{"id":8453,"date":"2025-04-30T11:15:41","date_gmt":"2025-04-30T11:15:41","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/?post_type=channel-clusters&#038;p=8453"},"modified":"2025-06-27T09:34:37","modified_gmt":"2025-06-27T09:34:37","slug":"door-hangers-sizes","status":"publish","type":"channel-clusters","link":"https:\/\/oppizi.com\/ca\/fr\/door-hanger-advertising\/door-hangers-sizes\/","title":{"rendered":"Door hanger sizes: The ultimate guide"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When you want your message to land in someone\u2019s hands and not get lost while scrolling, <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/door-hanger-advertising\/\">marketing de l'accroche-porte<\/a> delivers unmatched visibility. Whether you&#8217;re promoting a local business, launching a new product, or advertising a time-sensitive offer, door hangers deliver one thing better than most formats: attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re impossible to miss. They greet people before they even open the door. No spam filters. No inbox fatigue. Just your message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the results speak for themselves. <a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution-revised-edition\">89% de consommateurs<\/a> say they remember receiving a door drop mailer, and the average mailer can stay in a home for up to 38 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But before you jump into printing and distributing door hangers, it\u2019s important to know the sizes of door hangers available and when to use them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll explore what door hanger marketing is, the most popular door hanger sizes, and practical examples of when to use each.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/4272x1084-DM-CTA-copia-1-1024x260.webp\" alt=\"\" class=\"wp-image-14856 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/4272x1084-DM-CTA-copia-1-1024x260.webp\" alt=\"\" class=\"wp-image-14856 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu'est-ce que le marketing de l'accroche-porte ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/door-hanger-advertising\/what-is-door-hanger-marketing-and-how-to-do-it-right\/\">Marketing de l'accroche-porte<\/a> is a form of offline advertising where a physical flyer or leaflet is placed directly on a door handle or knob. Typically used in residential neighborhoods or apartment buildings, it\u2019s a hyper-targeted way to reach local audiences. According to Epsilon, <a href=\"https:\/\/martech.org\/survey-more-people-enjoy-getting-direct-mail-from-brands-than-email\/\">59% of people<\/a> say they enjoy receiving mail from brands about new products. Door hangers tap into this same tactile experience with even more impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes door hangers so effective?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100% visibility<\/strong>: Unlike emails that likely go unopened, door hangers demand attention.<\/li>\n\n\n\n<li><strong>Rentabilit\u00e9<\/strong>: Printing and distribution are relatively low-cost compared to many digital ad formats.<\/li>\n\n\n\n<li><strong>Tr\u00e8s cibl\u00e9<\/strong>: You control exactly which neighborhoods or streets receive them.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/Door-hanger-sizes-1-1024x784.webp\" alt=\"Why is door hanger marketing effective?100% visibility: Unlike emails, door hangers get noticed.Cost-effective: They are cheaper than most digital ads.Highly targeted: You can choose the exact distribution areas.\" class=\"wp-image-14852 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Common door hanger sizes (and when to use each)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break down the most common door hanger sizes and how each one fits into your marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. 3.5\u201d x 8.5\u201d \u2013 The compact classic<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Best for:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Simple promotions, coupons, appointment reminders, or takeout menus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This size is perfect when you want to keep things concise. This smaller format works well for high-volume drops where printing cost per unit matters. It\u2019s particularly effective for service-based businesses like cleaners, locksmiths, or <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/industry-insights\/salon-marketing\/\">salons<\/a> who want to offer quick deals or reminders.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Exemple :<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A local hairdresser could offer 20% off first appointments for new customers with a <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/qr-code-generator\/ultimate-guide-how-to-make-a-qr-code\/\">Code QR<\/a> to book online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. 4.25\u201d x 11\u201d \u2013 The standard size<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Best for:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Campaigns that need a bit more space for visuals and text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the most commonly used door hanger size. It offers enough room for strong visuals, clear messaging, and a call-to-action without overwhelming the reader.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Exemple :<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/industry-insights\/real-estate-marketing\/\">real estate agent<\/a> could advertise a newly listed home with property highlights, a photo, and contact information.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-14857 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-14857 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. 5.5\u201d x 17\u201d \u2013 The deluxe hanger<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Best for:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Event promotions, multi-offer campaigns, or when you want to make a lasting impression with a detailed <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/door-hanger-advertising\/top-tips-to-help-you-elevate-your-door-hanger-designs\/\">conception<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With nearly twice the space of smaller sizes, this format is ideal for including multiple offers, detailed product or service info, and bold graphics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Exemple :<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A gym launching a new location might showcase various membership tiers, free class schedules, testimonials, and a QR code to claim a free trial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why door hanger sizes matter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right size isn&#8217;t just about design &#8211; it can directly affect your campaign results. A hanger that\u2019s too small but has too much information might be ignored. One that\u2019s too large might feel intrusive. The key is to align format with function:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/Door-hanger-sizes-2-1024x784.webp\" alt=\"3.5\u201d x 8.5\u201dQuick promotions, single offersBudget-friendly, easy to distribute4.25\u201d x 11\u201dBalanced messagingMost versatile and effective5.5\u201d x 17\u201dMulti-offer or event marketingMaximum visual impact\" class=\"wp-image-14854 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Questions fr\u00e9quemment pos\u00e9es<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What size is a standard door hanger?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While the standard size of door hangers is 4.25\u201d x 11\u201d, the most common door hanger size is 3.5\u201d x 8.5\u201d. These sizes are designed to fit most residential and commercial doorknobs without slipping off or covering the entire door.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are door hangers effective?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Door hangers offer high visibility for <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/branding\/3-local-marketing-strategies-to-increase-brand-awareness\/\">marketing local<\/a> due to their placement on doorknobs, making them difficult to overlook compared to digital advertisements. This makes them a particularly effective marketing tool for local service providers, real estate agents, and event organizers seeking to target specific neighborhoods for a strong return on investment. In fact, studies have shown that <a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution-revised-edition\">92% of people<\/a> who have received direct mail have been driven to online activity, and 87% have been influenced to make a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How thick should door hangers be?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A durable door hanger is typically printed on 14 pt to 16 pt cardstock (similar to a standard business card or postcard). Thicker stocks like 18 pt offer extra durability, especially in outdoor conditions or for premium campaigns. Avoid thin paper, as it can easily crease or blow away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are door hangers legal?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, in most places door hangers are legal, but you should check local regulations. Some gated communities or apartment complexes may have restrictions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I track the success of my door hanger campaign?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisation <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/qr-code-generator\/qr-code-tips\/\">Codes QR<\/a>, promo codes, or dedicated landing page URLs to measure the response rates from your door hanger campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/Door-hanger-sizes-3-1024x784.webp\" alt=\" Door drop mailers are highly memorable, with 89% of consumers recalling receiving them. These mailers also tend to have a significant lifespan within a household, remaining for an average of 38 days.Source: Data &amp; Marketing Association\" class=\"wp-image-14855 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Derni\u00e8res r\u00e9flexions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Door hanger marketing might seem old-school, but it can deliver real, measurable results, especially when done right. Whether you&#8217;re promoting a local service, launching a new product, or hosting an event, the right door hanger size and strategy can make your message unmissable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to launch a door hanger marketing campaign, Oppizi can help you streamline the process. Our online platform allows you to manage your <a href=\"https:\/\/oppizi.com\/ca\/fr\/us\/en\/blog\/offline-marketing\/why-wise-marketers-need-to-include-offline-channels-in-their-marketing-mix\/\">campagnes de marketing hors ligne<\/a> and effectively track their performance, enabling easy optimization for future campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00eat \u00e0 commencer ? <\/strong><a href=\"https:\/\/app.oppizi.com\/sign-up\/\"><strong>Launch a campaign with Oppizi today<\/strong><\/a><strong> and connect with your customers directly in their homes!<\/strong><\/p>","protected":false},"author":23,"featured_media":15107,"template":"","channel":[119],"class_list":["post-8453","channel-clusters","type-channel-clusters","status-publish","has-post-thumbnail","hentry","channel-door-hanger-advertising"],"acf":[],"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/Door-Hangers.webp","channels":["door-hanger-advertising"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel-clusters\/8453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel-clusters"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/types\/channel-clusters"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/users\/23"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media\/15107"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media?parent=8453"}],"wp:term":[{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel?post=8453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}