{
    "id": 15924,
    "date": "2025-05-22T07:23:40",
    "date_gmt": "2025-05-22T07:23:40",
    "guid": {
        "rendered": "https:\/\/www.oppizi.com\/es\/blog\/uncategorized\/personalized-marketing\/"
    },
    "modified": "2025-12-03T12:53:12",
    "modified_gmt": "2025-12-03T12:53:12",
    "slug": "personalized-marketing",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/oppizi.com\/es\/en\/blog\/marketing-fundamentals\/personalized-marketing\/",
    "title": {
        "rendered": "Personalized marketing made simple: reach people who care"
    },
    "content": {
        "rendered": "<p class=\"wp-block-paragraph\">Imagine walking into a store where someone remembers your name and what you bought last time. They show you something you&#8217;d actually like. That\u2019s what personalized marketing does. Just not always in person. It happens online, offline, or both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a business owner or marketer wondering what personalized marketing is or how to start, this guide will help. We\u2019ll explain what it means and how you can use it in your own campaigns, whether they\u2019re digital or not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is personalized marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Personalized marketing means sending the right message to the right person. Instead of saying the same thing to everyone, you change your message based on what you know about the person. That could be what they like, where they live, or what they\u2019ve done before.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm1-1024x784.webp\" alt=\"what is personalized marketing\" class=\"wp-image-15068 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm1-1024x784.webp\" alt=\"what is personalized marketing\" class=\"wp-image-15068 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve probably seen this in your inbox. A brand sends you a discount on your birthday. Or recommends something based on what you\u2019ve looked at. That\u2019s personalization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it\u2019s not just for emails. You can personalize <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/online-marketing\/how-high-converting-websites-can-help-increase-sales\/\">websites<\/a>, <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/online-marketing\/cost-of-google-ads\/\">ads<\/a>, mail, even videos. The goal is simple: make people feel like you understand them. When that happens, they\u2019re more likely to trust you and buy from you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why personalized marketing works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People see ads all day. Most don\u2019t pay attention. But when something feels made for them, they stop and look. That\u2019s the power of personalized marketing. In fact, <a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/marketing-personalization-statistics\/\">90% of leading marketers say personalization plays a major role in driving business profits<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s why it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It\u2019s relevant.<\/strong> When the message matches what someone needs or cares about, they\u2019re more likely to notice it.<\/li>\n\n\n\n<li><strong>It builds trust.<\/strong> People feel seen when a brand remembers what they like or what they\u2019ve done before.<\/li>\n\n\n\n<li><strong>It performs better.<\/strong> Personalized messages get more clicks, more sales, and more loyal customers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\">study by McKinsey<\/a> found that companies using personalization can make up to 40% more money than those that don\u2019t. It\u2019s not just a nice extra. It\u2019s something that works.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm2-1024x784.webp\" alt=\"personalization marketing stat\" class=\"wp-image-15069 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm2-1024x784.webp\" alt=\"personalization marketing stat\" class=\"wp-image-15069 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Build your personalized marketing plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start, you need a strong plan. Here\u2019s what to focus on:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Know your audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start by learning about your customers. This can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Age, gender, and location<\/li>\n\n\n\n<li>What pages they visit or <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/sales\/30-tips-to-sell-your-products-faster\/\">products<\/a> they look at<\/li>\n\n\n\n<li>What they\u2019ve bought before<\/li>\n\n\n\n<li>How they like to be contacted<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re running offline campaigns like <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/flyer\/what-is-the-purpose-of-a-flyer\/\">flyers<\/a> or <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/direct-mail\/\">direct mail<\/a>, use location and lifestyle data to reach the right people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Group your customers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not everyone should get the same message. <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/marketing-fundamentals\/customer-segmentation\/\">Grouping your audience<\/a> helps you send more relevant content. You can group them by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New or repeat customers<\/li>\n\n\n\n<li>People who spend a lot vs. those who don\u2019t<\/li>\n\n\n\n<li>Where they live<\/li>\n\n\n\n<li>What they\u2019ve shown interest in<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Grouping your customers enables you to craft your messages in a way that aligns with their personalities. This is essential considering that <a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/personalized-brand-experience-statistics\/\">61% of customers want brands to tailor experiences to their preferences<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm3-1024x784.webp\" alt=\"personalized experience brand stat\" class=\"wp-image-15070 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm3-1024x784.webp\" alt=\"personalized experience brand stat\" class=\"wp-image-15070 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pick your channels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can personalize messages across different platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email:<\/strong> Use names, past orders, or custom suggestions<\/li>\n\n\n\n<li><strong>Website:<\/strong> Show different banners based on the visitor<\/li>\n\n\n\n<li><strong>Social media:<\/strong> Run ads that match a person\u2019s habits or location<\/li>\n\n\n\n<li><strong>Offline:<\/strong> Send flyers or <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/direct-mail\/direct-mail-postcards\/\">postcards<\/a> that match local interests<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re using direct mail or flyer distribution, a platform like Oppizi can help you target the right people, handle printing, and <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/offline-marketing\/how-to-measure-offline-marketing-campaign-success\/\">track how it performs<\/a>, just like digital marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Write clear, personal messages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now it\u2019s time to create your content. Keep it specific. A few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cHere\u2019s 10% off your next order, John.\u201d<\/li>\n\n\n\n<li>\u201cWe think you\u2019ll like these new arrivals in your size.\u201d<\/li>\n\n\n\n<li>\u201cStill thinking about the bike you viewed last week?\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can do this offline, too. Try adding a map to the closest store, a handwritten-style note, or a local offer that feels personal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Use the right tools<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are many tools that help you collect data and send personalized messages. These include email platforms, automation tools, and customer data software. If you\u2019re just starting out, keep it simple. Send a few messages based on easy-to-get data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For offline campaigns, Oppizi gives you the same tools you\u2019d expect online. You can manage who gets your flyers, where they go, and how well they work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Test and track<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No campaign is perfect right away. Try different messages, visuals, and offers. Track what gets opened, clicked, or redeemed. For offline marketing, use custom codes, printed URLs, or <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\">QR codes<\/a> to see what\u2019s working. The goal is to learn and improve as you go.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm4-1024x784.webp\" alt=\"personalized marketing plan\" class=\"wp-image-15071 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm4-1024x784.webp\" alt=\"personalized marketing plan\" class=\"wp-image-15071 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Personalized email marketing: a simple way to start<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re new to personalization, <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/online-marketing\/email-marketing-guide\/\">email<\/a> is a great place to begin. Most email tools let you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add someone\u2019s name to the subject or message<\/li>\n\n\n\n<li>Send emails based on actions, like leaving items in a cart<\/li>\n\n\n\n<li>Suggest products based on what they\u2019ve bought before<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Start by sorting your email list into groups. Then, set up a few automated emails:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A welcome email for new subscribers<\/li>\n\n\n\n<li>A birthday discount<\/li>\n\n\n\n<li>A message to win back customers who haven\u2019t bought in a while<\/li>\n\n\n\n<li>A thank-you email after a purchase<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even small changes, like using someone\u2019s name, can help your emails get more attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalized video marketing: powerful but underused<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video personalization is another strong tool. Instead of sending the same video to everyone, you <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/online-marketing\/video-marketing-guide\/\">create videos<\/a> that mention the person\u2019s name, job, or interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It works well for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales messages<\/li>\n\n\n\n<li>Product demos<\/li>\n\n\n\n<li>Customer onboarding<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These videos can be created automatically with the right tools. They\u2019re especially useful in <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/marketing-fundamentals\/what-is-b2b-marketing\/\">B2B<\/a>, where each lead matters. But they also work in B2C. A video that says, \u201cHi Sarah, here\u2019s what\u2019s new near you,\u201d can leave a strong impression. Add a flyer or QR code, and the message feels even more personal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Offline personalized marketing: just as powerful as digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Personalization isn\u2019t just for online marketing. It works offline, too. In some cases, even better. Here are a few ways to make offline marketing more personal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct mail:<\/strong> Send postcards with names, local maps, or offers based on past purchases<\/li>\n\n\n\n<li><strong>Flyers:<\/strong> Target people by location, age, or interests<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At Oppizi, we help brands do this. You can run personalized campaigns at scale. We handle printing, targeting, distribution, and tracking, so it feels personal, without extra work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Oppizi-CTA-copia-12-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14795 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Oppizi-CTA-copia-12-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14795 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A real-world example: mixing online and offline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you run a fitness studio. Here\u2019s how you can use both <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/offline-marketing\/how-to-integrate-offline-and-online-marketing-for-better-brand-building\/\">online and offline<\/a> personalization:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1: Segment your audience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People who signed up but never came to class<\/li>\n\n\n\n<li>Long-time members<\/li>\n\n\n\n<li>Locals who haven\u2019t heard of you yet<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2: Online<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send emails offering a free class to the first group<\/li>\n\n\n\n<li>Offer loyalty rewards to the second<\/li>\n\n\n\n<li>Run local Facebook ads for the third<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3: Offline<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send flyers with the person\u2019s name, a QR code, and the closest class time<\/li>\n\n\n\n<li>Focus on people who live within 5km of your studio<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4: Track it<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the QR codes to see who scanned them and who redeemed the offer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is personalized marketing in real life. It\u2019s not hard, but it can make a big difference.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/qr-code-generator\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14682 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-QR-CTA-copia-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14682 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tools to help you get started with personalized marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need fancy tech to start personalizing your marketing. A few simple tools can go a long way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Email tools:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailchimp<\/strong> \u2013 Helps you group your audience and personalize emails with tags.<\/li>\n\n\n\n<li><strong>Klaviyo<\/strong> \u2013 Great for online stores. Recommends products based on what customers bought before.<\/li>\n\n\n\n<li><strong>ConvertKit<\/strong> \u2013 Easy to use. Perfect for creators and small businesses.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Flyer and mail tools:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oppizi<\/strong> \u2013 Makes it easy to send personalized flyers. You can choose where they go, what they say, and track results. We take care of printing and delivery too.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Other helpful tools:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canva<\/strong> \u2013 Design your own graphics for emails, flyers, or postcards.<\/li>\n\n\n\n<li><strong>Typeform<\/strong> \u2013 Use surveys and quizzes to learn more about your audience.<\/li>\n\n\n\n<li><strong>Google Analytics<\/strong> \u2013 See what people do on your website so you can tailor your messages.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These tools help you send messages that feel personal, without needing a full team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalization ideas by business type<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Need inspiration? Here are a few simple ways different businesses use personalized marketing:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Local services:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send a postcard with the person\u2019s name and a seasonal offer.<br>Example: \u201cHi Laura, need a spring AC checkup?\u201d<\/li>\n\n\n\n<li>Use flyers with QR codes that link to booking pages based on ZIP code.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Online stores:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After a customer buys something, send product suggestions by email.<\/li>\n\n\n\n<li>Follow up with emails or postcards offering related products.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gyms and wellness studios:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer free classes or upgrades based on past visits.<br>Example: \u201cHaven\u2019t seen you in a while. Want a free yoga class?\u201d<\/li>\n\n\n\n<li>Hand out flyers in areas that match your ideal audience\u2014families, young adults, older adults, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Real estate:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send videos that show homes based on what the person is looking for.<\/li>\n\n\n\n<li>Use flyers or<a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/door-hanger-advertising\/\"> door hangers<\/a> with the person\u2019s name and local info.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Any business, from a small boutique to a <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/industry-insights\/dealership-marketing\/\">car dealership<\/a>, can do this. A message that feels personal is more likely to get a response.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14897 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14897 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Common mistakes to avoid<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few things to keep in mind when you start:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Too personal<\/strong> \u2013 Don\u2019t go overboard. Stick to what\u2019s helpful.<\/li>\n\n\n\n<li><strong>Just using a name<\/strong> \u2013 Personalization is more than that. Use what you know about their behavior or interests.<\/li>\n\n\n\n<li><strong>Forgetting about offline<\/strong> \u2013 Don\u2019t skip flyers or mail. They can be more memorable than digital ads.<\/li>\n\n\n\n<li><strong>Not tracking<\/strong> \u2013 If you don\u2019t measure results, you won\u2019t know what works. Always test and adjust.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm5-1024x784.webp\" alt=\"personalization revenue stat\" class=\"wp-image-15072 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/pm5-1024x784.webp\" alt=\"personalization revenue stat\" class=\"wp-image-15072 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: What is personalized marketing?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is meant by personalized marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Personalized marketing is when businesses send messages made just for certain people instead of everyone. It could be using someone\u2019s name in an email, suggesting products based on what they bought before, or sending offers based on where they live. The goal is to make the message feel useful and relevant. That way, people pay more attention and are more likely to buy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is an example of personalized marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine a skincare brand knows a customer bought moisturizer last winter. This year, they send that person an email saying, \u201cNeed to stock up on your favorite winter moisturizer? Get 15% off today.\u201d It\u2019s not just a random sale. It\u2019s a message that fits what the customer actually needs. That\u2019s personalized marketing in action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is personalized marketing important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because it works. People respond better to messages that feel made just for them. Personalized marketing helps you get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More email opens and clicks<\/li>\n\n\n\n<li>More sales and sign-ups<\/li>\n\n\n\n<li>Stronger relationships with customers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When a message fits, it stands out. People notice it and act.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the theory of personalized marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s simple. When you match your message to what someone likes or needs, it works better. This comes from studies about how people behave and what they want. Instead of guessing, businesses use data to understand customers and talk to them in a way that makes sense. It\u2019s less about shouting at everyone and more about talking to each person.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalized marketing made easy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need a big budget or a full team to start. Begin small and focus on sending relevant messages. Whether it\u2019s emails, videos, or flyers, the key is making each customer feel like you\u2019re talking just to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to try offline personalization, Oppizi can help. Our platform handles printing, tracking, and sending flyers so you can focus on your customers. <a href=\"https:\/\/app.oppizi.com\/sign-up\">Try Oppizi today<\/a> and see how simple offline marketing can bring real results.<\/p>",
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        "rendered": "<p>Imagine walking into a store where someone remembers your name and what you bought last time. They show you something you&#8217;d actually like. That\u2019s what personalized marketing does. Just not always in person. It happens online, offline, or both. If you\u2019re a business owner or marketer wondering what personalized marketing is or how to start,&#8230;<\/p>",
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