Digital keeps getting dearer
Every paid order costs more than the last, and the margin comes off the same plate
Restaurants & QSR
Fill tables and win the postcodes around every site
Put your menu through nearby letterboxes and your offer into people's hands on the high street, so local customers order for the first time, come back, and cost you less than an aggregator does.
A busy feed does not fill a dining room
Restaurant growth comes down to turning local attention into profitable orders, and rising media costs, delivery-app commissions, and one-time customers all pull the other way.
Impressions, not covers
Views and clicks look healthy while bookings and orders stay flat
Nobody local knows you yet
Without repeat exposure in the surrounding streets, awareness never builds past your regulars
One order and gone
First-time customers rarely come back on their own, whatever the app dashboard suggests
What UK restaurant and QSR teams run with Oppizi
Reach nearby households cheaplyCover the households inside your delivery radius at a fixed cost per piece. QR codes and unique offer codes come as standard, so every scan ties back to a first order. Every piece is attributed, so the cost of each new customer is visible as the campaign runs.
Oppizi OS
Brief, book, and measure it all in Oppizi OS
Choose your postcodes, brief print, book distribution, and read the results in one platform, or just ask Copilot. AI points out the streets worth your budget, refines targeting and tunes creative mid-campaign, and your own ordering data arrives over SFTP.
Channels that reach hungry locals at home and in town
Reach people while they are deciding where to eat, not in an auction.
Unaddressed door drops through every letterbox inside your delivery radius, or addressed post built on your own customer data and lookalike modelling, covering everything from a first order to a win-back.
Learn more about Direct Mail
Bring your own ordering data
Ordering, delivery, and loyalty data sitting in your systems? Send it to Oppizi over SFTP and let it work out who gets posted what.
SFTP data feed
A scheduled, secure file transfer between your systems and Oppizi.
- Drop customer, order, and loyalty files into Oppizi on your own schedule
- Build audiences from what people actually ordered, not from guesswork
- Keep last week's customers out of an acquisition drop
What better offline performance looks like
Oppizi improves the parts of offline that restaurant teams feel first, all reported in one measurement framework.
Cost per customer you can see
Every drop is tracked to the postcode, so acquisition cost sits next to your digital numbers rather than being estimated.
Repeat visits, not one-offs
An offer someone can hold turns a first order into a habit, with every redemption tracked back to the drop.
Faster payback per site
Concentrated distribution inside a delivery radius returns sooner than scattered media
Results that show up in the real world
FAQ
Frequently asked questions
Wondering how this works across several sites? Our UK team can walk you through it.
Because eating decisions are local and physical. A leaflet handed over on the high street or posted through a letterbox inside your delivery radius reaches people who are choosing what to order tonight, and it stays on the fridge afterwards.
Hand-to-hand flyering is the highest-impact channel: Brand Ambassadors stand where the lunch and dinner crowds move, near transport hubs, campuses, offices, and competitor sites. Unaddressed door drops cover every letterbox inside a delivery radius when reach matters most. Addressed Direct Mail, built on your own customer and loyalty data, drives repeat visits and win-backs.
Big Mamma acquired 2,500 new customers. In the UK, Oppizi has tracked over 360,000 conversions, so results can be compared with your digital numbers rather than taken on trust.
Oppizi picks the distribution areas with the best fit for each site, using footfall patterns, proximity, competitor presence, and demographics, then repeats distribution across those postcodes on a schedule. That repetition is what moves a brand from unknown to the obvious choice locally, which matters most in the weeks around a new opening.
Yes. Oppizi OS runs multi-site campaigns from one place, with the same workflow and creative standards everywhere and reporting broken out per location. National and regional campaigns can be coordinated centrally while individual sites keep control of local details such as timing, offer, and distribution radius, all reported in one dashboard.
Yes, over SFTP. Send customer, order, and loyalty files on whatever schedule suits you and Oppizi builds the audiences from them: post a reminder to customers who have not ordered in 60 days, offer a second-visit incentive to first-timers, and suppress anyone who has just ordered. Redemptions, conversions, and ROI report back for a full view of what offline earned.
Get started
Ready to grow orders in every postcode you serve?
Make offline a channel you can measure to the pound, from first order to regular.