Direct Mail that performs like a growth channel

Oppizi offers two direct mail services through one platform: Addressed Direct Mail (ADM) for household-level targeting and personalization, and Every Door Direct Mail (EDDM) for reaching entire neighborhoods at scale. Both include campaign planning, audience targeting, creative design, printing, delivery, and performance tracking, all managed through Oppizi OS.

Direct mail campaign costs depend on volume, targeting, format, and geography. Oppizi's EDDM calculator lets you estimate costs before you commit, and addressed campaigns are priced based on audience size and campaign complexity. Oppizi delivers direct mail services at a cost designed to compete with, and often beat, digital CAC for the same acquisition goals. All printing and delivery costs are included in the price.

Oppizi campaigns average a 4.4% response rate, compared to 0.12% for email. Targeted Addressed Direct Mail to high-intent household lists can achieve 5–9%. Every Door Direct Mail typically reaches 1–5%. Response rates improve significantly with AI-optimized creative, precise audience targeting, and repeated exposure, all built into Oppizi OS.

Oppizi tracks direct mail ROI through promo codes, QR codes, unique URLs, and CRM integrations. The Oppizi OS dashboard shows real-time delivery, scan rates, and conversions, allowing you to calculate cost per acquisition and compare it against other channels. Oppizi also supports test and control methodologies to isolate incremental impact.

Addressed Direct Mail (ADM) targets specific households by name using first-party data, third-party data, or lookalike modeling, best for acquisition, lifecycle campaigns, and personalization. Every Door Direct Mail (EDDM) reaches all households in a postal route without an address list, best for local awareness and neighborhood saturation. Oppizi supports both through the same platform.

With Oppizi OS, campaigns can be set up in minutes. EDDM typically delivers within 7–14 business days. Addressed Direct Mail timelines vary based on production and volume. Oppizi handles all printing, fulfillment, and delivery coordination, so your team focuses on strategy while the platform manages logistics end to end.

Yes. Oppizi OS supports test and control methodologies, allowing teams to test different creative, offers, audiences, and geographies simultaneously. Results are reported in a unified dashboard so you can identify what drives the best response and scale it, applying the same optimization discipline to direct mail that digital teams apply to paid ads.

Oppizi's direct mail campaigns achieve an average 1.55% conversion rate and $18.14 cost per acquisition, consistently outperforming paid social and search for local customer acquisition. Across 12+ countries, Oppizi has tracked over 335,000 direct mail conversions for brands including DoorDash, HelloFresh, and UberEats, all measured in real time through Oppizi OS using QR codes, unique URLs, and promo code attribution.