{
    "id": 1258,
    "date": "2022-07-09T13:19:32",
    "date_gmt": "2022-07-09T13:19:32",
    "guid": {
        "rendered": "https:\/\/oppizi.com\/post\/marketing-budget-split-2020-2022p-know-where-marketers-spend\/"
    },
    "modified": "2025-06-27T07:59:35",
    "modified_gmt": "2025-06-27T07:59:35",
    "slug": "marketing-budget-split-2020-2022p-know-where-marketers-spend",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/oppizi.com\/es\/en\/blog\/marketing-trends\/marketing-budget-split-2020-2022p-know-where-marketers-spend\/",
    "title": {
        "rendered": "Marketing Budget Split 2020-2022P: Know Where Marketers Spend"
    },
    "content": {
        "rendered": "<h2 class=\"wp-block-heading\">How Spendings Rebounded in Post Pandemic Days<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yearly advertising spend has seen high volatility during the last four years; with 2020 showing a marked decline in annual advertising and marketing spend by businesses in the US.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There has been a <strong id=\"\">4.8% decline<\/strong> of spend in 2020, this can be attributed to the considerable reduction in both offline and online advertising spend due to the uncertainties caused by the pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1c624a46f5048095e90_image-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1259 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1c624a46f5048095e90_image-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1259 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1c624a46f5048095e90_image-1-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1c624a46f5048095e90_image-1-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1c624a46f5048095e90_image-1-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1c624a46f5048095e90_image-1-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1c624a46f5048095e90_image-1-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">US Annual Advertising and Marketing Spend 2018 &#8211; 2021 ($BB)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interestingly, though there was an overall decline in marketing spend, both <strong id=\"\">online and offline spendings were roughly equal in 2020.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1d899d41dc9f1e4014f_image-2-1024x576.jpg\" alt=\"\" class=\"wp-image-1261 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1d899d41dc9f1e4014f_image-2-1024x576.jpg\" alt=\"\" class=\"wp-image-1261 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1d899d41dc9f1e4014f_image-2-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1d899d41dc9f1e4014f_image-2-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1d899d41dc9f1e4014f_image-2-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1d899d41dc9f1e4014f_image-2-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1d899d41dc9f1e4014f_image-2-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">US Marketing Spend on Offline and Online Channels 2020 \u2013 2022P ($BB)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With covid restrictions being eased, the shift to pre-pandemic spending is well on the way; with offline marketing taking a greater precedence within the marketing mix. It\u2019s predicted that in 2022 businesses will spend <strong id=\"\">45% of their marketing budget allocation on offline methods<\/strong>, whereas the rest of their budget (55%) will be accounted towards their online counterparts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1e41ff30478aaec34d9_image-3-1024x576.jpg\" alt=\"\" class=\"wp-image-1262 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1e41ff30478aaec34d9_image-3-1024x576.jpg\" alt=\"\" class=\"wp-image-1262 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1e41ff30478aaec34d9_image-3-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1e41ff30478aaec34d9_image-3-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1e41ff30478aaec34d9_image-3-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1e41ff30478aaec34d9_image-3-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1e41ff30478aaec34d9_image-3-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Relationship between % of Budget Spent Offline<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data suggests businesses get the maximum marketing ROI when spending at least 50-55% on offline marketing. This leads us to the conclusion that it\u2019s a combination of online and offline strategies that bear the maximum return for businesses.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where do marketers plan to spend offline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1fbda6c94673ad613cf_image-4-1024x576.jpg\" alt=\"\" class=\"wp-image-1263 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1fbda6c94673ad613cf_image-4-1024x576.jpg\" alt=\"\" class=\"wp-image-1263 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1fbda6c94673ad613cf_image-4-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1fbda6c94673ad613cf_image-4-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1fbda6c94673ad613cf_image-4-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1fbda6c94673ad613cf_image-4-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a1fbda6c94673ad613cf_image-4-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">US Offline Marketing Spend, 2022P ($BB) Total: $207.6BB<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, the threats of Covid aren\u2019t over yet,&nbsp; However, there is an increasing demand for offline marketing as people have started accepting the new normal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s expected that offline marketing will see a large increase in annual spend. <strong id=\"\">$207.6 billion investment is predicted for 2022<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interestingly, 21% of spend will come from US businesses, around<strong id=\"\"> 43.4 billion of annual marketing spend will be focused around direct mail <\/strong>while an additional 10% on print and traditional OOH advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/get-started\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"click to book a demo version\" class=\"wp-image-4634 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"click to book a demo version\" class=\"wp-image-4634 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-400x102.png 400w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-768x197.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><figcaption class=\"wp-element-caption\">Click to book a demo version<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What History Tells Us?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong id=\"\">Importance of Direct Mail<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a20ee29f072986b18031_image-5-1024x576.jpg\" alt=\"\" class=\"wp-image-1264 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a20ee29f072986b18031_image-5-1024x576.jpg\" alt=\"\" class=\"wp-image-1264 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a20ee29f072986b18031_image-5-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a20ee29f072986b18031_image-5-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a20ee29f072986b18031_image-5-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a20ee29f072986b18031_image-5-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a20ee29f072986b18031_image-5-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Marketing Services Spending in the United States from 2017 to 2021, by Category (in Billion U.S. Dollars)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">US businesses have consistently spent an equal share of their marketing budget on Direct Mail distribution. The figures show that marketing spend on direct mail have not only stayed consistent but have also increased YoY.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a21cd1bc63d782a2a1b0_image-6-1024x576.jpg\" alt=\"\" class=\"wp-image-1265 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a21cd1bc63d782a2a1b0_image-6-1024x576.jpg\" alt=\"\" class=\"wp-image-1265 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a21cd1bc63d782a2a1b0_image-6-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a21cd1bc63d782a2a1b0_image-6-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a21cd1bc63d782a2a1b0_image-6-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a21cd1bc63d782a2a1b0_image-6-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a21cd1bc63d782a2a1b0_image-6-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">US Offline Marketing Spend, 2021 ($BB) Total: $196.0BB<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021, marketing spend has seen a strong rebound, direct mail and traditional outdoor advertising spending has seen a huge uplift, with the former registering a 10.4% increase and the latter 9%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Robust Expansion in Spendings on Identifying Customer Demographics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The success of any marketing activity, be it online or offline, depends on the accuracy of customer demographics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post-COVID, businesses are showing an increased interest in data, identity, services and platform spending. All this points to the importance of <strong id=\"\">customer demographics and customization <\/strong>of the services to match the specific needs of&nbsp; target users. This has been reflected by a <strong id=\"\">4.7% increase<\/strong> in the use of direct mail, which in effect has seen a positive rebound from 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a228aa6e27505a6294ae_image-7-1024x576.jpg\" alt=\"\" class=\"wp-image-1266 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a228aa6e27505a6294ae_image-7-1024x576.jpg\" alt=\"\" class=\"wp-image-1266 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a228aa6e27505a6294ae_image-7-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a228aa6e27505a6294ae_image-7-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a228aa6e27505a6294ae_image-7-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a228aa6e27505a6294ae_image-7-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a228aa6e27505a6294ae_image-7-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">US Spending on Data, Identity, Data Services and Platforms, by Channel, 2021 ($BB) Total: $29.3BB<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a234ed0f4f1ba5f737a4_image-8-1024x576.jpg\" alt=\"\" class=\"wp-image-1268 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a234ed0f4f1ba5f737a4_image-8-1024x576.jpg\" alt=\"\" class=\"wp-image-1268 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a234ed0f4f1ba5f737a4_image-8-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a234ed0f4f1ba5f737a4_image-8-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a234ed0f4f1ba5f737a4_image-8-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a234ed0f4f1ba5f737a4_image-8-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a234ed0f4f1ba5f737a4_image-8-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Direct Mail Volumes 2018-2021<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2018, there has been a general decline in direct mail volume, the renewed interest in data, identity and platform expansion has helped it bounce back with a <strong id=\"\">4.7% increase <\/strong>in 2021 in comparison to 2020.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Direct Mail Contribution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a245ee756a46213fc87d_image-9-1024x576.jpg\" alt=\"\" class=\"wp-image-1269 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a245ee756a46213fc87d_image-9-1024x576.jpg\" alt=\"\" class=\"wp-image-1269 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a245ee756a46213fc87d_image-9-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a245ee756a46213fc87d_image-9-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a245ee756a46213fc87d_image-9-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a245ee756a46213fc87d_image-9-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a245ee756a46213fc87d_image-9-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There was a significant reduction in acquisition and retention spend in direct mail marketing during 2020. However, 2021 looks prosperous in this respect as it rebounded with a 14% growth. It\u2019s expected to reach and go above pre-pandemic figures in 2022.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow-up and renewal mailing is experiencing the sharpest declines across retention formats, with the former incurring a -25.7% decline and the latter -23.4%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What prompted the growth in 2021 was the 14.1% increase in Cross-sell and 10.1% increase in loyalty mailing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/get-started\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"click to book a demo version\" class=\"wp-image-4634 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"click to book a demo version\" class=\"wp-image-4634 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-400x102.png 400w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-768x197.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><figcaption class=\"wp-element-caption\">Click to book a demo version<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Priorities of CMOs in 2021<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A significant number of CMOs believe that data and analytics profoundly impact their marketing strategies, spending, and customer acquisition programs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a2561c000027a6805094_image-10-1024x576.jpg\" alt=\"\" class=\"wp-image-1270 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a2561c000027a6805094_image-10-1024x576.jpg\" alt=\"\" class=\"wp-image-1270 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a2561c000027a6805094_image-10-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a2561c000027a6805094_image-10-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a2561c000027a6805094_image-10-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a2561c000027a6805094_image-10-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a2561c000027a6805094_image-10-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Leading Marketing Priorities According to CMOs in the United States as of August 2021<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong id=\"\">43% of CMOs<\/strong> who participated in the survey from the United States said they prioritized technology, data and analytics as part of their marketing activities for 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a26b6291b764a573672d_image-11-1024x576.jpg\" alt=\"\" class=\"wp-image-1271 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a26b6291b764a573672d_image-11-1024x576.jpg\" alt=\"\" class=\"wp-image-1271 lazyload\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a26b6291b764a573672d_image-11-1024x576.jpg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a26b6291b764a573672d_image-11-768x432.jpg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a26b6291b764a573672d_image-11-1536x864.jpg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a26b6291b764a573672d_image-11-2048x1152.jpg 2048w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/6318a26b6291b764a573672d_image-11-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Planned Changes in Spending on Marketing Technology (MarTech) According to B2B Marketers in the United States as of May 2021<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong id=\"\">67% of marketing professionals in the United States who took part in the survey said they planned to increase their spending on marketing technology in 2022 and beyond.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30% planned to increase it significantly.&nbsp;<\/li>\n\n\n\n<li>37% planned to increase it moderately.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Only 16% of marketing professionals said they would consider decreasing the marketing spending, whereas 17% said they intend to keep the marketing spending the same as 2021.<\/p>",
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        "rendered": "<p>How Spendings Rebounded in Post Pandemic Days Yearly advertising spend has seen high volatility during the last four years; with 2020 showing a marked decline in annual advertising and marketing spend by businesses in the US.&nbsp; There has been a 4.8% decline of spend in 2020, this can be attributed to the considerable reduction in&#8230;<\/p>",
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