The letterbox is the one place nobody scrolls past

Three, on one platform. Addressed Direct Mail (ADM) posts to named households and businesses, built from your own customer file, B2B records, or lookalike modelling. Partially Addressed Mail posts to the household instead of a named person, targeted geo-demographically at postcode level, so you reach lookalike homes without a list. Door Drops, delivered through Royal Mail Door to Door®, send unaddressed pieces to every letterbox in the residential and business areas you select, with no address list involved. Audience planning, artwork, print, distribution, and response tracking are included in all three, and everything is managed in Oppizi OS.

It depends on volume, format, how tight the targeting is, and how much of the country you want covered, so our team quotes each campaign rather than publishing a flat rate. Print and distribution sit inside that price, with nothing bolted on later. Most teams judge the quote against the cost per acquisition they currently pay online, and that is the benchmark we set out to beat.

UK door drops average a 0.3% response rate. Addressed mail rises to 1% on a cold list and 6.3% to existing customers, per the JICMAIL Response Rate Tracker, full-year 2025, across 4,939 campaigns. Sharper audiences, stronger creative, and a second exposure move all of those numbers, which is why testing sits at the centre of Oppizi OS rather than at the end of it.

Every piece carries a route back to you: a promo code, a QR code, or a unique landing page. The Oppizi OS dashboard shows delivery, scans, and conversions as they happen, so cost per acquisition sits alongside your other channels instead of arriving weeks later. Audience files come in by CSV or secure SFTP, and test and control groups separate what the campaign actually caused from everything else you are running.

ADM goes to named people at named addresses, built from your customer file, B2B data, or lookalike modelling, which makes it the stronger option for acquisition, personalisation, and win-backs. Partially Addressed Mail sits between the two: no names and no list, but postcode-level geo-demographic targeting, so you are not covering a whole town indiscriminately. A door drop needs no list at all: the piece reaches every letterbox on the delivery rounds you have chosen, which suits local awareness and full coverage of a town. All three run from the same account and report into the same dashboard.

Setting one up in Oppizi OS takes minutes. Door drops typically deliver within 7 to 14 working days. Addressed campaigns depend on print volume and how much personalisation is involved. We coordinate print, fulfilment, and distribution, so the brief and the artwork are the only things left on your side.

Yes, and you should. Oppizi OS supports test, control, and holdout groups, so two offers, two audiences, or two creative routes can go out at once. Everything reports into one dashboard, which makes the winner obvious and easy to scale in the same quarter. It is the discipline your paid media team already works to, applied to something physical.

Across the UK we have distributed more than 25 million leaflets for brands including DoorDash, HelloFresh, and Uber Eats, every one of them measured live in Oppizi OS through QR codes, unique URLs, and promo code attribution.