If you're just starting out with a new app, chances are that you're going to need to do quite the marketing push to get the publicity you need to start making money. The trick is to figure out how to do it on a budget. 1. Créer une présence en ligne Social media is, in a lot of w
If you're just starting out with a new app, chances are that you're going to need to do quite the marketing push to get the publicity you need to start making money. The trick is to figure out how to do it on a budget.
1. Créer une présence en ligne
Social media is, in a lot of ways, the most powerful marketing presence in the modern world. Having your work visible on platforms like Twitter, Facebook, Instagram, Tiktok, and YouTube is a great first step to finding a consistent customer base. Of course, making good YouTube videos can require a bit of an up-front investment, so you'll probably end up on the production-quality hungry corners of the web.
Avez-vous besoin d'être présent sur tous les réseau de médias sociaux? No, you do not. In fact, if you're just one person you should probably stick to whichever one you like best, or whichever one fits your product the best. For instance, if you're marketing a wellness app, Tiktok peut être exactement là où vous voulez être, mais une application d'investissement peut être plus efficace sur Twitter.
Once you've decided which of the platforms to build on, you'll be laying the groundwork for the rest of your branding by choosing a suitable cover photo and profile picture. If the platform you're using has a contact now button, make sure that you check the email you connected to it often.
Création de contenu vidéo
Now you'll need a stratégie de contenu. Your strategy will depend on your personality, the platform you're using, and the function of your app. Whatever it is, it should be engaging and interesting if you want it to find an audience.
Now that you have a plan, you'll need to post consistently and engage with your following. Most social media platforms promote pages that post consistently above sporadic ones, so this is very important. Engaging with followers will allow you to build a rapport with them and make them feel more comfortable with your app and/or company.
Une fois que votre application ou votre entreprise s'est un peu développée, vous pouvez commencer à utiliser des outils d'analyse gratuits pour vous aider à élaborer des stratégies pour l'avenir. Tout cela vous aidera à conserver votre public et à l'élargir.
Engagement dans les médias sociaux
2. Utiliser l'optimisation de l'App Store
App store optimization (ASO) is the process of making sure that your entry in whatever app store you're selling on is built to catch customers. This involves making sure the name of your app is descriptive and has the relevant keywords. It also involves making sure your app previews (screenshots and videos) help potential customers see the value in your app.
Tout cela est beaucoup plus simple que vous ne le pensez. Le plus difficile sera de trouver les bons mots-clés pour que votre application soit vue par les personnes qui la recherchent. Il existe plusieurs méthodes pour y parvenir, mais la meilleure façon d'éviter la concurrence est d'utiliser les mots-clés suivants mots-clés à longue traîne.
The term long-tail keyword does not, as it might seem at face value, mean a keyword that uses a lot of words. Rather, long-tail keywords are keywords that get fewer than a few hundred searches each month. This might seem counterintuitive since it means there will be fewer eyes on your listing. However, because you're playing to a more specific audience, the people who see your app will be more likely to click on it.
Utilisation de mots-clés
L'étape suivante consiste à s'assurer que votre page comporte une bonne description et des aperçus. La description est l'endroit où vous pouvez vraiment vendre l'application, donc les caractéristiques, les témoignages et d'autres choses de ce genre y ont leur place.
Veillez à ce que vos captures d'écran soient de haute qualité. Les prendre sur le même appareil que celui sur lequel vous les téléchargez sur le site web peut être utile, selon l'appareil. Les photos granuleuses ou les incrustations qui masquent le texte important sont à proscrire et décourageront de nombreux utilisateurs avant même qu'ils n'aient eu l'occasion de voir ce que votre application peut faire.
Adding a video works differently depending on whether you use the apple store or the Google Play store. The Apple Store will ask you to upload a video, while the Google Play store will want you to link a video on YouTube. Remember that Apple Store videos autoplay, so you'll want to be quick and to the point.
You can also link this app to other apps you've created. If customers like your old work they'll be more likely to give your new stuff a shot.
L'Apple Store
Enfin, vous pouvez améliorer l'expérience de l'utilisateur en répondant aux commentaires des utilisateurs sur votre application, soit en remerciant les bons commentaires, soit en donnant suite aux mauvais commentaires afin de résoudre les problèmes qu'ils signalent.
Comme lorsque vous suivez vos followers sur les médias sociaux, cela aidera vos clients à se sentir bien en vous soutenant, car cela montre que vous êtes impliqué dans l'amélioration de votre produit et que vous êtes à l'écoute de vos préoccupations. Cela devrait également encourager les gens à vous donner de bonnes notes, ce qui peut les rassurer et leur permettre de tenter leur chance avec votre application.
ASO : Types et outils
3. Être actif sur les forums
When you made your app, you became an expert on something. Go to Quora or Reddit, where people are asking questions that you are uniquely situated to answer, then plug your app. Most people don't mind if you do this as long as you répondre à leurs questions effectively and aren't too pushy about it.
You may even find situations where the answer to someone's problem is your app. If they try it and have a good experience, they might post back telling the rest of the community, which can help get you a lot of new customers.
This isn't nearly as big of a commitment as social media, and you can promote your work while genuinely helping other people which feels a lot better than other kinds of marketing for sure.
Forums de questions-réponses
4. Marketing imprimé
A lot of people think print marketing is dead, but if you've ever been to a coffee shop where the first visible wall in the building is plastered with posters for various local products and services then you know that death means nothing to the old gods of glossy paper and printer ink.
However, since you likely have a small marketing budget, the old gods of glossy paper have probably forsaken you and your best bet is likely to use the equally old but significantly less flashy normal, matte paper and black-and-white ink from your roommate's HP Office Jet Pro.
Bien que la portée des dépliants imprimés soit limitée, vous pouvez les utiliser pour faire connaître votre application. Vous pouvez les distribuer dans la rue ou les laisser sur le pas de la porte, mais la façon la plus rentable de les utiliser sera probablement de les distribuer aux entreprises et aux universités locales. Cela permet de réduire le coût d'impression de nouveaux prospectus et d'économiser le travail de distribution.
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N'oubliez pas que dans certaines régions du monde, il est illégal d'apposer des prospectus sur le pare-brise des voitures en stationnement. Beaucoup de gens essaient de le faire lorsqu'ils commencent à distribuer des prospectus et finissent par se voir infliger une amende, ce qui est à l'opposé du marketing gratuit car vous devez payer de l'argent et vous voulez probablement garder le secret.
Les mouches sont peut-être peu techniques, mais vous pouvez y apposer un code QR pour faciliter l'accès à votre liste sur le magasin d'applications ou à votre site web. Ils peuvent également contenir une description de vos services afin d'attirer l'attention des personnes susceptibles de rechercher un service tel que celui que vous proposez.
Distribution de dépliants Oppizi
5. Postes d'invités
Une fois que votre application est disponible, vous pouvez rechercher des blogs dont les sujets sont en rapport avec votre application et leur demander d'écrire un article invité à ce sujet. De nombreux blogs sont favorables à cette idée, car elle leur apporte généralement un contenu gratuit ainsi qu'une partie de l'argent de Google AdSense.
Your guest post should be simple, to the point, and give readers an idea of how your app can help them. If you are able to do this, then it's likely that you can get a significant number of people on board with your app very quickly, as the blog likely already has some following (or at least a place on Google's rankings) and people are much more likely to trust sites that they already know and has recommendations.
You can also be a guest on podcasts if that's more your jam. Finding a podcast that's about the field relevant to your app might be difficult, but once you've found one a lot of podcasts will likely be willing to do at least a short interview with you if you approach them nicely and they find your app interesting.
Article invité : Les faits
6. Les micro-influenceurs
Embauche d'un célèbre influenceur is far out of your $0 budget. That's fine. There are plenty of people who have considerable fanbases but aren't full-fledged influencers, and for an app just starting out getting the word out to an audience of say, four-thousand people can be a godsend.
You can contact people with smaller followings who cover topics relevant to your app and offer to let them have a full version of the app to use for free if they review it and post something about it on their social media platforms. While you might not be able to pay them just yet, they get content out of the exchange and you get good publicity, especially if you've developed an exceptional app.
If you're making a for-profit app, then the goal is most likely that eventually, you can pay these people for the time that they spend reviewing your product. They deserve the money! However, at this point, you kind of have to take what you can get and hope that someday you can repay them for the favor.
Marketing d'influence
7. Les courriels
Vous pensez peut-être savoir où cela va vous mener. La messe courriel lists are fantastic for marketing. Wrong! You probably don't have enough people who care about your app yet to start an informative email list, and any email list you send to a large number of people hoping that one of them responds will probably just be sent to their spam folder.
Instead, you can turn your normal correspondences with friends, family, and work acquaintances into marketing by adding an email signature that links to your app. This may seem like it would be annoying, but email signatures are pretty easy to ignore, so most people won't mind, and people who want to support you will probably be happy to download it.
Marketing par courrier électronique
8. Avoir une bonne application
This may seem like a given, but as anyone who has ever studied marketing will tell you word of mouth is the most powerful form of marketing. Real people telling their real-life friends about an app that has genuinely helped them will always be a more powerful way of finding new customers than anything else. That's why it's critical to have an excellent product.
If the problem that your app addresses are the kind of thing that comes up in conversation often (meditation, banking, entertainment) then people will bring it up naturally without needing to be prompted if they feel like the app has some relevance to the situation. If it's a great app, this will be a positive thing. If it isn't, the best-case scenario is that they forget what it's called.
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La qualité vous aidera également à fidéliser vos clients, car les personnes qui ont l'impression que votre application répond à leurs besoins y reviendront généralement à plusieurs reprises sans avoir besoin d'envisager d'autres solutions. Elle contribuera également à faire connaître votre application, car les utilisateurs en parleront à leurs amis.
While it's nigh-impossible to make a perfect app with no bugs, you can treat customer complaints seriously and come out with regular updates to keep your customers happy. Doing this will increase their positive associations with your brand.
Statistiques sur le développement d'applications
