{"id":787,"date":"2023-03-23T11:03:26","date_gmt":"2023-03-23T11:03:26","guid":{"rendered":"https:\/\/oppizi.com\/post\/3-local-marketing-strategies-to-increase-brand-awareness\/"},"modified":"2025-02-18T16:27:16","modified_gmt":"2025-02-18T16:27:16","slug":"3-local-marketing-strategies-to-increase-brand-awareness","status":"publish","type":"post","link":"https:\/\/oppizi.com\/pl\/pl\/blog\/branding\/3-local-marketing-strategies-to-increase-brand-awareness\/","title":{"rendered":"3 lokalne strategie marketingowe zwi\u0119kszaj\u0105ce \u015bwiadomo\u015b\u0107 marki"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Lokalne strategie marketingowe zwi\u0119kszaj\u0105ce \u015bwiadomo\u015b\u0107 marki<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing lokalny nie jest zarezerwowany tylko dla tych, kt\u00f3rzy maj\u0105 sklep stacjonarny; mo\u017ce pom\u00f3c ka\u017cdej firmie, kt\u00f3ra chce ugruntowa\u0107 swoj\u0105 mark\u0119 w okre\u015blonej lokalizacji geograficznej.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firmy nie musz\u0105 ju\u017c polega\u0107 na przelotnych wizytach klient\u00f3w, poniewa\u017c dzi\u0119ki smartfonom s\u0105 oni dost\u0119pni 24 godziny na dob\u0119, 7 dni w tygodniu. A ludzie u\u017cywaj\u0105 swoich telefon\u00f3w podczas zakup\u00f3w; w rzeczywisto\u015bci 82% kupuj\u0105cych mobilnie przeprowadzi\u0142o wyszukiwanie \"w pobli\u017cu mnie\" online, zgodnie z badaniem <a href=\"https:\/\/uberall.com\/en-us\/company\/press-releases\/study-82-of-mobile-shoppers-doing-near-me-searches\">ostatnie badanie<\/a>. Twoja marka musi wi\u0119c pozycjonowa\u0107 si\u0119 tak, aby korzysta\u0107 z odpowiednich wyszukiwa\u0144 lokalnych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oto trzy lokalne strategie marketingowe, kt\u00f3re warto przetestowa\u0107.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60a3c4a83bbedf25ef3f49b1_g3G5vQEZ88CnQM2yqXlYrbSoJOiVK4p6_CQC7ZhEv4MuBSmLOtlKBvRUcvvqi34HrUR-0EC-z3-9A9RYzkLEdYlPJIplRdIH3NnNOjg2-igpBiMwIJXycfDrvIp6PK6XkqjLqwkw-1024x681.jpeg\" alt=\"\" class=\"wp-image-788 lazyload\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60a3c4a83bbedf25ef3f49b1_g3G5vQEZ88CnQM2yqXlYrbSoJOiVK4p6_CQC7ZhEv4MuBSmLOtlKBvRUcvvqi34HrUR-0EC-z3-9A9RYzkLEdYlPJIplRdIH3NnNOjg2-igpBiMwIJXycfDrvIp6PK6XkqjLqwkw-1024x681.jpeg\" alt=\"\" class=\"wp-image-788\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60a3c4a83bbedf25ef3f49b1_g3G5vQEZ88CnQM2yqXlYrbSoJOiVK4p6_CQC7ZhEv4MuBSmLOtlKBvRUcvvqi34HrUR-0EC-z3-9A9RYzkLEdYlPJIplRdIH3NnNOjg2-igpBiMwIJXycfDrvIp6PK6XkqjLqwkw-1024x681.jpeg 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60a3c4a83bbedf25ef3f49b1_g3G5vQEZ88CnQM2yqXlYrbSoJOiVK4p6_CQC7ZhEv4MuBSmLOtlKBvRUcvvqi34HrUR-0EC-z3-9A9RYzkLEdYlPJIplRdIH3NnNOjg2-igpBiMwIJXycfDrvIp6PK6XkqjLqwkw-768x511.jpeg 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60a3c4a83bbedf25ef3f49b1_g3G5vQEZ88CnQM2yqXlYrbSoJOiVK4p6_CQC7ZhEv4MuBSmLOtlKBvRUcvvqi34HrUR-0EC-z3-9A9RYzkLEdYlPJIplRdIH3NnNOjg2-igpBiMwIJXycfDrvIp6PK6XkqjLqwkw-1536x1021.jpeg 1536w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60a3c4a83bbedf25ef3f49b1_g3G5vQEZ88CnQM2yqXlYrbSoJOiVK4p6_CQC7ZhEv4MuBSmLOtlKBvRUcvvqi34HrUR-0EC-z3-9A9RYzkLEdYlPJIplRdIH3NnNOjg2-igpBiMwIJXycfDrvIp6PK6XkqjLqwkw-300x200.jpeg 300w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60a3c4a83bbedf25ef3f49b1_g3G5vQEZ88CnQM2yqXlYrbSoJOiVK4p6_CQC7ZhEv4MuBSmLOtlKBvRUcvvqi34HrUR-0EC-z3-9A9RYzkLEdYlPJIplRdIH3NnNOjg2-igpBiMwIJXycfDrvIp6PK6XkqjLqwkw.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o obrazu: <a href=\"https:\/\/unsplash.com\/photos\/BJXAxQ1L7dI\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Spraw, by Twoja firma by\u0142a oczywistym lokalnym wyborem dzi\u0119ki recenzjom Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gdy klienci szukaj\u0105 czego\u015b, co mo\u017cesz im zapewni\u0107, musisz sprawi\u0107, by u\u017cytkownicy wybrali Twoj\u0105 firm\u0119 spo\u015br\u00f3d wielu innych lokalnych firm. Konkurencja jest ogromna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak wi\u0119c konkurowa\u0107? Upewnij si\u0119, \u017ce wszystkie dane kontaktowe s\u0105 dok\u0142adne i aktywnie zbieraj opinie klient\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zbieranie recenzji powinno by\u0107 czym\u015b, co jest wbudowane w podr\u00f3\u017c klienta; uczy\u0144 z tego automatyczny proces. Mo\u017cesz wysy\u0142a\u0107 zautomatyzowane e-maile z bezpo\u015brednim linkiem do strony z recenzjami Google, aby maksymalnie u\u0142atwi\u0107 to klientom.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60d98f9b18b64743aa78cf5c_h1JZIZ16gc_GY5wj9f1bJX9oIV_Sa_QpuSjRl_wdHKxl2lG7okvJkhsb1FEQS8niBT5jTKpMriH-m7Yoj_peE9TDjCbN6HEKuxaAyAA26w6K3RlvD-h48mN7LFHA-ybm2ANcYbbG.png\" alt=\"\" class=\"wp-image-789 lazyload\"><noscript><img decoding=\"async\" width=\"682\" height=\"368\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60d98f9b18b64743aa78cf5c_h1JZIZ16gc_GY5wj9f1bJX9oIV_Sa_QpuSjRl_wdHKxl2lG7okvJkhsb1FEQS8niBT5jTKpMriH-m7Yoj_peE9TDjCbN6HEKuxaAyAA26w6K3RlvD-h48mN7LFHA-ybm2ANcYbbG.png\" alt=\"\" class=\"wp-image-789\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60d98f9b18b64743aa78cf5c_h1JZIZ16gc_GY5wj9f1bJX9oIV_Sa_QpuSjRl_wdHKxl2lG7okvJkhsb1FEQS8niBT5jTKpMriH-m7Yoj_peE9TDjCbN6HEKuxaAyAA26w6K3RlvD-h48mN7LFHA-ybm2ANcYbbG.png 682w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60d98f9b18b64743aa78cf5c_h1JZIZ16gc_GY5wj9f1bJX9oIV_Sa_QpuSjRl_wdHKxl2lG7okvJkhsb1FEQS8niBT5jTKpMriH-m7Yoj_peE9TDjCbN6HEKuxaAyAA26w6K3RlvD-h48mN7LFHA-ybm2ANcYbbG-300x162.png 300w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Google Moja Firma<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zbieraj\u0105c recenzje Google, Twoja firma<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>staje si\u0119 oczywistym wyborem w\u015br\u00f3d lokalnej konkurencji<\/li>\n\n\n\n<li>Masz szans\u0119 uczy\u0107 si\u0119 na podstawie do\u015bwiadcze\u0144 klient\u00f3w i ulepsza\u0107 swoje produkty poprzez s\u0142uchanie i reagowanie na informacje zwrotne.<\/li>\n\n\n\n<li>ORAZ zbieranie i odpowiadanie na recenzje Google mo\u017ce <a href=\"https:\/\/www.chatmeter.com\/blog\/google-confirms-responding-to-reviews-improves-your-local-seo\/\">Zwi\u0119ksz swoje lokalne SEO<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Zaanga\u017cuj si\u0119 w \u017cycie spo\u0142eczno\u015bci, aby przyci\u0105gn\u0105\u0107 konsument\u00f3w<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby zaistnie\u0107 w spo\u0142eczno\u015bci, trzeba si\u0119 pokaza\u0107. A to oznacza anga\u017cowanie si\u0119 w dzia\u0142ania spo\u0142eczno\u015bci (bez sprzedawania komukolwiek).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby lokalni klienci zakochali si\u0119 w Twojej firmie, musisz konsekwentnie si\u0119 pojawia\u0107. Niekt\u00f3re \u015bwietne sposoby, aby to zrobi\u0107, obejmuj\u0105 sponsorowanie lokalnej amatorskiej dru\u017cyny sportowej, udzia\u0142 we wspieraniu lokalnych organizacji charytatywnych - wykorzystaj ka\u017cd\u0105 okazj\u0119, aby Twoja marka by\u0142a widoczna i kojarzona ze wspania\u0142ymi celami.<a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\">\u200d<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\">72%<\/a> dzisiejszych konsument\u00f3w chce, aby marki mia\u0142y pozytywny wp\u0142yw na spo\u0142ecze\u0144stwo. Wi\u0119c id\u017a tam i zr\u00f3b co\u015b dobrego, zbuduj imi\u0119 dla siebie w ka\u017cdej spo\u0142eczno\u015bci, w kt\u00f3rej dzia\u0142a Twoja firma.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/pl\/pl\/us\/en\/get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"Kliknij, aby zarezerwowa\u0107 wersj\u0119 demo\" class=\"wp-image-4634 lazyload\"><noscript><img decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png\" alt=\"Kliknij, aby zarezerwowa\u0107 wersj\u0119 demo\" class=\"wp-image-4634\" srcset=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-1024x262.png 1024w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-400x102.png 400w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1-768x197.png 768w, https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/banner-1.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><figcaption class=\"wp-element-caption\">Kliknij, aby zarezerwowa\u0107 wersj\u0119 demo<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Powr\u00f3t do podstaw marketingu dzi\u0119ki dystrybucji ulotek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za ka\u017cdym razem, gdy odblokowujemy telefon i przegl\u0105damy Internet, jeste\u015bmy bombardowani reklamami. I chocia\u017c reklamodawcy i ich algorytmy staj\u0105 si\u0119 coraz m\u0105drzejsze, a reklamy s\u0105 bardziej trafne, nadal mo\u017ce to by\u0107 przyt\u0142aczaj\u0105ce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ludzie s\u0105 istotami spo\u0142ecznymi; pragniemy wi\u0119zi, nawet z markami. Prawie <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\">dwie trzecie konsument\u00f3w<\/a> chc\u0105, aby marki \u0142\u0105czy\u0142y si\u0119 z nimi, a kiedy poczuj\u0105 t\u0119 wi\u0119\u017a, prawdopodobnie wydadz\u0105 wi\u0119cej na t\u0119 mark\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli Twoja marka obejmuje tradycyjn\u0105, bezpo\u015bredni\u0105 komunikacj\u0119, mo\u017cesz zacz\u0105\u0107 budowa\u0107 wi\u0119\u017a, kt\u00f3rej pragn\u0105 klienci.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tutaj <a href=\"https:\/\/oppizi.com\/pl\/pl\/\">Oppizi<\/a>Ulotki s\u0105 rozprowadzane przez ambasador\u00f3w marki ubranych w markowe koszulki i posiadaj\u0105cych wiedz\u0119 na temat produkt\u00f3w i ofert. S\u0105 motywowani, wi\u0119c Twoja kampania ma na celu konwersj\u0119 klient\u00f3w i szerzenie \u015bwiadomo\u015bci marki na szerok\u0105 skal\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcesz dowiedzie\u0107 si\u0119 wi\u0119cej o tym, jak to wszystko dzia\u0142a? Mo\u017ce ci si\u0119 to przyda\u0107: <a href=\"https:\/\/oppizi.com\/pl\/pl\/us\/en\/flyer\/how-easy-is-it-to-manage-a-flyer-distribution-campaign\/\">Jak \u0142atwo jest zarz\u0105dza\u0107 kampani\u0105 dystrybucji ulotek?<\/a><br><strong>\u200d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podoba ci si\u0119 nasza zawarto\u015b\u0107? Dlaczego nie? <\/strong><a href=\"https:\/\/www.linkedin.com\/company\/oppizi\/\"><strong>\u015aled\u017a nas na LinkedIn<\/strong><\/a><strong> aby nigdy nie przegapi\u0107 aktualizacji?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Local marketing strategies to boost brand awareness Local marketing isn\u2019t just reserved for those who have a brick and mortar store; it can help any business looking to establish their brand in a specific geographical location.&nbsp; No longer do businesses have to rely on passing footfall to convert customers because, with the help of smartphones,&#8230;<\/p>","protected":false},"author":8,"featured_media":791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"meta_title":"3 local marketing strategies to increase brand awareness","meta_description":"You want to get your brand noticed, right? Well, local marketing can do just that. Here are three local marketing strategies for you to try.","schema_type":"","footnotes":""},"categories":[110],"tags":[],"channel":[],"class_list":["post-787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"author_meta":{"display_name":"Shelly Parker","avatar":"https:\/\/secure.gravatar.com\/avatar\/5adbc252faae64d73388f384d4adb910be56305abe65462704f45f9d1d0e9ea1?s=96&d=mm&r=g"},"featured_image":"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/03\/60d9932dcc84113cb82eb481_Local-Marketing-blog-28062021.jpg","tags_meta":[],"_links":{"self":[{"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/posts\/787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/comments?post=787"}],"version-history":[{"count":1,"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/posts\/787\/revisions"}],"predecessor-version":[{"id":13976,"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/posts\/787\/revisions\/13976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/media\/791"}],"wp:attachment":[{"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/media?parent=787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/categories?post=787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/tags?post=787"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/oppizi.com\/pl\/pl\/wp-json\/wp\/v2\/channel?post=787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}