There’s no better way to reach your target audience than through direct mail. Indeed, if you want to drive brand awareness, increase sales, and generate a buzz around your business, direct mail is the channel for you. The medium has proved effective for companies worldwide – including France, which we’ll discuss in this blog – and has stood the test of time, making it a popular choice for marketers.
Trotz des ungebrochenen Erfolgs und der Verfechter der Direktwerbung bleibt eine Frage: Wie viel kostet eine Direktwerbung?
The cost of direct mail isn’t static
Die Kosten für Direktwerbung schwanken ständig. Sie werden feststellen, dass die Preise von Anbieter zu Anbieter variieren und je nach Art der von Ihnen gewählten Kampagne sowie je nach Umfang und Dringlichkeit des Mailings schwanken können.
Faktoren, die die Kosten beeinflussen
Postal Rates: Postal rates can change periodically, often to account for inflation, operational costs, strike action, or changes in mailing regulations.
Design and Production: The design and development of flyers can vary in complexity and quality. Elements like size, format, and color all influence production costs.
Mailing list: Your mailing list is unique to your organization and goals. Acquiring, creating, or purchasing a mailing list can bolster expenses. Additionally, maintaining a list over time can increase costs.
Quantity: The volume of mailings being sent significantly affects campaign budgeting — generally, the more flyers, the more the campaign costs. However, bulk discounts may be available.
Seasonality and Demand: Demand varies over the year, particularly during peak seasons like holidays. The amount providers charge will fluctuate in accordance with demand.
Additional Services: Direct mail often involves additional services, such as data processing, list segmentation, personalization, and more. Each of these services can incur additional fees.
Eine Schätzung der Kosten für Direktwerbung in Frankreich
If you want to invest in a direct mail campaign, you can expect to pay between €0.80 to €1.20 per letter, including expenses like printing and postage. But to ensure maximum return on investment, it’s wise to work with a marketing company that specializes in direct mail campaigns. They have the expertise to make your campaign a success.
Schlussfolgerung
Zusammenfassend lässt sich sagen, dass Direktwerbung ein wirksames Mittel ist, um ein breites Publikum zu erreichen und für Ihr Unternehmen oder Produkt zu werben. Wenn Sie neue Kunden gewinnen oder bestehende Kunden binden wollen, kann unser erfahrenes Team Ihnen das nötige Wissen und die Erfahrung vermitteln, um eine erfolgreiche Direktmailing-Kampagne zu gestalten.
Looking to increase brand visibility? Launch an Oppizi campaign in minutes and connect with your audience offline. Create your campaign now!
Deutsch 
English 
Français 
Español 
Nederlands