{"id":16914,"date":"2025-03-25T09:31:35","date_gmt":"2025-03-25T09:31:35","guid":{"rendered":"https:\/\/www.oppizi.com\/ca\/en\/blog\/lifecycle-marketing\/customer-acquisition-funnel\/"},"modified":"2025-03-25T09:31:35","modified_gmt":"2025-03-25T09:31:35","slug":"customer-acquisition-funnel","status":"publish","type":"post","link":"https:\/\/oppizi.com\/ca\/fr\/blog\/lifecycle-marketing\/customer-acquisition-funnel\/","title":{"rendered":"Comment am\u00e9liorer l'entonnoir d'acquisition des clients pour un meilleur retour sur investissement ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most businesses don\u2019t fail because they have a bad product. They fail because they don\u2019t get enough customers. A weak acquisition funnel leaks money. A strong one turns strangers into buyers\u2014without wasting a cent. The difference? Strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to build a customer acquisition funnel that actually works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-customer-acquisition-funnel\">What is a customer acquisition funnel?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A customer acquisition funnel is the path people take before they buy from you. It has six main stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness<\/strong> \u2013 Someone hears about your brand.<\/li>\n\n\n\n<li><strong>Interest<\/strong> \u2013 They check out your content or products.<\/li>\n\n\n\n<li><strong>Consideration<\/strong> \u2013 They compare your offer to competitors.<\/li>\n\n\n\n<li><strong>Intent<\/strong> \u2013 They show signs they might buy (like adding an item to their cart).<\/li>\n\n\n\n<li><strong>Evaluation<\/strong> \u2013 They make their final decision.<\/li>\n\n\n\n<li><strong>Purchase<\/strong> \u2013 They buy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each step matters. If people drop off along the way, you lose potential sales. By improving every stage, you can get more customers and a better return on your marketing budget.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf1-1024x784.webp\" alt=\"customer acquisition funnel\" class=\"wp-image-14113 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf1-1024x784.webp\" alt=\"customer acquisition funnel\" class=\"wp-image-14113 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-acquisition-funnel-stages-amp-how-to-improve-them\">Customer acquisition funnel: Stages &amp; how to improve them<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Turning potential customers into buyers doesn\u2019t happen by chance. It\u2019s a process. A customer acquisition funnel guides people from first hearing about your brand to making a purchase. Here\u2019s how to improve each stage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-awareness-get-in-front-of-more-people\">1. Awareness: Get in front of more people<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At this stage, you want as many people as possible to <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/branding\/10-strategies-to-boost-your-companys-brand-awareness\/\">notice your brand<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ways-to-reach-them\">Ways to reach them:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO &amp; content<\/strong> \u2013 Write blogs, make videos, and create infographics that show up in <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/seo-vs-sem\/\">search results<\/a>.<\/li>\n\n\n\n<li><strong>Social media ads<\/strong> \u2013 Run targeted ads on Facebook, Instagram, and LinkedIn.<\/li>\n\n\n\n<li><strong>Influencer &amp; affiliate marketing<\/strong> \u2013 Work with people who already have an audience.<\/li>\n\n\n\n<li><strong>Offline marketing<\/strong> \u2013 Use <a href=\"https:\/\/oppizi.com\/us\/en\/flyering-canada\/\">flyers<\/a>, <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">direct mail<\/a>, or street teams to reach people locally. Oppizi\u2019s flyer distribution works well for this.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-interest-keep-them-engaged\">2. Interest: Keep them engaged<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that they know you exist, give them a reason to stick around.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ways-to-keep-their-interest\">Ways to keep their interest:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lead magnets<\/strong> \u2013 Offer free e-books, webinars, or trials in exchange for their email.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/email-marketing-guide\/\"><strong>Email sequences<\/strong><\/a> \u2013 Send helpful content over time.<\/li>\n\n\n\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/dynamic-remarketing\/\"><strong>Retargeting ads<\/strong><\/a> \u2013 Show ads to people who visited your site but didn\u2019t take action.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-consideration-prove-you-re-the-best-choice\">3. Consideration: Prove you\u2019re the best choice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At this stage, people are comparing you to competitors. Show them why you\u2019re the better option.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ways-to-stand-out\">Ways to stand out:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Case studies &amp; testimonials<\/strong> \u2013 Share real success stories.<\/li>\n\n\n\n<li><strong>Comparison guides<\/strong> \u2013 Explain how your product is different.<\/li>\n\n\n\n<li><strong>Personalized demos<\/strong> \u2013 Walk high-intent leads through your product.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-intent-help-them-decide\">4. Intent: Help them decide<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re close to buying, but they might need a little push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ways to encourage action:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Limited-time discounts<\/strong> \u2013 Create urgency with special offers.<\/li>\n\n\n\n<li><strong>Abandoned cart emails<\/strong> \u2013 Remind them about items left in their cart.<\/li>\n\n\n\n<li><strong>Live chat support<\/strong> \u2013 Answer last-minute questions in real time.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-evaluation-ease-any-doubts\">5. Evaluation: Ease any doubts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some people hesitate before purchasing. Make them feel confident.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ways-to-build-trust\">Ways to build trust:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Money-back guarantees<\/strong> \u2013 Remove risk.<\/li>\n\n\n\n<li><strong>Competitor comparisons<\/strong> \u2013 Show why your product is the best choice.<\/li>\n\n\n\n<li><strong>Trust signals<\/strong> \u2013 Use SSL badges, customer reviews, and security seals.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-purchase-make-buying-easy\">6. Purchase: Make buying easy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A smooth checkout process leads to more sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ways-to-simplify-buying\">Ways to simplify buying:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One-click checkout<\/strong> \u2013 Reduce the steps needed to pay.<\/li>\n\n\n\n<li><strong>Multiple payment options<\/strong> \u2013 Accept PayPal, Apple Pay, and credit cards.<\/li>\n\n\n\n<li><strong>Post-purchase follow-up<\/strong> \u2013 Send a thank-you email and ask for feedback.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For the best results, use multiple marketing channels instead of just one. Research shows that campaigns using four or more channels <a href=\"https:\/\/www.forbes.com\/sites\/shamahyder\/2018\/11\/29\/why-integrated-marketing-is-the-future\/\">outperform single or dual-channel campaigns by 300%<\/a>. This approach helps you reach more people and boosts your overall impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf2-1024x784.webp\" alt=\"multiple marketing channels stat\" class=\"wp-image-14114 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf2-1024x784.webp\" alt=\"multiple marketing channels stat\" class=\"wp-image-14114 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-improve-customer-acquisition-with-data\">How to improve customer acquisition with data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting more customers isn\u2019t just about marketing. It\u2019s about <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/marketing-fundamentals\/data-driven-decision-making\/\">using data<\/a> to see what\u2019s working and what\u2019s not. Here\u2019s how to make smarter decisions and improve results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-track-what-s-happening\">1. Track what\u2019s happening<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use tools like Google Analytics, Hotjar, and your CRM to see where people drop off. Pay attention to conversion rates, bounce rates, and time spent on your site. If people leave too soon, something needs fixing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-make-it-personal\">2. Make it personal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not all customers are the same. Treat them differently.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show first-time visitors different content than returning ones.<\/li>\n\n\n\n<li>Use personalized emails and ads to keep them interested.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-automate-where-you-can\">3. Automate where you can<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Save time and reach people at the right moment.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up automated emails (like welcome messages and cart reminders).<\/li>\n\n\n\n<li>Use lead scoring to focus on the most promising prospects.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-test-test-test\">4. Test, test, test<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What works today might not work tomorrow. Keep testing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try different headlines, images, and offers.<\/li>\n\n\n\n<li>See which versions bring the most sign-ups or sales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-keep-customers-coming-back\">5. Keep customers coming back<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Getting a new customer is great. Keeping them is even better.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use loyalty programs and follow-up emails to encourage repeat purchases.<\/li>\n\n\n\n<li>Suggest related products to increase sales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-metrics-to-watch\">Key metrics to watch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cost per acquisition (CPA)<\/strong> \u2013 How much you spend to get a customer. Lower is better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversion rate<\/strong> \u2013 The percentage of visitors who take action (like signing up or buying).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customer lifetime value (LTV)<\/strong> \u2013 The total revenue a customer brings over time. A higher LTV means you can spend more on getting new customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Churn rate<\/strong> \u2013 The percentage of customers who stop using your product. Lower churn means better retention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Return on ad spend (ROAS)<\/strong> \u2013 How much money you make from ads compared to what you spend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf3-1024x784.webp\" alt=\"customer acquisition metrics\" class=\"wp-image-14115 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf3-1024x784.webp\" alt=\"customer acquisition metrics\" class=\"wp-image-14115 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-customer-acquisition-funnel-mistakes-and-how-to-fix-them\">Common customer acquisition funnel mistakes (and how to fix them)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of businesses lose customers without realizing it. Here are some common mistakes and how to fix them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-site-isn-t-mobile-friendly\">Your site isn\u2019t mobile-friendly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The problem:<\/strong> More than half of <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/how-to-boost-your-web-traffic-with-offline-marketing-strategies\/\">web traffic <\/a>comes from mobile, but many sites don\u2019t work well on phones.<br><strong>The fix:<\/strong> Make sure your site loads fast, adjusts to different screens, and has buttons that are easy to tap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-re-not-following-up-with-leads\">You\u2019re not following up with leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The problem:<\/strong> Most people aren\u2019t ready to buy the first time they visit.<br><strong>The fix:<\/strong> Send helpful emails over time to keep them interested.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-checkout-takes-too-long\">Checkout takes too long<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The problem:<\/strong> The more steps people have to take, the more likely they are to leave.<br><strong>The fix:<\/strong> Keep it simple. Offer guest checkout and auto-fill options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-don-t-remind-lost-visitors-to-come-back\">You don\u2019t remind lost visitors to come back<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The problem:<\/strong> Almost no one buys on their first visit.<br><strong>The fix:<\/strong> Use retargeting ads on Facebook and Google to bring them back.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/4272x1084-Oppizi-CTA-copia-3-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14108 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/4272x1084-Oppizi-CTA-copia-3-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14108 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-offline-marketing-boosts-your-digital-funnel\">How offline marketing boosts your digital funnel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most businesses focus on digital marketing, but <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/five-unbeatable-offline-marketing-tactics-that-are-proven-to-work\/\">offline tactics<\/a> can give you an edge. Done right, they work hand in hand with online efforts to bring in more customers. Here\u2019s how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reach-the-right-people-in-the-right-place\">Reach the right people in the right place<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers and direct mail go straight to your ideal customers. Unlike digital ads that rely on location data (which isn\u2019t always accurate), <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/is-offline-marketing-dead-nope-its-alive-and-kicking\/\">offline marketing<\/a> puts your message directly in their hands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Great for:<\/strong> Local businesses like <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">restaurants<\/a>, salons, gyms, <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/industry-insights\/real-estate-marketing\/\">real estate agents<\/a>, and community services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Smart tip:<\/strong> Use census data to target high-income areas or neighborhoods that match your ideal customer profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-a-lasting-impression\">Make a lasting impression<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People remember something they can hold.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-stats\/\">60% say direct mail is easy to remember<\/a> when ready to make a purchase, compared with 44% for digital ads.<\/li>\n\n\n\n<li>Direct mail gets a <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/direct-mail-stats\/\">4.4% response rate<\/a>\u2014way higher than email\u2019s 0.6%.<\/li>\n\n\n\n<li>Studies show print materials trigger stronger emotional responses than digital ads.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf4-1024x784.webp\" alt=\"offline marketing stats\" class=\"wp-image-14116 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf4-1024x784.webp\" alt=\"offline marketing stats\" class=\"wp-image-14116 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-connect-offline-and-online-for-better-results\">Connect offline and online for better results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best marketing funnels combine both.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\"><strong>QR codes<\/strong><\/a>: Turn a flyer into a digital lead generator.<\/li>\n\n\n\n<li><strong>Promo codes<\/strong>: Track which areas bring the most sales.<\/li>\n\n\n\n<li><strong>Follow-up sequences<\/strong>: Automate emails or texts after someone gets a flyer.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-future-trends-changing-how-businesses-get-customers\">Future trends changing How businesses get customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer acquisition is evolving fast. Businesses that keep up will have the advantage. Here\u2019s what\u2019s coming next:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-that-makes-marketing-smarter\">AI that makes marketing smarter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/benefits-of-ai-in-marketing\/\">AI<\/a> isn\u2019t just for chatbots anymore. It\u2019s changing how businesses attract and convert customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>24\/7 chatbots<\/strong> talk to leads and answer questions in real time.<\/li>\n\n\n\n<li><strong>Smart pricing<\/strong> adjusts based on demand, browsing history, and stock levels.<\/li>\n\n\n\n<li><strong>Predictive lead scoring<\/strong> spots high-value customers before they even engage.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong> An online store could show different homepage banners depending on whether a visitor arrived from a flyer\u2019s QR code or a Google search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/us\/en\/qr-code-generator\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/4272x1084-QR-CTA-copia-8-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14110 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/4272x1084-QR-CTA-copia-8-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14110 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-voice-search-is-the-next-big-thing\">Voice search is the next big thing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More people are searching with voice assistants like Siri and Alexa. In 2025, voice searches will only become more popular.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use natural, question-based keywords (\u201cWhere\u2019s the best vegan pizza near me?\u201d).<\/li>\n\n\n\n<li>Make sure your <strong>Google Business Profile<\/strong> is complete\u2014voice searches pull from these.<\/li>\n\n\n\n<li>Create <strong>FAQ-style content<\/strong> that answers common spoken questions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-interactive-content-is-taking-over\">Interactive content is taking over<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People are tired of static ads. The future belongs to marketing that gets them involved.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Augmented reality try-ons<\/strong> let customers see how products look before buying.<\/li>\n\n\n\n<li><strong>Quizzes<\/strong> (\u201cWhat\u2019s your perfect skincare routine?\u201d) collect leads while engaging users.<\/li>\n\n\n\n<li><strong>Shoppable videos<\/strong> let viewers buy products with a tap.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-psychology-shapes-buying-decisions\">How psychology shapes buying decisions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People don\u2019t just buy products\u2014they respond to emotions and mental shortcuts. Understanding how the brain works can help you turn more visitors into customers. Here are some simple ways to use psychology in your marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-scarcity-make-it-feel-urgent\">1. Scarcity: Make it feel urgent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People want things more when they think they\u2019re running out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to use it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show countdown timers for flash sales (\u201cOnly 3 hours left!\u201d)<\/li>\n\n\n\n<li>Highlight low stock alerts (\u201cOnly 2 left in your size\u201d)<\/li>\n\n\n\n<li>Offer exclusive deals for first-time buyers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong> Booking.com\u2019s \u201cOnly 1 room left at this price!\u201d message increased bookings by 12%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-social-proof-show-people-that-others-trust-you\">2. Social proof: Show people that others trust you<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People follow the crowd. If others love your product, new customers are more likely to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to use it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show real-time purchase notifications (\u201c20 people bought this today\u201d)<\/li>\n\n\n\n<li>Use customer reviews with photos to boost trust and credibility<\/li>\n\n\n\n<li>Partner with influencers (works especially well for Gen Z and Millennials<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong>Pro tip:<\/strong> Place reviews and testimonials near \u201cBuy\u201d buttons for better results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-the-decoy-effect-make-one-option-look-like-the-best-deal\">3. The decoy effect: Make one option look like the best deal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adding a higher-priced option makes the mid-tier choice more appealing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to use it:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guide customers toward your ideal choice by offering three strategic tiers: a basic option (core features), a highlighted \u2018Best Deal\u2019 mid-tier (premium features), and a top-tier package (all features). This structure makes the middle option feel like the smartest value\u2014balanced and reasonably priced compared to the extremes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf-1024x784.webp\" alt=\"the decoy effect\" class=\"wp-image-14117 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf-1024x784.webp\" alt=\"the decoy effect\" class=\"wp-image-14117 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Result:<\/strong> Most customers pick the Pro plan because it seems like the best value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-loss-aversion-people-hate-missing-out\">4. Loss aversion: People hate missing out<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Losing money or benefits feels worse than gaining them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to use it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of \u201cSave $50,\u201d say \u201cDon\u2019t lose $50\u201d<\/li>\n\n\n\n<li>Free trials: \u201cYou\u2019re missing out on [benefits]\u201d instead of \u201cGet [benefits]\u201d<\/li>\n\n\n\n<li>Credit card offers: \u201cDon\u2019t let your rewards expire\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-the-halo-effect-first-impressions-stick\">5. The halo effect: First impressions stick<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A great first experience makes people trust your brand more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to use it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make packaging feel premium\u2014even for digital products<\/li>\n\n\n\n<li>Add small surprise gifts to first orders<\/li>\n\n\n\n<li>Ensure smooth onboarding so customers feel confident from the start<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong> Apple\u2019s sleek packaging makes their products feel even more high-end.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf-1-1024x784.webp\" alt=\"psychological triggers funnel stages\" class=\"wp-image-14118 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/caf-1-1024x784.webp\" alt=\"psychological triggers funnel stages\" class=\"wp-image-14118 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding these triggers can make your marketing more powerful. Try them and see how they improve your results!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq-customer-acquisition-funnel\">FAQ: Customer acquisition funnel<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-what-is-customer-acquisition\">1. What is customer acquisition?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s how you attract and convert new customers. This includes marketing, advertising, and <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/sales\/30-tips-to-sell-your-products-faster\/\">sales strategies<\/a> that guide people from discovering your business to making a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-what-s-an-example-of-customer-acquisition\">2. What\u2019s an example of customer acquisition?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A software company might run Facebook ads to attract leads, offer a free trial, and send follow-up emails to turn them into paying customers. A local caf\u00e9 might hand out flyers with a discount code to bring in first-time visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-what-are-the-four-stages-of-customer-acquisition\">3. What are the four stages of customer acquisition?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness<\/strong> \u2013 People hear about your business.<\/li>\n\n\n\n<li><strong>Consideration<\/strong> \u2013 They check out your options.<\/li>\n\n\n\n<li><strong>Conversion<\/strong> \u2013 They make a purchase.<\/li>\n\n\n\n<li><strong>Retention<\/strong> \u2013 They keep coming back.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-what-are-the-three-main-parts-of-the-customer-acquisition-cycle\">4. What are the three main parts of the customer acquisition cycle?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Lead Generation<\/strong> \u2013 Getting people interested through ads, SEO, and content.<\/li>\n\n\n\n<li><strong>Lead Nurturing<\/strong> \u2013 Building trust with emails, retargeting, and offers.<\/li>\n\n\n\n<li><strong>Conversion &amp; Retention<\/strong> \u2013 Turning leads into buyers and keeping them engaged.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-what-are-the-five-phases-of-acquisition\">5. What are the five phases of acquisition?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach<\/strong> \u2013 Get in front of the right audience.<\/li>\n\n\n\n<li><strong>Engagement<\/strong> \u2013 Get them to interact (likes, clicks, sign-ups).<\/li>\n\n\n\n<li><strong>Conversion<\/strong> \u2013 Turn them into paying customers.<\/li>\n\n\n\n<li><strong>Retention<\/strong> \u2013 Keep them coming back.<\/li>\n\n\n\n<li><strong>Referral<\/strong> \u2013 Encourage happy customers to spread the word.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-making-your-acquisition-funnel-work-for-you\">Making your acquisition funnel work for you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer acquisition isn\u2019t set-and-forget. It\u2019s a game of constant refinement\u2014eliminating friction, testing what works, and turning more prospects into buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Oppizi, we put your brand in the right hands with targeted offline marketing. Flyers, direct mail\u2014real-world strategies that amplify your digital efforts and drive results. More conversions, less guesswork. <a href=\"https:\/\/app.oppizi.com\/sign-up\">Let\u2019s get to work<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most businesses don\u2019t fail because they have a bad product. They fail because they don\u2019t get enough customers. A weak acquisition funnel leaks money. A strong one turns strangers into buyers\u2014without wasting a cent. The difference? Strategy. Here\u2019s how to build a customer acquisition funnel that actually works. What is a customer acquisition funnel? A&#8230;<\/p>","protected":false},"author":22,"featured_media":14393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"meta_title":"Customer Acquisition Funnel: Strategies That Convert","meta_description":"Want to increase customer acquisition? Our complete guide shows how to optimize your acquisition funnel marketing for better results.","schema_type":"","footnotes":""},"categories":[113],"tags":[],"channel":[],"class_list":["post-16914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifecycle-marketing"],"acf":[],"author_meta":{"display_name":"Adam Maloney","avatar":"https:\/\/secure.gravatar.com\/avatar\/8b7f6ac7408730d3b31caf65bf3ad61dc8de9da1ab2c4b2f96ee076758364cd9?s=96&d=mm&r=g"},"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/03\/Growing-3.webp","tags_meta":[],"_links":{"self":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/posts\/16914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/comments?post=16914"}],"version-history":[{"count":0,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/posts\/16914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media\/14393"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/media?parent=16914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/categories?post=16914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/tags?post=16914"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/ca\/fr\/wp-json\/wp\/v2\/channel?post=16914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}