United States 
Australia 
United Kingdom 
Canada 
France 
Germany 
Spain 
Belgium 
Netherlands 
New Zealand 
Poland 
Portugal 
Getaround drives 3,000 new riders and reduces CPA by 70% with flyer campaigns
Flyers distributed
New riders acquired
The challenge
Getaround, formerly known as Drivy, has been a pioneer in the car-sharing space for over a decade, with a mission to simplify urban mobility through convenient, affordable, and sustainable transport. As online advertising costs continued to rise, Getaround needed a scalable way to acquire new riders at a lower cost.
They partnered with Oppizi to:
- Lower cost per acquisition vs. digital channels
- Drive first-time rider sign-ups in high-intent locations
- Test offline activations as a scalable acquisition channel
The goal was to drive measurable conversions while keeping CPA under control. With offline marketing largely untapped, Getaround wanted to test whether flyers could deliver growth across key European markets.
Our solution
H2H campaign
Oppizi launched highly targeted flyering campaigns in London. Flyers were distributed hand-to-hand in high-traffic areas and through door-to-door activations on parked cars—placing the offer directly where the need for mobility was strongest.
This approach maximized visibility among urban commuters and car owners while keeping acquisition costs low. Real-time tracking allowed Getaround to measure sign-ups instantly and adapt campaigns for better ROI.
The result
In just 2 months, Getaround proved that offline activations can deliver measurable growth while slashing acquisition costs.
- 277,000 flyers distributed in the UK generated 3,000+ new first-time riders
- Getaround saw a 70% reduction in cost per acquisition compared to digital channels
From 2019 alone, Getaround scaled offline acquisition across the UK, France, and Belgium. By distributing more than 400,000 flyers, the campaigns consistently converted thousands of new riders while cutting CPA, proving offline as a powerful complement to digital growth strategies.
Getaround's campaign results with Oppizi
Flyers distributed
First time riders
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Why it worked
Precision targeting
Flyers were placed directly into the hands of high-intent urban audiences, from daily commuters to car owners, in strategically chosen acquisition zones.
Innovative flyering strategies
Door hangers placed on parked cars ensured stronger contextual relevance and higher visibility.
Scalable execution
Campaigns successfully expanded across three countries while maintaining efficiency and strong ROI.
