{
    "id": 18361,
    "date": "2024-03-18T07:12:00",
    "date_gmt": "2024-03-18T07:12:00",
    "guid": {
        "rendered": "https:\/\/oppizi.com\/es\/blog\/online-marketing\/email-marketing-guide\/"
    },
    "modified": "2024-03-18T07:12:00",
    "modified_gmt": "2024-03-18T07:12:00",
    "slug": "email-marketing-guide",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/oppizi.com\/es\/en\/blog\/online-marketing\/email-marketing-guide\/",
    "title": {
        "rendered": "Email marketing tips and strategies for beginners\u00a0"
    },
    "content": {
        "rendered": "<p class=\"wp-block-paragraph\">Email marketing is one of the best ways to connect with customers and grow your business. You land right in their inbox\u2014no fighting for attention on social media or hoping they stumble across your website. But if you\u2019re not sure where to start, you\u2019re not alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide breaks down the basics so you can start using email marketing the right way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is email marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing is when businesses send emails to people who are interested in what they offer. Think of it as the digital version of <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/direct-mail\/\">direct mail<\/a>. It\u2019s a simple way to promote products, share updates, and build relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even with all the marketing options out there\u2014social media, influencers, SEO\u2014email is still one of the most effective. And it\u2019s not slowing down. Experts predict <a href=\"https:\/\/www.statista.com\/statistics\/1461804\/email-marketing-revenue-worldwide\/\">email marketing will grow from an $8.3 billion industry in 2023 to nearly $19 billion by 2028<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you use it well, email marketing can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build trust with potential customers<\/li>\n\n\n\n<li>Keep your audience engaged<\/li>\n\n\n\n<li>Offer discounts and deals to bring people back<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/email-1024x784.webp\" alt=\"email marketing industry growth stat\" class=\"wp-image-13990 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/email-1024x784.webp\" alt=\"email marketing industry growth stat\" class=\"wp-image-13990 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why email marketing works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adding email to your marketing mix can make a big difference. Here\u2019s why:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. It\u2019s cost-effective<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing gives you a high return on investment (ROI) without breaking the bank. On average, businesses make <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\">$36 for every $1 spent<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. You can send the right message to the right people<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With email, you don\u2019t have to blast the same message to everyone. You can group your audience based on their interests and send personalized content they\u2019ll actually care about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. You can track what works<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike traditional ads, email marketing lets you see who\u2019s opening your messages, clicking links, and making purchases. That makes it easy to tweak your approach and improve results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/email-1-1024x784.webp\" alt=\"email marketing benefits\" class=\"wp-image-13991 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/email-1-1024x784.webp\" alt=\"email marketing benefits\" class=\"wp-image-13991 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to get started with email marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set your goals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start, know what you want to achieve. Are you <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/eddm-every-door-direct-mail\/eddm-for-product-launches\/\">launching a new product<\/a>? Driving more <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/sales\/30-tips-to-sell-your-products-faster\/\">sales<\/a>? Keeping customers engaged? Defining your goal from the start makes everything else easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Know your audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t send great emails if you don\u2019t know who you\u2019re talking to. Think about your ideal customers. Who are they? What do they need? Look at your current customers and your competitors to get a clearer picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating customer personas can help. This gives you a clear idea of who you\u2019re reaching and what kind of emails will interest them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pick an email marketing platform<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need an email service provider to manage and send your emails. There are plenty of options, like MailChimp, SendinBlue, and Constant Contact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for features that match your needs, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automation tools<\/li>\n\n\n\n<li>Analytics to track performance<\/li>\n\n\n\n<li>Easy-to-use templates<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/growing-your-business\/the-most-cost-effective-marketing-strategies-for-startups\/\">budget<\/a> also matters, so compare pricing before making a choice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/Email-2-1024x784.webp\" alt=\"email marketing platforms\" class=\"wp-image-13992 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/Email-2-1024x784.webp\" alt=\"email marketing platforms\" class=\"wp-image-13992 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to build an email list<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A great email marketing campaign starts with the right audience. You need people who actually want to hear from you. But getting subscribers takes more than just adding a <strong>&#8220;Sign Up&#8221;<\/strong> button to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by offering something valuable in exchange for an email address. This could be a helpful guide, a discount, or <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/marketing-fundamentals\/content-marketing-examples\/\">exclusive content<\/a>. Promote these offers on <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/online-marketing\/guide-to-social-media-marketing\/\">social media<\/a> to reach more people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, always provide value. If your emails are useful and interesting, people will stick around\u2014and they might even tell their friends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to do email marketing for your business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Choose the right kind of email<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Getting customers to open and read your emails is the key to success. Here are six types of emails to consider:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.1 Welcome emails<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sent to new subscribers or first-time buyers to introduce your brand and encourage them to take the next step.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.2 Newsletters<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Keep customers updated on your business. These can include company news, blog posts, or featured products.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.3 Product launch emails<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Announce new products and explain why they\u2019re worth checking out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.4 Promotional emails<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Share special deals, discounts, or limited-time offers to drive sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.5 Abandoned cart emails<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Remind shoppers about items they left in their cart and encourage them to complete the purchase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.6 Post-purchase emails<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Thank customers, ask for feedback, and keep them engaged for future purchases.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/08\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-13985 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/08\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-13985 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Writing subject lines that get opened<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your subject line is the first thing people see. A good one makes them want to open your email. A bad one? It could land you in the spam folder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to write subject lines that work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it short.<\/strong> Most email apps cut off long subject lines. Stick to 50 characters or less.<\/li>\n\n\n\n<li><strong>Make it personal.<\/strong> If you can, use the recipient\u2019s name or something specific to them.<\/li>\n\n\n\n<li><strong>Create urgency.<\/strong> Phrases like \u201climited time\u201d or \u201cending soon\u201d encourage people to act fast.<\/li>\n\n\n\n<li><strong>Avoid spam triggers.<\/strong> Words like \u201cfree\u201d or \u201cguarantee\u201d can send your email straight to junk.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Studies show it\u2019s better to appeal to emotion than logic in subject lines, with <a href=\"https:\/\/www.zippia.com\/advice\/email-subject-line-statistics\/\">emotional content being 94% more effective<\/a> than rational content. The best way to find out what works? <strong>Test different subject lines<\/strong> using <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/marketing-fundamentals\/ab-testing\/\">A\/B testing<\/a> and see what gets the most opens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>47% of email recipients open an email based solely on the subject line.<\/strong> This highlights the importance of testing and customizing your subject lines, as they can significantly impact engagement with nearly half of your audience.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/email-2-1-1024x784.webp\" alt=\"emotional content and subject line stat\" class=\"wp-image-13993 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/email-2-1-1024x784.webp\" alt=\"emotional content and subject line stat\" class=\"wp-image-13993 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Writing emails people want to read<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once someone opens your email, your content needs to keep them interested. A great way to do that is with stories. People connect with stories more than sales pitches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to make your emails more engaging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Show real-life examples.<\/strong> Explain how your product helps people in everyday situations.<\/li>\n\n\n\n<li><strong>Share personal experiences.<\/strong> A short story about your own journey or values makes your brand feel more human.<\/li>\n\n\n\n<li><strong>Include testimonials.<\/strong> Happy customers help build trust and make others more likely to buy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep it clear, keep it simple, and always focus on what\u2019s in it for the reader.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make your emails look good<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A great subject line and strong message won\u2019t matter if your email looks messy. If it\u2019s hard to read or doesn\u2019t work on different devices, people will delete it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep your design clean and easy to scan. Use your brand colors and fonts so your emails feel like part of your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many email platforms offer ready-made templates, so you don\u2019t need design skills. Just don\u2019t get carried away with fancy layouts\u2014<strong>content matters more than looks<\/strong>. A simple, well-structured email that\u2019s easy to read will always work best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Send the right emails to the right people<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not everyone on your list wants the same thing. Sending one generic email to everyone means fewer opens and clicks. <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/direct-mail\/direct-mail-segmentation\/\"><strong>Segmenting<\/strong> your audience<\/a> makes emails more relevant\u2014and more effective.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, research from HubSpot shows that <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">segmented emails get 30% more opens and 50% more clicks than regular emails<\/a> sent to everyone on your list. The question is, how do you segment your audience? It depends on your goals, but here are some key things to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who they are<\/strong> \u2013 Age, job, income, location.<\/li>\n\n\n\n<li><strong>What they do<\/strong> \u2013 What they\u2019ve bought, what emails they\u2019ve opened, what pages they\u2019ve visited.<\/li>\n\n\n\n<li><strong>What they like<\/strong> \u2013 Interests, lifestyle, values.<\/li>\n\n\n\n<li><strong>How they signed up<\/strong> \u2013 Website, social media, in-store, or another source.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even small personal touches help. Using someone\u2019s name in the subject line can boost engagement. But today\u2019s email tools can do much more\u2014like recommending products based on past purchases or changing parts of an email based on different groups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to consider the four pillars of segmentation, which are geographics, demographics, psychographics, and behavioral factors. Understanding these categories helps you make your emails more relevant to your audience, leading to better results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/email-3-1024x784.webp\" alt=\"four pillars of segmentation\" class=\"wp-image-13994 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/10\/email-3-1024x784.webp\" alt=\"four pillars of segmentation\" class=\"wp-image-13994 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Track your results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best things about email marketing is that you can see what\u2019s working. Every time you send an email, you can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open rate<\/strong> \u2013 How many people opened it.<\/li>\n\n\n\n<li><strong>Click rate<\/strong> \u2013 How many clicked a link.<\/li>\n\n\n\n<li><strong>Conversion rate<\/strong> \u2013 How many took action, like making a purchase.<\/li>\n\n\n\n<li><strong>Bounce rate<\/strong> \u2013 How many emails didn\u2019t get delivered.<\/li>\n\n\n\n<li><strong>Unsubscribes<\/strong> \u2013 How many people opted out.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This data helps you fine-tune your emails over time. You can test different subject lines, layouts, and offers to see what gets the best response. Instead of guessing, you make decisions based on real numbers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Combining email marketing with offline marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Blending email marketing with <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/offline-marketing\/five-unbeatable-offline-marketing-tactics-that-are-proven-to-work\/\">offline strategies<\/a> can make your efforts even stronger. This approach helps you connect with customers in different ways and reinforces your message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep your brand message consistent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using both email and <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/offline-marketing\/future-of-offline-marketing\/\">offline marketing<\/a> keeps your brand message steady. For example, if you promote a new product in an email, send direct mail with the same offer. This builds recognition and trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reach different people<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email reaches your online audience, while offline marketing\u2014like <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/hand-to-hand-flyer-distribution\/\">flyers or postcards<\/a>\u2014can catch the attention of those who aren\u2019t as active online. This helps you expand your reach in your local community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build your email list<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Encourage people to sign up for your emails through your flyers or direct mail. You can also gather email addresses at events to connect your offline and online efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Run multi-channel campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/offline-marketing\/how-to-integrate-offline-and-online-marketing-for-better-brand-building\/\">Mixing email with offline marketing<\/a> makes your campaigns more engaging. For instance, invite customers to an in-store event via email, and then send a postcard reminder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By combining email marketing with offline tactics, you create a well-rounded strategy that connects with customers and strengthens your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/TARGETED-DIRECT-MAIL-PINK-1024x260.webp\" alt=\"targeted direct mail\" class=\"wp-image-13903 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2022\/01\/TARGETED-DIRECT-MAIL-PINK-1024x260.webp\" alt=\"targeted direct mail\" class=\"wp-image-13903 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ: Email marketing basics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How do I start email marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s easy to get started:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose an email platform<\/strong> \u2013 Mailchimp, ConvertKit, and Constant Contact are popular options.<\/li>\n\n\n\n<li><strong>Build your email list<\/strong> \u2013 Collect emails from your website, social media, or in-store sign-ups.<\/li>\n\n\n\n<li><strong>Send engaging emails<\/strong> \u2013 Share promotions, helpful tips, or company updates.<\/li>\n\n\n\n<li><strong>Track results<\/strong> \u2013 See what works and adjust to improve your emails over time.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How much is a 1,000-email list worth?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on your audience and business. If your subscribers are engaged and interested, a 1,000-person list could be worth hundreds or even thousands of dollars. On average, email marketing brings in <strong>$36 for every $1 spent<\/strong>, so even a small list can be valuable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can you make money with email marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes! Many businesses use email marketing to generate revenue. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sell products or services<\/li>\n\n\n\n<li>Offer discounts and promotions<\/li>\n\n\n\n<li>Recommend affiliate products<\/li>\n\n\n\n<li>Upsell to existing customers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The key is to send useful, relevant content so people keep opening your emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much does it cost to start email marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can start for free. Many email platforms offer free plans for small lists (usually under 1,000 subscribers). As your list grows, paid plans start at around <strong>$10\u2013$30 per month<\/strong>. The biggest investment is your time\u2014writing emails, growing your list, and analyzing results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is it legal to do email marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, but there are rules. Laws like <strong>CAN-SPAM (U.S.), GDPR (Europe), and CASL (Canada)<\/strong> require businesses to get permission before sending marketing emails. You also need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Let people <strong>opt out<\/strong> easily<\/li>\n\n\n\n<li>Be clear about <strong>who you are<\/strong><\/li>\n\n\n\n<li>Avoid misleading subject lines<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you follow these rules, email marketing is completely legal and a great way to connect with your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/04\/4272x1084-EDDM-CTA-copia-3-1-1024x260.webp\" alt=\"eddm\" class=\"wp-image-13845 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/04\/4272x1084-EDDM-CTA-copia-3-1-1024x260.webp\" alt=\"eddm\" class=\"wp-image-13845 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Make email marketing even more powerful<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email works best when combined with other marketing efforts. Want to make a bigger impact? <strong>Pair your emails with offline marketing<\/strong> like direct mail and flyer distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi\u2019s offline solutions, like <strong>Every Door Direct Mail (EDDM)<\/strong>, help you reach customers in their inbox <strong>and<\/strong> their mailbox. This boosts brand awareness and keeps your business top of mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong marketing strategy connects with people in different ways. When you combine online and offline tactics, you build better relationships\u2014and grow your business faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to get started?<\/strong> <a href=\"https:\/\/app.oppizi.com\/sign-up\/\">Launch your Oppizi campaign today<\/a> and see the power of a multi-channel approach.<\/p>",
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        "rendered": "<p>Email marketing is one of the best ways to connect with customers and grow your business. You land right in their inbox\u2014no fighting for attention on social media or hoping they stumble across your website. But if you\u2019re not sure where to start, you\u2019re not alone. This guide breaks down the basics so you can&#8230;<\/p>",
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