New feature: Native Shopify integration for direct mail audiences

Connect your Shopify store to Oppizi and create highly targeted direct mail audiences using your e-commerce data. This new integration enables Shopify store owners to easily leverage purchase history, location, and other key customer attributes to drive more effective direct mail campaigns, all in one place. 

It also marks a key milestone in our mission to make direct mail campaigns more seamless and effective for our users, as part of our long-term vision to integrate Oppizi with the tools our clients already use

Sync Shopify data to build targeted audiences

Until now, targeting audiences from Shopify required manual exports, CSV uploads, and additional setup. With Oppizi’s Shopify integration you can now:

• Automatically sync customer and order data from Shopify.
• Build segmented audiences to target customers based on behaviors, purchases, or lifecycle stage.
• Design and launch campaigns with built-in templates and automation.

This integration empowers online merchants to run direct mail as a growth lever, measurable and scalable just like their digital campaigns. 
See how you can start using your Shopify data to create precise, high-impact audiences:

Shopify connection options

Get started by connecting your Shopify store to Oppizi via one of the following options so you can access your e-commerce data directly:

• Access the Oppizi integrations page, select Shopify, and connect your store.
• Or head to the Shopify App Store and link your store to Oppizi

Audience segmentation using Shopify data

Once connected, use your Shopify data to seamlessly build targeted audiences tailored to your campaign goals.

• Choose Shopify as a source when creating or segmenting audiences.

• Review available audience fields and apply custom filters to target customers based on criteria like total orders, last order date, city/region, and more.
• Use “AND” / “OR” clauses to create complex audience segments.

Audience management

Finalize setup and keep your audiences organized, up-to-date, and ready for future direct mail campaigns.

• Preview filtered recipients in the summary section before finalizing segments.

• Save and update segments to automatically sync with the latest Shopify data.
• Easily organize segments with the ability to edit, rename, preview, delete, download, or create a campaign directly inside Oppizi.

Connect your Shopify store to Oppizi today​

With this Shopify integration, your direct mail campaigns become more efficient, highly targeted, measurable, and scalable.
Experience seamless, connected direct mail campaigns that make offline marketing as strategic and trackable as digital marketing channels.

* Product releases and availability may vary by market and are subject to regional differences in the countries where we operate.