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    "slug": "new-feature-native-shopify-integration-for-direct-mail-audiences",
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    "link": "https:\/\/oppizi.com\/pt\/en\/blog\/release-notes\/new-feature-native-shopify-integration-for-direct-mail-audiences\/",
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        "rendered": "New feature: Native Shopify integration for direct mail audiences"
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        "rendered": "<p class=\"wp-block-paragraph\" id=\"block-418ab7ef-185a-49ca-aff2-3b651cb628db\">Connect your Shopify store to Oppizi and create highly targeted direct mail audiences using your e-commerce data. This new integration enables Shopify store owners to easily leverage purchase history, location, and other key customer attributes to drive more effective direct mail campaigns, all in one place.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-418ab7ef-185a-49ca-aff2-3b651cb628db\">It also marks a key milestone in our mission to make direct mail campaigns more seamless and effective for our users, as part of our long-term vision to integrate Oppizi with the tools our clients already use<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-eeecd533-68bf-4254-96c1-f58165e13c70\">Sync Shopify data to build targeted audiences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-790bedf9-dee8-45a7-a385-76c518be6cd6\">Until now, targeting audiences from Shopify required manual exports, CSV uploads, and additional setup. With Oppizi\u2019s Shopify integration you can now:<\/p>\n\n\n\n<ul id=\"block-7b22bdc4-3cf0-4666-85da-fbd7e5fddae8\" class=\"wp-block-list\">\n<li>Automatically sync customer and order data from Shopify.<\/li>\n\n\n\n<li>Build segmented audiences to target customers based on behaviors, purchases, or lifecycle stage.<\/li>\n\n\n\n<li>Design and launch campaigns with built-in templates and automation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-3159cf50-9b25-4b49-8c47-21fc4f11ccf3\">This integration empowers online merchants to run direct mail as a growth lever, measurable and scalable just like their digital campaigns.&nbsp;<br>See how you can start using your Shopify data to create precise, high-impact audiences:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-d1a06d81-e637-4ad7-9725-ea9bc5bf82df\">Shopify connection options<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-192baa6c-613f-407f-afb2-5995c978987c\">Get started by connecting your Shopify store to Oppizi via one of the following options so you can access your e-commerce data directly:<\/p>\n\n\n\n<ul id=\"block-f314a07f-eaae-4d49-b88e-66e6d34ce18d\" class=\"wp-block-list\">\n<li>Access the Oppizi integrations page, select Shopify, and connect your store.<\/li>\n\n\n\n<li>Or head to the Shopify App Store and link your store to Oppizi<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" id=\"block-2c6f1605-0761-49d7-b2ab-d34aab14658c\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/10\/Shopify-connection-options.png\" alt=\"\" class=\"wp-image-17370 lazyload\" style=\"width:840px;height:auto\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/10\/Shopify-connection-options.png\" alt=\"\" class=\"wp-image-17370 lazyload\" style=\"width:840px;height:auto\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-e90ead55-dc83-44ad-8255-5e4a90f13560\">Audience segmentation using Shopify data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-74225933-678b-48cb-996c-dcc264ccecc1\">Once connected, use your Shopify data to seamlessly build targeted audiences tailored to your campaign goals.<\/p>\n\n\n\n<ul id=\"block-9defd45a-7dd4-49d9-aeaf-69b9c110c1c4\" class=\"wp-block-list\">\n<li>Choose Shopify as a source when creating or segmenting audiences.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\" id=\"block-9406255f-80bd-4bb4-847b-a8abe85cf01d\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/10\/Audience-segmentation-using-Shopify-data.png\" alt=\"\" class=\"wp-image-17371 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/10\/Audience-segmentation-using-Shopify-data.png\" alt=\"\" class=\"wp-image-17371 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<ul id=\"block-cef4b4d6-22e6-40e3-8290-9f2031b4821c\" class=\"wp-block-list\">\n<li>Review available audience fields and apply custom filters to target customers based on criteria like total orders, last order date, city\/region, and more.<\/li>\n\n\n\n<li>Use \u201cAND\u201d \/ \u201cOR\u201d clauses to create complex audience segments.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\" id=\"block-d2c80b49-9e16-44d2-87ee-934808cd859d\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/10\/Audience-settings.png\" alt=\"\" class=\"wp-image-17372 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/10\/Audience-settings.png\" alt=\"\" class=\"wp-image-17372 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-4f73511f-7229-4459-a993-dc31f2ecf7bb\">Audience management<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-93c81cfd-c8cb-4325-9d58-61fbb75f7c2b\">Finalize setup and keep your audiences organized, up-to-date, and ready for future direct mail campaigns.<\/p>\n\n\n\n<ul id=\"block-04ee0096-4b4c-4c8f-a95f-36f3cf75f886\" class=\"wp-block-list\">\n<li>Preview filtered recipients in the summary section before finalizing segments.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\" id=\"block-5db1f83f-2ff9-4abe-8374-a70db126cafe\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/10\/Audience-management.png\" alt=\"\" class=\"wp-image-17373 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/oppizi.com\/wp-content\/uploads\/2025\/10\/Audience-management.png\" alt=\"\" class=\"wp-image-17373 lazyload\"\/><\/noscript><\/figure>\n\n\n\n<ul id=\"block-1bebd1cc-33ad-462e-ab98-360a077c08bb\" class=\"wp-block-list\">\n<li>Save and update segments to automatically sync with the latest Shopify data.<\/li>\n\n\n\n<li>Easily organize segments with the ability to edit, rename, preview, delete, download, or create a campaign directly inside Oppizi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-ada00d2e-0c9e-4bdd-ab5e-c021e6883825\">Connect your Shopify store to Oppizi today\u200b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-e8c7b469-3aa9-450a-921c-a4c1d9230b19\">With this Shopify integration, your direct mail campaigns become more efficient, highly targeted, measurable, and scalable.<br>Experience seamless, connected direct mail campaigns that make offline marketing as strategic and trackable as digital marketing channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>* Product releases and availability may vary by market and are subject to regional differences in the countries where we operate.<\/em><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(0deg,rgb(163,178,220) 0%,rgb(226,224,255) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-022f3a83c7f86a1197e5c707ce5cd8af\" id=\"h-use-your-shopify-data-to-launch-smarter-direct-mail-today\" style=\"color:#273754\">Use your Shopify data to launch smarter direct mail today!<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/oppizi.com\/pt\/en\/us\/en\/get-started\/\">Get started<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>",
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        "rendered": "<p>Oppizi\u2019s new Shopify integration lets store owners automatically sync customer and order data to create highly targeted direct mail audiences using e-commerce insights like purchase history and location. This eliminates manual exports and enables seamless audience segmentation, campaign design, and automation\u2014all within Oppizi. The update marks a major step toward making direct mail as measurable, scalable, and data-driven as digital marketing.<\/p>",
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