If you're just starting out with a new app, chances are that you're going to need to do quite the marketing push to get the publicity you need to start making money. The trick is to figure out how to do it on a budget. 1. Creëer een online aanwezigheid Social media is, in a lot o
If you're just starting out with a new app, chances are that you're going to need to do quite the marketing push to get the publicity you need to start making money. The trick is to figure out how to do it on a budget.
1. Creëer een online aanwezigheid
Social media is, in a lot of ways, the most powerful marketing presence in the modern world. Having your work visible on platforms like Twitter, Facebook, Instagram, Tiktok, and YouTube is a great first step to finding a consistent customer base. Of course, making good YouTube videos can require a bit of an up-front investment, so you'll probably end up on the production-quality hungry corners of the web.
Moet je op elke sociaal medianetwerk? No, you do not. In fact, if you're just one person you should probably stick to whichever one you like best, or whichever one fits your product the best. For instance, if you're marketing a wellness app, Tiktok is misschien precies waar je wilt zijn, maar een investeringsapp doet het misschien beter op Twitter.
Once you've decided which of the platforms to build on, you'll be laying the groundwork for the rest of your branding by choosing a suitable cover photo and profile picture. If the platform you're using has a contact now button, make sure that you check the email you connected to it often.
Video-inhoud maken
Now you'll need a contentstrategie. Your strategy will depend on your personality, the platform you're using, and the function of your app. Whatever it is, it should be engaging and interesting if you want it to find an audience.
Now that you have a plan, you'll need to post consistently and engage with your following. Most social media platforms promote pages that post consistently above sporadic ones, so this is very important. Engaging with followers will allow you to build a rapport with them and make them feel more comfortable with your app and/or company.
Zodra je app of bedrijf een beetje gegroeid is, kun je gratis analytische tools gaan gebruiken om je toekomstige stappen te helpen strategiseren. Dit alles zal je helpen om het publiek dat je hebt te behouden en uit te breiden.
Sociale-mediabetrokkenheid
2. App Store-optimalisatie gebruiken
App store optimization (ASO) is the process of making sure that your entry in whatever app store you're selling on is built to catch customers. This involves making sure the name of your app is descriptive and has the relevant keywords. It also involves making sure your app previews (screenshots and videos) help potential customers see the value in your app.
Dit is allemaal veel eenvoudiger dan je zou verwachten. Het moeilijkste deel is het uitzoeken van de juiste zoekwoorden om je app voor de ogen te krijgen van de mensen die ernaar op zoek zijn. Er zijn een paar verschillende methoden om dit te doen, maar de beste manier om concurrentie te vermijden is het gebruik van long-tail zoekwoorden.
The term long-tail keyword does not, as it might seem at face value, mean a keyword that uses a lot of words. Rather, long-tail keywords are keywords that get fewer than a few hundred searches each month. This might seem counterintuitive since it means there will be fewer eyes on your listing. However, because you're playing to a more specific audience, the people who see your app will be more likely to click on it.
Trefwoorden gebruiken
De volgende stap is ervoor zorgen dat je pagina een goede beschrijving en previews heeft. De beschrijving is de plek waar je de app echt kunt verkopen, dus functies, getuigenissen en dat soort dingen horen hier allemaal thuis.
Zorg ervoor dat je screenshots van hoge kwaliteit zijn. Als je ze op hetzelfde apparaat maakt als waarop je ze uploadt naar de website, kan dit helpen, afhankelijk van het apparaat. Korrelige foto's of overlays die belangrijke tekst verbergen zijn een no-no en zullen veel gebruikers afschrikken nog voor ze de kans krijgen om te zien wat je app kan doen.
Adding a video works differently depending on whether you use the apple store or the Google Play store. The Apple Store will ask you to upload a video, while the Google Play store will want you to link a video on YouTube. Remember that Apple Store videos autoplay, so you'll want to be quick and to the point.
You can also link this app to other apps you've created. If customers like your old work they'll be more likely to give your new stuff a shot.
De Apple winkel
Tot slot kun je je gebruikerservaring verbeteren door te reageren op beoordelingen die mensen geven aan je app, door goede beoordelingen te bedanken of slechte beoordelingen op te volgen zodat je de problemen die ze melden kunt oplossen.
Net als wanneer je je sociale media volgt, zal dit je klanten helpen om zich goed te voelen over het steunen van jou, omdat het laat zien dat je betrokken bent bij het verbeteren van je product en luistert naar je zorgen. Dit zou mensen ook moeten aanmoedigen om je goede beoordelingen te geven, waardoor mensen zich veiliger voelen om een gokje te wagen met je app.
ASO: Soorten en tools
3. Actief zijn op forums
When you made your app, you became an expert on something. Go to Quora or Reddit, where people are asking questions that you are uniquely situated to answer, then plug your app. Most people don't mind if you do this as long as you hun vragen beantwoorden effectively and aren't too pushy about it.
You may even find situations where the answer to someone's problem is your app. If they try it and have a good experience, they might post back telling the rest of the community, which can help get you a lot of new customers.
This isn't nearly as big of a commitment as social media, and you can promote your work while genuinely helping other people which feels a lot better than other kinds of marketing for sure.
Vraag en antwoord forums
4. Printmarketing
A lot of people think print marketing is dead, but if you've ever been to a coffee shop where the first visible wall in the building is plastered with posters for various local products and services then you know that death means nothing to the old gods of glossy paper and printer ink.
However, since you likely have a small marketing budget, the old gods of glossy paper have probably forsaken you and your best bet is likely to use the equally old but significantly less flashy normal, matte paper and black-and-white ink from your roommate's HP Office Jet Pro.
Hoewel je bereik met gedrukte flyers beperkt zal zijn, kun je ze wel gebruiken om bekendheid te geven aan je app. Je kunt ze uitdelen aan mensen op straat of op de stoep leggen, maar de meest kosteneffectieve manier om ze te gebruiken is waarschijnlijk om ze uit te delen aan lokale bedrijven en universiteiten. Dit drukt de prijs van het drukken van nieuwe flyers en bespaart het werk van het uitdelen.
Klik om een demoversie te reserveren
Houd er rekening mee dat het in sommige delen van de wereld illegaal is om flyers op de voorruit van geparkeerde auto's te plakken. Veel mensen die dit proberen als ze voor het eerst flyeren, krijgen uiteindelijk een boete. Dit is het tegenovergestelde van gratis marketing, omdat je geld moet betalen en het waarschijnlijk geheim wilt houden.
Vliegers zijn misschien low-tech, maar je kunt er een QR-code op zetten voor eenvoudige toegang tot je vermelding in de app store of je website. Ze kunnen ook een beschrijving van je diensten bevatten om de aandacht te trekken van mensen die op zoek zijn naar een dienst zoals jij die aanbiedt.
Oppizi flyer verspreiding
5. Gastpost
Als je app er eenmaal is, kun je op zoek gaan naar blogs die onderwerpen hebben die gerelateerd zijn aan je app en vragen of je de kans krijgt om er een gastbericht over te schrijven. Veel blogs zijn welwillend tegenover dit idee, omdat het meestal gratis inhoud voor hen betekent, samen met wat van dat zoete, zoete Google AdSense-geld.
Your guest post should be simple, to the point, and give readers an idea of how your app can help them. If you are able to do this, then it's likely that you can get a significant number of people on board with your app very quickly, as the blog likely already has some following (or at least a place on Google's rankings) and people are much more likely to trust sites that they already know and has recommendations.
You can also be a guest on podcasts if that's more your jam. Finding a podcast that's about the field relevant to your app might be difficult, but once you've found one a lot of podcasts will likely be willing to do at least a short interview with you if you approach them nicely and they find your app interesting.
Gastbijdrage: Feiten
6. Micro-influencers
Een beroemde influencer is far out of your $0 budget. That's fine. There are plenty of people who have considerable fanbases but aren't full-fledged influencers, and for an app just starting out getting the word out to an audience of say, four-thousand people can be a godsend.
You can contact people with smaller followings who cover topics relevant to your app and offer to let them have a full version of the app to use for free if they review it and post something about it on their social media platforms. While you might not be able to pay them just yet, they get content out of the exchange and you get good publicity, especially if you've developed an exceptional app.
If you're making a for-profit app, then the goal is most likely that eventually, you can pay these people for the time that they spend reviewing your product. They deserve the money! However, at this point, you kind of have to take what you can get and hope that someday you can repay them for the favor.
Invloedrijke marketing
7. E-mails
Je denkt misschien dat je weet waar dit heen gaat. Massa e-mail lists are fantastic for marketing. Wrong! You probably don't have enough people who care about your app yet to start an informative email list, and any email list you send to a large number of people hoping that one of them responds will probably just be sent to their spam folder.
Instead, you can turn your normal correspondences with friends, family, and work acquaintances into marketing by adding an email signature that links to your app. This may seem like it would be annoying, but email signatures are pretty easy to ignore, so most people won't mind, and people who want to support you will probably be happy to download it.
E-mailmarketing
8. Een goede app hebben
This may seem like a given, but as anyone who has ever studied marketing will tell you word of mouth is the most powerful form of marketing. Real people telling their real-life friends about an app that has genuinely helped them will always be a more powerful way of finding new customers than anything else. That's why it's critical to have an excellent product.
If the problem that your app addresses are the kind of thing that comes up in conversation often (meditation, banking, entertainment) then people will bring it up naturally without needing to be prompted if they feel like the app has some relevance to the situation. If it's a great app, this will be a positive thing. If it isn't, the best-case scenario is that they forget what it's called.
Klik om een demoversie te reserveren
Kwaliteit zal je ook helpen om klanten te behouden, want mensen die het gevoel hebben dat je app aan hun behoeften voldoet, zullen er meestal herhaaldelijk naar terugkeren zonder mogelijke alternatieven te hoeven overwegen. Het zal ook helpen bij het verspreiden van je app, omdat ze hun vrienden erover zullen vertellen.
While it's nigh-impossible to make a perfect app with no bugs, you can treat customer complaints seriously and come out with regular updates to keep your customers happy. Doing this will increase their positive associations with your brand.
Statistieken over app-ontwikkeling
