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How Chipotle drove 550 in-store purchases in 4 weeks with targeted flyer distribution
Flyers distributed
In-store orders placed
The challenge
Chipotle, the globally recognized fast-casual brand, was expanding in France with new locations in Paris and Lyon. To make an impact in crowded urban neighborhoods, they needed a smarter way to stand out and drive in-store traffic beyond just running more digital ads.
The goals were clear:
- Drive foot traffic to four restaurant locations, including recent openings
- Build brand awareness in highly competitive areas
- Reach key local audiences like students and families
- Move beyond traditional offline tactics that lacked targeting and trackability
Chipotle wanted an offline solution that worked like digital—precise, measurable, and scalable—while delivering real-world results where it counts.
Our solution
H2H campaign
10,000 flyers distributed by trained brand ambassadors near restaurant zones.
This approach captured attention in the moment and encouraged immediate in-store visits.
D2D campaign
19,000 flyers delivered to mailboxes in selected neighborhoods with high potential.
This method ensured broader awareness and extended reach beyond foot traffic.
The result
In just four weeks, the campaign delivered measurable impact, proving that offline marketing, when done right, can drive real-world results at scale.
- 550+ new in-store purchases across four locations
- Increased brand visibility in key neighborhoods with high foot traffic
- Validated offline as a scalable, ROI-positive acquisition channel alongside digital
For Chipotle, offline marketing is no longer just a top-of-funnel play. With the right strategy and tools, it becomes a performance channel—measurable, targeted, and just as powerful as digital.
Chipotle’s campaign results with Oppizi
Flyers distributed
In-store orders placed
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Why it worked
Precision targeting
Distribution zones were selected using proximity and demographic data to reach the most relevant audiences.
Live tracking
Chipotle had real-time visibility into flyer redemptions and campaign performance via Oppizi’s platform.
Clear offer, low friction
A simple “Buy One, Get One Free” incentive made it easy for customers to engage and easy for Chipotle to measure results.
