{"id":15178,"date":"2025-05-05T14:05:26","date_gmt":"2025-05-05T14:05:26","guid":{"rendered":"https:\/\/www.oppizi.com\/gb\/blog\/uncategorized\/how-to-craft-the-perfect-sales-email\/"},"modified":"2025-06-25T11:04:23","modified_gmt":"2025-06-25T11:04:23","slug":"how-to-craft-the-perfect-sales-email","status":"publish","type":"post","link":"https:\/\/oppizi.com\/gb\/en\/blog\/marketing-fundamentals\/how-to-craft-the-perfect-sales-email\/","title":{"rendered":"How to craft the perfect sales email"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sales emails are like the digital equivalent of a first handshake &#8211; except you only get one shot, and the person might delete it without ever reading.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to McKinsey &amp; Company, email is <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\">40 times more effective<\/a> at acquiring customers than Facebook and Twitter combined. When used strategically, a sales email can transform a cold lead into a loyal customer and spark serious growth for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s crucial to get it right. A well-crafted sales email can be your golden ticket to landing new clients, reviving old leads, and starting conversations that drive revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we\u2019ll break down how to write the perfect sales email and share actionable tips to help you stand out and stay memorable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/Sales-email-1-1024x784.webp\" alt=\"Email is 40 times more effective at acquiring customers than Facebook and Twitter combined.\nSource: McKinsey &amp; Company\n\" class=\"wp-image-14893 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is a sales email, and why is it important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A sales email is a message sent to potential or existing customers with the goal of moving them along the <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/lifecycle-marketing\/customer-acquisition-funnel\/\">sales<\/a><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/lifecycle-marketing\/customer-acquisition-funnel\/\"> <\/a><a href=\"https:\/\/oppizi.com\/us\/en\/blog\/lifecycle-marketing\/customer-acquisition-funnel\/\">funnel<\/a> &#8211; whether that\u2019s generating interest, nurturing a lead, booking a call, or closing a deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike newsletters or <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/email-marketing-guide\/\">marketing emails<\/a>, sales emails are often personalized, direct, and crafted to initiate one-on-one engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why they matter:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct contact: <\/strong>Sales emails put you directly in your lead\u2019s inbox.<\/li>\n\n\n\n<li><strong>Scalable: <\/strong>You can <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/email-automation-guide\/\">automate sequences<\/a> but still personalize them at scale.<\/li>\n\n\n\n<li><strong>Data-driven: <\/strong>With tools like email tracking and CRM integration, you get measurable insights. When you analyze your sales emails&#8217; performance, you can pinpoint the areas that need improvement.<\/li>\n\n\n\n<li><strong>Cost-effective: <\/strong>Sales emails are more affordable than other sales efforts like flash sales, contests, and free samples.&nbsp;<\/li>\n\n\n\n<li><strong>Proven results<\/strong>: According to Hubspot, <a href=\"https:\/\/www.hubspot.com\/startups\/mastering-cold-sales-outreach\">78% of buyers<\/a> have scheduled appointments or attended events that began with a cold message that was relevant to their needs. This is proof that a well-written message can open real doors.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Components of a high-converting sales email<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Great sales emails aren\u2019t just generated by luck &#8211; they\u2019re methodical. Here&#8217;s what goes into a killer email that gets clicks, replies, and results:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Compelling subject line<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is your foot in the door. Many customers base their decision to open or ignore an email on the subject line. It should be short, <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/sales\/personalization-strategies-used-by-amazon-to-upsell-and-cross-sell-products\/\">personalized<\/a>, and spark curiosity. You can make your subject lines engaging by asking a question, addressing a pain point, or presenting relevant data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Quick idea to boost your Q2 leads.&#8221;<\/li>\n\n\n\n<li>&#8220;I see you&#8217;re hiring &#8211; here\u2019s a shortcut.&#8221;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Personalized opening line<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not enough to have a catchy subject line. It&#8217;s also crucial to hook customers in with a personalized opening line. Start with something specific to them: a recent post, company news, or shared connection. It shows you\u2019ve done your homework, and it pays off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, emails with personalized message bodies get <a href=\"https:\/\/backlinko.com\/email-outreach-study\">33% more responses<\/a> than generic ones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of saying, \u201cI hope this email finds you well,\u201d try something like, \u201cLoved your recent LinkedIn post on sustainable growth &#8211; especially the part about team autonomy.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-14897 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Flyering-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-14897 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Clear value proposition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Get straight to the point. In one or two sentences, clearly state your offer and its specific benefits for the recipient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example:<br>\u201cWe help SaaS startups reduce churn by 30% with an AI-powered feedback loop &#8211; no dev time needed.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Social proof or credibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mention names of some recognizable companies you\u2019ve worked with, results, or credentials to build trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example:<br>\u201cUsed by teams at Monday.com, Buffer, and over 50 high-growth startups.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Call-to-action (CTA)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Be clear about what you want them to do next. Avoid vague closing statements like \u201cLet me know what you think.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAre you available for a quick 15-minute call next week?\u201d<\/li>\n\n\n\n<li>\u201cShould I send over a quick demo?\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/Sales-email-2-1024x784.webp\" alt=\"What to include in an email that converts\n1. An engaging subject line\n2. A personalized opening line\n3. A clear value proposition\n4. Social proof or credibility\n5. A solid call-to-action\" class=\"wp-image-14894 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sales email best practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It can be tough to stand out in an overcrowded email inbox. Here&#8217;s how to make sure yours doesn\u2019t get ghosted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalize at scale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use first names, mention roles, and reference specifics. But don\u2019t overdo it. Authenticity &gt; flattery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep it concise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Try to keep your email around 300 words long. <a href=\"https:\/\/overloop.com\/blog\/whats-the-best-email-length-for-sales-outreach\/\">Overloop<\/a> found that emails that were around 300 words long performed significantly better than emails that were less than 100 words long.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use simple language<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid using complex jargon and instead write like a human. Your goal is to start a conversation, not impress them with buzzwords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Find the right time<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Timing is also an important factor when it comes to ensuring your emails stand out.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to research, the <a href=\"https:\/\/optinmonster.com\/the-best-time-to-send-emails-heres-what-studies-show\/\">best time to send an email<\/a> is on weekdays between 9 am and 11 am, because most people start their workday by checking their inboxes. However, the best times may vary depending on factors like industry norms or your target audience&#8217;s demographics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Follow up (persistent but polite)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond personalization and timing, there&#8217;s another key factor to success &#8211; persistence.&nbsp; Don\u2019t quit after just one try. <a href=\"https:\/\/www.invespcro.com\/blog\/sale-follow-ups\/\">80% of sales<\/a> require at least 5 follow-ups, yet most sales reps give up after 1\u20132.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To boost engagement following an initial sales email, think about personalizing subsequent emails using recipient data or feedback. Consider <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/email-segmentation-strategies\/\">segmenting recipients<\/a> based on how they interacted with your first email, such as identifying those who opened it but didn&#8217;t reply. Alternatively, leverage insights gathered from surveys and <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/online-marketing\/guide-to-social-media-marketing\/\">social media<\/a> to tailor your follow-up approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilize templates for efficiency<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email templates enhance the efficiency of email creation and ensure brand communication consistency. An effective template should be adaptable for varied messages and personalization, while maintaining a consistent <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/branding\/branding-ideas\/\">brand identity<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read on to find out tips for crafting your sales email templates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/Sales-email-3-1024x784.webp\" alt=\"Best practices for writing sales emails\nKeep your email around the 300-word mark\nPersonalize with first names, job titles etc\nKeep your writing simple and human\nTest the best times to send emails\nUse templates to save on time\nBoost engagement by following up\n\" class=\"wp-image-14895 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sales email templates for different scenarios<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cold email&nbsp;<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Tips:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Craft a compelling subject line designed to resonate with your prospect. Personalize it by incorporating details such as their name, company, or location, which can often be found on their LinkedIn or other social media profiles.<\/li>\n\n\n\n<li>Be clear about what&#8217;s in it for your prospects. Instead of listing every product feature, focus on the ones that will address this specific customer\u2019s needs.&nbsp;<\/li>\n\n\n\n<li>This template is designed for outreach to email addresses obtained through marketing efforts or gated content. It is also well-suited for engaging leads who have demonstrated an interest in your company.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Template:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Subject: Quick idea for [lead&#8217;s company]<br>Hi [First Name],<br>I noticed [personal detail \u2014 e.g., \u201cyou\u2019re expanding your product team\u201d].<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I work with [similar companies] to help them [benefit \u2014 e.g., \u201ccut hiring costs by 40% with referral-based recruiting\u201d].<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would you be available for a 15-minute chat next week?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 [Your Name]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Follow-up email&nbsp;<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Tips:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start your follow-up email with a personalized greeting to establish a friendly tone.&nbsp;<\/li>\n\n\n\n<li>Provide context to your last conversation.&nbsp;<\/li>\n\n\n\n<li>Add more value by presenting new information or highlighting essential details.<\/li>\n\n\n\n<li>Include a call to action and be clear about the next steps you want your prospect to take.&nbsp;<\/li>\n\n\n\n<li>Show appreciation for the prospect&#8217;s time and consideration.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Template:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Subject: Just checking in, [First Name]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi [First Name],<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hope you\u2019re doing well. I wanted to follow up on my last message &#8211; especially since I came across [new insight, feature, or result] that I think could be a real help with [specific challenge or goal].<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d be happy to send over a short Loom video or set up a quick call to walk you through it. Would either option work for you this week?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks again for your time &#8211; really appreciate it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 [Your Name]<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-14898 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"\" class=\"wp-image-14898 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Referral request email<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Tips:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalize your message by bringing up specific interactions you&#8217;ve had with the customer. You can also talk about other similarities you may have with them.<\/li>\n\n\n\n<li>Highlight mutual connections. Talking about people they know will add a touch of familiarity and help the customer to trust you more.<\/li>\n\n\n\n<li>Maintain a light and friendly tone in your sales emails. Remember you&#8217;re asking for something, so avoid sounding entitled or demanding.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Template:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Subject: Quick favour \u2014 know anyone at [Company\/Industry]?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi [First Name],<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hope you&#8217;re doing well! I was thinking about our chat on [shared topic\/event] and realised you might be connected with people in [company\/industry].<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I help [describe service briefly], and I\u2019d love to connect with anyone you think might find it useful. If someone comes to mind, I\u2019d really appreciate an intro. And of course, I\u2019m happy to return the favour however I can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks so much! Really appreciate your time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 [Your Name]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. How long should a sales email be?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While some experts say short emails (from 50-125 words) get the highest response rates, research suggests that around 300 words is the sweet spot for delivering value without overwhelming your reader. Aim to be concise but informative &#8211; just enough to spark curiosity and a reply.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What\u2019s the best time to send a sales email?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Generally, weekdays between 9am-11am perform best, especially Tuesday to Thursday when inboxes aren\u2019t as crowded. However, every audience is different. Test your send times and track engagement to find your ideal window.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. How many follow-up emails should I send?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Studies show that <a href=\"https:\/\/www.streak.com\/post\/how-many-follow-up-emails-should-you-send\">3-5 follow-ups<\/a> are often needed to get a response. Make sure you space them out over a few weeks and that each one adds value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. What tools help improve sales emails?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sales engagement tools like Lemlist, Apollo, Mailshake, and HubSpot CRM make it easier to personalize, automate, and track your outreach. They can also help A\/B test subject lines, optimize timing, and scale your efforts without losing the human touch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/Sales-email-4-1024x784.webp\" alt=\"78% of buyers have engaged in appointments or events initiated by cold messages that addressed their specific requirements.\nSource: Hubspot\n\" class=\"wp-image-14896 lazyload\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A great sales email is like a well-built house. Every element, from the subject line to the CTA, works together to create something that stands out and delivers results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But here\u2019s the truth: while email starts the conversation, offline marketing techniques like <a href=\"https:\/\/oppizi.com\/us\/en\/direct-mail\/\">direct mail<\/a> or branded handouts can cement your brand in a way that no email ever could.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re booking meetings, nurturing leads, or building product awareness, combining email with <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/how-offline-marketing-can-fill-gaps-left-by-digital\/\">offline marketing<\/a> gives you a multi-touchpoint strategy that\u2019s hard to ignore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ready to boost your outreach with a <a href=\"https:\/\/oppizi.com\/us\/en\/blog\/offline-marketing\/connecting-offline-and-online-marketing-a-how-to-guide\/\">blend of digital and physical tactics<\/a>, Oppizi can help. We specialize in smart, scalable offline campaigns that support your digital efforts &#8211; and get your brand noticed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to take your outreach from &#8220;just another email&#8221; to a brand experience they remember?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/app.oppizi.com\/sign-up\/\"><strong>Start your offline campaign today<\/strong><\/a><strong> with Oppizi and make your sales strategy truly unforgettable.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales emails are like the digital equivalent of a first handshake &#8211; except you only get one shot, and the person might delete it without ever reading. According to McKinsey &amp; Company, email is 40 times more effective at acquiring customers than Facebook and Twitter combined. When used strategically, a sales email can transform a&#8230;<\/p>\n","protected":false},"author":23,"featured_media":15177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"meta_title":"How to Craft Sales Emails That Convert | Oppizi","meta_description":"Learn how to write sales emails that convert. Explore best practices and tips to boost replies and close more deals.","schema_type":"","footnotes":""},"categories":[114],"tags":[],"channel":[],"class_list":["post-15178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-fundamentals"],"acf":[],"author_meta":{"display_name":"Aoife Farmer","avatar":"https:\/\/secure.gravatar.com\/avatar\/5c0db05626b95553f3e65b08578d0a7e7b6786ea385d8ea8d47660e84234b858?s=96&d=mm&r=g"},"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/05\/Sales.webp","tags_meta":[],"_links":{"self":[{"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/posts\/15178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/comments?post=15178"}],"version-history":[{"count":3,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/posts\/15178\/revisions"}],"predecessor-version":[{"id":15846,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/posts\/15178\/revisions\/15846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/media\/15177"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/media?parent=15178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/categories?post=15178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/tags?post=15178"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/channel?post=15178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}