Direct Mail that performs like a growth channel

Oppizi offers three direct mail services through one platform: addressed direct mail for household-level targeting and personalization, Every Door Direct Mail for reaching entire postal routes at scale, and shared mail, a cooperative format where your offer is delivered with other non-competing advertisers in a single package. All three include planning, targeting, creative, printing, delivery, and performance tracking in Oppizi OS.

Shared mail is a direct mail format where your offer is delivered to households in the same package as other non-competing advertisers, rather than in its own envelope. Because printing and postage are split across several advertisers, cost per household is the lowest of any mail format Oppizi runs. It is bought by ZIP code and carrier route with no address list required, which makes it a strong fit for local offers, multi-location brands, and always-on neighborhood presence.

Direct mail campaign costs depend on volume, targeting, format, and geography. Shared mail carries the lowest cost per household because production and postage are split across advertisers; addressed mail costs more and buys precision. Oppizi's Every Door Direct Mail calculator lets you estimate before you commit, and all printing and delivery costs are included in the price. Oppizi prices direct mail to compete with, and often beat, digital CAC.

Oppizi campaigns average a 4.4% response rate, compared to 0.12% for email. Targeted Addressed Direct Mail to high-intent household lists can achieve 5–9%. Every Door Direct Mail typically reaches 1–5%. Response rates improve significantly with AI-optimized creative, precise audience targeting, and repeated exposure, all built into Oppizi OS.

Oppizi tracks direct mail ROI through promo codes, QR codes, unique URLs, and CRM integrations. The Oppizi OS dashboard shows real-time delivery, scan rates, and conversions, allowing you to calculate cost per acquisition and compare it against other channels. Oppizi also supports test and control methodologies to isolate incremental impact.

Choose addressed direct mail when you have a list and want household-level personalization. It is the strongest option for acquisition and lifecycle campaigns. Choose Every Door Direct Mail when you want full saturation of a postal route without a list. Choose shared mail when reach per dollar matters most and your offer works next to other local advertisers. Oppizi runs all three in one platform, so campaigns can mix formats by market.

With Oppizi OS, campaigns can be set up in minutes. EDDM typically delivers within 7–14 business days. Addressed Direct Mail timelines vary based on production and volume. Oppizi handles all printing, fulfillment, and delivery coordination, so your team focuses on strategy while the platform manages logistics end to end.

Yes. Oppizi OS supports test and control methodologies, allowing teams to test different creative, offers, audiences, and geographies simultaneously. Results are reported in a unified dashboard so you can identify what drives the best response and scale it, applying the same optimization discipline to direct mail that digital teams apply to paid ads.

Oppizi's direct mail campaigns achieve an average 1.55% conversion rate and $18.14 cost per acquisition, consistently outperforming paid social and search for local customer acquisition. Across 12+ countries, Oppizi has tracked over 335,000 direct mail conversions for brands including DoorDash, HelloFresh, and UberEats, all measured in real time through Oppizi OS using QR codes, unique URLs, and promo code attribution.