class=\"wp-image-15861 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-to-use-each-flyer-size\">Quand utiliser chaque format de d\u00e9pliant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour faire le bon choix, voici un aper\u00e7u des formats de prospectus les plus courants et des meilleurs sc\u00e9narios d'utilisation de chacun d'entre eux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A6 (4.1 \u00d7 5.8 pouces)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ce format compact est parfait pour les promotions rapides, les coupons ou les rappels d'\u00e9v\u00e9nements. Il est facile \u00e0 distribuer, \u00e0 glisser dans un emballage ou \u00e0 laisser sur un comptoir, ce qui en fait un outil id\u00e9al pour les campagnes \u00e0 fort volume dont le budget est limit\u00e9. Malgr\u00e9 sa taille, un flyer A6 bien con\u00e7u peut faire forte impression.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"d\u00e9pliants\" class=\"wp-image-15226 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"d\u00e9pliants\" class=\"wp-image-15226 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A5 \/ Demi-feuille (5.8 \u00d7 8.3 pouces ou 5.5 \u00d7 8.5 pouces)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les d\u00e9pliants A5 et demi-feuilles offrent un bon \u00e9quilibre entre espace et portabilit\u00e9. Ils sont id\u00e9aux pour les prospectus d'\u00e9v\u00e9nements, les documents promotionnels ou les petites vitrines de produits. Vous pouvez y inclure un titre audacieux, des images et quelques d\u00e9tails cl\u00e9s sans submerger le lecteur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/flyersize4.webp\" alt=\"half sheet examples\" class=\"wp-image-15864 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/flyersize4.webp\" alt=\"half sheet examples\" class=\"wp-image-15864 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ils sont plus petits que les d\u00e9pliants A4 mais pr\u00e9sentent quelques avantages importants. Utilisez-les lorsque :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous avez besoin de quelque chose <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/growing-your-business\/top-low-cost-marketing-promotion-ideas-for-start-ups\/\">peu co\u00fbteux<\/a><\/li>\n\n\n\n<li>Vous voulez imprimer et distribuer beaucoup<\/li>\n\n\n\n<li>Vous touchez des personnes dans des endroits tr\u00e8s fr\u00e9quent\u00e9s, comme des magasins ou des rues.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a4-standard-letter-8-3-11-7-inches-or-8-5-11-inches\">A4 \/ Lettre standard (8,3 \u00d7 11,7 pouces ou 8,5 \u00d7 11 pouces)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ce format plein format est parfait pour les documents marketing d\u00e9taill\u00e9s. Il est couramment utilis\u00e9 pour les affiches, les menus, les fiches produits et les d\u00e9pliants d'information qui n\u00e9cessitent de l'espace pour les images et un texte complet. Il est \u00e9galement id\u00e9al pour les tableaux d'affichage ou les prospectus distribu\u00e9s lors d'\u00e9v\u00e9nements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/flyersize2.webp\" alt=\"standard flyer example\" class=\"wp-image-15862 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/flyersize2.webp\" alt=\"standard flyer example\" class=\"wp-image-15862 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Carte en rack (4 \u00d7 9 pouces)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Grandes et minces, les cartes \u00e0 racks sont con\u00e7ues pour \u00eatre ins\u00e9r\u00e9es dans des pr\u00e9sentoirs, des porte-brochures ou des enveloppes. Elles sont souvent utilis\u00e9es dans les h\u00f4tels, les restaurants et les centres d'accueil pour mettre en valeur les services, les visites ou les menus. Leur design \u00e9pur\u00e9 permet de diffuser des messages cibl\u00e9s avec un fort attrait visuel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez les cartes \u00e0 rack dans les cas suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous voulez promouvoir un \u00e9l\u00e9ment principal, comme un service, une offre ou un menu.<\/li>\n\n\n\n<li>Vous avez besoin d'un produit qui tienne dans un pr\u00e9sentoir ou une enveloppe standard.<\/li>\n\n\n\n<li>Vous partagez des informations dans le domaine des voyages, du bien-\u00eatre ou de la sant\u00e9. <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/retail-flyers\/\">commerce de d\u00e9tail<\/a> espaces<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/flyersize3.webp\" alt=\"rack card examples\" class=\"wp-image-15863 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/flyersize3.webp\" alt=\"rack card examples\" class=\"wp-image-15863 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Petits formats (4 \u00d7 6 pouces, 5 \u00d7 7 pouces)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ces d\u00e9pliants de la taille d'une carte postale sont parfaits pour les promotions occasionnelles, les invitations ou les notes de remerciement. Ils sont faciles \u00e0 imprimer en masse, se glissent dans des enveloppes standard et conviennent parfaitement comme documents \u00e0 distribuer ou \u00e0 envoyer par la poste. Leur format compact favorise la concision des messages et une conception qui attire l'attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grand format (11 \u00d7 17 pouces)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9galement connu sous le nom de format tablo\u00efd, ce type de d\u00e9pliant est id\u00e9al lorsque vous souhaitez cr\u00e9er un impact visuel audacieux. Il est couramment utilis\u00e9 pour les affiches d'\u00e9v\u00e9nements, les menus, les mini-affiches ou les brochures pli\u00e9es. L'espace suppl\u00e9mentaire vous permet d'ins\u00e9rer de grands graphiques, plusieurs sections ou des informations d\u00e9taill\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi utiliser le marketing par prospectus ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing par prospectus reste un moyen tr\u00e8s efficace d'atteindre votre public directement et personnellement. Il s'agit d'un mat\u00e9riel tangible, facile \u00e0 distribuer, qui peut rapidement attirer l'attention, d\u00e9livrer des messages clairs et inciter \u00e0 une action imm\u00e9diate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/the-best-places-to-distribute-flyers-for-a-new-business\/\">distribuer des d\u00e9pliants aux bons endroits<\/a> peuvent souvent attirer plus d'attention que les publicit\u00e9s num\u00e9riques. Vous ne pouvez pas ignorer ou bloquer un prospectus comme vous pouvez le faire avec une publicit\u00e9. Si quelqu'un vous tend un prospectus ou qu'il arrive dans votre bo\u00eete aux lettres, vous allez probablement le regarder.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/everything-you-need-to-know-about-leaflet-distribution-price\/\">Les d\u00e9pliants sont \u00e9galement rentables<\/a>, Ils sont polyvalents en termes de conception et de taille, et conviennent parfaitement pour les applications suivantes <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/how-to-promote-your-business-with-custom-flyers\/\">entreprises locales<\/a> promoting events, special offers, or new products\u2014especially in local or targeted areas where face-to-face engagement matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can hand them out near your shop, post them at community spots, or leave them at local events. It\u2019s a simple way to reach the people who live or work nearby, and those are the ones most likely to become customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"d\u00e9pliants\" class=\"wp-image-15226 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/06\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"d\u00e9pliants\" class=\"wp-image-15226 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-flyer-size-matters\">Why flyer size matters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyer size matters because it directly impacts how your message is received and acted upon. The right size balances enough space for clear, compelling content without overwhelming or intimidating the reader.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Larger flyers like A4 or A5 give you more space for images and details. They stand out and work well for <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/marketing-fundamentals\/guide-to-event-marketing\/\">\u00e9v\u00e9nements<\/a>, product lists, or anything that needs room to be explained. Smaller flyers like A6 or DL are easy to carry, quick to read, and cheaper to print. They\u2019re perfect for special offers, coupons, or simple menus that grab attention fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right dimensions ensures your flyer fits its purpose, budget, and distribution method\u2014making your campaign more effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-chipotle-used-half-sheet-flyers-to-boost-in-store-orders\">How Chipotle used half-sheet flyers to boost in-store orders<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/case-studies\/chipotle\/\">Chipotle<\/a> wanted to increase foot traffic to its restaurants in Paris and Lyon. To do that, they partnered with Oppizi to launch a flyer campaign that delivered fast, measurable results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/chipotle-1-scaled.webp\" alt=\"chipotle half sheet flyer french\" class=\"wp-image-15865 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/chipotle-1-scaled.webp\" alt=\"chipotle half sheet flyer french\" class=\"wp-image-15865 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We used half-sheet flyers. Compact, eye-catching, and easy to hand out or slip into a mailbox, perfect for a limited-time The half-sheet flyer size struck the perfect balance: compact enough to grab attention and easy to carry, yet large enough to clearly showcase the \u201cBuy One, Get One Free\u201d offer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its manageable size made it simple for brand ambassadors to distribute by hand and ideal for slipping into mailboxes, ensuring high visibility without overwhelming recipients. In just four weeks, the flyers generated over 550 in-store purchases.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flyer marketing is now a core part of Chipotle\u2019s local strategy in France, and they continue to rely on Oppizi for campaigns that are precise, scalable, and performance-driven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-nbsp\">Questions fr\u00e9quemment pos\u00e9es&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. What is the standard size for flyers?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The standard flyer size is typically 8.5 \u00d7 11 inches in the U.S. (Letter size) and A4 (8.3 \u00d7 11.7 inches) internationally. This size offers plenty of space for images, text, and layout flexibility, making it ideal for most marketing needs. It&#8217;s commonly used for events, product promos, and informational handouts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Are flyers usually A4 or A5?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers are commonly printed in both A4 and A5 sizes, depending on the purpose. A4 flyers offer more space for detailed content and visuals, making them ideal for posters or in-depth promotions. A5 flyers are smaller and more portable, perfect for handouts, events, or quick messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Are brochures and flyers the same?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Flyers are one sheet, used for short messages. Brochures are folded and include more details. Think of flyers as quick ads, and brochures as mini guides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choose Oppizi for flyer marketing made simple<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers are still one of the best ways to promote your business in person. Choosing the right size and layout can help your message land better. Whether you\u2019re promoting an event, sharing a new offer, or bringing people to your store, the right flyer design can make a difference.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure where to start? Oppizi makes it easy. With our intuitive flyer builder, you can create professional designs in minutes\u2014no experience needed. From design to distribution, we handle the entire process so you can focus on your goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to launch a flyer campaign that delivers? <a href=\"https:\/\/oppizi.com\/ca\/fr\/get-started\/\">D\u00e9marrer avec Oppizi<\/a> aujourd'hui.&nbsp;<\/p>","protected":false},"author":22,"featured_media":16036,"template":"","channel":[124],"class_list":["post-1437","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-flyer"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/Flyer-27.webp","channels":["flyer"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel-clusters\/1437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/users\/22"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media\/16036"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media?parent=1437"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel?post=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}