How Chipotle drove 550 in-store purchases in 4 weeks with targeted flyer distribution
Chipotle, the iconic Mexican fast-casual brand active in France since 2012, partnered with Oppizi to boost local restaurant traffic and brand visibility in key neighborhoods across Paris and Lyon. As part of its wider growth strategy, Chipotle was looking for a scalable offline marketing solution to complement its digital efforts—and drive tangible, in-store conversions.
Flyers distributed
In-store purchases
Restaurant locations
Standing out in crowded new neighborhoods
Chipotle, the globally recognized fast-casual brand, was expanding in France with new locations in Paris and Lyon. To make an impact in crowded urban neighborhoods, they needed a smarter way to stand out and drive in-store traffic beyond just running more digital ads.
Chipotle wanted an offline solution that worked like digital—precise, measurable, and scalable—while delivering real-world results where it counts.
- 01Drive foot traffic to four restaurant locations, including recent openings
- 02Build brand awareness in highly competitive areas
- 03Reach key local audiences like students and families
- 04Move beyond traditional offline tactics that lacked targeting and trackability
- Target geographyParis & Lyon, France
Hand to hand (H2H)
Strategy
10,000 flyers distributed by trained brand ambassadors near restaurant zones.
Why it was chosen
This approach captured attention in the moment and encouraged immediate in-store visits.
In just four weeks, the campaign delivered measurable impact, proving that offline marketing, when done right, can drive real-world results at scale.
Flyers distributed
In-store purchases
Restaurant locations
550+ new in-store purchases across four locations
Increased brand visibility in key neighborhoods with high foot traffic
Validated offline as a scalable, ROI-positive acquisition channel alongside digital
Why it worked
Precision targeting
Distribution zones were selected using proximity and demographic data to reach the most relevant audiences.
Live tracking
Chipotle had real-time visibility into flyer redemptions and campaign performance via Oppizi’s platform.
Clear offer, low friction
A simple “Buy One, Get One Free” incentive made it easy for customers to engage and easy for Chipotle to measure results.
Offline that performs like digital
By distributing 29,000 trackable flyers across four locations in just four weeks, Chipotle turned offline marketing into a precise, measurable acquisition channel — with 550+ in-store purchases attributed directly to the campaign.
Done right, offline marketing performs like digital — precise, measurable, and scalable.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.