{
    "id": 16634,
    "date": "2025-04-23T08:05:10",
    "date_gmt": "2025-04-23T08:05:10",
    "guid": {
        "rendered": "https:\/\/www.oppizi.com\/nl\/blog\/growing-your-business\/customer-acquisition-marketing\/"
    },
    "modified": "2026-01-21T16:10:52",
    "modified_gmt": "2026-01-21T16:10:52",
    "slug": "customer-acquisition-marketing",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/oppizi.com\/nl\/en\/blog\/growing-your-business\/customer-acquisition-marketing\/",
    "title": {
        "rendered": "Customer acquisition marketing: A guide to growing your business"
    },
    "content": {
        "rendered": "<p class=\"wp-block-paragraph\">If you run a business or handle the marketing, chances are you&#8217;re focused on one thing\u2014getting more customers. But that\u2019s not always easy. You don\u2019t want to waste time, money, or effort on things that don\u2019t work. That\u2019s where customer acquisition comes in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide breaks it down in simple terms. You\u2019ll learn what customer acquisition means, how to build a plan, which campaigns actually work, and how to keep things simple\u2014even if you don\u2019t have a big team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is customer acquisition?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer acquisition means getting new people to buy from your business. It covers everything from the first time they hear about you to the moment they make a purchase. In fact, <a href=\"https:\/\/blog.gclb2b.com\/blog\/12-customer-acquisition-facts\">57% of marketers say customer acquisition is their top marketing priority<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/acquisition1-1024x784.webp\" alt=\"\" class=\"wp-image-14669 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/acquisition1-1024x784.webp\" alt=\"\" class=\"wp-image-14669 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But it\u2019s not just about getting clicks or attention. You want to reach the right people\u2014those most likely to care about what you offer. The goal is to build a system that helps you <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/sales\/how-to-increase-sales-revenue\/\">get new customers<\/a> again and again, without breaking the bank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is acquisition marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/lifecycle-marketing\/customer-acquisition-strategy\/\">Acquisition marketing<\/a> is the way you reach new people. It\u2019s a part of your overall marketing, but it focuses just on the early stages\u2014when someone first hears about your business and starts thinking about buying.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what that looks like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You promote your product or service to people who don\u2019t know you yet.<\/li>\n\n\n\n<li>You show them why it\u2019s worth their time.<\/li>\n\n\n\n<li>You help them decide to take action\u2014like signing up or making a purchase.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can do this online or offline. Think social media ads, flyers, email, or Google search. The goal is simple: turn strangers into customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s different from brand marketing, which builds awareness, or <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/lifecycle-marketing\/customer-retention-strategies\/\">retention marketing<\/a>, which keeps current customers happy. Acquisition marketing is all about helping new people find and choose your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it like a bridge. One side is a person who\u2019s never heard of you. The other side is a new customer. Your job is to help them cross that bridge.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/get-started\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Oppizi-CTA-copia-8-1024x260.webp\" alt=\"\" class=\"wp-image-14673 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Oppizi-CTA-copia-8-1024x260.webp\" alt=\"\" class=\"wp-image-14673 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How acquisition marketing works<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are two main stages:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Awareness<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first time someone sees your brand. It might be a Facebook ad, a <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/flyering-united-states\/\">flyer<\/a> on their doorstep, or a search result on Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Consideration<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Now they\u2019re curious. You give them a reason to learn more\u2014maybe a discount, a helpful blog, or a quick <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/online-marketing\/video-marketing-guide\/\">video<\/a> that shows what you offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What makes a good acquisition campaign?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A strong campaign usually has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear targeting<\/strong> \u2013 You know who you want to reach.<\/li>\n\n\n\n<li><strong>The right message<\/strong> \u2013 You speak to what they care about.<\/li>\n\n\n\n<li><strong>Data<\/strong> \u2013 You track what\u2019s working so you can do more of it.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re promoting a local class, selling products online, or <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/eddm-every-door-direct-mail\/eddm-for-product-launches\/\">launching a new service<\/a>, acquisition marketing helps bring in fresh eyes\u2014and new customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why customer acquisition matters (especially for small businesses)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Word of mouth and repeat customers are great. But if you want steady <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/growing-your-business\/comprehensive-how-to-business-expansion-strategy\/\">growth<\/a>, you need a plan to bring in new people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s why it matters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can\u2019t control referrals\u2014but you <em>can<\/em> control your own campaigns.<\/li>\n\n\n\n<li>New customers keep your business moving forward.<\/li>\n\n\n\n<li>With the right plan, you can grow without working around the clock.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn\u2019t have to be expensive or complex. There\u2019s a simple, smart way to do it\u2014and we\u2019ll show you how.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to build an acquisition marketing strategy from scratch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Think of this as your game plan. It should be clear, easy to follow, and focused on the right people. Here\u2019s a simple way to start:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/acquisition2-1024x784.webp\" alt=\"\" class=\"wp-image-14670 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/acquisition2-1024x784.webp\" alt=\"\" class=\"wp-image-14670 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Know who you&#8217;re trying to reach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t reach everyone. Focus on the people most likely to care about what you offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What problems do they have?<\/li>\n\n\n\n<li>Where do they live or work?<\/li>\n\n\n\n<li>What do they do online?<\/li>\n\n\n\n<li>What message would make them stop and pay attention?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Be specific. It makes everything easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you run a fitness studio, your audience might be:<br><em>\u201cWomen aged 25\u201340 who live or work nearby, scroll Instagram, and want to stay healthy but don\u2019t have time for long workouts.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps you choose where to show up, what to say, and how to say it. Start with one group like this. Focus on them first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pick your channels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are two main types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Online<\/strong> \u2013 like search ads, Instagram, <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/online-marketing\/email-marketing-guide\/\">email<\/a>, or working with influencers<\/li>\n\n\n\n<li><strong>Offline<\/strong> \u2013 like <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/sales\/seven-ways-to-increase-sales-with-flyer-distribution\/\">flyer drops<\/a>, local <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/marketing-fundamentals\/guide-to-event-marketing\/\">events<\/a>, <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/direct-mail\/\">direct mail<\/a>, or billboards<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Online is great for reaching specific people. Offline can help you stand out, especially if you&#8217;re targeting a local area. According to <a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\">Harvard Business Review<\/a>, 7% of consumers shop only online, 20% only in-store, and 73% use both.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/acqusition3-1024x784.webp\" alt=\"\" class=\"wp-image-14671 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/acqusition3-1024x784.webp\" alt=\"\" class=\"wp-image-14671 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> Oppizi makes <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/offline-marketing\/offline-marketing-ideas-for-startups\/\">offline marketing<\/a> campaigns quick and easy. You can target certain areas, choose your audience, and track everything from start to finish. We handle the rest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Write a clear message<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your message should be simple and speak directly to your customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Talk about the problem they\u2019re facing<\/li>\n\n\n\n<li>Show how you can help<\/li>\n\n\n\n<li>Explain why you\u2019re different<\/li>\n\n\n\n<li>Tell them exactly what to do next<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick checklist:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem:<\/strong> What\u2019s the issue?<\/li>\n\n\n\n<li><strong>Solution:<\/strong> How do you solve it?<\/li>\n\n\n\n<li><strong>Proof:<\/strong> What makes you credible?<\/li>\n\n\n\n<li><strong>Call to action:<\/strong> What should they do now?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><strong><br><\/strong><em>&#8220;Too tired to cook? Try [Your Brand]\u2014healthy meals ready in minutes. Get 10% off your first box!&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Set goals and a budget<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Decide what success looks like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many leads do you want?<\/li>\n\n\n\n<li>What\u2019s a good conversion rate?<\/li>\n\n\n\n<li>How much should each new customer cost?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep it simple. Track your results so you can make changes later. Even a small campaign can teach you a lot. Try two versions of a flyer with different headlines. Or test two images in your ads. Little changes can lead to big results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Launch and learn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start small. Run a quick test\u2014an Instagram ad, a local flyer drop, or an email campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch what happens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are people noticing it?<\/li>\n\n\n\n<li>Are they taking action?<\/li>\n\n\n\n<li>What can you adjust to make it better?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The best campaigns always leave room to improve. Learn, tweak, and try again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/get-started\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Flyering-CTA-copia-5-1024x260.webp\" alt=\"\" class=\"wp-image-14674 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Flyering-CTA-copia-5-1024x260.webp\" alt=\"\" class=\"wp-image-14674 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top customer acquisition channels to try<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure where to start? These channels are worth testing. Each one works in a different way, depending on your goals and audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/acqusition4-1024x784.webp\" alt=\"\" class=\"wp-image-14672 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/acqusition4-1024x784.webp\" alt=\"\" class=\"wp-image-14672 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Social media ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook, Instagram, and TikTok let you target by location, age, interests, and behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Good for getting noticed and following up with people.<\/li>\n\n\n\n<li>Easy to test different messages and images.<\/li>\n\n\n\n<li>Great for products that are visual or bought on impulse.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Things to watch out for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can get expensive if you don\u2019t manage it well.<\/li>\n\n\n\n<li>Ads can feel old fast\u2014you\u2019ll need to refresh them often.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Search engine marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/online-marketing\/cost-of-google-ads\/\">Google Ads<\/a>, you show up when people search for what you offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People are already looking for a solution.<\/li>\n\n\n\n<li>Easy to track clicks, costs, and results.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Things to watch out for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Popular keywords cost more.<\/li>\n\n\n\n<li>You\u2019ll need strong keywords and a good landing page.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Best for services or products that solve specific problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Content marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This includes blogs, videos, and guides that help or teach your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Builds trust and improves your <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/online-marketing\/seo-vs-sem\/\">SEO<\/a>.<\/li>\n\n\n\n<li>Keeps bringing in traffic over time.<\/li>\n\n\n\n<li>One good piece of content can work for months or even years.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Things to watch out for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Takes time to see results.<\/li>\n\n\n\n<li>Needs regular effort and some writing or video skills.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Great for businesses that give advice, explain things, or sell complex services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Referral programs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ask happy customers to share your business with friends\u2014and reward them when they do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People trust recommendations from people they know.<\/li>\n\n\n\n<li>Low cost to run.<\/li>\n\n\n\n<li>Helps build a loyal community.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Things to watch out for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You need a good base of happy customers to start.<\/li>\n\n\n\n<li>Incentives may be needed to get people to join in.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Best for subscription services, apps, or local businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Offline flyer distribution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/flyer\/is-flyer-advertising-effective\/\">Flyers still work<\/a>\u2014especially when they\u2019re done right. They\u2019re great for local reach and short-term offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feels more personal than a digital ad.<\/li>\n\n\n\n<li>Gets attention in specific areas.<\/li>\n\n\n\n<li>Works well for time-sensitive deals.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Things to watch out for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Harder to <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/blog\/offline-marketing\/how-to-measure-offline-marketing-campaign-success\/\">track<\/a>\u2014unless you use tools like Oppizi.<\/li>\n\n\n\n<li>Needs strong design and smart timing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Good news:<\/strong> Flyer marketing is now trackable. Use <a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\">QR codes<\/a>, landing pages, and real-time data to see what\u2019s working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With Oppizi, you can:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose your audience and locations<\/li>\n\n\n\n<li>Design, print, and deliver flyers<\/li>\n\n\n\n<li>Track results as they come in<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We make it easy, so you can focus on your message\u2014we\u2019ll handle the rest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of acquisition marketing campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some simple campaigns that worked well for different types of businesses:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Local coffee shop&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Channel:<\/strong> Flyers<\/li>\n\n\n\n<li><strong>Offer:<\/strong> \u201cFree pastry with your first coffee\u201d<\/li>\n\n\n\n<li><strong>Target:<\/strong> People living within 2 km<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Online fitness coach<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Channel:<\/strong> Instagram ads<\/li>\n\n\n\n<li><strong>Offer:<\/strong> \u201cJoin a free 7-day fitness challenge\u201d<\/li>\n\n\n\n<li><strong>Target:<\/strong> Women aged 25\u201345 interested in home workouts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Home cleaning service<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Channel:<\/strong> Google Ads and flyers<\/li>\n\n\n\n<li><strong>Offer:<\/strong> \u201c20% off your first clean\u201d<\/li>\n\n\n\n<li><strong>Target:<\/strong> Homeowners in a specific area<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. New hair salon<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Channel:<\/strong> Instagram and local flyers<\/li>\n\n\n\n<li><strong>Offer:<\/strong> \u201c20% off your first visit + free consultation\u201d<\/li>\n\n\n\n<li><strong>Target:<\/strong> Women aged 20\u201350 nearby<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Productivity app<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Channel:<\/strong> Google search ads and YouTube videos<\/li>\n\n\n\n<li>&nbsp;<strong>Offer:<\/strong> \u201cFree 14-day trial\u2014cancel anytime\u201d<\/li>\n\n\n\n<li><strong>Target:<\/strong> Remote workers and students<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Fitness bootcamp<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Channel:<\/strong> Direct mail postcards<\/li>\n\n\n\n<li><strong>Offer:<\/strong> \u201cFirst class free\u2014bring a friend\u201d<\/li>\n\n\n\n<li><strong>Target:<\/strong> Households within 5 miles<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/nl\/en\/us\/en\/get-started\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Flyering-CTA-copia-5-1024x260.webp\" alt=\"\" class=\"wp-image-14674 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Flyering-CTA-copia-5-1024x260.webp\" alt=\"\" class=\"wp-image-14674 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to keep acquisition marketing simple<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of small businesses try to do too much. That\u2019s when things get messy. Here\u2019s a better way:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pick one channel to focus on.<\/li>\n\n\n\n<li>Choose one clear offer.<\/li>\n\n\n\n<li>Track what happens and see what works.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need fancy tools or a big team. What you do need is a smart plan, a clear message, and a bit of consistency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to make it even easier? Oppizi can help. We\u2019ll handle your flyer campaign from start to finish\u2014printing, targeting, tracking, and delivery. You focus on the message. <a href=\"https:\/\/app.oppizi.com\/sign-up\">We\u2019ll do the rest<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about customer acquisition<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What do you mean by customer acquisition?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s how you get new people to buy from your business. From the first time they hear about you to the moment they make a purchase\u2014that\u2019s customer acquisition. The goal is to build a system that brings in new customers again and again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is customer acquisition a KPI?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Many businesses track it to see how well their marketing works. Some common numbers to watch are how many new customers you get, how much it costs to get them (CPA), and how many people turn into buyers after seeing your ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the four stages of customer acquisition?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a simple breakdown:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Awareness <\/strong>\u2013 They find out you exist.<\/li>\n\n\n\n<li><strong>Interest <\/strong>\u2013 They want to know more.<\/li>\n\n\n\n<li><strong>Consideration <\/strong>\u2013 They compare your offer to others.<\/li>\n\n\n\n<li><strong>Conversion <\/strong>\u2013 They decide to buy.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">What is an example of a customer acquisition strategy?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sure. A local gym runs a flyer campaign. The offer is \u201c50% off your first month.\u201d They hand out flyers in nearby areas. Each flyer has a QR code that links to a sign-up page. They track how many people scan and sign up. This mix of offline and online tools helps bring in new members.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What&#8217;s a good CAC (customer acquisition cost)?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on how much your customer is worth over time. You want your CAC to be low enough that you still make money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If a customer spends $200, spending $10 to get them is great.<\/li>\n\n\n\n<li>If they only spend $15, that same $10 cost is too high.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A good rule? Your customer should bring in about 3x more than they cost to acquire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting new customers doesn\u2019t have to be hard. Whether you&#8217;re just starting or growing fast, you can find what works. Start small. Pick one goal, one offer, and one way to reach people. Test it. Learn from it. Make it better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re serious about getting more customers, don\u2019t ignore offline marketing. Oppizi handles the heavy lifting\u2014so your flyers reach the right people, at the right time, with zero fuss. <a href=\"https:\/\/app.oppizi.com\/sign-up\">Sign up today for free<\/a> and start seeing results.<\/p>",
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        "rendered": "<p>If you run a business or handle the marketing, chances are you&#8217;re focused on one thing\u2014getting more customers. But that\u2019s not always easy. You don\u2019t want to waste time, money, or effort on things that don\u2019t work. That\u2019s where customer acquisition comes in. This guide breaks it down in simple terms. You\u2019ll learn what customer&#8230;<\/p>",
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