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        "rendered": "<h1>How FoodCh\u00e9ri gained 3,400 new customers through multi-city flyering campaigns in France<\/h1>\n<p>\t\t\t\t\t360,000\t\t\t\t<\/p>\n<p>Flyers distributed<\/p>\n<p>\t\t\t\t\t3,456\t\t\t\t<\/p>\n<p>New customers acquired<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"lazyload\" width=\"800\" height=\"655\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/FoodCheri.png\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"lazyload\" width=\"800\" height=\"655\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/FoodCheri.png\" alt=\"\" \/><\/noscript><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" width=\"16\" height=\"14\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/08\/building.svg\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload\" width=\"16\" height=\"14\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/08\/building.svg\" alt=\"\" \/><\/noscript><br \/>\n\t\t\t\t\tIndustry:<br \/>\n\t\t\t\t\tFood delivery \/ Meal service<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"lazyload\" width=\"15\" height=\"15\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/08\/megaphone.svg\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload\" width=\"15\" height=\"15\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/08\/megaphone.svg\" alt=\"\" \/><\/noscript><br \/>\n\t\t\t\t\tCampaign type:<br \/>\n\t\t\t\t\tHand to hand\t\t\t\t<\/p>\n<h2>The challenge<\/h2>\n<p data-start=\"428\" data-end=\"666\">Founded in 2015 in Paris, FoodCh\u00e9ri is a pre-made meal service that delivers healthy, ready-to-eat meals with a focus on nutrition and sustainability. After struggling to execute in-house flyer campaigns, the team wanted a scalable, efficient offline marketing solution to help them:<\/p>\n<ul>\n<li data-start=\"670\" data-end=\"716\">Increase brand visibility in key urban areas<\/li>\n<li data-start=\"719\" data-end=\"764\">Drive both B2C and B2B customer acquisition<\/li>\n<li data-start=\"767\" data-end=\"836\">Launch campaigns quickly while maintaining low cost per acquisition<\/li>\n<\/ul>\n<p data-start=\"838\" data-end=\"954\">The challenge was executing highly targeted campaigns at scale, without sacrificing ROI or operational efficiency.<\/p>\n<h2>Our solution<\/h2>\n<h3>H2H campaign<\/h3>\n<p>\t\t\t\t\tChannel:<br \/>\n\t\t\t\t\tHand to hand (H2H)<br \/>\n\t\t\t\t\tStrategy: \t\t\t\t<\/p>\n<p>Oppizi managed ultra-targeted flyer campaigns across multiple French cities, leveraging market insights to focus on areas with high potential for new customers. Flyers included promotional offers tailored to the audience (B2B or B2C) to drive immediate sign-ups.<\/p>\n<p>\t\t\t\t\tReasoning:\t\t\t\t<\/p>\n<p>Hand-to-hand flyering allowed FoodCh\u00e9ri to reach both households and business locations directly, ensuring their message landed with high-intent prospects. Combining expert planning with real-time tracking ensured campaigns could scale rapidly while staying cost-effective.<\/p>\n<h2>The result<\/h2>\n<p>In 2019 alone, FoodCh\u00e9ri distributed over 360,000 flyers across France, which resulted in 3,456 new customer sign ups.&nbsp;<\/p>\n<ul>\n<li data-start=\"1781\" data-end=\"1846\">Across these campaigns, FoodCh\u00e9ri observed an average <b>conversion rate of up to 1.7%<\/b> depending on audience and offer.<\/li>\n<li>Offline campaigns proved highly effective, with <strong data-start=\"486\" data-end=\"518\">10% of new customers in 2019<\/strong> directly attributable to flyering.<\/li>\n<li data-start=\"357\" data-end=\"435\">Rapid expansion across 7 cities grew flyer volume by +140% in six months.<\/li>\n<\/ul>\n<p>From 2019\u20132023, FoodCh\u00e9ri distributed <strong data-start=\"155\" data-end=\"194\">over 1 million flyers across France<\/strong>, driving thousands of new customers, with an a CPA as low as \u20ac8.40.&nbsp;<\/p>\n<p>\t\t\t\t\t\t\t\u201cTransparent, Speedy, Attentive, Experts, Flexible, Friendly, Thorough.&#8221;<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tEstelle Schuster<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFood Ch\u00e9ri<\/p>\n<h3>FoodCh\u00e9ri&#8217;s campaign results with Oppizi <\/h3>\n<p>\t\t\t\t\t360,000\t\t\t\t<\/p>\n<p>Flyers distributed<\/p>\n<p>\t\t\t\t\t3,456\t\t\t\t<\/p>\n<p>New customers aquired<\/p>\n<h3>Want to see these results for yourself?<\/h3>\n<p>\t\t\t\t\t<a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/get-started\/\"><br \/>\n\t\t\t\t\t\t\t\t\tGet started<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2>Why it worked<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"lazyload\" width=\"800\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Scalable-growth.png\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload\" width=\"800\" height=\"600\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Scalable-growth.png\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Highly targeted distribution<\/h3>\n<p>Flyers were strategically distributed in high-potential areas, reaching audiences most likely to engage and convert.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"lazyload\" width=\"800\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Measurable-impact.png\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload\" width=\"800\" height=\"600\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Measurable-impact.png\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Scalable growth<\/h3>\n<p>Oppizi\u2019s dedicated brand ambassadors enabled rapid campaign expansion while maintaining efficiency and low acquisition costs.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"lazyload\" width=\"800\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Highly-targeted-distribution.png\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload\" width=\"800\" height=\"600\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/09\/Highly-targeted-distribution.png\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Measurable impact<\/h3>\n<p>Real-time tracking via Oppizi\u2019s dashboard gave full visibility into conversions and ROI.<\/p>",
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        "rendered": "<p>Founded in 2015 in Paris, FoodCh\u00e9ri delivers healthy ready meals that are nutritionally balanced and great for the planet. They encourage a more conscious way of eating, one nourishing homemade meal at a time.<\/p>\n<p>FoodCh\u00e9ri moved from cumbersome in-house campaign management to working with Oppizi to scale faster and save time and money.<\/p>",
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