{
    "id": 15877,
    "date": "2025-04-30T15:45:18",
    "date_gmt": "2025-04-30T15:45:18",
    "guid": {
        "rendered": "https:\/\/www.oppizi.com\/pt\/blog\/uncategorized\/marketing-to-gen-z\/"
    },
    "modified": "2025-09-29T16:48:56",
    "modified_gmt": "2025-09-29T16:48:56",
    "slug": "marketing-to-gen-z",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/oppizi.com\/pt\/en\/blog\/marketing-trends\/marketing-to-gen-z\/",
    "title": {
        "rendered": "Marketing to Gen Z: How to reach and engage this new generation"
    },
    "content": {
        "rendered": "<p class=\"wp-block-paragraph\">If you\u2019re not thinking about Generation Z yet, it\u2019s time to start. They were born between the mid-1990s and early 2010s. They\u2019ve had smartphones, social media, and internet access their whole lives. Now they\u2019re starting to earn money, and they\u2019re spending it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z is already shaping what the future of business looks like. If you\u2019re not sure how to market to them, you\u2019re not alone. A lot of people are still trying to figure it out.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide will help. You\u2019ll learn what Gen Z cares about, where they spend time, and how to reach them in a way that feels real. We\u2019ll also show how offline marketing can help you stand out, even in a digital world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-gen-z-matters-for-your-brand\">Why Gen Z matters for your brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z makes up more than 30% of the world\u2019s population. In the US alone, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-11-17\/gen-z-has-360-billion-to-spend-trick-is-getting-them-to-buy?embedded-checkout=true\">they control over $360 billion in spending power<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/genz1-1024x784.webp\" alt=\"gen z marketing stat\" class=\"wp-image-14870 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/genz1-1024x784.webp\" alt=\"gen z marketing stat\" class=\"wp-image-14870 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They influence what families buy, what trends go viral, and <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/blog\/offline-marketing\/8-offline-marketing-strategies-that-boost-your-brand\/\">how brands are seen<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They don\u2019t shop the way older generations do. They skip ads. They don\u2019t trust traditional marketing. They care more about reviews, real people, and creators than big campaigns. If you want their attention, you have to earn it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gen-z-vs-millennials-what-s-different\">Gen Z vs millennials: what\u2019s different?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z and millennials may look similar from the outside. They\u2019re both young. They both use social media. But they don\u2019t think or shop the same way. Here\u2019s a simple breakdown:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/genz2-1024x784.webp\" alt=\"gen z vs millennials\" class=\"wp-image-14871 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/genz2-1024x784.webp\" alt=\"gen z vs millennials\" class=\"wp-image-14871 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To connect with Gen Z, you need a new approach. One that matches how they think, what they value, and how they shop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-gen-z-cares-about\">What Gen Z cares about<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z doesn\u2019t just want good products. They want to know the story behind them. They look closely at who they buy from and why it matters. Here\u2019s what they care about most:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-authenticity\">Authenticity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z likes brands that feel real. Not polished. Not perfect. Just honest. Take Duolingo. Their TikTok isn\u2019t slick or scripted. It\u2019s weird, funny, and self-aware. The owl mascot dances, jokes, and keeps up with trends. That unfiltered style works. It feels human.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-transparency\">Transparency<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They want to know how things are made. Who made them. What your values are. Everlane is a good example. They share how much things cost to make and what their factories are like. Gen Z pays attention to that kind of honesty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-impact\">Social impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z wants brands to stand for something and stick to it. Patagonia has done this for years. Their products and marketing all focus on protecting the planet. Gen Z notices when brands live their values, not just talk about them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personalization\">Personalization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They don\u2019t want generic offers. They expect <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/blog\/marketing-fundamentals\/content-marketing-examples\/\">content<\/a> and <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/blog\/sales\/30-tips-to-sell-your-products-faster\/\">products<\/a> that match their tastes. Use quizzes, local deals, and smart messaging to show them you understand who they are and what they like.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-omnichannel-presence\">Omnichannel presence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z moves between <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/blog\/offline-marketing\/how-to-integrate-offline-and-online-marketing-for-better-brand-building\/\">online and offline<\/a> without thinking about it. They scroll TikTok while walking past your shop. They might scan a <a href=\"https:\/\/oppizi.com\/pt\/en\/flyering-portugal\/\">flyer<\/a>, then shop from their phone. The best campaigns meet them in both places.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/Marketing-8-1024x784.webp\" alt=\"what gen z cares about\" class=\"wp-image-14872 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/Marketing-8-1024x784.webp\" alt=\"what gen z cares about\" class=\"wp-image-14872 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Try something like a <a href=\"\/pt\/en\/flyering-portugal\/\">flyer<\/a> with a <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/qr-code-generator\/what-is-a-qr-code\/\">QR code<\/a> that leads to a fun landing page. Or a pop-up event with filters made for social sharing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-reach-gen-z-what-actually-works\">How to reach Gen Z: what actually works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to connect with Gen Z? Here\u2019s what\u2019s working right now:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-short-form-video\">1. Use short-form video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram, YouTube, and TikTok are the most-used platforms by Gen Z. <a href=\"https:\/\/sproutsocial.com\/insights\/gen-z-social-media\/\">89% use Instagram, 84% use YouTube, and 82% are on TikTok<\/a>. They like quick videos that are funny, honest, and feel real. You don\u2019t need to go viral. Just be yourself. Try sharing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Behind-the-scenes clips<\/li>\n\n\n\n<li>Real people using your product<\/li>\n\n\n\n<li>Quick tips or how-to <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/blog\/online-marketing\/video-marketing-guide\/\">videos<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep it short. Make it feel natural. Show some personality.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4-2-1024x784.webp\" alt=\"most used platforms by gen z\" class=\"wp-image-14873 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4-2-1024x784.webp\" alt=\"most used platforms by gen z\" class=\"wp-image-14873 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-partner-with-micro-influencers\">2. Partner with micro-influencers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Big celebrity ads don\u2019t work like they used to. Gen Z listens to creators with smaller, loyal followings. Look for influencers who share your values and speak to a clear group. A trusted voice in a small community often does more than a famous face.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-try-offline-marketing\">3. Try offline marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z might be online all the time, but real-life moments still matter. Flyers, sampling, and pop-ups stand out, especially when they connect to something digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good flyer in the right place can grab attention fast. Add a <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/qr-code-generator\/types-of-qr-codes\/\">QR code<\/a> or an invite to a challenge or <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/blog\/marketing-fundamentals\/guide-to-event-marketing\/\">event<\/a>, and now you\u2019ve got a moment they\u2019ll remember.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi helps brands do this well. You pick your audience, and we handle the printing, targeting, tracking, and delivery. It\u2019s built to be simple and flexible, whether you\u2019re testing one location or scaling across cities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-make-everything-mobile-friendly\">4. Make everything mobile-friendly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z uses their phones for everything. Your content should be easy to see, scroll, and share. That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vertical video<\/li>\n\n\n\n<li>Large text<\/li>\n\n\n\n<li>Fast load times<\/li>\n\n\n\n<li>Clear, eye-catching design<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If it\u2019s hard to use or slow to load, they\u2019ll leave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-let-your-customers-do-the-talking\">5. Let your customers do the talking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z trusts other people more than they trust ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encourage customers to share their experiences. Repost their photos, videos, or reviews. It shows people like your product, and helps others feel part of something.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/genz5-1024x784.webp\" alt=\"how to reach gen z\" class=\"wp-image-14874 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/genz5-1024x784.webp\" alt=\"how to reach gen z\" class=\"wp-image-14874 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-offline-marketing-and-gen-z-a-good-match\">Offline marketing and Gen Z: a good match<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most people think Gen Z only lives online. But real-life moments still matter to them. They like things they can touch, see, or share with friends. That\u2019s where <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/blog\/offline-marketing\/future-of-offline-marketing\/\">offline marketing<\/a> comes in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A skincare brand is launching a new vegan line for Gen Z. Instead of just running social ads, they use Oppizi to hand out flyers near college campuses in Sydney, Auckland, and New York. The flyer has a <a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/qr-code-generator\/guide-to-creating-qr-codes-for-videos\/\">QR code that links to a TikTok challenge<\/a>: \u201cShow us your #freshface routine.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It works. Students notice the flyer, scan the code, join the challenge, and post their own videos. One flyer starts a whole online conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offline campaigns like this can make a real impact if they\u2019re done right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-to-make-offline-marketing-gen-z-friendly\">Tips to make offline marketing Gen Z-friendly:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use bold, fun designs that people want to post online<\/li>\n\n\n\n<li>Add QR codes or filters that unlock extra content<\/li>\n\n\n\n<li>Offer a discount, sample, or early access<\/li>\n\n\n\n<li>Keep the message short and casual<\/li>\n\n\n\n<li>Make it easy to share on social media<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi helps with everything: planning, printing, targeting, and tracking. You just choose your audience. We handle the rest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/qr-code-generator\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/QR-CODES-CTA-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14459 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2024\/11\/QR-CODES-CTA-1024x260.webp\" alt=\"qr code maker\" class=\"wp-image-14459 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mistakes-to-avoid-when-marketing-to-gen-z\">Mistakes to avoid when marketing to Gen Z<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z doesn\u2019t act like past generations. Watch out for these common mistakes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-too-polished-too-perfect\">Too polished? Too perfect?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skip the glossy ads. Gen Z likes content that feels real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> Use natural light, real people, and behind-the-scenes moments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-saying-things-you-don-t-back-up\">Saying things you don\u2019t back up<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They won\u2019t trust brands that just say the right things online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> If you care about a cause, show what you\u2019re doing about it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ignoring-the-real-world\">Ignoring the real world<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Everything is online, but that also makes offline stand out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> Use flyers or samples to lead people to your digital space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-talking-at-them-not-with-them\">Talking at them, not with them<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They want to be part of the conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> Ask questions. Reply to comments. Involve creators they follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-not-letting-gen-z-shape-your-content\">Not letting Gen Z shape your content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They trust people like them, not just brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> Share real stories, customer posts, or short videos made by users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mixed-messages-across-channels\">Mixed messages across channels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your Instagram and website don\u2019t match, they\u2019ll notice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> Keep your tone, design, and message the same everywhere, even in print.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gen Z looks for honesty, purpose, and brands that feel real<\/li>\n\n\n\n<li>They like short videos, influencers, and personal experiences<\/li>\n\n\n\n<li>Offline marketing works, especially with digital tools<\/li>\n\n\n\n<li>Oppizi makes it easy to run flyer campaigns that reach Gen Z<\/li>\n\n\n\n<li>Gen Z isn\u2019t just younger millennials. They expect something better<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14866 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2023\/06\/4272x1084-Oppizi-CTA-copia-1024x260.webp\" alt=\"oppizi ads\" class=\"wp-image-14866 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-marketing-to-gen-z\">FAQs about marketing to Gen Z<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-market-to-gen-z\">How do you market to Gen Z?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Keep it short, visual, and real. Use platforms they already love: TikTok, Instagram, YouTube. Be honest, clear, and socially aware. Gen Z connects with brands that feel human.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mixing digital with real-world experiences (like flyers with QR codes or product samples) makes your message stick.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-makes-marketing-to-gen-z-hard\">What makes marketing to Gen Z hard?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They don\u2019t trust ads easily. If it feels fake or forced, they\u2019ll scroll right past. They want brands that actually care and show it. Trends change fast too, so staying relevant takes effort. It helps to have someone on your team who sees the world the way they do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-kind-of-marketing-works-best-for-gen-z\">What kind of marketing works best for Gen Z?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They listen to people they trust. That means creators, friends, and real customers, not big ads. Short videos, UGC, and campaigns that are fun to share work well. They also like real-world things that lead to digital rewards, like a flyer with a code for a special offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-is-gen-z-in-marketing-terms\">Who is Gen Z in marketing terms?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z includes people born between 1997 and 2012. They grew up with the internet, so they think and shop differently. They care about honesty, diversity, and being part of the conversation. Unlike millennials, they\u2019ve never known a world without smartphones and social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-can-brands-reach-gen-z\">How can brands reach Gen Z?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Go where they are: online and in real life. Think social platforms, campuses, pop-up events, and local spots. Mix offline and online. Don\u2019t just push your product. Invite them to join in. Flyers, samples, or events from Oppizi can grab attention, especially when they lead to something fun or useful online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.oppizi.com\/sign-up\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Flyering-CTA-copia-8-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14771 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/04\/4272x1084-Flyering-CTA-copia-8-1024x260.webp\" alt=\"flyers\" class=\"wp-image-14771 lazyload\"\/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-connect-with-gen-z\">Ready to connect with Gen Z?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn\u2019t have to be hard. Use the right mix of digital and offline tools, and you can build trust that lasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oppizi helps brands run offline campaigns that Gen Z notices. You pick the audience. We handle the rest: printing, targeting, tracking, and more. It\u2019s simple, effective, and made for the way Gen Z connects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/app.oppizi.com\/sign-up\">Start your campaign today<\/a> and see how offline can power up your digital.<\/p>",
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        "rendered": "<p>If you\u2019re not thinking about Generation Z yet, it\u2019s time to start. They were born between the mid-1990s and early 2010s. They\u2019ve had smartphones, social media, and internet access their whole lives. Now they\u2019re starting to earn money, and they\u2019re spending it. Gen Z is already shaping what the future of business looks like. If&#8230;<\/p>",
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    "author": 22,
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        "meta_title": "Marketing to Gen Z Made Simple | Oppizi",
        "meta_description": "Learn how to market to Gen Z with real tips, short videos, and offline strategies that help your brand stand out.",
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