{"id":16737,"date":"2025-07-10T09:03:04","date_gmt":"2025-07-10T09:03:04","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/channel-clusters\/13-stats-that-show-the-effectiveness-of-flyer-marketing\/"},"modified":"2025-09-23T10:30:19","modified_gmt":"2025-09-23T10:30:19","slug":"13-stats-that-show-the-effectiveness-of-flyer-marketing","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/fr\/flyer\/13-stats-that-show-the-effectiveness-of-flyer-marketing\/","title":{"rendered":"13 statistiques qui prouvent l'efficacit\u00e9 du marketing par prospectus"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Flyer marketing might just be one of the most overlooked (<a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/is-flyer-distribution-an-effective-marketing-strategy\/\">but incredibly effective<\/a>) channels in a modern marketer\u2019s toolkit. Despite the rise of digital marketing, flyers offer something digital can&#8217;t: a tangible, personal touch that cuts through the noise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From improving brand recall to generating strong response rates, flyer distribution remains a cost-effective and results-driven strategy. Whether you\u2019re a small local business or a growing brand looking to expand your reach, flyering helps you connect with your audience in a direct and memorable way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll dive into 13 eye-opening statistics that demonstrate the true effectiveness of flyer marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-flyer-marketing-still-relevant-in-2025\">Is flyer marketing still relevant in 2025?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutely. <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/is-flyer-advertising-effective\/\">Flyer marketing<\/a> is not only still relevant &#8211; it\u2019s thriving. With increasing rates of digital fatigue and the use of ad blockers, physical marketing stands out. Flyers don\u2019t get skipped, muted, or scrolled past. Instead, they\u2019re seen, held, and often saved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Backed by strong data and real-world results, flyer campaigns continue to offer high engagement, lasting visibility, and impressive ROI.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-13-flyer-marketing-statistics-you-need-to-know\">13 statistiques sur le marketing des prospectus \u00e0 conna\u00eetre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The following statistics prove just how impactful flyer marketing can be in 2025 and beyond.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-89-of-people-remember-receiving-a-flyer-more-than-any-other-form-of-advertising\">1. 89% des personnes se souviennent avoir re\u00e7u un prospectus, plus que toute autre forme de publicit\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : <\/em><a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution-revised-edition\"><em>Association Data &amp; Marketing<\/em><\/a><em>&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers are memorable. Unlike digital ads that can be easily ignored or scrolled past, flyers make a tangible impression. This means that brands leveraging flyer marketing can stay top-of-mind, making it easier for consumers to recall their message when they\u2019re ready to take action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/13-flyer-stats-1-1-scaled.webp\" alt=\"89% of people remember receiving a flyer, more than any other form of advertising.Source: Data &amp; Marketing Association\" class=\"wp-image-15820 lazyload\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-79-of-consumers-keep-hold-of-flyers-they-receive-pass-them-on-or-at-least-look-at-them\">2. 79% des consommateurs conservent les prospectus qu'ils re\u00e7oivent, les transmettent ou au moins les regardent.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly 8 in 10 people engage with flyers to some degree, by keeping them, sharing them, or simply viewing them. These engagement opportunities give flyer marketing a unique advantage, as they increase the likelihood that the brand\u2019s message will reach its intended audience multiple times, potentially even expanding its reach through <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/how-to-increase-word-of-mouth-marketing\/\">word-of-mouth<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-45-of-people-regularly-keep-flyers-they-receive-for-future-reference\">3. 45% des personnes conservent r\u00e9guli\u00e8rement les prospectus qu'elles re\u00e7oivent pour s'y r\u00e9f\u00e9rer ult\u00e9rieurement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly half of consumers hold onto flyers for future reference, opening up the potential for engagement at a later time. For businesses, this means that flyer marketing doesn\u2019t just create immediate awareness; it fosters long-term interest. By offering useful information, deals, or memorable <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/branding\/branding-ideas\/\">image de marque<\/a>, companies can create flyers that resonate with customers and lead to sales down the road.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-38-of-flyers-are-kept-for-at-least-a-few-days-amp-13-are-kept-for-over-a-week\">4. 38% de prospectus sont conserv\u00e9s pendant au moins quelques jours et 13% pendant plus d'une semaine.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The longevity of flyers within households allows for extended exposure to a brand\u2019s message. While many digital ads disappear instantly, a flyer that remains visible for days or weeks keeps the brand in the consumer\u2019s awareness. This prolonged exposure helps build familiarity, giving the brand an edge when the consumer is ready to act or make a purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/4272x1084-Flyering-CTA-copia-3-scaled.webp\" alt=\"\" class=\"wp-image-15824 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/4272x1084-Flyering-CTA-copia-3-scaled.webp\" alt=\"\" class=\"wp-image-15824 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-62-of-people-mute-or-change-the-channel-during-tv-adverts-amp-81-skip-advertising-in-the-press-i-e-newspapers-magazines-etc\">5. 62% des personnes coupent le son ou changent de cha\u00eene pendant les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es &amp; 81% sautent les publicit\u00e9s dans la presse (c'est-\u00e0-dire les journaux, les magazines, etc.)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les consommateurs \u00e9vitent souvent les canaux publicitaires traditionnels tels que la t\u00e9l\u00e9vision et la presse \u00e9crite, o\u00f9 les interruptions peuvent sembler intrusives. En revanche, les d\u00e9pliants n'interrompent pas ; ils offrent un moyen de communication passif avec lequel les consommateurs peuvent s'engager \u00e0 leur propre rythme. C'est ce qui fait que les <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/how-to-promote-your-business-with-custom-flyers\/\">marketing de flyers<\/a> une option moins invasive, plus conviviale, qui respecte les pr\u00e9f\u00e9rences du public tout en d\u00e9livrant efficacement son message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-42-7-of-internet-users-worldwide-use-ad-blocking-tools-at-least-once-a-month\">6. 42,7% des internautes dans le monde utilisent des outils de blocage des publicit\u00e9s au moins une fois par mois<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Hootsuite<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With nearly half of internet users deploying ad blockers, digital ads face significant visibility challenges. Flyers bypass these limitations by reaching audiences directly in their homes. For brands, this means <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/offline-marketing\/how-offline-marketing-can-fill-gaps-left-by-digital\/\">flyer marketing can fill a crucial gap<\/a> in ad exposure and help maintain a steady connection with consumers who are otherwise difficult to reach through digital channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-33-of-customers-keep-flyers-with-money-off-coupons-or-in-store-deals\">7. 33% des clients conservent des prospectus avec des coupons de r\u00e9duction ou des offres en magasin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les prospectus proposant des r\u00e9ductions ou des offres exclusives ont une forte r\u00e9sonance aupr\u00e8s des consommateurs, un tiers des destinataires les conservant en vue d'\u00e9conomies potentielles. En int\u00e9grant des offres sp\u00e9ciales, les marques peuvent non seulement attirer l'attention, mais aussi inciter les consommateurs \u00e0 se rendre dans les magasins ou sur les sites web, ce qui stimule \u00e0 la fois la fr\u00e9quentation et l'engagement en ligne. Cette statistique souligne \u00e0 quel point le marketing par prospectus ax\u00e9 sur la valeur peut inciter \u00e0 l'action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A great example of the effectiveness of flyers with discount codes is when <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/case-studies\/chipotle\/\">Chipotle<\/a> launched a flyer campaign with Oppizi in France. The brand launched a buy-one-get-one-free offer distributed via flyers, which resulted in over 550 new in-store purchases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/13-flyer-stats-2-2-scaled.webp\" alt=\"Image here: 33% of customers keep flyers with money-off coupons or in-store dealsSource: Data &amp; Marketing Association\" class=\"wp-image-15821 lazyload\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-flyers-offering-a-discount-code-are-50-more-likely-to-be-kept-for-at-least-a-week\">8. Les prospectus proposant un code de r\u00e9duction ont 50% plus de chances d'\u00eatre conserv\u00e9s pendant au moins une semaine.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les remises rendent les prospectus encore plus pr\u00e9cieux pour les consommateurs, augmentant ainsi la probabilit\u00e9 qu'ils soient conserv\u00e9s. Plus un flyer reste longtemps dans l'espace d'un consommateur, plus il a d'occasions de convertir l'int\u00e9r\u00eat en action. Offrir un code de r\u00e9duction dans le cadre du marketing par prospectus est donc une strat\u00e9gie tr\u00e8s efficace pour encourager un engagement prolong\u00e9 et augmenter les chances d'achat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-71-of-consumers-think-free-samples-special-offers-and-coupons-help-them-find-services-that-suit-their-needs\">9. 71% of consumers think free samples, special offers, and coupons help them find services that suit their needs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les bonnes affaires et les \u00e9chantillons gratuits sont difficiles \u00e0 refuser, et les prospectus \u00e0 prix r\u00e9duit stimulent l'engagement.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette statistique souligne le r\u00f4le pratique que le marketing par prospectus peut jouer dans le processus de d\u00e9cision d'un consommateur. En proposant des offres ou des \u00e9chantillons pertinents, les marques peuvent se positionner comme des solutions \u00e0 des besoins sp\u00e9cifiques. Ce type d'engagement renforce non seulement la confiance dans la marque, mais encourage \u00e9galement les consommateurs \u00e0 profiter des offres, ce qui augmente la probabilit\u00e9 de conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-88-of-companies-polled-said-flyer-distribution-increased-the-company-s-sales\">10. 88% of companies polled said flyer distribution increased the company\u2019s sales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With almost 9 in 10 companies reporting positive results, it\u2019s clear that flyer distribution is a reliable strategy for promoting products and services. This overwhelming majority shows that businesses recognize the direct impact of flyer marketing on their sales and engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/4272x1084-Oppizi-CTA-copia-7-scaled.webp\" alt=\"\" class=\"wp-image-15825 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/4272x1084-Oppizi-CTA-copia-7-scaled.webp\" alt=\"\" class=\"wp-image-15825 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-42-of-companies-state-that-door-drop-campaigns-are-critical-to-their-overall-marketing-strategy\">11. 42% des entreprises d\u00e9clarent que les campagnes d'ouverture de portes sont essentielles \u00e0 leur strat\u00e9gie de marketing globale.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus de 40% des entreprises trouvent <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/3-examples-of-successful-flyering-campaigns\/\">les campagnes de d\u00e9pliants font partie int\u00e9grante de leur marketing<\/a> efforts, which speaks to the effectiveness and importance of flyer marketing in driving brand growth. When included as a core component of a multi-channel strategy, <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/door-to-door-flyer-distribution\/\">door drop campaigns<\/a> help create a comprehensive reach that strengthens brand presence both locally and broadly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-48-of-consumers-visit-the-shop-advertised-seek-extra-information-or-buy-the-product-after-receiving-a-flyer-through-their-door\">12. 48% des consommateurs visitent le magasin annonc\u00e9, recherchent des informations suppl\u00e9mentaires ou ach\u00e8tent le produit apr\u00e8s avoir re\u00e7u un prospectus \u00e0 leur porte.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly half of flyer recipients take action after receiving a flyer, demonstrating the high conversion potential of this marketing medium. Flyers provide an immediate and actionable prompt, motivating consumers to take the next step, whether it\u2019s researching the brand, visiting a store, or making a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-48-of-consumers-have-responded-to-flyer-advertising\">13. 48% des consommateurs ont r\u00e9pondu \u00e0 des d\u00e9pliants publicitaires<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source : Data &amp; Marketing Association&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A response rate of nearly 50% illustrates how effective flyers can be in motivating potential customers to engage with a brand, explore its offerings, and take steps toward making a purchase, highlighting why flyer marketing remains a valuable investment for any business.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/13-flyer-stats-3-3-scaled.webp\" alt=\"48% of consumers have responded to flyer advertisingSource: Data &amp; Marketing Association \" class=\"wp-image-15822 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-flyer-distribution-is-effective-for-your-business-nbsp\">Pourquoi la distribution de prospectus est-elle efficace pour votre entreprise ?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/advantages-of-leaflets-that-make-offline-marketing-immutable\/\">advantages of flyer marketing<\/a> is its tangible nature. Flyers allow businesses to connect with consumers directly in their homes or on the go, ensuring the message is seen rather than scrolled past. Let\u2019s take a look at a few other key benefits of flyer marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-they-leave-a-lasting-impression\">Ils laissent une impression durable<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les prospectus offrent une puissance durable que de nombreux <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/4-ways-flyer-marketing-can-actually-compete-with-online-marketing\/\">les efforts de marketing num\u00e9rique<\/a> ne peut tout simplement pas rivaliser. Une fois qu'un prospectus parvient \u00e0 un client, il peut rester chez lui, au bureau ou m\u00eame dans sa voiture pendant des semaines, voire des mois, et lui rappeler continuellement l'existence de votre entreprise et de ses offres.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette dur\u00e9e de conservation prolong\u00e9e augmente les chances de conversion, car les clients potentiels ont de multiples occasions de revoir le d\u00e9pliant et d'agir en fonction des informations qu'il contient.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-low-cost-high-return\">Faible co\u00fbt, rendement \u00e9lev\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing par prospectus est un moyen rentable pour les entreprises d'atteindre des publics locaux avec des messages \u00e0 fort impact. Contrairement aux publicit\u00e9s num\u00e9riques, qui peuvent s'accompagner de frais permanents et d'appels d'offres concurrentiels, les prospectus ont un co\u00fbt de production unique, ce qui en fait un outil id\u00e9al pour les petites et moyennes entreprises dont les budgets sont plus serr\u00e9s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 une distribution strat\u00e9gique, que ce soit par le biais de prospectus, d'envois postaux ou de panneaux d'affichage, les d\u00e9pliants peuvent atteindre directement les quartiers et les groupes d\u00e9mographiques cibl\u00e9s, am\u00e9liorant ainsi la pertinence et les taux de r\u00e9ponse.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reach-untapped-audiences-offline\">Atteindre des publics inexploit\u00e9s hors ligne<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Par <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/the-best-places-to-distribute-flyers-for-a-new-business\/\">la distribution de d\u00e9pliants dans des zones locales sp\u00e9cifiques<\/a>, such as neighborhoods, shopping districts, or at events, businesses can connect with people who might not be active online or who prefer traditional forms of information.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche permet aux marques d'atteindre des groupes d\u00e9mographiques plus difficiles \u00e0 atteindre. <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/online-marketing\/what-is-online-marketing\/\">cibler avec des publicit\u00e9s en ligne<\/a>Les flyers peuvent \u00e9galement attirer l'attention des passants dans des lieux tr\u00e8s fr\u00e9quent\u00e9s, augmentant ainsi la visibilit\u00e9 et suscitant l'int\u00e9r\u00eat de nouveaux publics. Les d\u00e9pliants peuvent \u00e9galement attirer l'attention des passants dans des lieux tr\u00e8s fr\u00e9quent\u00e9s, augmentant ainsi la visibilit\u00e9 et suscitant l'int\u00e9r\u00eat de nouveaux publics.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-should-use-flyers\">Qui doit utiliser les d\u00e9pliants ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Flyer marketing is an effective strategy for a wide range of industries. Here are just a few types of businesses that can benefit from flyer marketing strategies.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Small businesses: <\/strong><a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/offline-marketing\/offline-marketing-tips-for-f-and-b\/\">Restaurants<\/a>, cafes, and bars to promote new menu items, events, or seasonal offers.<\/li>\n\n\n\n<li><strong>Immobilier :<\/strong> Agents and property managers for showcasing listings, open houses, and rental opportunities.<\/li>\n\n\n\n<li><strong>Service-based businesses:<\/strong> Salons, gyms, car repair shops, and <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/why-is-flyering-working-so-well-for-the-food-delivery-industry\/\">services de livraison de repas<\/a> la publicit\u00e9 pour des offres sp\u00e9ciales ou des programmes de fid\u00e9lit\u00e9.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/industry-insights\/marketing-for-nonprofits\/\"><strong>Organismes \u00e0 but non lucratif<\/strong><\/a><strong> &amp; community organizations: <\/strong>For raising awareness about events, fundraisers, or volunteer drives.<\/li>\n\n\n\n<li><strong>Educational institutions &amp; childcare providers:<\/strong> To promote enrollment, new classes, or special programs.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/industry-insights\/retail-marketing\/\"><strong>Magasins de d\u00e9tail<\/strong><\/a><strong>: <\/strong>Boutiques, grocery stores, and specialty shops for announcing sales, new products, or holiday promotions.<\/li>\n\n\n\n<li><strong>Professional services: <\/strong>Accountants, consultants, and legal services for attracting local clients through special discounts or consultations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En fait, tout secteur d'activit\u00e9 qui accorde de l'importance \u00e0 la visibilit\u00e9 locale et \u00e0 l'engagement direct avec son public peut obtenir des r\u00e9sultats probants gr\u00e2ce au marketing par prospectus.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/13-flyer-stats-4-2-scaled.webp\" alt=\"Which industries benefit from flyer marketing?Small businessesReal estateService-based businessesNonprofitsEducationRetailProfessional services\" class=\"wp-image-15823 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-flyer-marketing\">FAQ sur le marketing par prospectus<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-flyer-in-marketing\">Qu'est-ce qu'un flyer en marketing ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/what-is-the-purpose-of-a-flyer\/\">Le flyer est une feuille imprim\u00e9e<\/a> that promotes a product, service, or event. Businesses use them to grab attention and get people to take action. Flyers are simple, affordable, and put your message right in people\u2019s hands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-effective-is-flyer-marketing\">Quelle est l'efficacit\u00e9 du marketing par prospectus ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les d\u00e9pliants sont efficaces parce qu'ils sont directs et faciles \u00e0 remarquer. Contrairement aux publicit\u00e9s en ligne que les gens font d\u00e9filer, un d\u00e9pliant reste entre leurs mains. Une bonne conception, un message clair et une distribution intelligente font une grande diff\u00e9rence. C'est bien fait, <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/is-flyer-advertising-effective\/\">les flyers apportent des r\u00e9sultats concrets<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-to-print-1-000-flyers\">Combien co\u00fbte l'impression de 1 000 d\u00e9pliants ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cela d\u00e9pend de la <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/ultimate-guide-to-flyer-size-dimensions-and-designs\/\">taille du d\u00e9pliant<\/a>Le co\u00fbt de l'impression des d\u00e9pliants varie entre $0,12 et $0,98 par unit\u00e9. Les co\u00fbts d'impression des d\u00e9pliants varient entre $0,12 et $0,98 par unit\u00e9 (en fonction de votre localisation et de la quantit\u00e9 de d\u00e9pliants). L'impression et la distribution de 1 000 d\u00e9pliants peuvent co\u00fbter entre $800 et $1 000.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La commande en gros permet de r\u00e9duire le co\u00fbt par prospectus, ce qui en fait un moyen abordable de faire de la publicit\u00e9. Utilisez notre <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer-distribution-cost-calculator\/\">calculateur de co\u00fbt de flyer<\/a> pour obtenir un devis plus pr\u00e9cis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-are-flyers-still-effective-in-2025\">Les prospectus sont-ils encore efficaces en 2025 ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Even with digital marketing everywhere, flyers are still a great way to reach people, especially for <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/marketing-fundamentals\/marketing-for-small-business\/\">petites entreprises<\/a>, local events, and special promotions. A well-placed flyer catches attention. Adding a <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/qr-code-generator\/ultimate-guide-how-to-make-a-qr-code\/\">Code QR<\/a> makes it easy to track engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-long-does-it-take-to-give-out-1-000-flyers\">Combien de temps faut-il pour distribuer 1 000 d\u00e9pliants ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cela d\u00e9pend de l'endroit et de la mani\u00e8re dont vous les distribuez. Dans une zone tr\u00e8s fr\u00e9quent\u00e9e, une \u00e9quipe peut distribuer 1 000 prospectus en quelques heures. Si vous faites du porte-\u00e0-porte ou si vous les placez dans les bo\u00eetes aux lettres, cela peut prendre une journ\u00e9e enti\u00e8re, voire plus. L'essentiel est de choisir des endroits tr\u00e8s fr\u00e9quent\u00e9s o\u00f9 les bonnes personnes les verront.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-launch-a-flyering-campaign-with-oppizi\">Lancer une campagne de flyering avec Oppizi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing par prospectus est un moyen efficace d'atteindre des publics locaux, de cr\u00e9er une impression durable de la marque et d'impliquer directement les communaut\u00e9s. Gr\u00e2ce \u00e0 son faible co\u00fbt et \u00e0 son rendement \u00e9lev\u00e9, <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/hand-to-hand-flyer-distribution\/\">distribution de prospectus<\/a> constitue un choix pratique pour les entreprises qui souhaitent \u00e9largir leur champ d'action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But running a successful campaign takes more than printing and hoping. That\u2019s where <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/flyer\/6-reasons-why-our-flyer-distribution-operations-are-truly-effective\/\">Oppizi <\/a>comes in. Our platform takes the guesswork out of flyer marketing by offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hyper-targeted distribution based on location, audience, and <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/footfall-analysis-tool\/\">foot traffic<\/a><\/li>\n\n\n\n<li>Real-time tracking so you know exactly where your flyers go and what results they deliver<\/li>\n\n\n\n<li>Campaign management and analytics that let you scale with precision<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re launching a new business, promoting an event, or driving downloads to your app, we\u2019ve helped companies across industries convert offline attention into real-world action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to reach the right audience with confidence? <\/strong><a href=\"https:\/\/app.oppizi.com\/sign-up?_gl=1*6mu71h*_gcl_au*MjEyMTQwMDk5MC4xNzUxODcyOTk3*FPAU*MjEyMTQwMDk5MC4xNzUxODcyOTk3*_ga*Mjg0NTg5NTY1LjE3NDM2NjQxNzI.*_ga_7HPWK32QB6*czE3NTE4NzI5OTgkbzgkZzEkdDE3NTE4NzUwMzYkajU3JGwwJGgyMTEyNDY1NTc4*_fplc*SmtYNzNkVll0QVVyY1FEQmpnYXI5YW0yRXYwJTJGMiUyQjNscjMzME1nRzl0cnRQT1Y2OGloOFN6U3ZSNDdBZk04YWdENHdZdTZ1WTVLcllJNFd4UEs4NFR0VHdlNnFZbDBkQWUlMkYzOHZTRVN2eE1NcXNrWHVIJTJCWHE3cG9pYmVZMlElM0QlM0Q.\"><strong>Create your campaign with Oppizi<\/strong><\/a><strong> today and let us help you turn paper into performance.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"author":16,"featured_media":13850,"template":"","channel":[124],"class_list":["post-16737","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-flyer"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/Flyer-6.png","channels":["flyer"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel-clusters\/16737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/users\/16"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media\/13850"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media?parent=16737"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel?post=16737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}