When it comes to building brand awareness and driving sales, offline marketing strategies like flyering and direct mail have delivered impressive results across various industries. Effective marketing is essential for growth in the competitive food and beverage (F&B) industry.
In this article, we’ll explore real-life testimonials from businesses in the food and beverage sector that have successfully leveraged offline campaigns with Oppizi. From increased foot traffic to higher customer engagement, these success stories highlight the impact of tried-and-true marketing methods.
Uber Eats: Global Flyer Distribution
Flyer distribution has been a key offline marketing channel for Uber Eats, helping them reach ambitious growth targets in established and new markets.
Uber Eats partnered with Oppizi to drive client acquisition and brand awareness in competitive markets across four different countries. Since 2015, Oppizi has distributed over 45 million flyers for Uber Eats, achieving over 1.63 million conversions with a cost per acquisition of $14.83.
As of 2024, Oppizi is Uber’s global preferred partner for offline marketing solutions.
Eataly: Flyering for a New Market Launch
Eataly partnered with Oppizi in 2020 to attract foot traffic to their new street market, La Piazzetta. Despite a delay in the metro station opening, a hand-to-hand flyering campaign in the surrounding area was highly successful, achieving a conversion rate of around 30%.
Real-time monitoring and agile adjustments, such as switching from a beverage offer to a discount, helped Eataly achieve a comfortable 3% conversion rate and meet their goals.
Grill’d: Direct Mail to Announce New Locations
Grill’d, a multinational restaurant chain specializing in healthy burgers, partnered with Oppizi for national out-of-home (OOH) and direct mail campaigns. Oppizi’s unique approach helped Grill’d expand its customer reach, effectively engage with new audiences, and grow their brand through tailored marketing solutions.
FoodChéri: Engaging Local Communities with Offline Marketing
Meal delivery service FoodChéri partnered with Oppizi to engage customers in their community through flyering campaigns and other offline marketing solutions. Within the first year, 10% of new customers were attributed to flyering, with rapid expansion and a consistent conversion rate of 0.3% to 1.7%.
Oppizi’s solutions provided low cost per acquisition while maintaining high scalability and campaign efficiency. These localized campaigns fostered a stronger community presence and enhanced customer loyalty.
Deliveroo: Reaching New Customers with Flyer Distribution
Deliveroo has partnered with Oppizi for all their hand-to-hand flyer distribution needs, helping to gain brand visibility in new markets and promote their services in multiple countries worldwide.
With support from Oppizi, Deliveroo has been able to enhance the efficiency of their campaigns and reach targeted audiences effectively.
The Power of Offline Marketing for F&B Businesses
The success stories from Uber Eats, Deliveroo and others showcase the significant impact offline marketing has on the F&B industry. Here’s why Oppizi’s solutions can elevate your brand:
1. Targeted Distribution
Oppizi’s solutions make it possible to target specific neighborhoods and demographics, whether through a flyering campaign or via direct mail. This ensures that your marketing materials reach the most relevant audience.
2. Localized Campaigns
Tailoring campaigns to local markets helps businesses connect with their audience on a personal level. Oppizi’s personal, localized approach makes it easy for F&B businesses to enhance community engagement and brand loyalty.
3. Measurable Results
Oppizi’s comprehensive tracking and analytics dashboard allow businesses to measure the success of offline marketing campaigns in real time. This transparency allows businesses to closely monitor the success of their campaigns, identify what’s working, and adjust strategies accordingly for even better outcomes.
4. Cost-Effective Solutions
Offline marketing with Oppizi provides a cost-effective alternative to digital campaigns, often yielding higher engagement rates and better ROI.
Take the Next Step for Your Business
Offline marketing solutions have proven to be invaluable for F&B businesses looking to grow their market presence and customer base. From precise targeting to impactful designs and localized campaigns, Oppizi helps you achieve measurable results.
Ready to grow your business? Créer une campagne today and see how Oppizi can drive success for your business!
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