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BCHEF gains 300+ new customers in 2 weeks with multi-city flyering campaign
Flyers distributed
Conversion rate
The challenge
BCHEF, a French fast-casual restaurant chain with 60+ locations, was opening new locations in Lille and Paris. Each launch came with the same challenge: filling seats fast and making a strong first impression in competitive neighborhoods.
With these campaigns, BCHEF sought to:
- Drive foot traffic during grand opening weeks
- Build awareness in local communities beyond digital ads
- Reach the right people in the right places, with offers compelling enough to convert
BCHEF needed a solution that went beyond traditional offline tactics; something measurable, targeted, and effective at street level.
Our solution
H2H campaign
Oppizi ran targeted flyer distributions in high-traffic zones near each new restaurant. Brand ambassadors engaged passersby on-site, delivering flyers with promotional offers.
Hand-to-hand distribution allowed BCHEF to directly engage the community, create awareness quickly, and drive immediate action.
D2D campaign
Flyers were also delivered directly to households in nearby neighborhoods. This ensured BCHEF reached local residents who might not pass through high-traffic areas but were highly likely to visit a restaurant close to home.
Door-to-door distribution helped built community awareness and captured customers who valued convenience and proximity.
The result
In just two weeks across Paris and Lille, 12,600+ flyers were distributed, generating 300+ new customers, with nearly 50% redeeming the offer within a week. In addition, this campaign:
- Drove an immediate surge in in-store engagement and foot traffic during grand openings
- Proved offline activation to be both cost-effective and scalable, making it an ideal solution for time-sensitive restaurant launches
Since then, Oppizi has supported BCHEF with multiple new city launches, distributing 70,000+ flyers in total and continuing to deliver strong results across France.
For BCHEF, offline marketing became a performance channel—timely, targeted, and directly measurable, complementing digital campaigns to drive real-world results.
BCHEF's campaign results with Oppizi
Flyers distributed
New customers acquired
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Why it worked
Real-time performance tracking
BCHEF monitored campaign metrics via Oppizi’s platform, enabling adjustments and measurable ROI.
Targeted local reach
Flyers were distributed in high-traffic zones near each restaurant, reaching the right audience at the right time.
Face-to-face engagement
Brand ambassadors created trust and excitement, encouraging immediate action and in-store visits.
