{
    "id": 15755,
    "date": "2025-05-05T16:00:47",
    "date_gmt": "2025-05-05T16:00:47",
    "guid": {
        "rendered": "https:\/\/www.oppizi.com\/es\/blog\/uncategorized\/retargeting-vs-remarketing\/"
    },
    "modified": "2025-06-27T08:06:47",
    "modified_gmt": "2025-06-27T08:06:47",
    "slug": "retargeting-vs-remarketing",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/oppizi.com\/es\/en\/blog\/marketing-fundamentals\/retargeting-vs-remarketing\/",
    "title": {
        "rendered": "Retargeting vs remarketing: How they work and when to use each\u00a0"
    },
    "content": {
        "rendered": "<p class=\"wp-block-paragraph\">Ever looked at something online, closed the tab, and then saw an ad for it later? That\u2019s retargeting or remarketing. They sound alike. And they kind of are. But there\u2019s a difference, and knowing it can help you get more people to come back and buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide will explain the difference between retargeting and remarketing in simple terms. You\u2019ll also see how both can work with offline tools, like flyer campaigns. And how Oppizi can help you run those campaigns without the hassle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is retargeting?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting is <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/online-marketing\/what-is-online-marketing\/\">online advertising<\/a> that shows ads to people who\u2019ve already visited your <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/online-marketing\/how-high-converting-websites-can-help-increase-sales\/\">website<\/a> or clicked one of your ads, but didn\u2019t buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It uses cookies or pixels to track what people do on your site. When someone visits, a small bit of code saves a cookie in their browser. That cookie helps you show them ads later when they\u2019re on other sites or apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s a cookie?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a tiny file that tracks what someone looked at or clicked on while on your site. That info helps you remind them about your product later. Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Someone checks out a pair of shoes on your site.<\/li>\n\n\n\n<li>They don\u2019t buy.<\/li>\n\n\n\n<li>Later, while they\u2019re on Instagram or reading an article, they see an ad for those same shoes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s retargeting. And it works. In fact, <a href=\"https:\/\/financesonline.com\/retargeting-statistics\/\">it can increase your website traffic by up to 700%<\/a>. So, what does that mean for your business? It means that if you&#8217;re not using this method, you could be losing a lot of potential customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/rtrm1-1024x784.webp\" alt=\"retargeting web traffic stat\" class=\"wp-image-14912 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/rtrm1-1024x784.webp\" alt=\"retargeting web traffic stat\" class=\"wp-image-14912 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Where can you run retargeting ads?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads<\/li>\n\n\n\n<li>Facebook and Instagram<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Twitter\/X<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is remarketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing is a way to reconnect with people who\u2019ve already shown interest in your brand, but instead of ads, it happens through messages like <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/growing-your-business\/customer-acquisition-marketing\/\" data-type=\"post\" data-id=\"14667\">emails<\/a> or texts. You collect someone\u2019s contact info, then send them a follow-up. This could be a reminder, a discount, or a note to bring them back. Here\u2019s an example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Someone adds a product to their cart but doesn\u2019t check out.<\/li>\n\n\n\n<li>You send them an email an hour later saying, \u201cHey, your cart\u2019s still here.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s remarketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What about privacy?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because you\u2019re using personal details, make sure you follow data rules like GDPR. Only message people who\u2019ve said it\u2019s okay, and always include an easy way to unsubscribe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where can you use remarketing?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email<\/li>\n\n\n\n<li>Text messages<\/li>\n\n\n\n<li>Push notifications<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Retargeting vs remarketing: what\u2019s the difference?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick side-by-side:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/rtrm2-1024x784.webp\" alt=\"retargeting vs remarketing\" class=\"wp-image-14913 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/rtrm2-1024x784.webp\" alt=\"retargeting vs remarketing\" class=\"wp-image-14913 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These aren\u2019t either-or options. They work best together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use retargeting when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want to reach more people online<\/li>\n\n\n\n<li>You get a lot of website visitors<\/li>\n\n\n\n<li>You want people to <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/offline-marketing\/8-offline-marketing-strategies-that-boost-your-brand\/\">remember your brand<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use remarketing when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You collect emails or phone numbers<\/li>\n\n\n\n<li>You want to send special offers<\/li>\n\n\n\n<li>You want to guide people through each step<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/financesonline.com\/retargeting-statistics\/\">Half of all marketers plan to spend more on remarketing in the next six months<\/a>. And 68% of digital agencies are putting more money into retargeting. Most businesses use both. That\u2019s how you stay top of mind and bring people back in more than one way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/rtrm3-1024x784.webp\" alt=\"retargeting vs remarketing stats\" class=\"wp-image-14914 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/rtrm3-1024x784.webp\" alt=\"retargeting vs remarketing stats\" class=\"wp-image-14914 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How offline marketing fits in<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Online tools like retargeting and remarketing work well. But they\u2019re even stronger when you mix in <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/offline-marketing\/five-unbeatable-offline-marketing-tactics-that-are-proven-to-work\/\" data-type=\"post\" data-id=\"1030\">offline marketing<\/a> too. People still notice physical things. A flyer can introduce your brand before someone even visits your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here\u2019s how flyers help:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build awareness: <a href=\"\/es\/en\/flyering-spain\/\">Flyers<\/a> reach people who haven\u2019t seen your online ads.<\/li>\n\n\n\n<li>Boost conversions: Someone who saw your flyer might click your ad later.<\/li>\n\n\n\n<li>Feel more familiar: When people get reminders <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/offline-marketing\/how-to-integrate-offline-and-online-marketing-for-better-brand-building\/\">online and offline<\/a>, your brand feels more trustworthy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Want to track flyers too?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With tools like Oppizi, you can. Use <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\">QR codes<\/a> or promo codes to see who engages. This shows what\u2019s working and helps improve your online ads by targeting the right areas or people. At Oppizi, we make flyer campaigns simple.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We print, track, and deliver your flyers.<\/li>\n\n\n\n<li>You see results in real time.<\/li>\n\n\n\n<li>And you reach people both online and offline, without extra hassle.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/app.oppizi.com\/sign-up\">Try Oppizi<\/a> if you want a fast, easy way to blend both worlds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14897 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14897 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pros and cons of retargeting and remarketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break it down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting pros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reaches a wide audience<\/li>\n\n\n\n<li>Doesn\u2019t need personal info<\/li>\n\n\n\n<li>Helps people remember your brand<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting cons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less personal<\/li>\n\n\n\n<li>People might get tired of the same ads<\/li>\n\n\n\n<li>Cookie rules can limit targeting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing pros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very personal messages<\/li>\n\n\n\n<li>Great for bringing back leads<\/li>\n\n\n\n<li>Often gets better results than cold email<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing cons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You need contact info<\/li>\n\n\n\n<li>Some emails go to spam<\/li>\n\n\n\n<li>Not as helpful for reaching new people<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Best option? Use both. Together, they cover more ground and bring in better results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices for retargeting<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Group your audience. Don\u2019t show everyone the same ad. Change it based on what they did, like viewing a product or leaving a full cart.<\/li>\n\n\n\n<li>Don\u2019t overdo it. Too many ads can annoy people. Show just enough to stay on their mind.<\/li>\n\n\n\n<li>Use clear visuals and a strong message. Make it obvious what you want them to do.<\/li>\n\n\n\n<li>Try different versions. <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/marketing-fundamentals\/ab-testing\/\">Test what works best<\/a> by changing one thing at a time.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices for remarketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make it personal. Use their name. Mention what they looked at or bought.<\/li>\n\n\n\n<li>Act fast. Send the message soon\u2014within hours, not days.<\/li>\n\n\n\n<li>Give them a reason to come back. Share a discount, helpful info, or remind them what they left behind.<\/li>\n\n\n\n<li>Keep it simple. One clear message works better than a long list.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14898 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14898 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A quick example<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine you run a meal prep business. Someone gets your flyer in the mail. Later, they visit your site and check the menus, but don\u2019t sign up.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retargeting shows them an ad on Instagram with a reminder and a discount.<\/li>\n\n\n\n<li>Remarketing sends an email an hour later with a promo code.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now they\u2019ve seen your flyer, your ad, and your email. It feels like your brand is everywhere, and it\u2019s all connected. That makes them more likely to sign up. Each step helped. Together, they worked even better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why privacy changes matter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">New rules like Apple\u2019s iOS updates and cookie limits are changing how online ads work. Retargeting is harder now. It relies on tracking, and that\u2019s being blocked more often. Remarketing is stronger. It uses email addresses and info you collect directly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why building your own list and using flyers or other offline tools matters more than ever. They don\u2019t depend on tracking. And they still get results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to build a simple retargeting and remarketing funnel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an easy example of how to use both strategies together:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/flyer\/3-examples-of-successful-flyering-campaigns\/\">Flyer campaign<\/a>: Use a flyer with a QR code to get people interested.<\/li>\n\n\n\n<li>Retargeting: When someone visits your landing page, show them a retargeting ad on Facebook or Google.<\/li>\n\n\n\n<li>Email capture: Collect emails and offer a discount. This triggers an automated remarketing email.<\/li>\n\n\n\n<li>Second email: Send a follow-up email to encourage the purchase, with a sense of urgency (e.g., \u201cOffer expires tonight!\u201d).<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This is a simple flow to follow and is great for beginners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to measure success: key metrics for retargeting and remarketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to track results for both:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For retargeting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click-through rate (CTR)<\/li>\n\n\n\n<li>Cost per click (CPC)<\/li>\n\n\n\n<li>View-through conversions<\/li>\n\n\n\n<li>Ad frequency<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For remarketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open rate<\/li>\n\n\n\n<li>Click-to-open rate<\/li>\n\n\n\n<li>Conversion rate<\/li>\n\n\n\n<li>Unsubscribe rate<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re using flyers, you can track QR code scans and redemptions with tools like <a href=\"https:\/\/app.oppizi.com\/sign-up\">Oppizi<\/a>. This helps you link offline efforts to your retargeting or remarketing strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/qr-code-generator\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14682 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14682 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: retargeting vs remarketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the difference between remarketing and retargeting?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting shows paid ads to people who visited your site or app but didn\u2019t convert. Remarketing uses emails or messages to re-engage users who\u2019ve shared their contact info. Both aim to bring people back, but use different methods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s an example of retargeting?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You visit a travel site to check out vacation packages but leave without booking. Hours later, you see an ad for that same trip on Facebook. That\u2019s retargeting\u2014using cookies to show ads based on your browsing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s an example of remarketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You add an item to your cart but don\u2019t buy it. The next day, you get an email reminding you about your cart, with a 10% discount. That\u2019s remarketing\u2014re-engaging you via email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the difference between targeting and retargeting?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Targeting is reaching new people based on things like demographics or interests. Retargeting focuses on people who\u2019ve already interacted with your brand, like visiting your site but not converting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is retargeting part of SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No, retargeting isn\u2019t part of SEO. SEO helps your site rank higher in unpaid search results, while retargeting is a paid advertising strategy aimed at people who\u2019ve already visited your site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-DM-CTA-copia-1-1024x260.webp\" alt=\"direct mail\" class=\"wp-image-14607 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-DM-CTA-copia-1-1024x260.webp\" alt=\"direct mail\" class=\"wp-image-14607 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts: retargeting vs remarketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the simple takeaway:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retargeting uses ads to bring people back.<\/li>\n\n\n\n<li>Remarketing uses messages to reconnect.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Both help you reach interested customers. And they work even better when combined in a wider strategy. If you\u2019re not only focused on digital, offline methods like flyer distribution can reach new people and support your online efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where Oppizi comes in. We make offline marketing as easy as online. You focus on your business, and we\u2019ll take care of the rest. Want to reach more people with smarter marketing? <a href=\"https:\/\/app.oppizi.com\/sign-up\">Try our user-friendly dashboard today<\/a> and start growing your business the easy way.<\/p>",
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        "rendered": "<p>Ever looked at something online, closed the tab, and then saw an ad for it later? That\u2019s retargeting or remarketing. They sound alike. And they kind of are. But there\u2019s a difference, and knowing it can help you get more people to come back and buy. This guide will explain the difference between retargeting and&#8230;<\/p>",
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        "meta_description": "Retargeting uses ads. Remarketing uses messages. This guide shows how to use both to re-engage customers and grow your business.",
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        "display_name": "Adam Maloney",
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