{"id":8447,"date":"2025-05-05T08:32:14","date_gmt":"2025-05-05T08:32:14","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/?post_type=channel-clusters&#038;p=8447"},"modified":"2025-06-27T09:35:08","modified_gmt":"2025-06-27T09:35:08","slug":"how-to-use-door-hangers-to-boost-your-business","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/fr\/door-hanger-advertising\/how-to-use-door-hangers-to-boost-your-business\/","title":{"rendered":"Comment utiliser les accroches-portes pour dynamiser votre entreprise"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Investing in a <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/door-hanger-advertising\/\">campagne d'affichage<\/a> is a smart move for any business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike flashy online ads or massive billboards, door hangers deliver your message directly to people&#8217;s homes &#8211; engaging your audience in their own environment with a tangible, non-intrusive format that captures attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the results speak for themselves: <a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution-revised-edition\">90% de campagnes<\/a> that included door drops in their campaigns saw an increase in new customers, compared to just 59% of those that didn\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll explore how to set up a door hanger campaign, and how this often-overlooked tactic can drive real, measurable outcomes for your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/4272x1084-Oppizi-CTA-copia-1-1024x260.webp\" alt=\"\" class=\"wp-image-14890 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/4272x1084-Oppizi-CTA-copia-1-1024x260.webp\" alt=\"\" class=\"wp-image-14890 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu'est-ce qu'un accroche-porte ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/door-hanger-advertising\/what-is-door-hanger-marketing-and-how-to-do-it-right\/\">Accroche-portes<\/a> are printed materials specifically designed to be hung on doorknobs or handles. This method of distribution offers a more personal touch and precise targeting compared to distributing flyers on the street.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usually sized around <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/door-hanger-advertising\/door-hangers-sizes\/\">4.25 x 11 pouces<\/a>, door hangers are compact but packed with potential. Their placement directly on a front door makes them highly noticeable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The pros and cons of door hanger marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To determine if a door hanger marketing campaign is the right approach for your business, it&#8217;s crucial to first weigh its pros and cons. This evaluation will help you assess if this marketing method aligns with your specific business needs and goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pour<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Budget raisonnable<\/strong>: Door hanger campaigns are affordable and scalable, and you can <a href=\"https:\/\/www.statesidemarketing.com\/important-door-to-door-advertising-statistics\/\">return on investment of up to 5%<\/a>.<\/li>\n\n\n\n<li><strong>Tr\u00e8s cibl\u00e9<\/strong>: You can target specific neighborhoods or demographics.<\/li>\n\n\n\n<li><strong>Immediate attention<\/strong>: The placement of door hangers, as well as using <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/brand-ambassadors\/why-does-oppizi-offer-brand-ambassador-bonuses\/\">attractive designs<\/a> and clever messaging, can grab attention quickly.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Limited space<\/strong>: Door hangers are smaller than flyers so have limited space to convey your message. Every word must count.<\/li>\n\n\n\n<li><strong>Not ideal for large-scale campaigns<\/strong>: This type of campaign is best suited for local marketing efforts.<\/li>\n\n\n\n<li><strong>Needs to look modern and fresh<\/strong>: Outdated designs or messaging can land you in the dreaded \u201cjunk mail\u201d category.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/Door-hanger-1-1024x784.webp\" alt=\"90% of campaigns that included door drops in their campaigns saw an increase in new customers, compared to only 59% of those that didn\u2019t.Source: Data &amp; Marketing Association\" class=\"wp-image-14888 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Are door hangers right for your business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Door hangers are incredibly versatile and suitable for <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/door-hanger-advertising\/how-your-business-can-unlock-the-power-of-door-tags\/\">all kinds of businesses<\/a>, especially the likes of hair salons, restaurants, real estate agents, and home service providers. They&#8217;re especially effective for small or emerging brands that want to connect with their local community without breaking the bank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Smart ways to use door hangers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Door hangers aren\u2019t just about communicating promotions. They can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boost <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/branding\/3-local-marketing-strategies-to-increase-brand-awareness\/\">notori\u00e9t\u00e9 de la marque<\/a>\u00a0<\/li>\n\n\n\n<li>Launch new products or services<\/li>\n\n\n\n<li>Share time-limited deals<\/li>\n\n\n\n<li>Highlight unique selling points<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/offline-marketing\/how-to-boost-your-web-traffic-with-offline-marketing-strategies\/\">Direct traffic<\/a> to your website or booking platform<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a neighborhood pizzeria might use a door hanger to share menu highlights, options for certain dietary requirements, and a limited-time discount. This hyper-targeted approach builds brand awareness and encourages action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/Door-hanger-2-1024x784.webp\" alt=\"How you can use door hangersIncrease brand recognitionPromote new offeringsAdvertise limited-time promotionsEmphasize your USPsDrive customers to your website\" class=\"wp-image-14887 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Planning your door hanger campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Planning is the first step to a successful door hanger campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-thought-out strategy increases focus, improves budgeting, and delivers stronger results. Before you begin, ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are my campaign goals (sales, leads, bookings)?<\/li>\n\n\n\n<li>Who am I targeting?<\/li>\n\n\n\n<li>What pain points or desires do my target audience have?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When you know these answers, everything from your design to your distribution strategy becomes sharper and more effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below we\u2019ll outline some of the ways in which you can set up your campaign for success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Designing a door hanger that converts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Design matters &#8211; a lot. Eye-catching, high-quality visuals and clear messaging can dramatically boost effectiveness.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add time-sensitive offers like \u201c20% off this week only\u201d<\/li>\n\n\n\n<li>Utilisation <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/qr-code-generator\/\">Codes QR<\/a> for seamless mobile engagement<\/li>\n\n\n\n<li>Include clear calls-to-action like \u201cOrder Now\u201d or \u201cBook a Table\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le <a href=\"https:\/\/www.forbes.com\/sites\/gabrielshaoolian\/2018\/08\/10\/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives\/\">Forbes<\/a>, having consistent branding can improve brand recognition by up to 80%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where to distribute door hangers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose to target locations that align with your ideal customer profile. Here are some factors to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Age groups<\/li>\n\n\n\n<li>Household income<\/li>\n\n\n\n<li>Family structure<\/li>\n\n\n\n<li>Local lifestyle patterns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a luxury home cleaning service might target high-income neighborhoods, while a new family-friendly caf\u00e9 could focus on suburbs with lots of young families.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-14891 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-14891 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Timing your campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t just drop your campaign at any time and hope for the best. Timing your campaign correctly increases your chances of success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about when your audience is most likely to be home, when they\u2019re most receptive to offers (e.g., weekends or payday), and even the season. For instance, distributing hangers for <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/industry-insights\/lawn-care-marketing\/\">entretien des pelouses<\/a> services right before spring begins can give you a head start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding your audience\u2019s habits can help you land at the right time, in the right place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using tech to supercharge results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manual door hanger distribution can be time-consuming and hard to track.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where platforms like Oppizi come in. Oppizi helps automate your <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/offline-marketing\/why-wise-marketers-need-to-include-offline-channels-in-their-marketing-mix\/\">campagnes hors ligne<\/a> from design to delivery, complete with performance tracking. You\u2019ll know who you reached, where, and how well it worked &#8211; all in real-time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Combining door hangers with digital marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Want to get the best of both worlds? Integrate your <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/offline-marketing\/how-to-integrate-offline-and-online-marketing-for-better-brand-building\/\">offline and online strategies<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use QR codes in your door hangers to drive traffic to your website.<\/li>\n\n\n\n<li>Run local <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/online-marketing\/guide-to-social-media-marketing\/\">m\u00e9dias sociaux<\/a> ads alongside your hanger campaign.<\/li>\n\n\n\n<li>Lancement <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/online-marketing\/email-marketing-guide\/\">courriel<\/a> follow-ups to households that engaged with your door hangers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/Door-hanger-3-1024x784.webp\" alt=\"Steps for planning your door hanger campaignSet clear goals for your campaignIdentify your ideal target audienceDesign bold, eye-catching creativesDistribute in locations your audience frequentsTime your drop for maximum impactUse tech tools for smart trackingBoost results with online marketing\" class=\"wp-image-14886 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to measure the success of your campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your campaign doesn\u2019t end as soon as you roll it out. Make sure you <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/offline-marketing\/how-to-measure-offline-marketing-campaign-success\/\">track key metrics<\/a> to understand how successful your campaign was and how you can do better next time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key metrics to track include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROI (return on investment)<\/li>\n\n\n\n<li>Taux de conversion<\/li>\n\n\n\n<li>CPL (cost per lead)<\/li>\n\n\n\n<li>CPA (cost per acquisition)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi\u2019s advanced tracking system lets you monitor 14+ KPIs, so you can fine-tune your strategy for better performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les erreurs courantes \u00e0 \u00e9viter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even an great idea can fail without proper execution. Steer clear of these common mistakes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lack of targeting<\/strong>: Distributing door hangers everywhere without a proper strategy is a\u00a0 wasted effort.<\/li>\n\n\n\n<li><strong>Overcrowded design<\/strong>: Too much text or poor visuals can make your hanger unreadable, which can lead to it being discarded quickly.<\/li>\n\n\n\n<li><strong>No clear call-to-action<\/strong>: If you don\u2019t clearly tell people what to do next, they won\u2019t do anything.<\/li>\n\n\n\n<li><strong>No follow-up<\/strong>: Following up with digital support or customer contact helps maintain momentum. This allows you to guide leads through the <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/marketing-fundamentals\/what-is-a-marketing-funnel\/\">marketing funnel<\/a> and stay top-of-mind when customers are prepared to make a purchase.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/Door-hanger-4-1024x784.webp\" alt=\"The benefits of door hanger marketingBudget-friendly: Door hanger campaigns are affordable and scalable.Highly targeted: You can target specific neighborhoods or demographics.Immediate attention: Their placement and design can grab attention quickly.\" class=\"wp-image-14885 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Derni\u00e8res r\u00e9flexions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Though they might be old school, door hangers still make an impact. With <a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution-revised-edition\">89% de consommateurs<\/a> remembering them more than any other type of ad and 45% keeping them for future use, they\u2019re far from outdated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to experience the benefits of this <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/offline-marketing\/how-offline-marketing-can-fill-gaps-left-by-digital\/\">strat\u00e9gie de marketing hors ligne<\/a> and you\u2019re looking for a smart, affordable way to grab attention right at the doorstep, this is your moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi can help you take care of the planning, targeting, and distribution of your door hangers, so that you can focus on the results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00eat \u00e0 commencer ? <\/strong><a href=\"https:\/\/app.oppizi.com\/sign-up\/\"><strong>Launch your door hanger campaign<\/strong><\/a><strong> avec Oppizi d\u00e8s aujourd'hui !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"author":23,"featured_media":15135,"template":"","channel":[119],"class_list":["post-8447","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-door-hanger-advertising"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/Door-Hangers-2.webp","channels":["door-hanger-advertising"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel-clusters\/8447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/users\/23"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media\/15135"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media?parent=8447"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel?post=8447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}