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FREE NOW secures 1,268 new customer sign-ups in 3 weeks via Paris flyer campaign
Flyers distributed
Conversion rate
The challenge
Operating in over 100 European cities, FREE NOW is one of Europe’s leading mobility apps, born from a joint venture between BMW and Daimler Mobility. Entering the French market meant facing tough competition from other ride-hailing brands.
FREE NOW wanted a channel that went beyond digital ads—one that could directly reach potential riders in busy urban areas, reinforce their 360° marketing plan, and deliver measurable customer acquisition at scale.
Goals included:
- Build brand awareness in crowded urban markets
- Acquire new riders at launch and beyond
- Deliver a consistent offline presence across multiple French cities
- Track and optimize campaigns in real time
Our solution
H2H campaign
FREE NOW worked with Oppizi to activate targeted flyer distributions in high-traffic zones across France. Brand ambassadors delivered flyers face-to-face in key areas aimed to catch people most likely to use ride-hailing services.
Hand-to-hand flyering created trust through personal interaction and ensured FREE NOW’s offers reached potential riders in the moments they were most likely to convert. Flyers were tracked and coded for attribution, making results transparent and measurable.
The result
Powered by Oppizi, FREE NOW’s offline campaigns delivered measurable customer growth and brand visibility across France.
- In Paris (June 2022), a single campaign distributed 50,645 flyers, generating 1,268 new sign-ups—a 2.51% conversion rate.
- Over 4 years, Oppizi distributed 434,000+ flyers across 6 French cities for FREE NOW, consistently boosting awareness and customer acquisition.
- Real-time tracking allowed FREE NOW to monitor performance, attribute sign-ups, and make data-driven decisions.
For FREE NOW, offline marketing proved to be more than just a brand-building tool—it became a performance channel, delivering sign-ups, ROI, and long-term growth alongside digital campaigns.
FREE NOW's campaign results with Oppizi
Flyers distributed
New sign-ups
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Why it worked
Strategic urban targeting
Distributions took place in transport hubs, business districts, and nightlife areas—reaching riders at the right place and time.
End-to-end execution
From brand ambassadors to reprints, Oppizi managed the entire process, enabling FREE NOW to stay focused on growth while ensuring flawless campaign delivery.
Data-driven tracking
Each flyer campaign was monitored in real time through Oppizi’s platform, giving FREE NOW clear insights into sign-ups and ROI.
