FREE NOWOperating in over 100 European cities, it’s safe to say that FREE NOW is Europe’s number one mobility app. FREE NOW is a joint venture between BMW and Daimler Mobility and they are on a journey to make urban mobility better for everyone! FREE NOW worked with Oppizi to achieve their customer acquisition and brand awareness goals through flyer distribution.
Call for growth
FREE NOW believed firmly in the power of flyer distribution and wanted to be known for using face-to-face marketing. Consequently, FREE NOW was looking to uncover new ways to reach out to potential customers at strategic times and locations, with their goal being to generate brand awareness and acquire new customers. It was imperative that the new message was in line with their 360° marketing plan.
Once FREE NOW shared the pitch, our team managed everything, providing a comprehensive, end-to-end service. From providing brand ambassadors to covering distribution, Oppizi fulfilled every aspect of logistics and operations, culminating in over 434,000 flyers being distributed. What’s more, we provided FREE NOW with data-filled dashboards that enabled the client to track, analyze, and make hassle-free decisions regarding their campaign.
“We turn to Oppizi for volume, the logistical aspect is very interesting with Oppizi. We use other agencies for other small specific events (festivals).”
Oppizi’s tech-powered tracking system aided FREE NOW in successfully converting many customers to their ridership and substantially increased their customer base in different French cities. Thanks to Oppizi’s real-time monitoring of performance and the ability to reprint flyers quickly to extend the campaign, the FREE NOW team could make the campaign a success and exceed their initial goals.
Cost per Acquisition