{ "id": 8460, "date": "2023-03-23T15:05:00", "date_gmt": "2023-03-23T15:05:00", "guid": { "rendered": "https:\/\/www.oppizi.com\/de-multi\/?post_type=channel-clusters&p=8460" }, "modified": "2025-08-04T13:46:03", "modified_gmt": "2025-08-04T13:46:03", "slug": "covid-19-adapting-your-acquisition-strategy-through-direct-mail", "status": "publish", "type": "channel-clusters", "link": "https:\/\/oppizi.com\/de\/en\/direct-mail\/covid-19-adapting-your-acquisition-strategy-through-direct-mail\/", "title": { "rendered": "Covid-19: Adapting Your Acquisition Strategy Through Direct Mail" }, "content": { "rendered": "

A particular challenge has arisen for those businesses that previously engaged with customers in the public realm (think fundraisers in shopping centres, flyer distributors on street corners, or out of home advertising). With streets and retail outlets remaining quiet in several major cities as the public is asked to stay home, opportunities to engage with potential customers have inevitably shrunk. <\/p>\n\n\n\n

Last month\u2019s\u00a0Australian retail sales were down 1.5% compared to July<\/a>, suggesting that even as restrictions ease in many parts of the country, retail foot traffic is still down. Moreover, many of us have noticed that previously busy city streets across the nation have still not returned to the thoroughfares they were pre-Covid. <\/p>\n\n\n\n

As a result of waning public exposure opportunities, online advertising has predictably\u00a0become a higher priority for businesses<\/a>\u00a0(although some are still wary of committing additional budget to marketing at all). Potential customers are flooded with options online, so how can you stand out from the crowd?<\/p>\n\n\n\n

Engaging Consumers at Home with Direct Mail<\/h2>\n\n\n\n

People are staying home more than ever, and there has never been a better time to engage a potential customer on their own turf. Direct Mail has of course been an advertising option for businesses in the past, but what\u2019s different now? First off, the presence of a captive audience. <\/p>\n\n\n\n

This year has involved people around the world learning how to shape their lives into a tighter mould, for instance remaining within 5km of their residence, or by foregoing travel that would normally take them interstate or overseas. Likewise, research has highlighted that since the introduction of Covid-19 restrictions, nearly half of Australia\u2019s working population has spent time\u00a0working from home<\/a>. <\/p>\n\n\n\n

Aside from the short-term impact of this shifted work environment, many have theorised that this will lead to an ongoing trend whereby organisations are increasingly open to staff working from home. Direct Mail is therefore a great way to engage with an increasingly hard-to-reach consumer.<\/p>\n\n\n\n

Furthermore, in 2020 consumers are more comfortable engaging with, and buying from, brands that they have never had face-to-face exposure to. A well-designed, informative Direct Mail leaflet can effectively educate potential customers about what you do, and generate interest in your product or service.\u00a0<\/p>\n\n\n\n

Direct Mail<\/a>\u00a0advertising can be seen as a \u2018happy medium\u2019 between cost-effective (but over-saturated) online advertising, and more expensive, traditional marketing methods.<\/p>\n\n\n\n

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