{"id":18253,"date":"2025-10-27T15:32:33","date_gmt":"2025-10-27T15:32:33","guid":{"rendered":"https:\/\/oppizi.com\/gb\/blog\/release-notes\/new-feature-release-geographic-targeting-with-kml-file-uploads\/"},"modified":"2025-10-27T15:32:33","modified_gmt":"2025-10-27T15:32:33","slug":"new-feature-release-geographic-targeting-with-kml-file-uploads","status":"publish","type":"post","link":"https:\/\/oppizi.com\/gb\/en\/blog\/release-notes\/new-feature-release-geographic-targeting-with-kml-file-uploads\/","title":{"rendered":"New feature release: Geographic targeting with KML file uploads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Create location-based audiences for your direct mail campaigns with our new geographic targeting feature. This update lets you define precise delivery zones, service areas, or custom regions directly on a map, helping you deliver mail to hyper specific areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this release, marketers can target specific areas more efficiently, minimize wasted spend, and boost campaign ROI. It\u2019s a major step toward making Oppizi\u2019s direct mail platform as flexible, data-driven, and customizable as your favorite digital ad tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimize your reach with new location-based targeting capabilities&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Targeting specific neighborhoods or service areas previously required manual map adjustments or third-party tools. With geographic targeting, you can now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload KML files to define custom delivery zones.<\/li>\n\n\n\n<li>Automatically extract ZIP codes, cities, and recipient counts.<\/li>\n\n\n\n<li>Activate campaigns instantly using your new geographic segments.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what\u2019s new:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. KML file uploads for location targeting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Upload map outlines (KML files) to create precise delivery zones and service areas in seconds. You can define your exact reach based on real geographic boundaries without needing to adjust maps manually.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/12\/5.-KML-map.png\" alt=\"\" class=\"wp-image-17570 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/12\/5.-KML-map.png\" alt=\"\" class=\"wp-image-17570 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Automatic ZIP and city recognition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi automatically processes your KML file to list the included ZIP codes, cities\/towns, and recipient counts, giving you a clear overview of your audience coverage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/12\/4.-audience-preview-scaled.png\" alt=\"\" class=\"wp-image-17571 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/12\/4.-audience-preview-scaled.png\" alt=\"\" class=\"wp-image-17571 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Data Axle integration for accuracy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integrated coordinate processing ensures your geographic segments are accurate and campaign-ready, with real recipient data you can trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Try geographic targeting in action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to get started:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in to your Oppizi account and navigate to <strong>Audience Management<\/strong>.<\/li>\n\n\n\n<li>Select Create geographic segmentations using map files (KML).<\/li>\n\n\n\n<li>Click to select or drag and drop your KML file.<\/li>\n\n\n\n<li>Once uploaded, view a preview showing the ZIP codes, cities\/towns, and recipient counts.<\/li>\n\n\n\n<li>Wait for the confirmation email indicating your audience is ready.<\/li>\n\n\n\n<li>Head to your <strong>Campaigns<\/strong> page to design a new direct mail campaign using your geographic audience.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Build new geographical audiences today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to get started?&nbsp; <a href=\"https:\/\/app.oppizi.com\">Log in to your Oppizi account<\/a>, upload your first KML file, and experience smarter, more localized direct mail targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>* Product releases and availability may vary by market and are subject to regional differences in the countries where we operate.<\/em><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(0deg,rgb(163,178,220) 0%,rgb(226,224,255) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-ca6ac35179ee0b11fd7ef2d6968021ea\" id=\"h-use-your-shopify-data-to-launch-smarter-direct-mail-today\" style=\"color:#273754\">Explore Oppizi&#8217;s direct mail platform in action <\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/oppizi.com\/us\/en\/get-started\/\">Get started<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Create location-based audiences for your direct mail campaigns with our new geographic targeting feature. This update lets you define precise delivery zones, service areas, or custom regions directly on a map, helping you deliver mail to hyper specific areas. With this release, marketers can target specific areas more efficiently, minimize wasted spend, and boost campaign&#8230;<\/p>\n","protected":false},"author":16,"featured_media":18248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"meta_title":"New Feature: KML File Uploads for Direct Mail Targeting | Oppizi","meta_description":"Create precise, location-based audiences with Oppizi\u2019s new geographic targeting. Upload KML files, define zones, and boost ROI with hyperlocal direct mail.","schema_type":"","footnotes":""},"categories":[128],"tags":[131],"channel":[106],"class_list":["post-18253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-notes","tag-audience-management","channel-direct-mail"],"acf":[],"author_meta":{"display_name":"Natalie Krafft","avatar":"https:\/\/secure.gravatar.com\/avatar\/c81d5c70c3828500547f6bb498b57b176ab395a08ef6b0c1c65611573507943e?s=96&d=mm&r=g"},"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/12\/Geographical-segmentation-2-scaled.png","tags_meta":["Audience management"],"_links":{"self":[{"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/posts\/18253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/comments?post=18253"}],"version-history":[{"count":0,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/posts\/18253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/media\/18248"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/media?parent=18253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/categories?post=18253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/tags?post=18253"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/gb\/en\/wp-json\/wp\/v2\/channel?post=18253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}