{
    "id": 800,
    "date": "2025-05-29T14:49:55",
    "date_gmt": "2025-05-29T14:49:55",
    "guid": {
        "rendered": "https:\/\/oppizi.com\/post\/3-ways-to-make-your-marketing-more-eco-friendly\/"
    },
    "modified": "2025-06-27T08:06:44",
    "modified_gmt": "2025-06-27T08:06:44",
    "slug": "3-ways-to-make-your-marketing-more-eco-friendly",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/oppizi.com\/es\/en\/blog\/marketing-fundamentals\/3-ways-to-make-your-marketing-more-eco-friendly\/",
    "title": {
        "rendered": "Sustainable marketing: Grow your brand and protect the planet"
    },
    "content": {
        "rendered": "<p class=\"wp-block-paragraph\">Marketing isn\u2019t always kind to the environment. Think of all the printing, shipping, digital noise, and waste. But it doesn\u2019t have to be that way. You can grow your <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/branding\/branding-ideas\/\">brand<\/a> and still do right by the planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you run a small business or manage marketing, this is your chance to make a real difference. Sustainable marketing helps you reach people while using smarter, cleaner methods. It\u2019s not about using green colors or catchy slogans. It\u2019s about real actions that matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide breaks it all down, what sustainable marketing means, why it matters, and how to get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is sustainable marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable marketing means <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/flyer\/how-to-promote-your-business-with-custom-flyers\/\">promoting your organization<\/a> in a way that\u2019s good for the planet and people. It\u2019s about looking at the full picture. How your campaigns affect the environment, your customers, and your long-term growth. Here\u2019s what that looks like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using fewer resources<\/li>\n\n\n\n<li>Creating less waste<\/li>\n\n\n\n<li>Choosing ethical suppliers<\/li>\n\n\n\n<li>Earning trust from people who care about the planet<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn\u2019t mean you stop marketing. It means you do it in a smarter, more thoughtful way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2021\/12\/sust1-1-1024x784.webp\" alt=\"\" class=\"wp-image-15163 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2021\/12\/sust1-1-1024x784.webp\" alt=\"\" class=\"wp-image-15163 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why does sustainable marketing matter?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People are paying attention. They care about where <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/sales\/30-tips-to-sell-your-products-faster\/\">products<\/a> come from, how they\u2019re made, and what a company stands for. In fact, <a href=\"https:\/\/theroundup.org\/environmentally-conscious-consumer-statistics\/\">78% of consumers say sustainability is important<\/a>, the concept appeals to them, and they want to lead more environmentally responsible lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means your marketing approach matters, not just what you say, but how you say it. Sustainable marketing helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect with customers who share your values<\/li>\n\n\n\n<li>Stand out from your competitors<\/li>\n\n\n\n<li>Reduce your environmental footprint<\/li>\n\n\n\n<li>Build a business that lasts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t just a trend. It\u2019s a better way of doing business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2021\/12\/sust2-1024x784.webp\" alt=\"\" class=\"wp-image-15164 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2021\/12\/sust2-1024x784.webp\" alt=\"\" class=\"wp-image-15164 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why it\u2019s worth it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re just getting started, here\u2019s why making the switch to sustainable marketing pays off:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>People trust brands that care.<\/strong> You\u2019ll build stronger relationships.<\/li>\n\n\n\n<li><strong>You\u2019ll stand out.<\/strong> Many companies still don\u2019t do this well.<\/li>\n\n\n\n<li><strong>You can save money.<\/strong> Smart printing, less waste, and efficient campaigns cut costs over time.<\/li>\n\n\n\n<li><strong>You\u2019ll stay ahead of the rules.<\/strong> More laws are coming around sustainability. Being ready helps.<\/li>\n\n\n\n<li><strong>You make a difference.<\/strong> You\u2019re not just growing a brand. You\u2019re helping the planet.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t have to do everything at once. Just take the first step. Sustainable marketing is good for business and good for the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainable marketing strategies you can use<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s talk about what you can actually do. If you\u2019re new to sustainable marketing, these steps will help you get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Choose eco-friendly print materials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Print isn\u2019t dead. In fact, <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/flyer\/is-flyer-advertising-effective\/\">flyers<\/a> and <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/direct-mail\/\">direct mail<\/a> still work really well, especially when you\u2019re targeting people in a specific area. The key is to print responsibly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recycled paper<\/li>\n\n\n\n<li>Soy-based inks<\/li>\n\n\n\n<li>Carbon-neutral printing<\/li>\n\n\n\n<li>FSC-certified materials<\/li>\n\n\n\n<li>Less packaging<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Plan smarter distribution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How you deliver your flyers matters. Long routes and wasted trips mean more fuel and more emissions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Give back to the environment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable marketing isn\u2019t only about doing less harm. It\u2019s also about doing good. Many brands now support causes like reforestation. For example, Oppizi funds <a href=\"https:\/\/ecologi.com\/oppizi\">tree-planting projects<\/a> with every campaign. So while you grow your business, you\u2019re also helping the planet grow stronger.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Be clear and honest<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re trying to be more sustainable, let people know, but be real about it. When brands share their sustainability efforts, <a href=\"https:\/\/theroundup.org\/environmentally-conscious-consumer-statistics\/\">79% of people tend to trust what they say<\/a>. Skip the vague claims. Here\u2019s what helps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share the steps you\u2019ve taken<\/li>\n\n\n\n<li>Explain why they matter<\/li>\n\n\n\n<li>Show certifications or proof<\/li>\n\n\n\n<li>Avoid buzzwords<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2021\/12\/sust3-1024x784.webp\" alt=\"\" class=\"wp-image-15165 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2021\/12\/sust3-1024x784.webp\" alt=\"\" class=\"wp-image-15165 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Mix online and offline<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/online-marketing\/how-to-define-digital-marketing-kpis-that-align-with-your-business-goals\/\">Digital marketing<\/a> might seem cleaner, but it still uses energy, from servers to devices. A balanced mix is better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flyers and direct mail can be low-impact when done right. Oppizi\u2019s tools let you plan, launch, and <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/offline-marketing\/how-to-measure-offline-marketing-campaign-success\/\">track these campaigns<\/a> online, while keeping the real-world part sustainable. It\u2019s about choosing the right tools and doing things thoughtfully.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brands doing it right<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few companies that use sustainable marketing well:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Patagonia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They talk openly about their values. They even ask people to buy less and fix their old clothes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lush Cosmetics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They focus on packaging-free products and ethical sourcing. Their stores and <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/online-marketing\/how-social-media-can-ramp-up-sales-for-your-business\/\">social media<\/a> tell the story clearly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Allbirds<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They show the carbon footprint of each shoe and explain how they\u2019re trying to reduce it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These brands prove that sustainable marketing works. You don\u2019t need to be a global company to follow their lead. Start small, be consistent, and stay honest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2021\/12\/sust1-1024x784.webp\" alt=\"\" class=\"wp-image-15166 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2021\/12\/sust1-1024x784.webp\" alt=\"\" class=\"wp-image-15166 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to get started with sustainable marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starting from zero? That\u2019s okay. Sustainable marketing isn\u2019t about being perfect. It\u2019s about taking small, smart steps. Here\u2019s how to begin:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Look at what you\u2019re doing now<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check your current marketing. What materials are you using? Who are your partners? Where do you see the most waste or impact?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Set simple goals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pick goals you can measure. Maybe it\u2019s less printing, smarter shipping, or working with ethical suppliers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Choose better partners<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Work with companies that care about the planet. That includes your printers, delivery teams, and marketing agencies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Tell your audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let people know what you\u2019re doing and why. It helps build trust and keeps them engaged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Keep improving<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use data to track what\u2019s working. With tools like Oppizi, you can measure your results and adjust as you go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Oppizi is a smart choice for sustainable marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t have to figure it all out yourself. <a href=\"https:\/\/app.oppizi.com\/sign-up\">Oppizi<\/a> makes offline marketing campaigns easy, effective, and better for the planet. Here\u2019s how we help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eco-friendly printing<\/strong><strong><br><\/strong>We work with certified printers who use safe materials and offset emissions.<\/li>\n\n\n\n<li><strong>Smarter delivery<\/strong><strong><br><\/strong>Our route planning keeps fuel use and emissions low.<\/li>\n\n\n\n<li><strong>Tree planting<\/strong><strong><br><\/strong>Every campaign helps fund reforestation projects.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You manage everything in one place. No stress. Set your goals, and we\u2019ll handle the printing, delivery, and tracking. It\u2019s simple and sustainable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14898 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14898 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The business case for going green<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Going green isn\u2019t just the right thing to do. It\u2019s good for business. Customers care about how brands behave. Many are willing to pay more for products that match their values. That means sustainable marketing can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build trust with loyal, conscious buyers<\/li>\n\n\n\n<li>Stand out in busy markets<\/li>\n\n\n\n<li>Cut waste and save money over time<\/li>\n\n\n\n<li>Stay ahead as rules and expectations change<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Making the shift takes effort, but it pays off. You save resources, improve results, and build a stronger brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even offline tools like flyer distribution can be both <a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/growing-your-business\/the-most-cost-effective-marketing-strategies-for-startups\/\">cost-effective<\/a> and eco-friendly. Oppizi takes care of everything, from printing with care to planning smart delivery routes. That way, your campaign gets results without wasting time or harming the planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s marketing that works for your business and the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to talk about your sustainability efforts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve started making better choices. You\u2019re using better materials. You\u2019re changing how you run your campaigns. But how do you share that with your customers without sounding like you\u2019re bragging?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is simple: be honest. People don\u2019t expect you to be perfect. They just want to know you\u2019re trying and that you mean it. Here\u2019s how to talk about your efforts in a way that feels real:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Be specific<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t just say \u201ceco-friendly.\u201d Say what you\u2019re doing. For example, \u201cWe print our flyers on recycled paper using carbon-neutral printers.\u201d The details matter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Explain your reason<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tell people why you care about sustainability. It helps them connect with your values.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Show what you\u2019ve done<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on actions, not plans. If you\u2019ve changed your packaging or started planting trees, say so.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep it short<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A few honest lines on your site or social channels are enough. No need to overthink it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share numbers if you can<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/es\/en\/us\/en\/blog\/marketing-fundamentals\/data-driven-decision-making\/\">Data<\/a> makes it real. Say how many flyers used FSC-certified paper or how much carbon you offset. If you\u2019re using Oppizi, you\u2019ll have this info at your fingertips.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14897 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14897 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">People want to support businesses that care. When you share what you\u2019re doing clearly and honestly, they\u2019ll trust you more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common questions about sustainable marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is sustainable marketing in simple terms?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It means promoting your business in a way that\u2019s better for people and the planet. That means less waste, fewer emissions, and smarter choices all around, from your materials to your messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the 4 P&#8217;s of sustainable marketing?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product<\/strong>: Made with less harm to the environment<\/li>\n\n\n\n<li><strong>Price<\/strong>: Fair and reflects the real cost of making something responsibly<\/li>\n\n\n\n<li><strong>Place<\/strong>: Delivered with low-impact methods<\/li>\n\n\n\n<li><strong>Promotion<\/strong>: Honest and never misleading<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When all four line up, your business grows in the right way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the 5 principles of sustainable marketing?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Put the customer first<\/strong><strong><br><\/strong>Focus on what they need, not just what you\u2019re selling.<\/li>\n\n\n\n<li><strong>Create real value<\/strong><strong><br><\/strong>Offer something helpful, made the right way.<\/li>\n\n\n\n<li><strong>Try new ideas<\/strong><strong><br><\/strong>Use creative ways to solve problems sustainably.<\/li>\n\n\n\n<li><strong>Stick to your purpose<\/strong><strong><br><\/strong>Make sure your actions match your values.<\/li>\n\n\n\n<li><strong>Think about the big picture<\/strong><strong><br><\/strong>Find a balance between profit, people, and the planet.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">These ideas help your business do good and do well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is good sustainability marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s clear. It\u2019s honest. And it\u2019s backed by action. Don\u2019t rely on buzzwords. Instead, show what you\u2019re actually doing, like using recycled paper or supporting reforestation. That\u2019s what connects with people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the triple bottom line?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a way to measure success by looking at three things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>People<\/strong>: Are you treating employees, customers, and communities well?<\/li>\n\n\n\n<li><strong>Planet<\/strong>: Are you reducing your impact on the environment?<\/li>\n\n\n\n<li><strong>Profit<\/strong>: Is your business financially healthy?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable marketing supports all three.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable marketing isn\u2019t a trend. It\u2019s where smart, responsible businesses are headed. Simple changes, like using better materials, reducing waste, or planning smarter deliveries, can make a big difference. And you don\u2019t have to do it alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to start running campaigns that are both effective and eco-friendly? <a href=\"https:\/\/app.oppizi.com\/sign-up\">Try Oppizi<\/a>. Our platform makes it easy to promote your business without hurting the planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>",
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        "rendered": "<p>Marketing isn\u2019t always kind to the environment. Think of all the printing, shipping, digital noise, and waste. But it doesn\u2019t have to be that way. You can grow your brand and still do right by the planet. Whether you run a small business or manage marketing, this is your chance to make a real difference&#8230;.<\/p>",
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