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Marley Spoon scales customer acquisition in Australia with 3.6M flyers distributed
Flyers distributed
Customers acquired
The challenge
Marley Spoon makes cooking simple with fresh, 30-minute meal kits delivered straight to people’s doors. Although their online presence was strong, Marley Spoon wanted to maximize customer acquisition by blending digital and offline marketing channels.
The challenge was ambitious, as they sought to:
- Boost brand visibility in key urban areas
- Drive measurable new customer acquisitions
- Support online campaigns with offline activations
- Promote Marley Spoon’s mission of making cooking stress-free and enjoyable
Marley Spoon needed a strategy that could consistently deliver results while staying true to their brand values.
Our solution
H2H campaign
Campaigns targeted busy professionals and families, reaching them in high-footfall areas and residential neighborhoods for maximum relevance.
Meeting potential customers in their daily environments with a clear, tangible message not only supported digital campaigns but also accelerated growth through direct offline acquisition.
The result
Since partnering with Oppizi in 2017, Marley Spoon has distributed over 3.6 million flyers across 13 campaigns over six years, generating approximately 3,679 new customers. For Marley Spoon, this sustained offline presence has significantly increased brand awareness and directly supported ongoing customer acquisition, demonstrating that strategically executed premium offline marketing can effectively complement digital campaigns.
Marley Spoon's campaign results with Oppizi
Flyers distributed
Customers acquired
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Why it worked
Long-term partnership
A sustained offline strategy ensured consistent visibility and reliable results year after year.
Data-driven optimization
Marley Spoon monitored campaign performance in real time via Oppizi’s dashboard, tracking progress across key KPIs.
Relevant messaging
Campaigns highlighted the simplicity and convenience of Marley Spoon’s meal kits, directly appealing to their target audience.
